Core Viewpoint - The company, Xiangpiaopiao, reported a revenue of 3.287 billion yuan and a net profit of 253 million yuan for the year 2024, with a focus on product innovation and channel development to drive long-term growth [1][2] Group 1: Financial Performance - In 2024, the ready-to-drink segment generated revenue of 973 million yuan, reflecting an 8% year-on-year growth [1] - For Q1 2025, the company achieved a revenue of 580 million yuan, with the ready-to-drink segment contributing 266 million yuan, marking a 13.89% increase [1] - The brewing segment, as the company's core business, reported revenue of 2.271 billion yuan during the same period [1] Group 2: Product Innovation - The company is advancing the health-oriented development of its brewing tea products, launching new series such as "Fresh Leaf Light Milk Tea" and "Fresh Leaf Milk Tea" [1] - The innovation strategy is based on replicating successful flavors from offline tea shops, utilizing a mature supply chain and advanced production technology to enhance quality and cost-effectiveness [1] Group 3: Marketing and Brand Strategy - The company is transforming its brand marketing approach to engage with mainstream young consumers, including the launch of the "Xiangpiaopiao's first milk tea store" pop-up experience in December 2024 [2] - The pop-up store aims to create marketing buzz and enhance brand influence through online and offline interactions [2] Group 4: Future Outlook - Looking ahead to 2025, the company plans to maintain a strategic focus on "stability, progress, and innovation" while reinforcing its "dual-driven" strategy to enhance the resilience of its brewing business and accelerate the expansion of its ready-to-drink segment [2]

Core Insights - The leading company in the milk tea industry, Xiangpiaopiao (603711.SH), reported a total revenue of 3.287 billion yuan and a net profit of 253 million yuan for the year 2024, with the first quarter of 2025 showing a revenue of 580 million yuan, driven by a strong performance in the ready-to-drink segment, which generated 266 million yuan, reflecting a year-on-year growth of 13.89% [1][3] Group 1: Business Strategy - Xiangpiaopiao is committed to a "dual-wheel drive" strategy focusing on long-term healthy development through product innovation, channel optimization, and brand rejuvenation, aiming to solidify its core brewing business while promoting steady growth in the ready-to-drink segment [3][4] - The company has launched a new product line, "Original Leaf Fresh Brew Light Milk Tea," adhering to health standards with zero trans fats, zero plant-based cream, and zero artificial flavors, positioning itself as a competitive alternative in the street tea drink market [4][6] Group 2: Marketing and Brand Engagement - Xiangpiaopiao employs "warm marketing" strategies to engage deeply with young consumers, including offline events during the Spring Festival and immersive experiences through pop-up stores, enhancing brand recognition among younger demographics [4][5] - Collaborations with popular IPs and initiatives like the "Mulan Piaopiao - Supporting Rural Women's Growth Plan" have further elevated the brand's cultural relevance and appeal to younger audiences [4][6] Group 3: Channel Strategy - The company emphasizes terminal sales and has successfully restored healthy inventory levels before peak seasons while exploring new growth points in lower-tier markets [5][7] - The ready-to-drink segment, particularly Meco fruit tea, has adopted a "cup differentiation" strategy, achieving a year-on-year sales revenue growth of 13.89% in Q1 2025, with Meco fruit tea's sales increasing by 20.68% year-on-year [6][7] Group 4: Operational Efficiency - Xiangpiaopiao has increased R&D investment by 14.06% in 2024, focusing on innovations such as room-temperature fresh milk preservation technology and packaging material research to support diverse packaging forms and cost control [8] - The company has implemented lean production initiatives to optimize production efficiency and quality control, establishing a "super tea garden" to enhance its quality supply chain [8]

Core Viewpoint - The company, Xiangpiaopiao, reported a decrease in revenue and net profit for the year 2024, while continuing to innovate and expand its product offerings in the beverage market, particularly in the tea and ready-to-drink segments [11][12][13]. Company Overview - Xiangpiaopiao is classified under the manufacturing industry, specifically in the beverage sector, focusing on tea and other drink manufacturing [4]. - The company has maintained its position as the leading player in the brewed milk tea market in China for 13 consecutive years from 2012 to 2024 [5]. Industry Position - The company has adapted to market trends by promoting healthier and younger-oriented milk tea products, launching new items like "original leaf freshly brewed" oat milk tea, which received positive consumer feedback [5]. - In the ready-to-drink beverage market, the company introduced Meco fruit tea, combining traditional fruit tea with modern production techniques, which quickly gained popularity [5][7]. Financial Performance - In 2024, the company achieved a revenue of RMB 3.287 billion, a decrease of 9.32% compared to the previous year, and a net profit of RMB 253.19 million, down 9.67% [13]. - The company plans to distribute a cash dividend of RMB 2.50 per 10 shares, totaling RMB 103.17 million, subject to shareholder approval [5][27]. Product Development - The company has focused on product innovation, launching new brewed and ready-to-drink products, including "original leaf freshly brewed light milk tea" and new flavors of Meco fruit tea [10]. - The company emphasizes interaction with target consumers through e-commerce channels for trial sales before full market launches, aiming to reduce innovation risks [10]. Market Strategy - The company is committed to a "dual-engine" strategy, with the ready-to-drink segment showing strong growth, achieving a 13.89% increase in sales in the first quarter of 2025 [97]. - The company is also addressing challenges in its traditional brewed product line by introducing healthier options and managing inventory effectively [95][96].

