Group 1: Footwear Industry - The American Footwear Distributors and Retailers Association has requested the White House to exempt the footwear industry from the "reciprocal tariffs," stating that these tariffs pose a "survival threat" to the industry [1] - A letter signed by 76 footwear brands, including Nike, Adidas, Skechers, and Under Armour, indicates that many companies producing affordable footwear cannot bear the high tariffs and cannot pass on these costs to consumers [1] - The CEO of the association noted that the price of a $150 sneaker has increased to $230 due to tariffs, representing an $80 increase or a 53% rise [1][2] Group 2: Hair Care Industry - The U.S. tariff policy is causing significant price increases for many hair care products, leading to concerns among small business owners and consumers about rising costs [3] - In Los Angeles, a major center for the hair care industry, local businesses are feeling the impact of the tariff policy, with worries about increased prices for hair services [3] - A hair salon owner in Colorado mentioned that the tariff policy is affecting supply chains, and a hairstylist expressed concerns about having to pass on increased costs to customers [6]

Core Viewpoint - The Footwear Distributors and Retailers of America is requesting a tariff exemption from President Trump, citing the tariffs as an "existential threat" to the footwear industry, with 76 brands including Nike and Adidas signing the letter [1][2]. Industry Impact - Many companies producing affordable footwear for lower and middle-income families are unable to absorb high tariff rates or pass costs to consumers, risking business closures and low inventory for U.S. consumers [2]. - The footwear industry is already facing significant duties on products like children's shoes, with tariffs expected to range from 150% to about 220% for U.S. footwear companies [5]. Tariff Details - Trump's tariffs, announced on April 2, included high levies on key footwear supplier countries such as China, Vietnam, and Cambodia, with effective rates of 145% on Chinese imports and initial rates of over 45% for Vietnam and Cambodia reduced to 10% for a limited period [3]. - The higher tariffs on various trade partners are set to resume in early July, exacerbating the situation for the footwear industry [3]. Business Sentiment - Adidas has warned that tariffs will lead to increased prices for American consumers, while Nike's finance chief indicated that global levies and economic uncertainty would negatively impact current-quarter sales [4]. - The footwear association emphasized the urgency of the situation, stating that the industry cannot afford months to adjust to the new tariff regime, which undermines the certainty needed for investment in sourcing changes [6].

Core Viewpoint - The article discusses the rise of modern training shoes, particularly the German Army Trainer (德训鞋), highlighting their dual appeal in both fitness and fashion markets, and their evolution from military origins to trendy footwear [4][15][22]. Group 1: Market Trends - Modern training shoes are gaining popularity among both office workers seeking comfort and fitness enthusiasts prioritizing functionality [4]. - The sales trend of training shoes is increasing, driven by their stylish design and versatility for both casual wear and workouts [5][7]. - The emergence of various brands reinterpreting the traditional training shoe has created a "despise chain" in the market, where certain high-end brands are favored over others [7][9]. Group 2: Historical Background - The German Army Trainer was first produced in the 1930s for soldiers, with its design attributed to the Dassler brothers, who later founded Adidas and Puma [15][16]. - The shoe gained fame when worn by Jesse Owens during the 1936 Olympics, marking its significance in sports history [15]. - Post-World War II, the shoe transitioned into the vintage market, becoming popular in Europe due to its durability and unique design [16]. Group 3: Product Features - Modern training shoes retain the hard sole characteristic, providing necessary support for weight training and preventing injuries [11][35]. - They are designed to be versatile, suitable for various sports activities, including running and jumping, while ensuring comfort and stability [30][33]. - The shoes are made with high-quality materials, such as suede and leather, ensuring breathability and durability [28][35]. Group 4: Brand Landscape - A wide range of brands offers training shoes at different price points, from affordable options like Li Ning and Feiyue to high-end brands like Maison Margiela and Dior Homme [43][40]. - The market includes both international brands and emerging domestic brands, catering to diverse consumer preferences [21][38]. - The article emphasizes that there is no "despise chain" in training shoes; various brands meet different consumer needs and price ranges [41].

自4月美国政府"对等关税"启动以来，多个跨国集团对此表示谴责，与此同时，美关税政策也正在重创美国多个行业，美国消费者正为贸易战付出沉重代 价。 4月29日，德国体育用品制造商阿迪达斯表示，特朗普政府关税政策将导致其美国市场全线产品价格上涨。 阿迪达斯全球首席执行官比约恩·古尔登指出，他们目前在美国本土几乎不具备任何生产能力，且产品主要产地集中于亚洲国家，因此预计新增关税将导致 阿迪达斯在美市场的所有产品成本上升。 在"控诉"美国关税的当日，阿迪达斯也发布了2025年第一季度财报，财报显示，今年第一季度，阿迪达斯全球营收61.53亿欧元，较上年同期增长13%。值得 关注的是，在全球业绩增长超预期的同时，作为阿迪达斯重要的战略市场之一，大中华区业绩再次实现双位数增长。今年第一季度，大中华区实现营收 10.29亿欧元，同比增长13%。 "尽管公司今年第一季度业绩强劲，但来自美方关税政策的不确定性正在对公司决策造成直接影响。"古尔登表示，"在一个'正常的世界'里，我们本可以上调 全年营收和经营利润预期。然而，当前美方关税的不确定性使我们无法做出这一决定。" 编辑：邬嘉宏 记者获悉，尽管该跨国企业已将中国境内生产并出口 ...

