Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company's revenue for H1 2025 was 4.597 billion yuan, a year-on-year decrease of 43.9%, while the net profit attributable to the parent company was 594 million yuan, down 1.27% year-on-year. The gross profit margin improved to 30.34%, an increase of 11.96 percentage points year-on-year [1] - The company plans to distribute a cash dividend of 0.25 yuan per share for H1 2025, leading to an annualized dividend of 0.9 yuan per share, resulting in a dividend yield of 6.8% based on the closing price on August 28 [2] - The decline in revenue and gross profit was primarily attributed to pressure on income and margins from franchise channels, with online channel revenue decreasing by 1.9% and offline self-operated channel revenue decreasing by 7.6% [3] Financial Performance Summary - For H1 2025, the company reported revenues of 4.597 billion yuan, with a gross profit margin of 30.34% and a net profit margin of 12.92% [1] - The company experienced a significant decline in franchise channel revenue, which fell by 59.12%, while self-operated channels showed a more stable performance with a revenue decrease of 7.6% [3] - The company’s expense ratio increased to 12.07%, primarily due to the higher proportion of direct sales, impacting overall profitability [4] - The company expects revenues of 11.8 billion yuan in 2025, with a projected net profit of 1.089 billion yuan, reflecting a year-on-year growth of 8% [5]

证券研究报告·公司点评报告·饰品 执业证书：S0600520090006 wujc@dwzq.com.cn 证券分析师 郗越 执业证书：S0600524080008 xiy@dwzq.com.cn 周大生（002867） 2025 年半年报点评：25Q2 归母净利同比 +31.3%，盈利能力显著回升 买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 16,290 | 13,891 | 15,225 | 16,739 | 18,379 | | 同比（%） | 46.52 | (14.73) | 9.60 | 9.95 | 9.79 | | 归母净利润（百万元） | 1,316 | 1,010 | 1,112 | 1,216 | 1,308 | | 同比（%） | 20.67 | (23.25) | 10.07 | 9.33 | 7.57 | | EPS-最新摊薄（元/股） | 1.21 | 0.93 | 1.02 | ...

Group 1 - The "romantic economy" is driving significant growth in offline consumption, particularly in the lead-up to the Qixi Festival, with a notable increase in diverse and youthful spending trends [1][2] - From August 16 to August 25, sales of beauty and personal care, jewelry, and clothing categories saw over 200% year-on-year growth in group buying orders [1][2] - The demand for quality experiences is rising, with concert and music festival group buying orders increasing by 142% and 127% year-on-year, respectively [2] Group 2 - Smaller cities are showing strong potential in romantic consumption, with cities like Kaifeng and Jingdezhen reporting sales growth in accommodation and dining orders of 284% and over 100% respectively [3] - The demographic of consumers making purchases for Qixi is predominantly young, with over 40% of orders coming from individuals born after 1995 [3] Group 3 - Jewelry group buying sales surged by 255% leading up to Qixi, with brands leveraging live streaming and collaborations to attract new consumer segments [4] - Notable jewelry brands have launched new products and marketing strategies, achieving significant sales milestones, such as Zhou Dazheng's live streaming event generating over 11 million in GMV [4] - The trend of integrating brand IP concepts into new product offerings is gaining traction, with various brands successfully engaging younger consumers through innovative marketing approaches [4]

Investment Rating - The report assigns a "Buy" rating for the company, indicating an expected stock price increase of over 15% within the next six months [6]. Core Views - Despite a decline in revenue, the company's profitability remains resilient, with a net profit of 5.94 billion yuan in the first half of 2025, only a slight decrease of 1.27% year-on-year [1]. - The gross margin has reached a record high of 30.34% in the first half of 2025, benefiting from product structure optimization and pricing advantages due to rising gold prices [1]. - The company is undergoing a significant transformation in its product offerings, with a notable shift towards trendy silver jewelry and other auxiliary products, which have seen revenue growth [2]. Financial Summary - The company reported a total revenue of 45.97 billion yuan in the first half of 2025, a year-on-year decrease of 43.92% [1]. - The net cash flow from operating activities was 4.03 billion yuan, down 68.83% year-on-year, primarily due to reduced sales collections [1]. - The company expects revenues of 103 billion yuan, 112 billion yuan, and 120 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding net profits of 12.5 billion yuan, 13.9 billion yuan, and 15.6 billion yuan [4]. Product and Channel Performance - Revenue from gold products decreased by 50.94% to 34.15 billion yuan, while revenue from trendy silver jewelry increased by 11.11% to 3.2 billion yuan, reflecting changing consumer preferences [2]. - The company is actively adjusting its store structure, with a total of 4,718 stores, including 4,311 franchise stores, which saw a net closure of 344 stores [3]. - E-commerce revenue was 11.68 billion yuan, showing a slight decline of 1.9%, but the online subsidiary reported a net profit increase of 24.61% [3].

