Core Points - Bilibili (B站) announced the release of 40 domestic animation works for 2025-2026 during an online event, including several new projects and updates on various IP sequels [1][5] New Works - The popular IP novel "I Clean Up Garbage in the Wasteland" (《我在废土世界扫垃圾》) will be adapted into an animation, characterized as the first "romantic wasteland" genre in China, featuring imaginative visual art and a blend of technology and humanity in character design [3][5] - Classic IP adaptations such as "The Legend of Sword and Fairy 4" (《仙剑奇侠传四》) and "Difficult to Please" (《难哄》) have also released new trailers, with the latter retaining the original voice cast from its radio drama [3][5] Returning and Upcoming IPs - The phenomenon-level IP "The King's Avatar" (《罗小黑战记》) is returning after four years with a new chapter titled "Pre-school Chapter," continuing the story after "The Gate of All Beings" [5] - "Chinese Strange Tales 2" (《中国奇谭2》) is set to premiere on January 1, 2026, featuring nine distinct short stories [5] - The new season of "A Mortal's Journey to Immortality" (《凡人修仙传》) will air in the first half of 2026, alongside a theatrical film "The Mystery of the Vast Sea" (《瀚海迷踪》) and a spin-off "The Bone of the Mysterious" (《玄骨传》) currently in production [5] - The ongoing series "The Shepherd" (《牧神记》) will introduce new characters, while the third season of "Time Agent" (《时光代理人》) is scheduled for release in October 2026 [5]

Investment Rating - The report maintains a "Buy" rating for the media industry, particularly focusing on AI applications and cultural exports [6]. Core Insights - The media industry experienced a weekly decline of 1.36%, ranking 25th among industries. Notable performers included Zhidaimai and Mingchen Health, while Tencent Holdings showed a weekly increase of 1.10% [1][12][19]. - AI applications are gaining traction, with Deepseek leading domestic web traffic among AI products, achieving 356.44 million monthly visits in October, a 7.36% increase [2][23][25]. - In the gaming sector, Tencent's "Honor of Kings" saw a 32% month-over-month revenue increase due to the launch of its S41 season [3][28]. - The film industry reported a total box office of 381 million yuan for the week of November 8-14, with "Demon Slayer: Infinity Castle Chapter" leading at 136 million yuan [4][39]. Summary by Sections Market Performance - The media industry saw a decline of 1.36% from November 8 to November 14, with the gaming sector down 2.71% and the advertising sector up 0.73% [12][19]. Key Industry Data AI Applications - The top five AI products globally in October were ChatGPT, New Bing, Gemini, Deepseek, and GitHub Copilot. Deepseek led domestic traffic with 356.44 million visits [2][24][25]. Gaming Data - In the iOS gaming sales chart as of November 15, "Delta Force," "Honor of Kings," and "Three Kingdoms: Strategize" were the top three games. Tencent's "Honor of Kings" revenue increased significantly due to seasonal events [3][26][28]. Film Data - The total box office for the week was 381 million yuan, with "Demon Slayer" accounting for 35.6% of the total. Upcoming films include "Wild Times" and "Zootopia 2" [4][38][39]. Investment Recommendations - The report emphasizes a positive outlook on AI applications and cultural exports, recommending focus on sectors such as gaming, IP, short dramas, and publishing. Key companies to watch include Giant Network, Kying Network, and Bilibili [5][9].

Core Insights - Bilibili's Q3 2025 revenue reached 7.69 billion yuan, a 5% year-on-year increase, meeting expectations; adjusted net profit was 790 million yuan, significantly exceeding Bloomberg consensus by 22%, with a profit margin of 10.2%, continuing to improve quarter-on-quarter [1][2] User Metrics - Monthly Active Users (MAU) grew by 8% year-on-year to 376 million, maintaining an 8% growth rate for three consecutive quarters; Daily Active Users (DAU) increased by 9% to 117 million, with a D/M ratio rising to 31%; average daily usage time per user reached 112 minutes, up by 6 minutes year-on-year, indicating strong user engagement [1][2] Revenue Breakdown - Advertising revenue accelerated with a year-on-year growth rate of 23%, surpassing expectations; game revenue declined by 17% year-on-year, in line with expectations; value-added services revenue grew by 7% year-on-year, below expectations, with significant growth in premium membership driven by quality content [1][2] Operational Efficiency - Gross margin stood at 36.7%, meeting expectations and marking the 13th consecutive quarter of improvement; total operating expenses decreased by 6% year-on-year, with management and R&D expenses stable, while sales expenses dropped by 13% due to reduced game promotion [2] Mid-term Growth Drivers - Mid-term profit growth is supported by a healthy community ecosystem, confirmed advertising monetization potential, and effective cost control; potential growth drivers include community monetization through gaming and AI applications enhancing content and advertising efficiency [2] Profit Forecast Adjustments - The adjusted net profit forecast for 2025 is raised to 2.569 billion yuan from 2.452 billion yuan; slight downward adjustments for 2026-2027 net profit forecasts to 3.018 billion and 4.052 billion yuan respectively, reflecting expectations for new game launches [3] Investment Rating - The company maintains a "buy" rating, emphasizing the long-term value of its highly engaged young community [3]

