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持续践行可持续发展,“阿迪达斯旧衣再造环保袋”项目又获奖啦!
Cai Fu Zai Xian· 2025-04-28 03:51
Core Insights - Adidas' "Old Clothes Recycling Eco-Bag" project has been recognized as one of the "Top Ten Cases of Green and Low-Carbon Trends in China's Consumer Market (2024-2025)" by the Daily Economic News, highlighting its innovative practices in the sustainable sector [1][7] Group 1: Project Overview - The "Old Clothes Recycling Eco-Bag" project began in 2024, utilizing advanced regeneration technology to transform collected old clothing into reusable tote bags through a comprehensive process of sorting, fiber regeneration, spinning, weaving, and sewing [3][5] - Consumers can exchange points for eco-bags through the adiClub membership system, and Adidas has set up collection boxes in various locations including offices and brand centers in major cities [3][5] Group 2: Environmental Impact - Over the past two years, Adidas has processed approximately 4 tons of over 14,000 pieces of old clothing, giving them a second life as eco-bags, which have been well-received by consumers [5] - The eco-bags have been featured in various online and offline brand activities, notably during the 2024 Double Eleven event in collaboration with Tmall, where they were quickly redeemed [5] Group 3: Industry Leadership - Adidas has been a pioneer in sustainable development for over two decades, committing to reducing its environmental impact across all business practices [7] - The "Old Clothes Recycling Eco-Bag" project serves as a model for a circular economy in the textile industry, providing a replicable example for low-carbon transformation [7]
致敬多元文化,阿迪达斯×Bad Bunny联名Ballerina系列全新配色震撼来袭
Cai Fu Zai Xian· 2025-04-24 02:34
Core Insights - The collaboration between Adidas and Bad Bunny has successfully merged sports heritage with contemporary fashion, exemplified by the new Ballerina series which pays homage to Puerto Rican culture and rhythm [1][3][5] Group 1: Product Features - The Ballerina series is inspired by the classic Taekwondo shoe from the early 2000s, incorporating modern design elements while retaining its retro silhouette [3] - The shoe features a combination of canvas and suede materials, providing breathability and a luxurious feel, while the sole is made of durable rubber for enhanced grip [3] - The design includes a quick-lacing system for convenience and safety, aligning with current fashion aesthetics [3] Group 2: Cultural Significance - The colorways of classic black and ivory white symbolize cultural depth and artistic expression, respectively, reflecting the elegance and power of dancers under stage lights [3][5] - The collaboration not only celebrates the past Adidas designs but also highlights Bad Bunny's personal style and the innovative spirit of the brand [3] Group 3: Market Reception - Since their first collaboration in 2021, the Adidas and Bad Bunny partnership has seen continuous market success, with the Ballerina series further solidifying the trend of minimalist footwear [5] - The series is positioned as more than just a shoe; it represents an artistic piece embodying the spirit of music and dance, thus driving the current trend in minimalist footwear [5]
历史最强一季度!阿迪达斯营业利润几乎翻倍,表现远超耐克
Hua Er Jie Jian Wen· 2025-04-24 02:25
尽管全球贸易紧张局势加剧,但是阿迪达斯一季度业绩表现惊艳市场,营业利润几乎翻倍,并实现一季 度销售额史上最高纪录。 4月24日,据报道,德国运动服装巨头阿迪达斯一季度营业利润为6.1亿欧元,远超分析师预期的5.46亿 欧元,去年同期为3.36亿欧元。 尽管第一季度表现强劲,且去年曾三次上调年度预测,但阿迪达斯在一季度初步业绩中没有提及2025年 目标。 Gulden之前曾表示将对长期指引采取谨慎态度,理由是持续的地缘政治不确定性和消费者情绪变化。阿 迪达斯将于4月29日发布完整的季度业绩。 当阿迪达斯交出亮眼业绩单时,其美国竞争对手耐克却正陷入困境,不仅因关税担忧引发股价大幅下 挫,还面临着销售放缓、利润率等多方面的压力。 据报道,Gulden于2023年接任掌舵人后,成功带领阿迪达斯成功实现了显著转型,尤其是在与说唱歌手 Kanye West的Yeezy合作关系于2022年终止后。公司在去年年底完成了最后一批Yeezy库存的销售。 反观耐克,据报道,耐克不仅面临销售放缓和利润率压力,还要应对来自On和Hoka等较小跑鞋品牌日 益增长的竞争。 按固定汇率计算,营业收入同比增长13%至61亿欧元,创下该公司历史 ...
4月24日电,阿迪达斯第一季度营收初步数据为61.5亿欧元,预估为61.1亿欧元。
news flash· 2025-04-23 16:33
智通财经4月24日电,阿迪达斯第一季度营收初步数据为61.5亿欧元,预估为61.1亿欧元。 ...
阿迪达斯一季度营收初步数据为61.5亿欧元
news flash· 2025-04-23 16:29
阿迪达斯一季度营收初步数据为61.5亿欧元,分析师预期61.1亿欧元。 ...
4月21日电,投行Baird将阿迪达斯评级上调至跑赢大盘,目标价240欧元。
news flash· 2025-04-21 05:18
智通财经4月21日电,投行Baird将阿迪达斯评级上调至跑赢大盘,目标价240欧元。 ...