Core Viewpoint - The domestic gold market remains stable with some fluctuations in prices among different brands, while gold recycling prices have decreased [1][4]. Price Summary - The overall gold prices in domestic stores are stable, with some brands experiencing slight increases. For instance, Lao Miao Gold increased by 2 yuan to 1012 yuan per gram, while Zhou Shengsheng remains the highest at 1014 yuan per gram. Shanghai China Gold remains the lowest at 969 yuan per gram, maintaining a price difference of 45 yuan per gram among stores [1][3]. - The latest prices for various brands are as follows: - Lao Miao Gold: 1012 yuan/gram (up 2) - Liufu Gold: 1009 yuan/gram (no change) - Zhou Dafu Gold: 1009 yuan/gram (no change) - Zhou Liufu Gold: 985 yuan/gram (no change) [1][2][3]. Recycling Price Summary - The gold recycling price has decreased by 8.3 yuan per gram, with the following prices reported: - General Gold: 769.80 yuan/gram - Cai Bai Gold: 775.30 yuan/gram - Zhou Shengsheng Gold: 767.60 yuan/gram - Zhou Dafu Gold: 773.90 yuan/gram - Lao Fengxiang Gold: 782.60 yuan/gram [4][6]. International Gold Price Summary - The international gold price showed fluctuations, closing at 3396.59 USD/ounce with a rise of 0.81%. As of the latest report, it has decreased to 3388.09 USD/ounce, reflecting a drop of 0.25% [6]. - The recent increase in gold prices is attributed to market concerns regarding the independence of the Federal Reserve and heightened geopolitical tensions, leading to increased investor risk aversion [6]. - Market expectations for a 25 basis point rate cut by the Federal Reserve in September stand at 87.2%, with a 49% expectation for October [6].

Investment Rating - The report assigns a "Market Weight" investment rating to the industry, indicating that the industry index is expected to perform within ±10% of the market index over the next six months [61]. Core Insights - The Chinese jewelry market is projected to exceed 900 billion RMB by 2029, driven by increasing purchasing power and diverse daily wear demands, with a compound annual growth rate (CAGR) of 5.2% from 2024 to 2029 [6][16]. - Gold jewelry dominates the market, expected to hold a 73% share in 2024, reflecting its cultural significance and investment value [17]. - The ancient gold jewelry market has seen rapid growth, with sales revenue soaring from 13 billion RMB in 2018 to 157.3 billion RMB in 2023, achieving a CAGR of 64.6% [51]. - The report highlights a structural shift in consumer preferences towards ancient gold craftsmanship, which combines cultural aesthetics with modern luxury, allowing for premium pricing beyond traditional weight-based pricing [61]. Summary by Sections 1. Overview of the Gold Jewelry Industry - The jewelry industry in China has evolved through various stages, from the initial demand surge post-1982 to the current phase characterized by e-commerce penetration and a shift towards high-end customization [14][15]. 2. Factors Driving Gold Jewelry Consumption - Rising gold prices are expected to boost investment demand for gold jewelry, with geopolitical risks and central bank purchases providing additional support [32]. - The popularity of diversified and personalized products is increasing, particularly among younger consumers who favor traditional craftsmanship and cultural narratives [35]. 3. Craftsmanship Evolution and Market Growth - The ancient gold jewelry market is anticipated to reach 421.4 billion RMB by 2028, with a CAGR of 21.8% from 2023 to 2028, driven by cultural significance and aesthetic appeal [51]. 4. Competitive Landscape in the Gold Jewelry Industry - The industry is characterized by high concentration, with leading companies like Chow Tai Fook and Lao Feng Xiang holding significant market shares, primarily through franchise models [57]. 5. Investment Strategy - Despite a slowdown in overall market growth, structural opportunities exist, particularly in the ancient gold segment, which is expected to continue its rapid expansion [61].

