Core Viewpoint - The high volatility of gold prices has led to a decline in consumer demand for gold jewelry, with many consumers adopting a wait-and-see attitude regarding purchases [1][2][3] Industry Overview - Gold jewelry consumption in China has been weak, with a reported 5.96% year-on-year decline in gold consumption, and a significant 26.85% drop in gold jewelry consumption in Q1 [1][5] - Major gold jewelry companies such as China Gold, Lao Feng Xiang, and Zhou Da Sheng have reported substantial declines in both revenue and net profit, indicating a challenging market environment [1][5][7] Company Performance - China Gold's net profit decreased by 62.96%, while Lao Feng Xiang and Zhou Da Sheng also experienced declines exceeding 20% in net profit [1][5] - In contrast, Cai Bai Co. has seen growth in revenue and net profit, attributed to an increased focus on gold bar sales, which are more resilient in the current market [2][11] Market Dynamics - The gold price has fluctuated significantly, with a peak of 1082 yuan per gram in late April, followed by a drop to 998 yuan per gram by May 5, reflecting the volatility that affects consumer purchasing behavior [3][4] - The trend of "cold jewelry, hot investment" has emerged, with consumers increasingly favoring investment products like gold bars over traditional jewelry [13][14] Retail Strategies - Many traditional brands are closing underperforming stores to optimize their retail networks, with Zhou Da Fu and Lao Feng Xiang among those reducing their store counts significantly [18][14] - Companies are encouraged to enhance in-store experiences and diversify product offerings to meet changing consumer preferences, including the rise of "she economy" and personalized products [18][19]

Group 1: Company Insights on Haitai New Light - Haitai New Light's endoscope repair business grew by 14% year-on-year in Q1 2024, with major customer demand increasing by over 25% [1] - The company is progressing with production line construction in the US and Thailand, with the US subsidiary expected to be certified by July 2024 and the Thailand subsidiary completed by the end of 2024 [1] - The company plans to establish a national marketing team of over 50 experienced members in 2024, with a focus on transitioning to complete machine sales [1] - The optical business is expected to see a slight decline in 2024, while the medical optical business is projected to grow by 23% in 2024 and 71% in Q1 2025 [1] - The company maintains a gross margin above 60%, with a good product yield rate of over 98% for complete machine products [1] Group 2: Company Insights on Zhou Dashing - Investors engaged in discussions regarding the 2024 annual report and Q1 2025 financial indicators, brand matrix, product structure, and terminal sales during a conference call [2] - The company ensured compliance with information disclosure regulations, maintaining the accuracy and completeness of disclosed information [2] Group 3: Institutional Overview of Hongshang Asset - Hongshang Asset was established in October 2013, created by a team from public funds and Sequoia Capital, serving as Sequoia's only equity securities asset management platform in China [3] - The company focuses on absolute return equity investment strategies, driven by fundamental research, and has received multiple industry awards for its performance [3] - The investment research team includes experienced professionals from large fund companies and top analysts, ensuring robust management and industry influence [3]

代码：002867 证券简称：周大生 编号：2025-017 投资者关系活动记录表 | | □特定对象调研 | □分析师会议 | | --- | --- | --- | | | □媒体采访 | □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 | | | | √其他(电话会议) | | | | 共计 54 位投资者（排名不分先后）： | | | | 交银基金：陈均峰、楼慧源 | 广发证券：包晗 | | | 长江证券（自营）:蔡念恒 | 上海原泽私募基金:姚姗 | | | 深圳前海云溪基金:李志勇 | 金科投资:张诚 | | | 福建豪山资管:蔡再雄 | 西部利得基金:林静 | | | 长江证券（上海）资管:杨杰 | 西南证券（自营）:李佳为 | | | 中加基金:陈晨 | 谦璞投资:张若溪 | | | 国泰君安资管:周晨 | 中泰证券（上海）资管:陈佳玲 | | 参与单位名称 | 鑫巢资本:王璞 | 农银汇理基金:魏刚 | | 及人员姓名 | 财通证券资管:李真 | 光大证券（自营）:苏晓珺 | | | 青骊投资（上海）:李署 | 北京沣沛投资:李爽 | | ...

