连续八个季度实现"有质量的增长"。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 阿迪达斯 于 4月29日 发布了 2025年第一季度财报。 财报显示， 今年第一季度，阿迪达斯全球营收 61.53亿欧元，在货币中性下（下同）较上年同期增 长13%。同期，阿迪达斯营业利润较上年同期的3.36亿欧元同比增长82%至6.1亿欧元；毛利率也 较上年同期提升0.9个百分点至52.1% 。 在全球业绩增长超预期的同时， 作为阿迪达斯重要的战略市场之一，大中华区业绩再次实现双位数 增长 —— 今年第一季度，大中华区实现营收 10.29亿欧元，同比增长13%，已连续八个季度实 现"有质量的增长" 。 阿迪达斯全球 CEO古尔登表示，"对我们团队在第一季度取得的成就感到非常自豪。所有市场和渠 道均实现了双位数的增长，这不仅彰显了我们品牌的实力，也证明了团队卓有成效的工作。6.1亿欧 元的营业利润和9.9%的营业利润率，充分展示了公司的巨大潜力。 目前，由于美国对多个国家和地 区增加关税，且最终的关税处于不断变化的情况，这也将对我们今年的业绩带来不确定性。我们将 ...

Core Viewpoint - Adidas has indicated that U.S. tariffs imposed by the Trump administration will lead to price increases for all its products sold in the U.S. market, which is affecting its ability to raise its full-year outlook despite strong first-quarter profits [1][3]. Group 1: Impact of Tariffs - The company is "somewhat exposed" to tariffs on products made in China, currently at an effective rate of 145%, but has minimized exports of these products to the U.S. [2] - The most significant impact is from the general increase in U.S. tariffs on other countries, which are currently at 10% while trade negotiations are ongoing [2]. - Adidas has stated that the uncertainty surrounding tariff negotiations makes it impossible to quantify the final impact on costs and consumer demand for its products [3]. Group 2: Production and Supply Chain - Adidas is unable to produce almost any of its products in the U.S., relying on factories in countries like Vietnam and Cambodia, which face U.S. tariffs exceeding 40% in the absence of a trade deal [3][4]. - The retail sector, including both low-cost e-retailers and luxury brands, is facing similar challenges regarding price hikes and potential impacts on consumer demand due to tariffs [4].

Core Insights - Adidas reported a strong performance in Q1 2025, with global revenue reaching €6.153 billion, representing a 13% year-over-year growth in currency-neutral terms [1] - The company's operating profit surged to €610 million, up 82% from €336 million in the same period last year, with a gross margin increase of 0.9 percentage points to 52.1% [1] - The Greater China region achieved a revenue of €1.029 billion, also reflecting a 13% year-over-year growth, marking eight consecutive quarters of "quality growth" [1] Financial Performance - Global revenue for Q1 2025 was €6.153 billion, a 13% increase year-over-year in currency-neutral terms [1] - Operating profit rose to €610 million, an 82% increase from €336 million in the previous year [1] - Gross margin improved by 0.9 percentage points to 52.1% [1] Market Performance - The Greater China region's revenue reached €1.029 billion, with a year-over-year growth of 13% [1] - The region has experienced eight consecutive quarters of double-digit growth [1] Strategic Initiatives - Adidas is focusing on enhancing its core competitiveness in the sports sector, launching new products like the ADIZERO ADIOS PRO 4 running shoes [6] - The company is committed to integrating sports performance with fashion, launching various collections that appeal to younger consumers [7] - Adidas emphasizes a localized strategy in China, leveraging local design capabilities to cater to consumer preferences [8] Brand Development - The brand's global campaign "You Got This" aims to inspire confidence among athletes and consumers [2] - Adidas has engaged with elite athletes and ordinary sports enthusiasts to promote its brand message [2] - The company has introduced various collaborations and limited-edition products to strengthen its market presence [7][8]

阿迪达斯CEO：我们花了很多时间应对美国关税。 ...

