Group 1 - The company achieved a total revenue of 4.004 billion yuan in 2024, representing a year-on-year increase of 13.24%, while the net profit attributable to shareholders was 781 million yuan, a decrease of 14.28% compared to the previous year [1] - The decline in net profit is primarily attributed to the company's investment in building the KENT&CURWEN brand and increased advertising expenses [1] - The company has adopted a multi-brand strategy, incorporating international brands KENT&CURWEN and CERRUTI1881 into its portfolio, alongside its own brands, to enhance its high-end, youthful, and international positioning [1][2] Group 2 - As of the end of 2024, the company operates 1,294 retail stores, with a net increase of 39 stores over the past year, in line with its strategic planning and channel expansion [2] - The company has maintained its position as the leading brand in the professional golf apparel market for eight consecutive years, with its T-shirt products achieving the highest market share for seven consecutive years from 2018 to 2024 [2] - The company is focusing on digital transformation to enhance operational efficiency, establishing a new retail system that covers major e-commerce platforms and implementing AI technology in product development and planning [2] Group 3 - The company plans to continue its multi-brand development strategy to meet the diverse needs of different consumer groups and aims to build a globally recognized high-end apparel group [3] - Industry analysts expect that the steady expansion of the main brand and the rapid growth of sub-brands will continue to contribute to the company's performance in the medium to long term [3]

Core Viewpoint - The company Bi Yin Le Fen (002832) announced that its director, Shen Jindong, plans to reduce his shareholding due to personal financial needs, which will not affect the company's control structure [1] Summary by Relevant Sections Shareholding Details - Shen Jindong holds 19.652 million shares, accounting for 3.4434% of the total share capital [1] - He plans to reduce his holdings by up to 4.913 million shares, representing 0.8609% of the total share capital [1] Reduction Plan - The reduction will occur within three months after 15 trading days from the announcement date [1] - The shares to be reduced are sourced from those held prior to the initial public offering and shares obtained through capital reserve conversion [1] - The selling price will be determined based on market conditions [1] Control Structure - Shen Jindong is not the controlling shareholder, actual controller, or acting in concert with them, ensuring that the reduction will not lead to a change in the company's control [1]

证券代码：002832 证券简称：比音勒芬 公告编号：2025-018 比音勒芬服饰股份有限公司 关于公司董事股份减持计划的预披露公告 公司董事申金冬先生保证向本公司提供的信息内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示：持有比音勒芬服饰股份有限公司（以下简称"公司"）股份 19,652,000 股（占本公司总股本的 3.4434%）的董事申金冬先生计划自本公告披 露之日起15个交易日后的3个月内以集中竞价交易或大宗交易方式减持本公司股 份不超过 4,913,000 股（占本公司总股本的 0.8609%）。 公司于近日接到公司董事申金冬先生计划减持公司股份的告知函，现将具体 情况公告如下： 一、股东的基本情况 1、股东名称：申金冬 2、股东持股情况：截至本公告披露日，申金冬先生持有股份 19,652,000 股， 占本公司总股本的 3.4434%。 二、本次减持计划的主要内容 1、拟减持的原因：个人资金需求。 2、减持股份来源：首次公开发行前持有的股份及资本公积金转增股本获得的 股份。 3、拟减持股份数量及比例：计划 ...

