湖南启元律师事务所 关于盐津铺子食品股份有限公司 2024年年度股东大会的 法律意见书 二零二五年五月 致：盐津铺子食品股份有限公司 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司股东 会规则》等我国现行法律、法规、规范性文件以及《盐津铺子食品股份有限公司 章程》（以下简称"《公司章程》"）的规定，湖南启元律师事务所（以下简称"本 所"）接受盐津铺子食品股份有限公司（以下简称"公司"）的委托，指派本所律师 出席了公司 2024 年年度股东大会（以下简称"本次股东大会"），对本次股东大 会的召集和召开程序、召集人及出席会议人员的资格、表决程序和表决结果的合 法有效性进行现场律师见证，并出具本法律意见书。 为出具本法律意见书，本所律师依法查验了公司提供的下列资料： （一）刊登在中国证券监督管理委员会（以下简称"中国证监会"）指定媒体 巨潮资讯网站（http://www.cninfo.com.cn/）的关于召开 2024 年年度股东大会的 通知公告； （二）出席现场会议的股东或其代理人的资格、身份证明文件等； （三）深圳证券信息有限公司在本次股东大会网络投票结束后提供给公司的 网络投票统计结果； （ ...

证券代码：002847 证券简称：盐津铺子 公告编号：2025-030 盐津铺子食品股份有限公司 2、本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开情况 （一）会议召开日期和时间： 现场会议时间为：2025 年 5 月 14 日下午 14:30 网络投票时间为：通过深圳证券交易所交易系统进行网络投票的具体时间为： 2025 年 5 月 14 日上午 9:15—9:25，9:30—11:30，下午 13:00－15:00；通过深圳证 券交易所互联网投票系统投票的具体时间为：2025 年 5 月 14 日（现场股东大会 召开当日）上午 9:15 至当日下午 15:00。 （二）现场会议召开地点：湖南省长沙市雨花区长沙大道运达中央广场写字 楼 A 座，盐津铺子食品股份有限公司总部行政会议室。 2024年年度股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 特别提示： 1、本次股东大会未出现否决议案的情形； （三）会议召集人：盐津铺子食品股份有限公司董事会。 （四）会议召开方式：本次股东大会采取现场投票与网络投票相结合的方式。 （五）会 ...

Industry Investment Rating - The investment rating for the food and beverage industry is "Outperform the Market" and is maintained [2] Core Viewpoints - The food and beverage industry is experiencing a mixed performance across various segments, with opportunities in new channels and product categories. The report highlights the need for companies to adapt to changing consumer preferences and market dynamics [5][6][7] Summary by Relevant Sections 1. Baijiu Sector - The baijiu sector achieved a total revenue of CNY 440.515 billion in 2024, with a year-on-year growth of 6.89%, and a net profit of CNY 166.778 billion, up 7.50%. In Q1 2025, revenue was CNY 152.933 billion, growing 1.82%, and net profit was CNY 63.340 billion, increasing 2.33% [15][19] - High-end baijiu brands like Moutai, Wuliangye, and Luzhou Laojiao are expected to see stable growth targets of around 9%, 5%, and steady progress respectively for 2025 [19][21] - The report notes that companies are increasing dividend rates to enhance returns for investors, with expected dividend yields for major brands ranging from 1.39% to 6.28% in 2025 [18] 2. Frozen Food - The frozen food industry is facing a slowdown in growth, with leading companies like Anjijia showing resilience while others like Qianwei Central Kitchen are under pressure due to product structure. The industry is seeking breakthroughs in products and channels to improve revenue and profit [6] 3. Snack Foods - The snack food sector is experiencing differentiation, with leading companies leveraging product innovation and channel expansion to drive growth. Salted Fish's brand "Big Demon King" has shown significant results from brand investment [6] 4. Soft Drinks - The soft drink segment is seeing high growth from brands like Dongpeng, while companies like LuLu and Master Kong maintain operational resilience. New products in the health drink category are also performing well [6] 5. Pet Food - The pet food industry remains highly prosperous, with leading companies like Guibao Pet and Zhongchong Co. showing revenue growth rates of 21.22% and 19.15% respectively in 2024 [7] 6. Bakery Products - The bakery sector is recovering, with significant growth in supermarket channels driven by new product launches. Companies like Angel Yeast are expanding their international business, contributing to overall growth [8] 7. Dairy Products - Yili's revenue is stabilizing with better-than-expected profit performance, while New Dairy is seeing continuous profit margin improvements. Yili aims for a total revenue of CNY 119 billion in 2025 [8] 8. Beer - The beer market is witnessing a recovery in consumption, with major brands like Qingdao Beer and Chongqing Beer showing positive sales growth in Q1 2025 [9] 9. Seasoning Products - The seasoning industry is under pressure, but companies like Haitian are performing steadily, with core products like soy sauce maintaining growth [9]

