Core Viewpoint - Bosideng has successfully implemented a "dual focus" strategy on down jackets and fashionable functional apparel, achieving high-quality financial results for the fiscal year 2024/25 despite a complex market environment [1] Financial Performance - The company reported a revenue of 25.902 billion RMB, an increase of 11.6% year-on-year - Operating profit reached 4.967 billion RMB, up 12.9% year-on-year - Shareholder profit amounted to 3.514 billion RMB, reflecting a 14.3% increase year-on-year - Operating profit margin improved to 19.2%, marking eight consecutive years of record revenue and net profit [1] - Cash flow from operating activities was 3.982 billion RMB, with cash and cash equivalents totaling 4.185 billion RMB, supporting ongoing development and strategic initiatives [1] Dividend and Stock Performance - Based on strong operational performance, Bosideng declared a final dividend of 0.22 HKD per share - The stock price reached a year-high of 4.79 HKD, with a maximum increase of 23.5% within the year - The company saw a net inflow of 615 million HKD over nearly 60 trading days [4] Strategic Focus and Brand Development - Bosideng's long-term value-driven approach and strategic consistency have garnered investor trust - The company has positioned itself as a "global leader in down jackets," focusing on brand activation and consumer recognition [7] - The strategic focus includes enhancing brand leadership, category management, channel operations, and customer experience [7] Brand Value and Innovation - Bosideng ranked 46th in the Brand Finance "Global Most Valuable Apparel Brands" list for 2024 and 268th in the "Asia Brand 500" ranking - The company filed 466 patent applications and received 527 patent grants in the fiscal year, totaling 1,498 patents as of March 31, 2025, supporting its innovation in down jacket technology [8] - New product lines, including a polar extreme series and sun protection clothing, were launched to meet evolving consumer demands [9][10] Sales Performance - The down jacket segment generated revenue of 21.668 billion RMB, a year-on-year increase of 11% - The main brand, Bosideng, contributed 18.481 billion RMB, up 10.1%, while the Snow Flying brand achieved 2.206 billion RMB, a 9.2% increase [10][12] Operational Efficiency - Bosideng's retail network expanded to 3,470 stores, with a net increase of 253 stores, ensuring coverage across various city tiers - Online sales reached 7.575 billion RMB, growing 9.3%, with significant contributions from live-streaming sales on platforms like Douyin [13] - The company has implemented an intelligent supply chain management system, optimizing inventory turnover to 118 days and achieving a 99% replenishment rate for top-selling items [14] Future Outlook - Bosideng plans to continue its "dual focus" strategy, enhancing brand leadership and operational efficiency to maintain its leading position in the global down jacket market [14]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6]. Core Insights - The company reported a revenue of 25.9 billion, a year-on-year increase of 12%, and a net profit of 3.6 billion, up 14% year-on-year, marking the eighth consecutive year of record high revenue and net profit [1]. - The gross margin decreased by 2 percentage points, influenced by changes in channel structure, product category mix, and rising costs of core raw materials [1]. - The company is focusing on high-quality development in its main down jacket business, with brand revenue reaching 18.5 billion, a 10% increase year-on-year [2]. - The company is expanding its omnichannel integration, with significant growth in online platforms and optimized offline store operations [3]. - The earnings forecast for FY26-28 has been slightly adjusted, with expected revenues of 28.4 billion, 31.1 billion, and 34.1 billion respectively, and net profits of 4 billion, 4.4 billion, and 5 billion respectively [4]. Summary by Sections Financial Performance - Revenue for FY24/25 was 25.9 billion, with a gross margin of 57% and operating profit margin of 19% [1]. - The company achieved a continuous increase in operating profit, growing by 13% [1]. Brand and Product Development - The company is enhancing its brand value through initiatives like "China Good Down" and collaborations with local brands [2]. - The OEM business also saw a healthy growth of 26% year-on-year, contributing 3.4 billion to revenue [2]. Omnichannel Strategy - The company has developed a strong online presence with approximately 21 million members on Tmall and JD, and 10 million followers on Douyin [3]. - Offline, the company is focusing on optimizing store quality and enhancing operational efficiency [3]. Earnings Forecast - Adjusted earnings forecasts for FY26-28 indicate a slight increase in expected revenues and net profits compared to previous estimates [4].

Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Insights - The company reported record high revenue and net profit for FY25, with revenue reaching 25.9 billion RMB, a year-on-year increase of 11.6%, and net profit at 3.514 billion RMB, up 14.3% year-on-year. The profit growth rate has exceeded revenue growth for eight consecutive years [6][9]. - The company plans to distribute a final dividend of 0.22 HKD per share, resulting in a total payout ratio of 84.1%, an increase from 81.1% in FY24 [6]. - The down jacket business remains the core revenue source, contributing 83.7% of total revenue, with a year-on-year growth of 11% to 21.67 billion RMB. The main brand revenue increased by 10.1% to 18.48 billion RMB [6]. - The company has seen a significant increase in its OEM business, with revenue growing by 26.4% to 3.37 billion RMB, accounting for 13% of total revenue [6]. - The company continues to optimize its offline store operations while maintaining steady growth in online sales, which reached 7.58 billion RMB, a 9.3% increase year-on-year [6]. Financial Data and Profit Forecast - For FY2025, the company forecasts revenue of 25.902 billion RMB, with a growth rate of 12% for FY2026 and 10% for FY2027 [5]. - The projected net profit for FY2025 is 3.514 billion RMB, with expected growth rates of 11% for FY2026 and 10% for FY2027 [5]. - The company's gross margin is expected to stabilize around 57.3% for FY2025, with a slight decline due to increased costs [5][6]. - The report anticipates a PE ratio of 12 for FY2026, 11 for FY2027, and 10 for FY2028, indicating a positive outlook for the company's valuation [6].

Investment Rating - The report maintains a strong buy rating for the company, with a target valuation not specified [5]. Core Views - The company is expected to achieve high-quality growth in FY25, with a projected revenue increase of 11.6% and a net profit increase of 14.3%, demonstrating strong operational resilience amid a warm winter [1][11]. - The company is focusing on the "fashion functional technology apparel" segment while optimizing its product categories and channel quality [11]. Revenue and Profitability - For FY25, the company's total revenue reached 25.9 billion RMB, with a significant increase in operating profit by 12.9% to 4.97 billion RMB and a net profit attributable to shareholders of 3.51 billion RMB, reflecting a 14.3% year-on-year growth [11][10]. - The gross margin for the brand's down jackets decreased by 2.3 percentage points to 57.3%, while the net profit margin increased by 0.4 percentage points to 13.6% due to expense optimization [4][11]. Brand Performance - The brand's down jacket revenue grew by 11.0% to 21.67 billion RMB, with the main brand contributing 85.3% of total down jacket revenue [10][2]. - Online and offline sales for the brand's down jackets were 7.48 billion RMB (+9.4%) and 14.19 billion RMB (+11.9%), respectively [2]. Channel and Retail Expansion - The company added 253 retail outlets, bringing the total to 3,470, with a significant presence in first and second-tier cities [2]. - The self-operated and wholesale channels generated revenues of 15.09 billion RMB (+5.2%) and 5.72 billion RMB (+24.3%), respectively [2]. Financial Health - The company maintains healthy cash flow and inventory turnover, with a cash flow net amount of 3.98 billion RMB, which is 1.13 times the net profit [11]. - The asset-liability ratio stands at 37.9%, indicating a solid financial position [5][14]. Future Projections - The company forecasts net profits of 3.91 billion RMB, 4.34 billion RMB, and 4.76 billion RMB for FY26, FY27, and FY28, respectively, with corresponding growth rates of 11% [11][10]. - Revenue projections for FY26, FY27, and FY28 are 28.5 billion RMB, 31.3 billion RMB, and 34.2 billion RMB, with growth rates of 10%, 10%, and 9% [11][10].