Core Viewpoint - The company "Biyin Lefen" has experienced a decline in net profit for the first time since its listing in 2016, indicating challenges in its operational performance and the need for new growth strategies [2][4][6]. Financial Performance - In 2024, Biyin Lefen reported a revenue of 4.004 billion yuan, a year-on-year increase of 13.24%, while net profit was 781 million yuan, down 14.28% [4]. - The downward trend in net profit continued into 2025, with Q1 revenue at 1.286 billion yuan, up 1.41%, and net profit at 331 million yuan, down 8.47% [4][6]. Cost Structure and Marketing - Marketing expenses surged significantly, with sales expenses reaching 1.613 billion yuan, a 22.96% increase, and advertising costs rising by 108.11% to 196 million yuan in 2024 [5][8]. - In contrast, R&D expenses saw a substantial decrease, with growth at only 1.8% in 2024 compared to 23.89% in 2023 [5][8]. Market Position and Challenges - Biyin Lefen targets a high-end demographic, primarily affluent middle-aged individuals, but is facing market saturation and competition in the niche golf apparel sector [6][7]. - The golf apparel market in China is relatively small, with a total market size of approximately 3.626 billion yuan, and Biyin Lefen is encountering challenges in sustaining growth within this limited market [7]. Strategic Initiatives - The company is attempting to diversify and modernize its brand by targeting younger consumers, including updating its logo and engaging younger celebrities as brand ambassadors [9][10]. - Biyin Lefen has also expanded its portfolio by acquiring international luxury brands CERRUTI 1881 and KENT&CURWEN, aiming to broaden its business beyond golf apparel [9][10]. Future Investments - Plans are in place for a significant investment of up to 2.3 billion yuan to develop a fashion industry headquarters in the Bay Area, which will include various facilities aimed at enhancing its operational capabilities [10].

Core Viewpoint - The A-share clothing companies are facing multiple challenges such as intensified market competition, restructuring supply-demand relationships, and pressures on inventory and cash flow, leading to overall performance decline in the past year [1] Group 1: Performance of Men's Clothing Companies - Several leading men's clothing companies, including Hailan Home, Youngor, Semir, and Baoxiniao, have shown resilience despite facing growth challenges, with net profits around or above 500 million yuan [1] - Hailan Home reported a revenue of 20.957 billion yuan in 2024, a decrease of 2.65%, and a net profit of 2.159 billion yuan, down 26.88% [2] - Youngor achieved a revenue of 14.188 billion yuan, up 3.19%, but its net profit fell by 19.41% to 2.767 billion yuan [2] - Semir's revenue reached 4.004 billion yuan, a growth of 13.24%, while its net profit decreased by 14.28% to 781 million yuan [2] - Baoxiniao's revenue was 5.153 billion yuan, down 1.91%, with a net profit of 495 million yuan, a decline of 29.07% [2] Group 2: Expansion into Outdoor Sports - Leading men's clothing companies are expanding into outdoor sports categories, with Hailan Home investing 248 million yuan to acquire a 51% stake in Spobz, which will manage Adidas products in China [3] - Baoxiniao is acquiring the global intellectual property rights of the high-end outdoor brand Woolrich for approximately 384 million yuan [3] - Semir is also focusing on the outdoor apparel segment, aiming to create a "trendy outdoor" brand [4] Group 3: Performance of Women's Clothing Companies - The women's clothing sector is experiencing more severe impacts, with companies like Ge Li Si, Ri Bo Shi Shang, and An Zheng Shi Shang reporting significant losses [5][6] - Ge Li Si's revenue grew by 4.14% to 3.036 billion yuan, but it reported a net loss of 310 million yuan [6] - Ri Bo Shi Shang's revenue fell by 15.68% to 866 million yuan, resulting in a net loss of 159 million yuan [6] - An Zheng Shi Shang's revenue decreased by 6.23% to 2.034 billion yuan, with a net loss of 124 million yuan [7] Group 4: Growth in Children's Clothing - Semir is one of the few companies that maintained growth in both revenue and net profit in 2024, driven by its children's clothing segment [8] - Semir's revenue reached 14.626 billion yuan, up 7.06%, with a net profit of 1.137 billion yuan, a growth of 1.42% [8] - The children's clothing segment contributed 10.268 billion yuan, accounting for 70.21% of total revenue [8] - Other companies like Youngor and An Zheng Shi Shang are also entering the children's clothing market, with Youngor acquiring the luxury children's brand Bonpoint [10] and An Zheng Shi Shang partnering with the Korean brand ALLO&LUGH [11]