Core Viewpoint - The rising popularity of konjac products, particularly "konjac snacks," has significantly impacted the stock prices of several listed companies, driven by consumer demand for low-calorie snacks [1][2][3] Group 1: Market Dynamics - The price of konjac has surged dramatically, with raw material prices increasing more than gold, reflecting a growing demand in the market [1] - The price of white konjac rose from 6000 yuan/ton to 9500 yuan/ton, a 58% increase, indicating a supply-demand imbalance [3][7] - The planting area for konjac has shrunk by 23% over the past three years, compounded by a 15% reduction in yield due to drought, leading to a significant shortage of raw materials [7][22] Group 2: Company Performance - Companies like Weilong and Yanjinpuzi have seen substantial stock price increases due to their konjac product lines, with Weilon's stock rising 142% and Yanjinpuzi's by 39% [2] - Yizhi Konjac, a smaller player in the konjac processing sector, experienced a staggering 742% increase in stock price, highlighting the potential for smaller companies in this niche market [2][11] - The revenue from konjac products for Weilon reached 3.371 billion yuan in 2024, a 59.1% year-on-year growth, marking a significant shift in their product portfolio [9][11] Group 3: Consumer Trends - The demand for konjac snacks has been fueled by health-conscious consumers seeking low-calorie options, with the retail sales of konjac snacks in China surpassing 12 billion yuan in 2024, growing over 20% year-on-year [22][25] - Other snack brands are also capitalizing on the konjac trend, with Yanjinpuzi reporting an 76% increase in revenue from konjac products [11][12] - The introduction of konjac in various forms, such as jelly and tea drinks, has further expanded its market presence, appealing to a broader consumer base [15][18] Group 4: Quality Concerns - There are concerns regarding the quality of konjac products, with reports of inferior ingredients being used to cut costs, potentially harming consumer perception and market growth [23][24] - The high sodium content in many konjac snacks has raised health concerns, as some products exceed recommended daily sodium intake levels [18][21] - The industry faces challenges in maintaining quality standards, as the rapid growth has led to a proliferation of lower-quality products that could undermine the market's reputation [22][25]

Core Viewpoint - The rising popularity of konjac snacks, particularly "konjac shuang," has significantly impacted the stock prices of several listed companies, driven by consumer demand for low-calorie food options [1][8]. Group 1: Market Dynamics - The price of konjac has surged dramatically, with raw material prices increasing more than gold, leading to a supply-demand imbalance [1][7]. - The price of white konjac rose from 6000 yuan/ton to 9500 yuan/ton, a 58% increase, indicating a strong demand in the market [3][7]. - The overall retail sales of konjac snacks in China exceeded 12 billion yuan in 2024, marking a growth of over 20% [21]. Group 2: Company Performance - Weitong's stock price increased from 7 HKD/share in January 2025 to 17 HKD/share by May, a rise of 142% [1]. - Yanjinpuzi's stock price rose from 64 yuan/share to 89 yuan/share, reflecting a 39% increase [1]. - Yizhi Konjac, a konjac processing company, saw its stock price soar from 7 yuan/share to 59 yuan/share, a staggering 742% increase [1]. Group 3: Consumer Trends - The demand for konjac snacks has been fueled by health-conscious consumers seeking low-calorie alternatives, with brands like Weitong successfully marketing "konjac shuang" [8][10]. - Other snack brands, such as Yanjinpuzi and Liangpinpuzi, have also capitalized on the konjac trend, with significant revenue growth attributed to konjac products [10][14]. - The tea beverage industry has adopted konjac as an ingredient, further driving its popularity [14]. Group 4: Industry Challenges - The konjac planting area has shrunk by 23% over the past three years, compounded by a 15% reduction in yield due to drought, leading to raw material shortages [7][22]. - The industry faces challenges related to quality control and consumer perception, as some products may not meet the expected taste and quality standards due to cost-cutting measures [22][24]. - There is a concern about the "bad money driving out good," where lower-quality products could harm the overall market perception of konjac snacks [22][24].