登录新浪财经APP 搜索【信披】查看更多考评等级 3、诚信记录 立信近三年因执业行为受到刑事处罚0次、行政处罚5次、监督管理措施43次、自律监管措施4次和纪律 处分0次，涉及从业人员131名。 姓名：陈科举 姓名：李丹 ■ 姓名：陈喆 姓名：李勇平 ■ 2、诚信记录 签字注册会计师和质量控制复核人近三年没有不良记录，未受到刑事处罚、行政处罚、行政监管措施和 自律处分的情况。 项目合伙人近三年因执业行为曾受到行政监管措施1次，除此之外，不存在因执业行为受到刑事处罚， 受到证监会及其派出机构、行业主管部门等的行政处罚，不存在受到证券交易所、行业协会等自律组织 的自律监管措施、纪律处分的情况。 3、独立性 立信及项目合伙人、签字注册会计师和质量控制复核人不存在违反《中国注册会计师职业道德守则》对 独立性要求的情形。 （三）审计收费 1、审计费用定价原则 主要基于专业服务所承担的责任和需投入专业技术的程度，综合考虑参与工作员工的经验和级别相应的 收费率以及投入的工作时间等因素定价。 2、审计费用同比变化情况 （二）项目信息 1、基本信息 ■ （1）项目合伙人近三年从业情况： ■ （2）签字注册会计师近三年从业情况： ...

Core Insights - The company reported a revenue of 3.287 billion yuan for 2024, a year-on-year decrease of 9.32%, and a net profit attributable to shareholders of 253 million yuan, down 9.67% [1] - The brewing business generated revenue of 2.271 billion yuan, a decline of 15.42%, while the ready-to-drink segment saw revenue of 973 million yuan, an increase of 8.00% [1] - The Meco fruit tea brand achieved revenue of 780 million yuan, reflecting a growth of 20.69% [1] - The overall gross margin for the main business was 38.54%, up by 0.46 percentage points year-on-year [1] Brewing Business - The company trialed "original leaf light milk tea" and "original leaf milk tea" in select online and offline regions, receiving positive consumer feedback [1] - Future product optimization and upgrades will be based on market feedback [1] Ready-to-Drink Business - The company focused on enhancing its ready-to-drink product distribution in key urban areas, particularly targeting student demographics [2] - Collaborations with major snack retail systems have increased, leading to a significant rise in the number of stores and improved single-store sales in the snack channel [2] - The company is also expanding its dedicated ready-to-drink restaurant channel and enhancing its distribution capabilities [2] - The report noted a substantial increase in the degree of channel freezing and exploration of new automatic vending machine formats [2] Q1 2025 Performance - For the first quarter of 2025, the company reported revenue of 580 million yuan, a year-on-year decline of 19.98%, and a net loss of 18.775 million yuan, compared to a profit previously [2] - Sales revenue from brewing products fell by 37.18%, while ready-to-drink product sales increased by 13.89% [2]

4月25日香飘飘发布2024年度分配预案，拟10派2.5元（含税），预计派现金额合计为1.03亿元。派现额 占净利润比例为40.75%，这是公司上市以来，累计第8次派现。 公司上市以来历次分配方案一览 按申万行业统计，香飘飘所属的食品饮料行业共有71家公司公布了2024年度分配方案，派现金额最多的 是贵州茅台，派现金额为346.71亿元，其次是海天味业、青岛啤酒，派现金额分别为47.73亿元、30.01 亿元。（数据宝） 2024年度食品饮料行业分红排名 | 代码 | 简称 | 每10股送转 | 每10股派现 | 派现金额（万 | 派现占净利润比例 | 股息率 | | --- | --- | --- | --- | --- | --- | --- | | | | （股） | （元） | 元） | （%） | （%） | | 600519 | 贵州茅 台 | 0.00 | 276.24 | 3467129.95 | 40.21 | 1.76 | | 603288 | 海天味 业 | 0.00 | 8.6 | 477326.75 | 75.24 | 2.15 | | 日期 | 分配方案 | 派现金额合计（亿元） ...

