欧派家居集团股份有限公司 投资者交流活动会议纪要 一、基本情况 1、时间：2024 年 9 月 2 日 15:00-16:30 2、地点：广州市白云区广花三路 366 号欧派家居总部 3、公司参与人员：董事长兼总裁姚良松，财务负责人王欢，董事会秘书欧 盈盈，独立董事李新全先生（其中，李新全先生采用了文字互动形式全程参与本 次活动） 4、交流会形式：网络视频直播+文字互动 5、参会投资者：网络端的 4.3 万余名投资者以及来自长江证券、申万宏源证 券、国金证券、国海证券、浙商证券、中金公司、国盛证券、广发基金、易方达 基金、嘉实基金、浙商基金、博时基金、汇添富基金、富国基金等机构投资者。 二、经营情况介绍 （一）2024 半年度业绩情况 2024 年，外部环境的复杂性及不确定性有所上升，消费需求持续恢复但有 效需求仍显不足，可选消费品的表现仍较为低迷，而房地产市场整体承压，住宅 新开工面积、竣工面积及销售面积均呈现同比下滑超 20%的情况，公司所在的家 居行业，流量入口结构急速变化，传统门店客流呈现断崖式下滑，线上和整装成 为流量必争之地，对家居传统零售业务产生了巨大冲击。公司正推进渠道改革， 公司及经销商的销 ...

本报告仅供 Choice 东方财富 使用，请勿传阅。 2024 年 09 月 05 日 欧派家居(603833.SH) H1 业绩短期承压，期待需求稳健修复 事件：欧派家居发布 2024 年半年报。2024H1 公司实现营业收 入 85.83 亿元，同比下降 12.81%；归母净利润 9.90 亿元，同比 下降 12.61%；扣非后归母净利润 7.76 亿元，同比下降 27.54%。 其中，2024Q2 公司实现营业收入 49.62 亿元，同比下降 20.91%； 归母净利润 7.72 亿元，同比下降 21.26%；扣非后归母净利润 6.34 亿元，同比下降 32.72%。 卫浴及直营渠道逆势增长，推进营销体系大家居转型 分品类看，24H1 公司衣柜及配套家具产品、橱柜、卫浴、木门、其他 分别实现收入 44.19/25.57/5.03/4.97/4.25 亿元，同比分别18.63%/-16.76%/+9.29%/-13.61%/+234.08%。尽管受房地产红利消 退、消费者偏好变化、消费驱动力不足、行业竞争加剧等因素影响， 卫浴和其他品类营收仍保持稳步增长。 分渠道看，24H1 直营店/经销店/大宗业务/其 ...

证券研究报告 | 2024年09月03日 欧派家居（603833.SH） 优于大市 2024 年半年报点评： 经营短期承压，盈利能力稳中有升，大家居全案稳步落地 收入、利润双位数下滑，经营承压。公司发布 2024 年半年报，2024H1 实现 收入 85.8 亿/-12.8%，归母净利润 9.9 亿/-12.6%，扣非归母净利润 7.8 亿 /-27.5%；其中 2024Q2 收入 49.6 亿/-20.9%，归母净利润 7.7 亿/-21.3%， 扣非归母净利润 6.3 亿/-32.7%。在地产成交低迷、消费疲弱与客流分散化 趋势下，公司战略性增加品牌、电商引流等投入，经营短期承压。 经销零售拖累，直营、整装与海外稳健增长。2024H1 经销零售/整装/大宗/ 外贸/直营收入分别同比-23%/+9%/+1%/+27%/+17%，其中 Q2 经销/大宗/直营 收入分别同比-24.5%/-10.6%/-5.3%，终端需求不振叠加转型大家居磨合期， 经销零售承压；直营与整装业务增长较好，印证大家居模式的可行性；2024H1 公司电商引流成效明显，线上业务增长超 10%、有效引流客户数同比+10%， 赋能经销商超 ...

2024 年 09 月 03 日 公司研究 评级：买入(维持) 研究所： 证券分析师： 林昕宇 S0350522110005 linxy01@ghzq.com.cn [Table_Title] 全面推进大家居转型步伐，看好长期业绩 持续优化 ——欧派家居（603833）2024 年中报业绩点评 事件: 最近一年走势 相对沪深 300 表现 2024/09/03 全面优化产品和价格矩阵，衣柜木门盈利能力持续强化。2024H1， 公司橱柜/衣柜及配套品/卫浴/木门/其他品类分别实现营业收入为 25.57/44.19/5.03/4.97/4.25 亿 元 ， 同 比 2023 年 上 半 年 分 别 -16.76%/-18.63%/+9.29%/-13.61%/+234.08% ， 毛 利 率 分 别 为 29.22%/36.67%/24.99%/23.83%/21.06%，同比 2023 年上半年分别 -1.05/+3.08/-1.35/+2.83/-19.11pct。公司全面优化产品和价格矩阵， 重构欧派高端系列产品，强化中端产品矩阵，补充刚需普及套餐类 型供给，持续提高各类产品的市场竞争力。 表现 1M 3M ...