Add sneakers to the growing list of things that tariffs will make more expensive. Adidas warned Tuesday that President Donald Trump's sweeping tariffs could drive up the costs of all its products in the US, as the company remains reliant on imports to stock American shelves."Since we currently cannot produce almost any of our products in the US, these higher tariffs will eventually cause higher costs for all our products for the US market," CEO Bjørn Gulden said. The warning came alongside Adidas's first- ...

Market Performance - The three major U.S. indices rose, with the Dow Jones and S&P 500 increasing for the sixth consecutive day, closing at 40,527.62 points (up 0.75%) and 5,560.83 points (up 0.58%) respectively [1] - European markets showed mixed results, with Germany's DAX30 up 0.72% and France's CAC40 down 0.24% [1] Economic Indicators - The U.S. consumer confidence index fell to 86.0, the lowest level since May 2020, reflecting growing concerns over tariffs and economic outlook [4] - Job vacancies in the U.S. dropped to the lowest level since September of the previous year, indicating weakened labor demand amid economic uncertainty [5] Corporate Developments - UPS announced a significant layoff of approximately 20,000 employees, marking it as the first major U.S. company to implement large-scale layoffs due to the impact of tariff-related trade slowdowns [9] - Adidas' CEO expressed that U.S. tariff policies are creating uncertainty, affecting the company's ability to adjust revenue and profit forecasts [10] - Walmart decided against disclosing tariff-related costs on product pricing to avoid aggravating the Trump administration, while striving to keep product prices low [10][11] Industry Investments - The U.S. battery industry plans to invest $100 billion over the next decade to establish a fully domestic supply chain, which is expected to create 350,000 jobs [6]

Group 1 - The European STOXX 600 index saw a preliminary increase of 0.39%, closing at 525.23 points [1] - The Eurozone STOXX 50 index experienced a slight decline of 0.04%, ending at 5168.24 points [1] - Notable declines were observed in companies such as Schneider Electric, which fell over 6%, and Atos Group, which dropped over 3% [1] - Other companies like Adidas, Mercedes-Benz Group, and Infineon Technologies also saw declines exceeding 2% [1] - Conversely, L'Oréal and SAP recorded gains of over 2% [1] Group 2 - The FTSE Europe 300 index registered a preliminary increase of 0.41%, closing at 2085.89 points [1]

Core Insights - Adidas reported strong performance in the Greater China region with Q1 revenue of €1.029 billion, a 13% year-over-year increase, continuing a double-digit growth trend for eight consecutive quarters [1] - Global revenue reached €6.153 billion, also up 13% year-over-year, with operating profit soaring to €610 million, an 82% increase, marking a historical high [1] - The gross margin for the quarter was 52.1%, up 0.9 percentage points year-over-year, while operating margin increased by 3.7 percentage points to 9.9% [1] Revenue and Product Performance - The revenue growth did not include sales from the previously popular Yeezy products, indicating that the actual growth rate could be even higher without this factor [1] - All markets and channels achieved double-digit growth, showcasing the company's significant potential [1] - New product launches in Q1 included the ADIZERO ADIOS PRO 4 and various other running and training shoes, which received market attention [2] Strategic Outlook - Adidas did not mention annual targets in the financial report, reflecting a cautious approach due to geopolitical uncertainties and changing consumer sentiments [2] - The company plans to continue its localized strategy in the Greater China region to enhance the sports consumption experience [2]

Core Viewpoint - The CEO of Adidas, Bjorn Gulden, stated that the uncertainty from U.S. tariff policies is directly impacting the company's decision-making, despite strong performance in Q1 of the year [1] Group 1: Financial Performance - The company reported strong performance in the first quarter of the year [1] - In a "normal world," the company would have raised its full-year revenue and operating profit expectations [1] Group 2: Impact of Tariff Policies - The uncertainty surrounding U.S. tariff policies prevents the company from making decisions regarding revenue and profit forecasts [1] - The company is unable to produce goods domestically in the U.S., with production primarily concentrated in Asian countries [1] - The anticipated new tariffs are expected to increase the cost of all Adidas products in the U.S. market [1]

Core Insights - Adidas has reported a strong performance in Q1 2025, with global revenue reaching €6.153 billion (approximately ¥50.958 billion), marking a 13% increase year-over-year [1] - The company's operating profit surged from €336 million to €610 million, reflecting an 82% year-over-year growth, while the gross margin improved by 0.9 percentage points to 52.1% [1] - In the Chinese market, Adidas achieved revenue of €1.029 billion (approximately ¥8.523 billion), also up 13% year-over-year, marking the eighth consecutive quarter of growth in this region [1] Market Strategy - The growth in performance is attributed to Adidas's localization strategy in China, which has been implemented over the past two to three years [3] - The General Manager of Adidas Greater China, Xiaojia Le, emphasized that the company's success is a result of favorable market conditions and the rising trend in sports consumption in China [3] - Adidas is actively engaging with young athletes, having recently signed Olympic swimming champion Pan Zhanle as a brand ambassador, and is committed to supporting the development of young talent in various sports [3] Financial Performance - All markets and channels reported double-digit growth in Q1, with an operating profit of €610 million and an operating margin of 9.9%, showcasing the company's significant potential [3] - However, the CEO of Adidas, Gulden, noted that increased tariffs imposed by the U.S. on multiple countries may introduce uncertainties into the company's performance for the year [3]