"今天的直播间仅是早上，销售额就增长了100%！"1月15日，"广货行天下"春季行动启动仪式暨家电专 场促销活动在广东佛山举办，活动现场，一位广东家电企业现场促销人员兴奋表示，在流量、好价叠加 下，一款微波炉产品开播即"卖爆"。 当天，1300多家广东省内家电企业参与活动，美的、格力、格兰仕、海信等30多家企业现场展示优质产 品并开展直播带货。据悉，整个春季行动期间，将有各大品类超6000家企业参与促销活动。 从过硬的产品、实在的优惠，到线上线下（300959）的大力促销带货，再到转化为企业实实在在的订单 和销量。南都湾财社记者现场了解到，"广货行天下"不仅是一场场内容丰富的促销活动，更将成为广东 制造业主动拓市场、稳增长的重要抓手。一季度期间，"广货行天下"将一共举办12场线上线下同步协同 促销活动，推动全省优质产品线上销售实现新突破，全面掀起广货销售新热潮。 超6000家企业参与 "广货行天下"为什么行？ 南都湾财社记者在启动仪式上了解到，此次"广货行天下"春季行动阵容强大，平台给力。汇聚了家电、 手机、服装、食品、智能终端、汽车、美妆日化、文旅、农业等各大品类超6000家企业参与；获得了阿 里国际、淘天 ...

2025年以来，中国消费市场呈现稳步回暖态势。前三季度，社会消费品零售总额同比增长6.8%，最终消费支出对经济增长 的贡献率高达53.5%，持续巩固其经济增长主引擎地位。 然而，回暖趋势下的消费板块并非一片坦途，内部分化加剧。既有传统品牌因创新不足、用户迭代滞后而增长乏力，也有 新锐品牌凭借技术突破、模式创新实现逆势突围，但其中也不乏部分品牌依赖短期促销、流量营销冲高销量，看似实现 了"增长"，实则缺乏长期竞争力。 这种复杂局面让投资者难以穿透表象把握真实价值，市场亟需一套权威、量化的评估工具来锚定结构性机会。 正是在这一背景下，2025年北京大学国家发展研究院牵头编制了"中国线上消费品牌指数（CBI）""全球品牌中国线上500强 榜单（CBI500）"及"线上品牌购买力指数（BPI）"，已经连续发布了三期。 值得一提的是，该系列指数与榜单为北京大学国家发展研究院的学术成果，核心数据来源于淘宝天猫平台每个季度的真实 消费大数据。 研究依托淘宝天猫平台9亿活跃用户数据，按照品牌心智与综合经营表现设计了一套品牌质量指标，评分逻辑引入了新品能 力、用户评价、搜索热度等，而非单纯评价销量规模。通过大数据和人工智能技术 ...

Core Insights - The article highlights the steady recovery of China's consumer market since 2025, with a year-on-year growth of 6.8% in retail sales of consumer goods in the first three quarters, contributing 53.5% to economic growth [2] - However, the consumer sector faces challenges with increasing internal differentiation, where traditional brands struggle due to lack of innovation while new brands succeed through technological breakthroughs and innovative models [2][3] Group 1: Consumer Brand Landscape - The CBI500 ranking reflects a stable top tier of brands, emphasizing the "stronger get stronger" logic in the consumer market [7] - Leading brands like Apple, Xiaomi, Midea, Huawei, and Haier maintain competitive barriers through balanced performance across four dimensions: brand awareness, innovation, loyalty, and reputation [8][10] - DJI and Pop Mart have shown significant growth, with DJI entering the top ten for the first time, driven by continuous technological innovation and market expansion [11][16] Group 2: Brand Performance and Growth Strategies - DJI's growth is attributed to its focus on technology innovation and creating benchmark products, leading to a 66% market share in the global action camera market as of Q3 2025 [11][14] - Pop Mart's rise in the rankings is due to its strong loyalty metrics and effective IP matrix operation, which resonates with emotional consumer needs [19][20] - The brand's strategy includes a robust membership system that enhances customer loyalty through emotional engagement [19] Group 3: Market Differentiation and Opportunities - The differentiation in the consumer market presents challenges for traditional brands while creating opportunities for those that adapt to trends [21][22] - Brands like Fenjiu have successfully capitalized on changing consumer preferences, with a notable increase in their ranking due to a focus on younger consumers [26] - The article emphasizes the importance of aligning with policy support and consumer trends to identify quality brands that can thrive in a competitive landscape [27][28] Group 4: CBI Index and Its Value - The CBI index serves as a data-driven tool for observing the consumer market, helping investors identify brands that capture product innovation opportunities and possess resilience against economic cycles [30][31] - The index's multidimensional evaluation framework allows for a deeper understanding of consumer demand and brand performance, aiding in long-term investment decisions [32]