Core Insights - The apparel industry continues to exhibit high gross margins and low net margins, with over half of the selected 25 listed companies achieving gross margins above 50% and many exceeding 65%, while net margins are generally below 15% [1][6] Group 1: Gross Margin Analysis - Among the selected companies, the top three in terms of gross margin for 2024 are: - Bi Yi Le Fen at 77.01% - Di Su Shi Shang at 74.84% - Jin Hong Group at 68.63% [1] - Only two companies, Mu Gao Di and Mei Bang Fu Shi, reported gross margins below 40%, with figures of 28.48% and 27.44% respectively [1] Group 2: Net Margin Analysis - A significant number of companies have net margins below 7%, with 14 out of 25 companies falling into this category [2] - The net margins for specific companies are as follows: - Jin Hong Group at 6.97% - Mu Gao Di at 6.42% - Jiu Mu Wang at 5.48% - Ai Mu Shares at 5.27% - Lang Zi Shares at 5.19% - Tu Lu Zhe at 4.70% - Du Shi Li Ren at 3.83% - Tai Ping Niao at 3.77% - Xin He Shares at -4.79% - An Zheng Shi Shang at -6.50% - Ge Li Si at -8.42% - San Fu Outdoor at -10.65% - An Nai Er at -18.13% - Mei Bang Fu Shi at -28.70% [4][6] Group 3: Trends and Observations - In 2024, nine companies experienced simultaneous declines in both gross and net margins, including Mei Bang Fu Shi, An Zheng Shi Shang, Xin He Shares, An Nai Er, Bi Yi Le Fen, Ai Mu Shares, Zhong Guo Li Lang, Ge Li Si, and Sen Ma Fu Shi [2][6] - The disparity between gross and net margins is attributed to high selling expense ratios in the textile and apparel industry, which significantly erodes profits [6]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [5][16] Core Views - The company is implementing a youth-oriented strategy to reshape its brand image, transitioning from being recognized as the "first association brand in golf" to a multi-brand strategy in the apparel sector [3] - The company has reported a revenue of 1.3 billion yuan in Q1 2025, a year-on-year increase of 1%, while the net profit attributable to the parent company was 300 million yuan, down 8% year-on-year [1] - The company plans to distribute a cash dividend of 5 yuan per 10 shares, totaling 290 million yuan, with a payout ratio of 37% [1] Financial Performance Summary - For the year 2024, the company reported a revenue of 4 billion yuan, a 13% increase year-on-year, and a net profit of 800 million yuan, down 14% year-on-year [1] - The company's direct sales revenue for 2024 was 2.6 billion yuan, up 7% year-on-year, with a gross margin of 81% [1] - The franchise revenue for 2024 was 1.1 billion yuan, up 24% year-on-year, with a gross margin of 70% [1] - E-commerce revenue reached 300 million yuan, a 35% increase year-on-year, with a gross margin of 75% [1] Profitability Adjustments - The profit forecast for 2025-2027 has been adjusted, with expected revenues of 4.2 billion, 4.4 billion, and 4.8 billion yuan respectively [4] - The net profit attributable to the parent company is projected to be 820 million, 880 million, and 960 million yuan for 2025-2027 [4] - The earnings per share (EPS) is expected to be 1.4, 1.5, and 1.7 yuan for the same period [4]

纺织服饰 2025 年 05 月 05 日 比音勒芬 (002832) ——主品牌持续领跑行业，积极投入培育第二成长曲线 报告原因：有业绩公布需要点评 买入（维持） | 市场数据： | 2025 年 04 月 30 日 | | --- | --- | | 收盘价（元） | 16.48 | | 一年内最高/最低（元） | 32.38/16.10 | | 市净率 | 1.7 | | 股息率%（分红/股价） | 6.07 | | 流通 A 股市值（百万元） | 6,418 | | 上证指数/深证成指 | 3,279.03/9,899.82 | | 注："股息率"以最近一年已公布分红计算 | | 04-30 05-31 06-30 07-31 08-31 09-30 10-31 11-30 12-31 01-31 02-28 03-31 04-30 -60% -40% -20% 0% 20% 40% 比音勒芬 沪深300指数 (收益率) 相关研究 上 市 公 司 《比音勒芬（002832）点评：业绩表现显 著优于行业，新品牌投入培育第二成长曲 线》 2024/10/31 《比音勒芬（002832）点评：24Q2 扣非 ...