证券代码：603711 证券简称：香飘飘 公告编号：2025-015 香飘飘食品股份有限公司 关于召开 2024 年度暨 2025 年第一季度 业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 会议召开时间：2025 年 05 月 08 日（星期四）13:00-14:00 会 议 召 开 地 点 ： 上 海 证 券 交 易 所 上 证 路 演 中 心 （ 网 址 ： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心自行视频录制与网络文字问答相结合 投资者可于 2025 年 04 月 28 日（星期一）至 05 月 07 日（星期三）16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 （ir@chinaxpp.com）进行提问。公司将在说明会上对投资者普遍关注的问题进 行回答。 香飘飘食品股份有限公司（以下简称"公司"）于 2025 年 4 月 26 日在上海 证券交易所网站（www.sse.com.cn）及相关指定媒体披露公司《20 ...

香飘飘食品股份有限公司董事会审计委员会 在执行审计工作的过程中，立信就会计师事务所和相关审计人员的独立性、 审计工作小组的人员构成、审计计划、风险判断、风险及舞弊的测试和评价方法、 年度审计重点、审计调整事项、初审意见等与公司管理层进行了沟通，有效的提 升了工作的准确性。 2024 年度对会计师事务所履行监督职责情况报告 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司治理 准则》《国有企业、上市公司选聘会计师事务所管理办法》《上海证券交易所上 市公司自律监管指引第 1 号——规范运作》和香飘飘食品股份有限公司（以下简 称"公司"）的《公司章程》《董事会审计委员会实施细则》等规定和要求，董 事会审计委员会本着勤勉尽责的原则，恪尽职守，认真履职。现将董事会审计委 员会对会计师事务所 2024 年度履行监督职责的情况汇报如下： 一、2024 年年审会计师事务所基本情况 （一）会计师事务所基本情况 立信会计师事务所（特殊普通合伙）（以下简称"立信"）由我国会计泰斗 潘序伦博士于 1927 年在上海创建，1986 年复办，2010 年成为全国首家完成改制 的特殊普通合伙制会计师事务所，注册地址为上海市， ...

香飘飘食品股份有限公司 独立董事候选人声明与承诺 本人蒋胤华，已充分了解并同意由提名人香飘飘食品股份有限公司董事会提 名为香飘飘食品股份有限公司（以下简称"该公司"）第五届董事会独立董事候 选人。本人公开声明，本人具备独立董事任职资格，保证不存在任何影响本人担 任该公司独立董事独立性的关系，具体声明并承诺如下： 一、本人具备上市公司运作的基本知识，熟悉相关法律、行政法规、部门规 章及其他规范性文件，具有五年以上法律、经济、会计、财务、管理或者其他履 行独立董事职责所必需的工作经验，并已根据相关规定取得独立董事资格证书。 二、本人任职资格符合下列法律、行政法规和部门规章以及公司规章的要求： （一）《中华人民共和国公司法》关于董事任职资格的规定； （二）《中华人民共和国公务员法》关于公务员兼任职务的规定； （三）中国证监会《上市公司独立董事管理办法》、上海证券交易所自律监 管规则以及公司章程有关独立董事任职资格和条件的相关规定； （四）中共中央纪委、中共中央组织部《关于规范中管干部辞去公职或者退 （离）休后担任上市公司、基金管理公司独立董事、独立监事的通知》的规定（如 适用）； （五）中共中央组织部《关于进一步规 ...

香飘飘食品股份有限公司 2024 年度会计师事务所履职情况评估报告 香飘飘食品股份有限公司（以下简称"公司"）聘请立信会计师事务所（特 殊普通合伙）（以下简称"立信"）作为公司 2024 年度财务及内部控制审计机 构。根据财政部、国资委及证监会颁布的《国有企业、上市公司选聘会计师事务 所管理办法》，公司对立信 2024 年审计过程中的履职情况进行评估。经评估， 公司认为立信资质等方面合规有效，履职保持独立性，勤勉尽责，公允表达意见， 具体情况如下： 一、资质条件 立信由我国会计泰斗潘序伦博士于 1927 年在上海创建，1986 年复办，2010 年成为全国首家完成改制的特殊普通合伙制会计师事务所，注册地址为上海市， 首席合伙人为朱建弟先生。立信是国际会计网络 BDO 的成员所，长期从事证券服 务业务，新证券法实施前具有证券、期货业务许可证，具有 H 股审计资格，并已 向美国公众公司会计监督委员会（PCAOB）注册登记。 截至 2024 年末，立信拥有合伙人 296 名、注册会计师 2,498 名、从业人员 总数 10,021 名，签署过证券服务业务审计报告的注册会计师人数 743 名。 立信 2024 年业务 ...