Core Insights - The company maintains its full-year operating profit forecast at €1.7 billion to €1.8 billion, with an estimate of €2.04 billion [1] Financial Performance - First-quarter gross profit reached €3.21 billion, exceeding the estimate of €3.16 billion [1] - Gross margin stood at 52.1%, with operating profit of €610 million and an operating margin of 9.9% [1] - Revenue for the first quarter was €6.15 billion [1]

Group 1 - The core viewpoint of the article highlights Adidas's strong financial performance in the first quarter, with revenue reaching €6.15 billion and operating profit at €610 million, indicating robust growth in the company's operations [1] - The gross margin for the first quarter stands at 52.1%, reflecting the company's effective cost management and pricing strategy [1]

Core Insights - Adidas has launched a new Climacool shoe utilizing advanced 3D printing technology, expanding its availability from a limited release on the Confirmed platform to the global market [1] - The shoe is manufactured using additive manufacturing techniques, marking a significant innovation in the footwear industry [1] - The Climacool shoe features a unique lattice structure that provides lightweight breathability and essential performance characteristics, setting it apart in the athletic footwear market [2] Summary by Categories Product Innovation - The Climacool shoe represents a leap in manufacturing technology, moving beyond previous attempts with the Futurecraft 4D shoe, which utilized continuous liquid interface production [1] - The shoe's design can be easily modified through 3D modeling, enhancing design efficiency and flexibility, although personalized customization is not currently offered [1][2] Market Positioning - Priced at $140 (approximately 1021 RMB), the Climacool shoe is positioned as an affordable option within the high-tech footwear segment [2] - With the global release of the Climacool shoe, Adidas aims to set a new benchmark in the footwear manufacturing sector, steering the industry towards more intelligent and personalized solutions [2]

Core Viewpoint - Adidas AG has been upgraded to a Zacks Rank 2 (Buy), indicating a positive outlook on its earnings estimates, which is a significant factor influencing stock prices [1][3]. Earnings Estimates and Stock Performance - The Zacks rating system reflects changes in earnings estimates, which are strongly correlated with near-term stock price movements [4][6]. - Adidas is expected to earn $4.21 per share for the fiscal year ending December 2025, representing an 83% year-over-year change [8]. Analyst Sentiment and Market Position - Analysts have been consistently raising their earnings estimates for Adidas, with a 3% increase in the Zacks Consensus Estimate over the past three months [8]. - The upgrade to Zacks Rank 2 places Adidas in the top 20% of Zacks-covered stocks, suggesting potential for higher stock movement in the near term [10]. Zacks Rating System - The Zacks Rank system classifies stocks based on earnings estimate revisions, with a proven track record of generating significant returns for top-rated stocks [7][9].

Core Insights - Adidas' "Old Clothes Recycling Eco-Bag" project has been recognized as one of the "Top Ten Cases of Green and Low-Carbon Trends in China's Consumer Market (2024-2025)" by the Daily Economic News, highlighting its innovative practices in the sustainable sector [1][7] Group 1: Project Overview - The "Old Clothes Recycling Eco-Bag" project began in 2024, utilizing advanced regeneration technology to transform collected old clothing into reusable tote bags through a comprehensive process of sorting, fiber regeneration, spinning, weaving, and sewing [3][5] - Consumers can exchange points for eco-bags through the adiClub membership system, and Adidas has set up collection boxes in various locations including offices and brand centers in major cities [3][5] Group 2: Environmental Impact - Over the past two years, Adidas has processed approximately 4 tons of over 14,000 pieces of old clothing, giving them a second life as eco-bags, which have been well-received by consumers [5] - The eco-bags have been featured in various online and offline brand activities, notably during the 2024 Double Eleven event in collaboration with Tmall, where they were quickly redeemed [5] Group 3: Industry Leadership - Adidas has been a pioneer in sustainable development for over two decades, committing to reducing its environmental impact across all business practices [7] - The "Old Clothes Recycling Eco-Bag" project serves as a model for a circular economy in the textile industry, providing a replicable example for low-carbon transformation [7]

Core Insights - The collaboration between Adidas and Bad Bunny has successfully merged sports heritage with contemporary fashion, exemplified by the new Ballerina series which pays homage to Puerto Rican culture and rhythm [1][3][5] Group 1: Product Features - The Ballerina series is inspired by the classic Taekwondo shoe from the early 2000s, incorporating modern design elements while retaining its retro silhouette [3] - The shoe features a combination of canvas and suede materials, providing breathability and a luxurious feel, while the sole is made of durable rubber for enhanced grip [3] - The design includes a quick-lacing system for convenience and safety, aligning with current fashion aesthetics [3] Group 2: Cultural Significance - The colorways of classic black and ivory white symbolize cultural depth and artistic expression, respectively, reflecting the elegance and power of dancers under stage lights [3][5] - The collaboration not only celebrates the past Adidas designs but also highlights Bad Bunny's personal style and the innovative spirit of the brand [3] Group 3: Market Reception - Since their first collaboration in 2021, the Adidas and Bad Bunny partnership has seen continuous market success, with the Ballerina series further solidifying the trend of minimalist footwear [5] - The series is positioned as more than just a shoe; it represents an artistic piece embodying the spirit of music and dance, thus driving the current trend in minimalist footwear [5]