Core Insights - The company reported significant growth in Q3 2025, with revenue reaching 76.85 billion yuan, a year-on-year increase of 5% and a quarter-on-quarter increase of 5% [1] - The net profit attributable to shareholders was 4.70 billion yuan, marking a turnaround from loss to profit, with a quarter-on-quarter increase of 115% [1] - Adjusted net profit surged by 233% year-on-year and 40% quarter-on-quarter, reaching 7.86 billion yuan [1] Revenue Breakdown - Value-added services revenue was 30.23 billion yuan, up 7% year-on-year and quarter-on-quarter, driven by an increase in paid memberships [2] - Advertising revenue reached 25.70 billion yuan, a 23% year-on-year increase and a 5% quarter-on-quarter increase, attributed to improved ad product supply and effectiveness [2] - Mobile game revenue was 15.11 billion yuan, down 17% year-on-year and 6% quarter-on-quarter, primarily due to high promotional costs during the initial launch of "Three Kingdoms: Strategy" [2] - IP derivatives and other revenue amounted to 5.82 billion yuan, reflecting a 3% year-on-year increase and a 32% quarter-on-quarter increase [2] Profitability and Cost Management - Gross margin improved for the 13th consecutive quarter, reaching 36.7%, an increase of 1.8 percentage points year-on-year and 0.2 percentage points quarter-on-quarter [2] - Total sales, management, and R&D expense ratio was 32.1%, down 3.7 percentage points year-on-year and 1.0 percentage point quarter-on-quarter, indicating sustained operational leverage [2] Future Outlook - The company is optimistic about the commercialization of its platform and the continued growth driven by gaming, projecting net profits of 10.24 billion yuan, 20.86 billion yuan, and 28.50 billion yuan for 2025-2027 [2] - The current stock price corresponds to P/E ratios of 78.5, 38.5, and 28.2 for the respective years [2] User Engagement and Community Growth - The platform's user data reached new highs in Q3, with daily active users (DAU) at 117 million (up 10% year-on-year) and monthly active users (MAU) at 376 million (up 8% year-on-year) [3] - The DAU/MAU ratio increased to 31%, with average daily usage time reaching 112 minutes (up 6 minutes year-on-year) [3] - The average income per content creator (UP master) increased by 22% year-on-year, indicating a healthy community development [3] Content Performance - Popular content such as "The Legend of Mortal Cultivation" and "Guarding the Liberation West" series achieved significant viewership, enhancing user willingness to pay [3] - Monthly paying users exceeded 35 million (up 17% year-on-year), with premium membership numbers reaching 25.4 million (up 16% year-on-year) [3]

该行微调对其2025至27年收入预测，以反映广告及其他收入优于预期，上调今年非通用会计准则(non- GAAP)盈测5%。该行对B站维持建设性看法，因广告增长具上行空间(属同业中最快之一)；及受惠经营 杠杆及成本控制具纪律，毛利率如期扩张，经营利润率迈向介乎15%至20%中期目标水平。 高盛发表报告指，哔哩哔哩正在维持具质素内容生态，具强劲用户连结，以及通过更佳广告转化及AI 技术以将流量变现，以及明年新游戏产品管线有望带动业务潜在上行。该行维持对其"买入"评级，H股 目标价由234港元升至240港元，美股目标价由30美元升至30.8美元。 ...