证券代码:603833 证券简称:欧派家居 公告编号:2024-071 转债代码:113655 转债简称:欧 22 转债 欧派家居集团股份有限公司 关于 2024 年半年度业绩说明会召开情况的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 欧派家居集团股份有限公司（以下简称"公司"）于 2024 年 8 月 31 日在《中国证券报》 《上海证券报》《证券日报》《证券时报》和上海证券交易所网站（www.sse.com.cn）上披 露了《公司 2024 年半年度报告》。为便于广大投资者更深入、全面地了解公司经营情况， 公司于 2024 年 9 月 2 日下午 15:00-16:30 召开了"2024 年半年度业绩说明会"。现将会议召 开情况公告如下： 一、业绩说明会召开基本情况 关于本次说明会的召开事项，公司已于 2024 年 8 月 24 日在上海证券交易所网站 （www.sse.com.cn）及指定信息披露媒体披露了《欧派家居关于召开 2024 年半年度业绩说 明会的公告》（公告编号：2024-064）。 2024 年 ...

股 票 研 究 国泰君安版权所有发送给上海东方财富金融数据服务有限公司.东财接收研报邮箱.ybjieshou@eastmoney.com p1 ——欧派家居 24 年中报点评 持续践行大家居战略、盈利能力维持稳定 欧派家居(603833) 林纸产品 [Table_Industry] /原材料 [Table_Invest] 评级： 增持 上次评级: 增持 [Table_Target] 目标价格： 71.10 上次预测: 80.98 | --- | --- | --- | --- | --- | --- | |----------|-------------------------------------|-----------------|-------------------------|-------|-------| | | | | | | | | | [table_Authors] 刘佳昆 ( 分析师 ) | 王佳 ( 分析师 ) | | | | | | 021-38038184 | 010-83939781 | | | | | | liujiakun029641@gtjas.com | | wangj ...

欧派家居（603833.SH）2024 年半年报点评 大家居全案落地稳步推进，优化供应链多维降本 2024 年 09 月 02 日 ➢ 事件：欧派家居发布 2024 半年报，24H1 公司分别实现营收/归母净利润/ 扣非净利润 85.83/9.90/7.76 亿元，同比下降 12.81%/12.61%/27.54%，24Q2 公司分别实现营收/归母净利润/扣非净利润 49.62/7.72/6.34 亿元，同比下降 20.91%/21.26%/32.72%。 ➢ 地产形势严峻业务承压，24Q2 卫浴实现增长。分产品看，公司 24Q2 橱柜 /衣柜及配套家具产品/卫浴/木门/其他实现收入 14.90/25.12/3.00/2.80/2.72 亿元，同比变动-25.02%/-27.25%/+8.66%/-24.04%/+195.58%，占营业收入 的比重 30.03%/50.64%/6.05%/5.65%/5.49%，同比变动-1.65/-4.42/+1.65/- 0.23/+4.01pct。分渠道看，公司 24Q2 直营/经销/大宗/其他实现收入 1.86/37.76/8.04/0.89 亿元，同比变动-5.34 ...

Investment Rating - The investment rating for the company is "Buy" [2] Core Views - The company is experiencing revenue pressure due to a combination of weak real estate transactions and a transition in its internal structure, leading to a decline in revenue [3] - The company is actively pursuing a transformation towards a comprehensive home furnishing sales model, which is currently in a transitional phase [3] - Despite the revenue decline, the company has managed to improve its profitability through cost reduction and efficiency enhancement measures [4] - The company is expected to face short-term performance pressures but is anticipated to achieve recovery growth post-structural adjustments [5] Revenue Summary - In H1 2024, the company reported revenue of 8.583 billion yuan, a year-on-year decrease of 12.81%, with a net profit of 990 million yuan, down 12.61% [2] - For Q2 2024, revenue was 4.962 billion yuan, a year-on-year decline of 20.91%, and net profit was 772 million yuan, down 21.26% [2] - Revenue by product category showed declines in cabinets and wardrobes, while bathroom products and doors experienced growth [3] Profitability Summary - The company achieved a gross margin of 32.57%, an increase of 1.05 percentage points, and a net margin of 11.57%, up 0.13 percentage points in H1 2024 [4] - The company implemented various cost control measures, resulting in a slight increase in the overall profitability despite rising expenses [4] Financial Forecast - The company’s projected revenues for 2024-2026 are 20.504 billion, 22.554 billion, and 25.486 billion yuan, respectively [5] - Earnings per share (EPS) for the same period are forecasted to be 4.50, 5.00, and 5.70 yuan, respectively [5] - The price-to-earnings (PE) ratios for 2024-2026 are expected to be 9.85, 8.87, and 7.78 times, respectively [5]