代码：002867 证券简称：周大生 编号：2025-016 | | □特定对象调研 | □分析师会议 | | --- | --- | --- | | | □媒体采访 | □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 | | | | √其他(电话会议) | | | | 共计 50 位投资者（排名不分先后）： | | | | 百年资管：戴斌、徐超 | 东吴证券：吴劲草、郗越 | | | 华安基金：吴政、刘潇 | 广发证券：包晗 | | | 中信建投资管：黄鹏 | 广东正圆私募基金：黄志豪 | | | 富敦投资：刘宏 | 天风资管：邱天 | | | 东方基金：金凤 | 上海证券自营：邵锐 | | | 上银基金：林竹 | 聚鸣：吴莹莹 | | | 誉辉资管（北京）：王灿 | Pickers Capital：Stanley Yip | | | 九泰基金：袁多武、邓茂 | nb 公募：吴瑾 | | 参与单位名称 | 循远投资：田超平 | 东吴人寿：赖政 | | 及人员姓名 | 星泰投资：曹秉超、贾雨朦 | 天弘基金：董志强 | | | 仙人掌私募基金：卢崇春 | 混 ...

Core Viewpoint - The company reported a decline in revenue and profit for the year 2024 and Q1 2025, with a focus on maintaining brand strength and expanding direct sales channels despite industry challenges [1][3][6]. Financial Performance Summary - **2024 Full Year Results**: Revenue was 13.89 billion, down 14.7% YoY; gross profit was 2.89 billion, down 2.2% YoY; net profit attributable to shareholders was 1.01 billion, down 23.2% YoY. The company distributed a dividend of 0.95 per share, with a payout ratio of 102.1% [1]. - **Q4 2024 Results**: Revenue was 3.08 billion, down 18.8% YoY; gross profit was 0.67 billion, down 2.1% YoY; net profit attributable to shareholders was 0.16 billion, down 29.7% YoY [2]. - **Q1 2025 Results**: Revenue was 2.67 billion, down 47.3% YoY; gross profit was 0.70 billion, down 11.3% YoY; net profit attributable to shareholders was 0.25 billion, down 26.1% YoY [3]. Revenue Breakdown - **2024 Revenue by Product**: Solid gold products generated 11.44 billion, down 16.6%; embedded products generated 0.76 billion, down 17.4%; other jewelry (silver and jade) generated 0.60 billion, up 66.7%. By channel, self-operated offline revenue was 1.74 billion, up 7.8%; online revenue was 2.79 billion, up 11.4%; franchise revenue was 9.19 billion, down 23.3% [4]. - **Q1 2025 Revenue by Product**: Solid gold products generated 2.12 billion, down 53.2%; embedded products generated 0.13 billion, up 0.2%; other jewelry generated 0.15 billion, up 36.5%. By channel, self-operated offline revenue was 0.53 billion, down 16.3%; online revenue was 0.53 billion, down 6.7%; franchise revenue was 1.58 billion, down 58.6% [4]. Profitability Analysis - **Gross Margin**: The gross margin for 2024 was 20.8%, up 2.7 percentage points; for Q1 2025, it was 26.2%, up 10.6 percentage points, attributed to rising gold prices and changes in revenue structure [5]. - **Expense Ratios**: In 2024, the sales and management expense ratios were 8.4% and 0.8%, respectively, both up YoY. For Q1 2025, these ratios increased by 4.5 percentage points and 0.5 percentage points [5]. - **Net Profit Margin**: The net profit margin for 2024 was 7.3%, down 0.8 percentage points; for Q1 2025, it was 9.4%, up 2.7 percentage points [6]. Strategic Outlook - The company aims for a revenue and net profit growth of 5-15% in 2025. Profit forecasts for 2025 and 2026 are 1.11 billion and 1.29 billion, respectively, with a P/E ratio of approximately 13x for 2025 and a dividend yield of about 7% [7].

代码：002867 证券简称：周大生 编号：2025-015 投资者关系活动记录表 投资者关系活动类别 □特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 √其他(电话会议) 参与单位名称 及人员姓名 共计 11 位投资者（排名不分先后）： 中银基金：张响东、夏宜冰、冯梽、黄珺、王方舟、华旭桥、杨亦 然、杨庆运、丁雅纯 东吴证券：吴劲草、郗越 时 间 2025 年 5 月 7 日 地 点 线上 上市公司接待人员 姓名 证券事务代表：荣欢 投资者关系活动 主要内容介绍 一、 问答环节： 投资者主要就 2024 年年报及 2025 年一季报主要财务指标、品牌矩 阵、产品结构、终端销售情况等问题进行了交流，可参阅前次活动记录 表之问答和已披露公告。 接待过程中，公司严格按照《信息披露管理制度》等规定，保证信 息披露的真实、准确、完整、及时、公平，没有出现未公开重大信息泄 露等情况。 附件清单（如有） 无 日期 2025 年 5 月 7 日 周大生珠宝股份有限公司 ...