Core Viewpoint - The Hang Seng Index closed down approximately 0.71%, while the Hang Seng Tech Index fell by about 0.96%, indicating a negative trend in the Hong Kong stock market [1] Group 1: Company Performance - Lenovo Group and Trip.com Group both experienced declines of over 3% [1] - Baidu Group and Li Auto saw declines exceeding 2% [1] - Bilibili and Tongcheng Travel dropped by more than 1% [1] - Semiconductor Manufacturing International Corporation (SMIC) and Tencent Holdings had slight decreases [1] - Hua Hong Semiconductor and Meituan experienced slight increases [1]

Core Viewpoint - Jianyin International has raised the target price for Bilibili (09626, BILI.US) by 8% to HKD 230.1 and by 14% to USD 29.5, maintaining an "outperform" rating due to its sticky user base, vibrant ecosystem, and significant profit potential [1]. Financial Performance - Bilibili achieved robust financial and operational performance in Q3, with advertising revenue contributing 33% to total revenue, driven by sustainable growth in advertising business [1]. - The number of advertisers increased by 16% year-on-year, with revenue growth rates for AI, automotive, digital products, home appliances, and home decor advertisers at 90%, 35%, 60%, 60% respectively [1]. User Engagement - Bilibili has 117 million daily active users, with an average daily usage time of 112 minutes and a stable 12-month retention rate of 80%, providing a solid foundation for future growth [2]. Game Development - The self-developed game "Duckov" has sold over 3 million copies globally, validating Bilibili's R&D capabilities [2]. - The upcoming release of "Duckov" for mobile and console platforms is expected to generate strong market response, contributing to growth potential alongside other new game releases [1]. Community and IP Growth - Bilibili's irreplaceable community moat is anticipated to benefit the company in the long term, with growth in IP derivative products driven by popular domestic anime content expected to initiate a second wave of growth [2].

Core Viewpoint - Jianyin International has raised the target price for Bilibili (09626, BILI.US) by 8% to HKD 230.1 and by 14% to USD 29.5, maintaining an "outperform" rating due to its sticky user base, vibrant ecosystem, and significant profit potential [1][2]. Financial Performance - Bilibili achieved robust financial and operational performance in Q3, with advertising revenue contributing 33% to total revenue, driven by sustainable growth in advertising business [1]. - The number of advertisers increased by 16% year-on-year, with revenue growth rates for AI, automotive, digital products, home appliances, and home decor advertisers at 90%, 35%, 60%, 60% respectively [1]. User Engagement - Bilibili has 117 million daily active users, with an average daily usage time of 112 minutes and a stable 12-month retention rate of 80%, providing a solid foundation for future growth [2]. Game Development - The self-developed game "Duckov" has sold over 3 million copies globally, validating Bilibili's R&D capabilities [2]. - The upcoming release of "Duckov" for mobile and console platforms is expected to generate strong market response, contributing to growth potential alongside other new game releases [1]. Community and IP Growth - Bilibili's irreplaceable community moat is anticipated to benefit long-term growth, with IP derivative merchandise driven by popular domestic anime content expected to initiate a second wave of growth [2].

Group 1 - Bilibili announced a plan for 40 domestic animation projects for 2025-2026, highlighting a focus on diverse and high-quality content [1] - The highly anticipated animation "Chinese Strange Tales 2" is scheduled for release on January 1, 2026, featuring nine distinct short stories [1] - New collaborations include the adaptation of the popular web novel "I Clean Garbage in the Wasteland" into animation, marking a first for the "romantic wasteland" genre in China [2] Group 2 - The sequel to "The Mortal Cultivation" will air in the first half of 2026, alongside a feature film and a spin-off currently in production [1] - The ongoing series "The Shepherd" will introduce new characters, while "Time Agent Season 3" is set to launch in October 2026 [1] - The animated adaptation of "Difficult to Please" will maintain the original voice cast from its successful audio drama, which has garnered over 140 million views on the platform [3]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company reported a significant increase in Q3 performance, with revenue reaching 76.85 million yuan (up 5% year-on-year and quarter-on-quarter), and a net profit of 4.70 million yuan (turning profitable year-on-year and up 115% quarter-on-quarter) [4] - The growth in revenue is driven by an increase in advertising revenue, which reached 25.70 million yuan (up 23% year-on-year and 5% quarter-on-quarter), and an increase in value-added services [4] - The company is optimistic about the ongoing commercialization and growth in gaming, projecting net profits of 10.24 million yuan, 20.86 million yuan, and 28.50 million yuan for 2025-2027, respectively [4] Financial Summary - For 2025, the estimated revenue is 30,277 million yuan, with a year-on-year growth of 12.8% [6] - The estimated net profit for 2025 is 1,024 million yuan, reflecting a significant year-on-year increase of 176% [6] - The gross margin is projected to reach 36.7% in 2025, up from 24.2% in 2023 [6] User Engagement and Community Growth - The company achieved a record high in user engagement, with Daily Active Users (DAU) at 117 million (up 10% year-on-year) and Monthly Active Users (MAU) at 376 million (up 8% year-on-year) [5] - The average daily usage time reached 112 minutes, indicating strong user retention and engagement [5] - The number of paying users exceeded 35 million, with a year-on-year increase of 17% [5]