Investment Rating - Maintain "Buy" rating for Oppein Home Group (603833 SH) with a current price of 44 35 yuan [2] Core Views - Oppein Home Group continues to implement its whole-home strategy with steady growth in the whole-home channel and a slight increase in gross margin in the first half of 2024 [2][4] - The company's revenue for 1H2024 was 8 58 billion yuan, a year-on-year decrease of 12 8%, and net profit attributable to the parent company was 990 million yuan, a year-on-year decrease of 12 6% [3] - The company's gross margin for 1H2024 was 32 6%, a year-on-year increase of 1 1 percentage points, while the net profit margin attributable to the parent company remained flat at 11 5% [5] Revenue Breakdown - In 1H2024, revenue from cabinets, wardrobes and accessories, bathroom products, and wooden doors were 2 56 billion yuan, 4 42 billion yuan, 500 million yuan, and 500 million yuan, respectively, with year-on-year changes of -16 8%, -18 6%, +9 3%, and -13 6% [4] - Revenue from direct sales, distribution, and bulk sales channels were 330 million yuan, 6 4 billion yuan, and 1 5 billion yuan, respectively, with year-on-year changes of +17 3%, -17 6%, and +1 0% [4] - The whole-home channel revenue increased by 8 7% year-on-year, while the foreign trade channel revenue increased by 27% [4] Store Network - As of the end of 1H2024, the total number of dealer stores was 8,329, a decrease of 387 stores compared to the end of 2023 [4] - The number of stores for Oppein, Oppolia, Opponi, and Bonici brands were 5,644, 1,037, 954, and 539, respectively, with changes of -369, -41, -47, and +74 compared to the end of 2023 [4] - The number of effective retail whole-home stores exceeded 850, an increase of more than 200 compared to the end of 2023 [4] Financial Performance - The company's period expense ratio for 1H2024 was 22 0%, an increase of 4 0 percentage points year-on-year, mainly due to increased advertising and market promotion expenses [5] - The gross margin for cabinets, wardrobes and accessories, bathroom products, and wooden doors in 1H2024 were 29 2%, 36 7%, 25 0%, and 23 8%, respectively, with year-on-year changes of -1 1, +3 1, -1 4, and +2 8 percentage points [5] - The gross margin for direct sales, distribution, and bulk sales channels were 53 3%, 32 4%, and 25 2%, respectively, with year-on-year changes of -4 7, +1 3, and -2 8 percentage points [5] Forecast and Valuation - Revenue forecasts for 2024-2026 were revised down to 21 0 billion yuan, 22 18 billion yuan, and 24 66 billion yuan, respectively, with net profit forecasts revised down to 2 8 billion yuan, 3 04 billion yuan, and 3 42 billion yuan [6] - The EPS for 2024-2026 is expected to be 4 59 yuan, 4 99 yuan, and 5 61 yuan, with corresponding PE ratios of 10x, 9x, and 8x [6] - The company's ROE for 2024-2026 is expected to be 14 55%, 14 09%, and 14 10%, respectively [7] Strategic Initiatives - Oppein Home Group is actively promoting the transformation of its marketing system towards the whole-home strategy, with the whole-home channel continuing to achieve steady growth [4] - The company has implemented cost reduction and efficiency improvement measures, including organizational optimization and expense control, while strategically increasing investment in brand promotion, e-commerce traffic, and market training [5]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][5] Core Views - The company reported a revenue of 8.583 billion yuan for H1 2024, a year-on-year increase of 12.8%, while the net profit attributable to shareholders was 990 million yuan, a decrease of 12.6% year-on-year [3] - The company is facing challenges due to weak demand in the real estate and consumer sectors, leading to strategic investments in brand promotion, e-commerce, and market training [3] - The company is actively transforming its retail and integrated home furnishing channels, with a notable increase in revenue from the integrated channel by 8.7% year-on-year [3] Financial Performance Summary - For H1 2024, the revenue breakdown is as follows: cabinets 2.56 billion yuan (down 16.8%), wardrobes 4.42 billion yuan (down 18.6%), sanitary ware 500 million yuan (up 9.3%), and wooden doors 500 million yuan (down 13.6%) [3] - The gross profit margins for these categories are 29.2%, 36.7%, 25.0%, and 23.8%, respectively [3] - The retail segment generated 6.73 billion yuan in revenue for H1 2024, a decrease of 16.3% year-on-year, with direct sales up 17.3% and dealer sales down 17.6% [3] - The company’s gross margin for the retail segment was 33.5% for H1 2024, an increase of 1.4 percentage points year-on-year [5] Future Outlook - The company has adjusted its net profit forecasts for 2024-2026 to 2.7 billion yuan, 2.93 billion yuan, and 3.17 billion yuan, respectively, with corresponding P/E ratios of 10.0X, 9.2X, and 8.5X [5] - The company is focusing on cost reduction and efficiency improvement, with a stable gross margin of 34.5% in Q2 2024 [5] - The cash flow from operating activities improved to 1.701 billion yuan in Q2 2024, an increase of 361 million yuan year-on-year [5]