饰品 执业证书编号：S0740523110001 Email：suchang@zts.com.cn 周大生（002867.SZ） 证券研究报告/公司点评报告 2025 年 05 月 07 日 执业证书编号：S0740524040004 Email：zhengch@zts.com.cn | 基本状况 | | | --- | --- | | 总股本(百万股) | 1,095.93 | | 流通股本(百万股) | 1,089.55 | | 市价(元) | 13.27 | | 市值(百万元) | 14,542.94 | | 流通市值(百万元) | 14,458.32 | 1、《金价抑制需求，基本面短期承压》 2024-11-08 | 评级： | 买入（维持） | 公司盈利预测及估值 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 指标 | | 2023A | 2024A | 2025E | 2026E | 2027E | | 分析师：苏畅 | | 营业收入（百万元） | | 16,290 | 13,891 | 14 ...

芬芳馥郁手链 溯古寻今，周大生经典芬芳馥郁手链灵感同样源于清代咸丰年间青花八宝纹花盆上的卷草纹样。卷草纹 代表生命力，荷花自古便象征着荣华富贵，当卷草纹与清雅荷花互相映衬，二者交融间，华贵气韵自然 流转，仿若一幅徐徐展开的东方画卷，将千年风雅娓娓道来。在工艺传承与创新上，芬芳馥郁手链沿袭 古法制作精髓，从纹样勾勒到造型塑造，每一处细节与工序都经过精心雕琢，使得颗粒均匀饱满，色泽 温润含蓄，再层层施以青花珐琅，将传统珐琅技艺与现代审美完美交融，打造出独一无二的古法珐琅珍 品。 青花飞舞手链 母爱如诗，岁月如画。母亲节来临，在这专属母亲的节日里，周大生经典以青花文物为灵感源泉，匠心 打造青花系列黄金臻品。当温润的足金邂逅幽蓝釉色，传统纹样跃然金面，不仅承载着千年文明的厚重 底蕴，更凝聚着子女对母亲绵长无尽的感恩之情。这些精美的黄金饰品更是化作传递深情的桥梁，成为 传递子女对母亲深深敬爱之情的珍贵载体。 青锁流年挂坠 周大生经典青锁流年挂坠撷取清咸丰青花八宝纹花盆的千年雅韵，将传统艺术之美融入现代珠宝设计之 中。灵动的卷草纹样镌刻于平安锁之上，蜿蜒流转的线条，似生生不息的生命脉络，亦如世代平安的祈 愿，于方寸之间诉 ...

核心观点：金价大涨冻结终端需求，加盟商进货意愿疲软进一步放大公司业绩波动。 短期看，在金价高位延续的背景下公司需求仍将面临一段时间的压力。但公司积极的产品结构转型有望 缓解行业β压力。 调整盈利预测，维持"买入"评级。金价的快速上涨对黄金饰品需求形成了一定抑制，同时对加盟商的开 店意愿也造成负面影响。考虑该压制因素可能仍将存续一段时间，我们调整盈利预测，预计公司2025- 2027 年收入分别为140.1/151.3/159.1 亿元（此前25-26 年为175.4/196.3 亿元）， 同比增长 0.9%/8.0%/5.1% ； 归母净利润10.7/12.0/12.8 亿元（此前24-26 年为12.4/14.2 亿元），同比增长 6.1%/12.3%/6.4%；EPS 为0.98 /1.10/1.17 元，对应PE 为13.6/12.1/11.4。考虑当前的估值水平与较好的股 息率，维持"买入"评级。 24 年及25Q1 业绩表现低预期。2024 年公司实现营业收入138.9 亿，同比下滑14.73%，实现归母净利润 10.1 亿，同比下滑23.25%。25Q1 公司实现营业收入26.73亿，同比下滑47 ...

证券研究报告 公司研究 [Table_ReportType] 公司点评报告 [Table_StockAndRank] 周大生(002867.SZ) 投资评级 买入 上次评级 买入 [Table_Title] 周大生(002867.SZ)2024&25Q1 点评：金价波 动拖累公司业绩，2024 年延续高比例分红 [Table_ReportDate] 2025 年 5 月 6 日 [Table_S 事件：公司发布 ummary] 2024&25Q1 业绩，2024 年公司实现收入 138.91 亿元，同 降 14.73%，归母净利润 10.10 亿元，同降 23.25%，扣非归母净利润 9.88 亿元，同降 22.11%。其中 24Q4 收入 30.83 亿元，同降 18.79%，归母净利 润 1.55 亿元，同降 29.69%。25Q1 收入 26.73 亿元，同降 47.28%，归母 净利润 2.52 亿元，同降 26.12%，扣非归母净利润 2.42 亿元，同降 27.97%。 25Q1 毛利率 26.21%，同比提升 10.64pct，销售/管理费用率 9.46%/1.03%， 分别同比+4.52/+0 ...