金江对第一财经记者表示，此次对外发布的40多个工业智能体，是从美的内部上万个智能体中筛选而来，目前美的已经在158个核心业务场景中实现规模化 应用，覆盖研发、制造、供应链、品质、物流、财务、人力资源和海外服务等环节。 过去两年，AI在企业内部最先落地的是翻译、文档、人力资源等通用场景，但对成本结构和生产效率影响更大的应用，正在转向对制造流程的深度嵌入。 "现在的重点已经不是做多少个智能体，而是哪些场景真的能带来效率和成本改善。"金江说。 中小企业应用工业智能体将会面临新的挑战，一是应用效果依赖基础数据，二是要有AI人才，三是还要找对应用场景。 在经历了两年对大模型的试验性部署后，中国制造业正把人工智能的应用重点，从通用办公场景推向生产一线。 1月15日，美的集团（000333.SZ）旗下数字化子公司美云智数发布工业智能体矩阵，并同步推出美擎AIGC 3.1平台。美云智数总裁金江在发布会上表示，美 的计划在2026年前通过AI相关应用实现约9亿元的成本节约。 智能体走进生产系统 在制造环节，美的已经将智能体用于多类具体生产管理场景。 海尔集团旗下的卡奥斯工业互联网平台表示，其工业大模型已在石油化工、能源、家电等 ...

证券之星消息，1月15日白色家电板块较上一交易日下跌0.08%，澳柯玛领跌。当日上证指数报收于 4112.6，下跌0.33%。深证成指报收于14306.73，上涨0.41%。白色家电板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 600983 | 惠而浦 | 10.69 | 3.69% | 13.57万 | 1.44亿 | | 000333 | 美的集团 | 77.22 | 0.09% | 36.03万 | 27.94亿 | | 000521 | 长郎美委 | 6.65 | -0.15% | 8.17万 | 5435.32万 | | 000651 | 格力电器 | 40.12 | -0.20% | 32.48万 | 13.05亿 | | 002668 | TCL智家 | 10.05 | -0.30% | 10.09万 | 1.01亿 | | 600690 | 海尔智家 | 25.82 | -0.42% | 35.55万 | 9.20亿 | | 000921 | 海信家电 | ...

ab Global Research owered by UBS Evidence Lab YES P 10 January 2026 China Consumer Sector 2026 Outlook: are we at the beginning of consumer confidence recovery? Green shoots, but bumpy road: multi-year consumption recovery underway With MSCI China Consumer Discretionary/Staples trading at 17x/15x 12-month forward PE, c1SD below the 10-year averages, we believe the depressed valuations do not price in a consumption recovery. With consumer confidence trending up since Q324, we turned positive on the consumer ...

ab 10 January 2026 Powered by YES UBS Evidence Lab Exports challenging, but 'going global' remains a structural opportunity ChinaIOL expects global white goods demand to show steady growth (+1.5% YoY) in 2026, but Chinese AC/WM/fridge exports to be sluggish (-4.0%/+0.2%/-4.3% YoY). We expect exports to Europe/US to remain muted, due to the continued relocation of capacity from China due to US tariffs, but industry leaders could benefit from their global capacities. We see upside in demand from emerging mark ...