Investment Rating - The investment rating for the company is "Buy" with a target price set at 16.48 CNY [5][16]. Core Views - The company is implementing a youth-oriented strategy to reshape its brand image, transitioning from being recognized as the "first association brand in golf" to a multi-brand strategy in the apparel sector [3]. - The company has reported a revenue of 1.3 billion CNY in Q1 2025, a year-on-year increase of 1%, while the net profit attributable to shareholders decreased by 8% to 300 million CNY [1]. - The company plans to distribute a cash dividend of 5 CNY per 10 shares, totaling 290 million CNY, with a payout ratio of 37% [1]. Financial Performance Summary - For the year 2024, the company achieved a revenue of 4 billion CNY, a 13% increase year-on-year, with a net profit of 800 million CNY, down 14% [1][4]. - The company's revenue channels include: 1. Direct sales revenue of 2.6 billion CNY in 2024, up 7% year-on-year, with a gross margin of 81% [1]. 2. Franchise revenue of 1.1 billion CNY, up 24% year-on-year, with a gross margin of 70% [1]. 3. E-commerce revenue of 300 million CNY, up 35% year-on-year, with a gross margin of 75% [1]. - The company has adjusted its profit forecast for 2025-2027, expecting revenues of 4.2 billion CNY, 4.4 billion CNY, and 4.8 billion CNY respectively, with net profits of 820 million CNY, 880 million CNY, and 960 million CNY [4]. Market Position and Strategy - The company is focusing on establishing a multi-brand portfolio, which includes brands like CARNAVAL DE VENISE, KENT & CURWEN, and CERRUTI 1881, to strengthen its position in the segmented apparel market [3]. - The appointment of youth actor Ding Yuxi as the brand ambassador reflects the company's commitment to engaging with younger consumers and promoting a trendy lifestyle [3].

Core Viewpoint - The company reported a total revenue of 4.004 billion yuan for 2024, representing a year-on-year increase of 13.24%, while the net profit attributable to shareholders decreased by 14.28% to 780 million yuan [2][3]. Financial Performance - Total revenue for 2024 was 4,004,463,319.82 yuan, up from 3,536,132,714.02 yuan in 2023 [3]. - Net profit attributable to shareholders was 780,690,051.75 yuan, down from 910,754,003.74 yuan in the previous year [3]. - Deducting non-recurring gains and losses, the net profit was 744,252,350.90 yuan, a decrease from 867,457,631.43 yuan [3]. - The net cash flow from operating activities was 750,261,880.49 yuan, down 42.10% from 1,295,880,336.01 yuan [3]. - Basic earnings per share were 1.37 yuan, compared to 1.60 yuan in 2023 [3]. - The weighted average return on equity was 15.65%, down from 20.31% the previous year [3][30]. Dividend Distribution - The company proposed a dividend distribution plan of 5 yuan per 10 shares (including tax) for all shareholders [2]. Asset and Liability Changes - As of the end of 2024, total assets amounted to 7.201 billion yuan, an increase from 6.728 billion yuan in 2023 [3]. - Cash and cash equivalents decreased by 28.41%, while inventory increased by 34.33% [44][50]. - The company's liabilities saw an increase in accounts payable by 68.44% [47]. Research and Development - The total R&D expenditure for 2024 was 126 million yuan, a year-on-year increase of 1.8%, accounting for 3.16% of total revenue [54]. Shareholder Structure - The top ten shareholders included new entrants such as Hong Kong Central Clearing Limited and Liu Busong, replacing some previous shareholders [59].