8月27日周大生发布2025半年度分配预案，拟10派2.5元(含税)，预计派现金额合计为2.71亿元。派现额 占净利润比例为45.70%，这是公司上市以来，累计第13次派现。 公司上市以来历次分配方案一览 日期分配方案派现金额合计(亿元)股息率(%) 2025.06.30 10派2.5元(含税) 2.71 1.83 2024.12.31 10派6.5元(含税) 7.06 4.62 2024.06.30 10派3元(含税) 3.26 1.76 2023.12.31 10派6.5元(含税) 7.06 4.02 2023.06.30 10派3元(含税) 3.26 1.85 2017.12.31 10派6元(含税) 2.91 1.85 2016.12.31 10派6元(含税) 2.87 证券时报·数据宝统计显示，公司8月27日公布了半年报，共实现营业收入45.97亿元，同比下降 43.92%，实现净利润5.94亿元，同比下降1.27%，基本每股收益为0.55元，加权平均净资产收益率为 9.09%。 资金面上看，该股8月27日主力资金净流入238.17万元，近5日主力资金净流入865.16万元。 2022.12.31 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [6][17][20] Core Views - The company experienced a significant decline in revenue due to high gold prices and cautious terminal demand, with a 43.29% year-on-year decrease in revenue for the first half of 2025, amounting to 4.597 billion yuan. However, the net profit attributable to the parent company showed resilience, with a slight decrease of 1.27% year-on-year to 594 million yuan [2][8] - The second quarter saw a notable improvement in net profit, which increased by 31.32% year-on-year to 342 million yuan, benefiting from improved gross margins and optimized advertising and marketing expenses [2][4][8] - The company plans to distribute a cash dividend of 2.5 yuan per 10 shares, totaling 271 million yuan, which represents 46% of the net profit for the period [2][8] Revenue and Profit Performance - For the first half of 2025, the company reported a revenue of 4.597 billion yuan, down 43.29% year-on-year, while the net profit was 594 million yuan, down 1.27% year-on-year [2][8] - In the second quarter, revenue decreased by 38.47% to 1.924 billion yuan, but net profit increased by 31.32% to 342 million yuan, indicating a significant improvement compared to the first quarter [2][4][8] Business Segments - Revenue from self-operated offline stores was 890 million yuan, down 7.56% year-on-year, while e-commerce revenue was 1.168 billion yuan, down 1.94% year-on-year. Franchise business revenue fell sharply by 59.12% to 2.425 billion yuan due to reduced replenishment frequency by franchise clients in a high gold price environment [3][11] - By product type, revenue from plain gold products dropped by 50.94% to 3.415 billion yuan, while embedded products decreased by 23.08% to 286 million yuan. In contrast, fashion silver jewelry grew by 11.11% to 320 million yuan, benefiting from the "self-indulgence" and "light jewelry" consumption trends [3][11] Financial Metrics - The company's gross margin increased by 11.96 percentage points to 30.34%, driven by product structure optimization and pricing benefits from rising gold prices [4][13] - Total sales expenses decreased by 6.19% year-on-year to 496 million yuan, with a sales expense ratio of 10.8% [4][13] - The company reported a net operating cash flow of 403 million yuan, down 68.83% year-on-year [4][15] Future Outlook - The company is expected to benefit from the release of pent-up demand as gold prices stabilize and from innovative high-quality product offerings, leading to a gradual recovery in revenue [4][17] - Profitability is anticipated to improve with an increased proportion of high-margin jewelry products and continued optimization of advertising and marketing expenses [4][17]

证券代码：002867 证券简称：周大生 公告编号：2025-035 周大生珠宝股份有限公司 关于 2025 年半年度利润分配预案的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 一、审议程序 董事会第七次会议以 11 票同意、0 票反对、0 票弃权的表决结果审议通过了《关 于 2025 年半年度利润分配预案的议案》，本议案尚需提交公司 2025 年第二次临 时股东会审议。 二、利润分配预案的基本情况 （一）本次利润分配预案的基本内容 实现归属于上市公司股东的净利润为 593,814,656.47 元，截至 2025 年 6 月 30 日，公司合并报表可供分配利润为 3,762,882,317.47 元，母公司报表可供分配 利润为 2,844,007,107.04 元。按照孰低原则，以母公司报表中可供分配利润为 基数拟定本次年度中期利润分配预案。 合理回报的指导意见，公司积极践行尊重投资者、持续回报投资者的理念，在符 合利润分配原则、保证公司正常经营和长远发展的前提下，公司 2025 年半年度 利润分配预案拟定为：以截至本披露日的公司总股本 1,085, ...

证券代码：002867 证券简称：周大生 公告编号：2025-037 周大生珠宝股份有限公司 关于召开 2025 年第二次临时股东会的通知 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 一、召开会议的基本情况 二次临时股东会。 五届董事会第七次会议，审议通过了《关于召开 2025 年第二次临时股东会的议 案》，决定于 2025 年 9 月 17 日召开公司 2025 年第二次临时股东会。 （1） 在股权登记日持有公司股份的普通股股东或其代理人； 于股权登记日下午收市时在结算公司登记在册的公司全体普通股股东均有 权出席股东会，并可以以书面形式委托代理人出席会议和参加表决，该股东代理 人不必是本公司股东（授权委托书模板详见附件二）。 （2） 公司董事、监事和高级管理人员； 司法》、《上市公司股东会规则》、《深圳证券交易所上市公司自律监管指引第 相关规定。 （1） 现场会议召开日期、时间：2025 年 9 月 17 日（星期三）15:00 （2） 网络投票时间：2025 年 9 月 17 日（星期三） 日上午 9:15，结束时间为 2025 年 9 月 17 日下 ...