Core Insights - The company maintains its full-year operating profit forecast at €1.7 billion to €1.8 billion, with an estimate of €2.04 billion [1] Financial Performance - First-quarter gross profit reached €3.21 billion, exceeding the estimate of €3.16 billion [1] - Gross margin stood at 52.1%, with operating profit of €610 million and an operating margin of 9.9% [1] - Revenue for the first quarter was €6.15 billion [1]

Group 1 - The core viewpoint of the article highlights Adidas's strong financial performance in the first quarter, with revenue reaching €6.15 billion and operating profit at €610 million, indicating robust growth in the company's operations [1] - The gross margin for the first quarter stands at 52.1%, reflecting the company's effective cost management and pricing strategy [1]

Core Insights - Adidas has launched a new Climacool shoe utilizing advanced 3D printing technology, expanding its availability from a limited release on the Confirmed platform to the global market [1] - The shoe is manufactured using additive manufacturing techniques, marking a significant innovation in the footwear industry [1] - The Climacool shoe features a unique lattice structure that provides lightweight breathability and essential performance characteristics, setting it apart in the athletic footwear market [2] Summary by Categories Product Innovation - The Climacool shoe represents a leap in manufacturing technology, moving beyond previous attempts with the Futurecraft 4D shoe, which utilized continuous liquid interface production [1] - The shoe's design can be easily modified through 3D modeling, enhancing design efficiency and flexibility, although personalized customization is not currently offered [1][2] Market Positioning - Priced at $140 (approximately 1021 RMB), the Climacool shoe is positioned as an affordable option within the high-tech footwear segment [2] - With the global release of the Climacool shoe, Adidas aims to set a new benchmark in the footwear manufacturing sector, steering the industry towards more intelligent and personalized solutions [2]

Core Viewpoint - Adidas AG has been upgraded to a Zacks Rank 2 (Buy), indicating a positive outlook on its earnings estimates, which is a significant factor influencing stock prices [1][3]. Earnings Estimates and Stock Performance - The Zacks rating system reflects changes in earnings estimates, which are strongly correlated with near-term stock price movements [4][6]. - Adidas is expected to earn $4.21 per share for the fiscal year ending December 2025, representing an 83% year-over-year change [8]. Analyst Sentiment and Market Position - Analysts have been consistently raising their earnings estimates for Adidas, with a 3% increase in the Zacks Consensus Estimate over the past three months [8]. - The upgrade to Zacks Rank 2 places Adidas in the top 20% of Zacks-covered stocks, suggesting potential for higher stock movement in the near term [10]. Zacks Rating System - The Zacks Rank system classifies stocks based on earnings estimate revisions, with a proven track record of generating significant returns for top-rated stocks [7][9].

Core Insights - Adidas' "Old Clothes Recycling Eco-Bag" project has been recognized as one of the "Top Ten Cases of Green and Low-Carbon Trends in China's Consumer Market (2024-2025)" by the Daily Economic News, highlighting its innovative practices in the sustainable sector [1][7] Group 1: Project Overview - The "Old Clothes Recycling Eco-Bag" project began in 2024, utilizing advanced regeneration technology to transform collected old clothing into reusable tote bags through a comprehensive process of sorting, fiber regeneration, spinning, weaving, and sewing [3][5] - Consumers can exchange points for eco-bags through the adiClub membership system, and Adidas has set up collection boxes in various locations including offices and brand centers in major cities [3][5] Group 2: Environmental Impact - Over the past two years, Adidas has processed approximately 4 tons of over 14,000 pieces of old clothing, giving them a second life as eco-bags, which have been well-received by consumers [5] - The eco-bags have been featured in various online and offline brand activities, notably during the 2024 Double Eleven event in collaboration with Tmall, where they were quickly redeemed [5] Group 3: Industry Leadership - Adidas has been a pioneer in sustainable development for over two decades, committing to reducing its environmental impact across all business practices [7] - The "Old Clothes Recycling Eco-Bag" project serves as a model for a circular economy in the textile industry, providing a replicable example for low-carbon transformation [7]

Core Insights - The collaboration between Adidas and Bad Bunny has successfully merged sports heritage with contemporary fashion, exemplified by the new Ballerina series which pays homage to Puerto Rican culture and rhythm [1][3][5] Group 1: Product Features - The Ballerina series is inspired by the classic Taekwondo shoe from the early 2000s, incorporating modern design elements while retaining its retro silhouette [3] - The shoe features a combination of canvas and suede materials, providing breathability and a luxurious feel, while the sole is made of durable rubber for enhanced grip [3] - The design includes a quick-lacing system for convenience and safety, aligning with current fashion aesthetics [3] Group 2: Cultural Significance - The colorways of classic black and ivory white symbolize cultural depth and artistic expression, respectively, reflecting the elegance and power of dancers under stage lights [3][5] - The collaboration not only celebrates the past Adidas designs but also highlights Bad Bunny's personal style and the innovative spirit of the brand [3] Group 3: Market Reception - Since their first collaboration in 2021, the Adidas and Bad Bunny partnership has seen continuous market success, with the Ballerina series further solidifying the trend of minimalist footwear [5] - The series is positioned as more than just a shoe; it represents an artistic piece embodying the spirit of music and dance, thus driving the current trend in minimalist footwear [5]

尽管全球贸易紧张局势加剧，但是阿迪达斯一季度业绩表现惊艳市场，营业利润几乎翻倍，并实现一季 度销售额史上最高纪录。 4月24日，据报道，德国运动服装巨头阿迪达斯一季度营业利润为6.1亿欧元，远超分析师预期的5.46亿 欧元，去年同期为3.36亿欧元。 尽管第一季度表现强劲，且去年曾三次上调年度预测，但阿迪达斯在一季度初步业绩中没有提及2025年 目标。 Gulden之前曾表示将对长期指引采取谨慎态度，理由是持续的地缘政治不确定性和消费者情绪变化。阿 迪达斯将于4月29日发布完整的季度业绩。 当阿迪达斯交出亮眼业绩单时，其美国竞争对手耐克却正陷入困境，不仅因关税担忧引发股价大幅下 挫，还面临着销售放缓、利润率等多方面的压力。 据报道，Gulden于2023年接任掌舵人后，成功带领阿迪达斯成功实现了显著转型，尤其是在与说唱歌手 Kanye West的Yeezy合作关系于2022年终止后。公司在去年年底完成了最后一批Yeezy库存的销售。 反观耐克，据报道，耐克不仅面临销售放缓和利润率压力，还要应对来自On和Hoka等较小跑鞋品牌日 益增长的竞争。 按固定汇率计算，营业收入同比增长13%至61亿欧元，创下该公司历史 ...

智通财经4月24日电，阿迪达斯第一季度营收初步数据为61.5亿欧元，预估为61.1亿欧元。 ...

阿迪达斯一季度营收初步数据为61.5亿欧元，分析师预期61.1亿欧元。 ...

智通财经4月21日电，投行Baird将阿迪达斯评级上调至跑赢大盘，目标价240欧元。 ...