Investment Rating - The report assigns a rating of "Accumulate" to the company, indicating a potential increase of 5% to 15% relative to the CSI 300 index over the next six months [13]. Core Insights - The company reported a revenue of 5.304 billion yuan for 2024, representing a year-on-year increase of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [7][10]. - The growth rate of the company's main business revenue is slowing down, with a decrease of 13.33 percentage points compared to the previous year [7]. - The sales proportion from direct KA channels has decreased to 3.55%, while the distribution and e-commerce proportions have increased to 74.59% and 21.86%, respectively [7]. - The revenue share of spicy snacks, egg products, and dried fruits/nuts has expanded, indicating a shift in consumer preferences [7]. - The average factory price has decreased by 0.74% year-on-year, reflecting a downward trend in product pricing since 2020 [7]. - The company's gross margin has declined by 2.85 percentage points to 30.69% in 2024, attributed to a decrease in consumer spending power and increased competition in the snack market [10]. - The report forecasts earnings per share of 2.89 yuan, 3.70 yuan, and 4.37 yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 30.23, 23.61, and 19.99 [10][11].

Investment Rating - The report assigns a rating of "Accumulate" to the company, indicating a potential increase of 5% to 15% relative to the CSI 300 index over the next six months [13]. Core Insights - The company reported a revenue of 5.304 billion yuan for 2024, representing a year-on-year increase of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [7][10]. - The growth rate of the company's main business revenue is high but shows signs of narrowing, with a revenue increase of 25.69% in Q1 2025 compared to the same period in 2024, a decrease of 11.31 percentage points [7]. - The sales proportion from direct KA channels has decreased to 3.55%, while the distribution and e-commerce proportions have increased to 74.59% and 21.86%, respectively, indicating a shift in sales strategy [7]. - The revenue share of spicy snacks, egg products, and dried fruits/nuts has expanded, reflecting changing consumer preferences [7]. - The average factory price has decreased by 0.74% year-on-year, indicating a downward shift in product structure to adapt to new consumption trends [7][8]. - The company's gross margin declined to 30.69% in 2024, down 2.85 percentage points from the previous year, attributed to a decrease in consumer spending and increased competition [10]. - The report forecasts earnings per share of 2.89 yuan, 3.70 yuan, and 4.37 yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 30.23, 23.61, and 19.99 [10].