Strength Seen in Adidas (ADDYY): Can Its 13.2% Jump Turn into More Strength?
ZACKS· 2025-04-10 15:45
Core Viewpoint - Adidas AG shares experienced a significant increase of 13.2% to $113.51, following a recent announcement regarding tariff pauses that benefit key sourcing nations [1][2]. Group 1: Stock Performance - The stock's recent surge contrasts with a 17.6% decline over the previous four weeks, indicating a volatile trading environment [1]. - The increase in share price was accompanied by a higher-than-average trading volume, suggesting strong investor interest [1]. Group 2: Trade and Sourcing Impact - President Trump's announcement of a 90-day pause on higher tariffs for several nations, including Vietnam, is expected to benefit major apparel and footwear brands like Adidas [2]. - Vietnam has become Adidas' top sourcing nation, contributing 27% of the company's total product volume in 2024, up from 26% in 2023 [3]. - Vietnam led global footwear production last year with a 39% share, while Indonesia and China followed with 32% and 14%, respectively [3]. Group 3: Earnings Expectations - Adidas is projected to report quarterly earnings of $1.13 per share, reflecting a year-over-year increase of 117.3%, with revenues expected to reach $6.62 billion, up 11.8% from the previous year [4]. - The consensus EPS estimate for the quarter has been revised 1.9% lower over the last 30 days, which may indicate potential challenges for future price appreciation [5]. Group 4: Industry Context - Adidas is part of the Zacks Shoes and Retail Apparel industry, which includes other companies like Carter's, whose stock also saw significant movement but with a negative trend in earnings estimates [5][6].
深耕中国市场推动创新发展 阿迪达斯将在沪新开2家高规格门店 赛诺菲集团与凯辉基金携手设立20亿元基金
Jie Fang Ri Bao· 2025-04-10 01:25
世界级体育用品巨头阿迪达斯的大中华区总部就设在徐汇区。阿迪达斯全球政府事务副总裁曼培轩 说,徐汇区政府部门"亲商重商"的服务理念让企业感触很深。阿迪达斯决定,今年上半年将在徐汇区新 开2家高规格门店,立足上海徐汇继续深耕中国市场。 徐汇区投促办介绍,本次推介会不仅向德国当地企业展示上海优质的投资环境,徐汇区更希望通过 推介会平台,帮助中国企业出海。 作为工业互联网企业的代表,聚焦工业零部件数字化平台建设的"海智在线"通过自主开发的B2B平 台,帮助国内企业顺利实现全球采购。海智在线海外事业部总监段丹彤在推介会上表示,徐汇区正加速 各类场景的数字化转型,这与企业力图通过数字化和智能化赋能中小制造业企业、推动中国产能服务世 界制造的方向相契合。 推介会上,区领导还进一步细数了徐汇的各项优势长板。徐汇拥有"千年龙华""百年徐家汇"等城区 IP,还有着改革开放后迅速崛起的漕河泾高新技术开发区、上海世博会后开发的黄浦江西岸新片 区。"希望更多中外朋友来到徐汇,一起干事创业,创造未来。"徐汇区委书记曹立强说。接下来,徐 汇"外资总部赋能"行动计划与"一企一策"定制服务体系将持续优化提升,吸引更多来自德国的"隐形冠 军"企 ...
ADDYY vs. NKE: Which Stock Should Value Investors Buy Now?
ZACKS· 2025-04-08 16:45
Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE) . But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.We have found that the best way to discover great value opportunities is to pair a strong Zacks Rank with a great grade in the Value category of our Style Scores system. The proven Zacks Rank puts an emphasis on earnings estimates and estimate revi ...
“对等关税”重击越南制造:跨国美企服装鞋类代工厂或被迫出走,耐克阿迪达斯们遭殃
21世纪经济报道记者胡慧茵广州报道 在新冠疫情暴发的背景下,以美国为首的发达国家寻求重塑全球生产链,并在2020年提出了"友岸制 造"的说法。正因如此,拥有劳动力成本优势的越南成为了美国"友岸制造"的试验田,承接了众多纺织 品、鞋类、服装等劳动密集型产业的转移。之后,越南的纺织服装业和皮革制鞋业迅速发展,成为该国 两大重点出口产业。 据越南皮革鞋类手袋协会数据,预计越南鞋类和箱包产品2024年出口额为260亿至270亿美元,比2023年 增加30亿美元,成为全球第二大鞋类出口国和第三大鞋类生产国。另外,据越南纺织服装集团的数据, 预计越南纺织业2024年出口额近440亿美元,年增长率超10%,成为全球第二大纺织服装出口国。在越 南出口订单不断跃升的背后,美国是其最重要的出口市场。 就在越南加速赶制来自美国的订单时,来自美国的服装、鞋类品牌也抓紧在越南布局产品代工厂。 美国"对等关税"大棒之下,在出口中扮演着重要角色的越南成了最大的受害者之一。 美国对越南征收的"对等关税"将在4月9日正式生效。就在一周前,美国总统特朗普在白宫签署两项关于 所谓"对等关税"的行政令,宣布美国对贸易伙伴设立10%的"最低基准关税" ...