Core Viewpoint - The performance of the CSI 300 ESG ETF (561900) shows a slight decline, indicating market volatility and mixed performance among its major holdings [1] Group 1: ETF Performance - As of the midday close on January 15, the CSI 300 ESG ETF (561900) decreased by 0.30%, trading at 0.995 yuan with a transaction volume of 683,200 yuan [1] - Since its inception on July 6, 2021, the fund has returned -0.23%, while its return over the past month is 3.39% [1] Group 2: Major Holdings Performance - Among the major stocks in the CSI 300 ESG ETF, Kweichow Moutai fell by 0.47%, CATL increased by 0.01%, and China Merchants Bank rose by 0.37% [1] - Other notable movements include Zhongji Xuchuang down by 1.07%, Changjiang Electric up by 0.30%, Midea Group up by 0.71%, BYD down by 0.32%, Industrial Bank down by 0.10%, and Heng Rui Pharmaceutical down by 1.37% [1]

Core Insights - The report reveals that Haier, Midea, and Gree dominate the Chinese urban rail air conditioning market, collectively holding over 76% market share, indicating a significant shift from foreign brands that were once prominent in this sector [1][2]. Market Share and Bidding Data - Haier holds a market share of 28.46%, with a winning bid amount of 29,317.03 million yuan across 29 projects in 11 cities [2] - Midea follows with a 24.80% market share and a bid amount of 25,561.22 million yuan for 21 projects in 11 cities [2] - Gree has a market share of 23.43%, securing 24,139.32 million yuan in bids for 9 projects in 3 cities [2] - Other brands like Guoxiang and York hold smaller shares, with Guoxiang at 8.92% and York at 4.33% [2] Historical Context - Initially, foreign brands dominated the urban rail air conditioning market in China, starting from the first Beijing subway line in 1965, with local brands just beginning to emerge in the 1990s [2][3]. - Haier's breakthrough came in 2005 when it won a bid for the Guangzhou Metro Line 3, marking the end of foreign brand monopoly [3]. Competitive Landscape - Chinese brands have developed unique strategies: Midea focuses on high-efficiency systems and smart controls, while Gree emphasizes the localization of core components [5]. - Other specialized brands like Guoxiang and Shenling have established technical barriers in niche markets, contributing to a multi-layered competitive landscape among Chinese brands [5]. Future Outlook - The competition is shifting from a focus on foreign versus domestic brands to how Chinese brands can innovate in greener and smarter technologies, driving sustainable development in urban rail transportation both in China and globally [5].

近30场重点活动、超10家大型商业平台、约6000余家企业参与……2026年1月15日，"广货行天下"春季 行动在广东佛山顺德潭洲国际会展中心正式启动。 当天，"广货行天下"春季行动家电专场促销活动同步举行，1300多家省内家电企业参与活动，省家电商 会以及美的、格力、格兰仕、海信等30多家企业、行业商协会代表将在现场展示广东家电企业优质产品 并开展直播带货。 开馆前南都记者现场探营，准备工作就绪。 展出的家电产品造型精美。 当天在佛山举办的家电专场促销活动，是本次春季行动的首场重磅活动。 本次专场活动汇聚1300多家省内家电企业，省家电商会以及美的、格力、格兰仕、海信等30多家企业及 行业商协会代表现场展示优质产品并开展直播带货，打响春季促消费"第一枪"。 启动 凝聚多方合力扩内需优供给 打响春季促消费"第一枪" 当前，消费已成为经济增长的主要动力，激活消费市场、畅通产销循环，对稳定经济大盘、促进产业升 级具有关键作用。广东作为制造业大省和消费大省，拥有雄厚的产业基础和丰富的产品资源，如何将供 给优势转化为市场胜势，是推动经济持续回升向好的重要课题。 "广货行天下"春季行动正是在我国加快构建新发展格局、着力 ...