Core Insights - The company reported a revenue of 5.304 billion yuan for 2024, a year-on-year increase of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [1] - In Q1 2025, the company achieved a revenue of 1.537 billion yuan, reflecting a year-on-year growth of 25.69%, with a net profit of 178 million yuan, an increase of 11.64% year-on-year [1] Group 1: Product Performance - The company experienced rapid growth in konjac products, with significant revenue contributions from various snack categories in 2024, including spicy snacks (1.962 billion yuan, +32.36%), baked potato snacks (1.158 billion yuan, +17.31%), and egg snacks (580 million yuan, +81.87%) [1] - The company launched a brand strategy in 2024, promoting "Big Demon King" and "Egg Emperor," which quickly gained popularity, with a specific product breaking the record for the fastest snack to reach 100 million yuan in sales [1] Group 2: Channel Performance - Direct sales in supermarkets saw a decline of 43.72% to 188 million yuan, while distribution and e-commerce channels grew by 34.01% and 39.95%, respectively, indicating a shift in the company's channel strategy [2] - The company is expanding its presence in Southeast Asia with its konjac products under the brand "Mowon," achieving breakthroughs in the Thai market and planning to extend globally [2] Group 3: Financial Metrics - The company's gross margin for 2024 was 30.69%, a decrease of 2.85 percentage points year-on-year, attributed to changes in channel structure with increased sales through e-commerce and bulk snack channels [3] - The company maintained good expense control, with selling and administrative expense ratios of 12.5% and 4.13% for 2024, and 11.24% and 3.44% for Q1 2025, respectively [3] Group 4: Investment Outlook - The company anticipates continued high growth in its core categories, including konjac and quail eggs, and is adjusting profit forecasts for 2025-2027, expecting net profits of 847 million, 1.046 billion, and 1.271 billion yuan, respectively [4] - The projected earnings per share (EPS) for 2025-2027 are 3.1, 3.83, and 4.66 yuan, corresponding to price-to-earnings (PE) ratios of 28, 23, and 19 times, respectively, maintaining a "buy" rating [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Insights - The company's core categories continue to grow, with rapid expansion across multiple channels [2] - The company reported a revenue of 5.30 billion yuan in 2024, representing a year-on-year increase of 28.89%, and a net profit of 639.95 million yuan, up 26.53% year-on-year [7] - The company is focusing on brand strategy and product innovation, particularly in the konjac product category, which is expected to maintain high growth [7] - The company is expanding its distribution channels, including e-commerce and overseas markets, which is expected to enhance profitability [7] - The gross margin slightly decreased due to changes in channel structure, but effective cost control is anticipated to improve profitability [7] Financial Forecasts - The forecasted main revenue for 2024 is 5,303.93 million yuan, with expected growth rates of 28.89% for 2024, 28.28% for 2025, 21.46% for 2026, and 18.05% for 2027 [5][8] - The projected net profit for 2025 is 846.85 million yuan, with a year-on-year growth of 32.33% [5] - The earnings per share (EPS) are expected to be 3.10 yuan for 2025, 3.83 yuan for 2026, and 4.66 yuan for 2027 [5][8] - The price-to-earnings (P/E) ratio is projected to decrease from 37.22 in 2024 to 28.12 in 2025, and further to 22.77 in 2026 [5][8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company has shown continuous growth in core categories, with rapid expansion across multiple channels [2] - The company reported a revenue of 5.30 billion yuan in 2024, representing a year-on-year increase of 28.89%, and a net profit of 639.95 million yuan, up 26.53% year-on-year [7] - The company is focusing on high-growth products such as konjac snacks and quail eggs, with strong performance expected to continue [7] - The company is expanding its distribution channels, including e-commerce and overseas markets, particularly in Southeast Asia [7] - Despite a slight decline in gross margin due to changes in channel structure, effective cost control is expected to enhance profitability [7] Summary by Sections Financial Performance - In 2024, the company achieved a total revenue of 5,303.93 million yuan, with a projected revenue of 6,803.74 million yuan for 2025, indicating a growth rate of 28.28% [5][8] - The net profit for 2024 is forecasted at 639.95 million yuan, with an expected increase to 846.85 million yuan in 2025, reflecting a growth rate of 32.33% [5][8] - Earnings per share (EPS) is projected to rise from 2.35 yuan in 2024 to 3.10 yuan in 2025 [5][8] Product and Market Strategy - The company is implementing a brand strategy focusing on key products like "Big Demon King" and "Egg Emperor," which have quickly gained market traction [7] - The konjac product line is expected to maintain high growth rates, contributing positively to the company's gross margin [7] Channel Development - The company has seen significant growth in its distribution channels, with e-commerce and overseas sales showing strong performance [7] - The company is strategically entering the Southeast Asian market with its konjac products under the brand "Mowon," achieving breakthroughs in Thailand [7] Cost Management - The gross margin for 2024 is reported at 30.69%, slightly down from the previous year, attributed to changes in channel structure [7] - The company has effectively managed sales and administrative expenses, with a decrease in expense ratios reported for both 2024 and Q1 2025 [7]