Core Viewpoint - Bosideng, a leading domestic down jacket brand, reported record high revenues and net profits for the fiscal year 2024/2025, driven by a dual focus strategy on down jackets and fashionable functional apparel [1] Group 1: Financial Performance - The company achieved revenue of approximately RMB 25.902 billion, an increase of 11.6% year-on-year, and net profit of about RMB 3.514 billion, up 14.3% year-on-year, marking the eighth consecutive year of record highs [1] - Revenue from branded down jackets rose 11% to approximately RMB 21.668 billion, also a historical high for the same period [1] - The OEM management business maintained healthy growth, with revenue reaching RMB 3.373 billion, a year-on-year increase of 26.4%, setting a new record [1] Group 2: Strategic Initiatives - Bosideng's strategy focuses on enhancing channel quality through the expansion of TOP stores and refined operations, leading to strong growth in distribution channels and improved operational efficiency [1] - The company has actively engaged in online sales, particularly through emerging platforms like Douyin, where it gained over 1 million new followers in the fiscal year [2] - As of March 31, 2025, Bosideng's brand had approximately 10 million followers on Douyin, and on Tmall and JD, it added around 7 million new followers and 3 million new members [2] Group 3: Product Innovation - Bosideng has expanded its product categories to include functional outerwear such as sun-protective clothing and lightweight down jackets, catering to diverse consumer needs [2][3] - The company is focusing on differentiated positioning for its sun-protective clothing and jackets, emphasizing fashion and technology [3] - Bosideng is also involved in setting national standards for sun-protective clothing, aiming to lead the industry towards positive development through technological innovation [3] Group 4: Digital Transformation - The company is embracing digital transformation with AI-driven initiatives, implementing a new retail model that integrates online and offline channels [4] - Bosideng has developed an "AI shopping assistant" to enhance customer engagement and shopping experience [4] Group 5: Supply Chain Management - In the fiscal year 2024/2025, Bosideng maintained a low initial order ratio while implementing a responsive replenishment mechanism during peak sales periods, improving channel efficiency and inventory management [5]

Core Insights - Bosideng has evolved from a small operation with 8 sewing machines to a global leader in the down jacket industry over 49 years, showcasing resilience through various market challenges [2] - The company emphasizes the integration of technology and fashion, achieving a 90% automation rate in key manufacturing processes and holding over 1,600 patents [2][10] - Bosideng's brand strategy focuses on consumer trust and adapting to changing consumer demands, which is seen as the foundation of its enduring success [2][6] Brand as Core Competitiveness - The significance of brand development is highlighted as a crucial element for both corporate and national competitiveness, with Bosideng establishing its brand in 68 countries [5][6] - The company views brand value as a collaborative achievement between the enterprise and consumers, necessitating a long-term commitment to brand building [5][15] - Bosideng has maintained its position as the top-selling down jacket brand in China for 30 consecutive years, attributing this success to its strong brand identity [6] Technology and Fashion Integration - Bosideng employs a "technology + fashion" approach to enhance its brand image, responding to the diverse and sophisticated demands of modern consumers [7][8] - The company has invested in innovative product lines, including the Summit series and high-end outdoor collections, to elevate industry standards [8][10] - AI and digital technologies are being integrated into various operational aspects, enhancing efficiency and decision-making processes [9][10] Commitment to Sustainability - Bosideng has set ambitious sustainability goals, including achieving net-zero emissions by 2038, and has implemented green practices across its operations [11][12] - The company promotes a flexible supply chain model to minimize waste and carbon emissions, while also advocating for energy conservation within the industry [12][13] - Bosideng's ESG rating of AA from MSCI reflects its leadership in sustainable practices within the textile and apparel sector [13] Future Directions - The company aims to continue its global expansion while focusing on core competencies in down jackets, emphasizing the importance of brand trust and social responsibility [14][20] - Bosideng is committed to ongoing innovation and collaboration with top international designers to enhance its product offerings and brand appeal [19][20] - The narrative of Bosideng exemplifies the rise of Chinese brands in the international market, demonstrating that quality and cultural heritage can lead to global recognition [20]

Core Viewpoint - The company reported a 12% year-on-year revenue growth to 25.9 billion yuan and a 14% increase in net profit to 3.5 billion yuan for FY25, meeting expectations [1] Revenue and Profit Performance - The company declared a final dividend of 0.22 HKD per share, resulting in an annual payout ratio of approximately 84% [1] - The main down jacket business maintained a steady growth rate of 7% in revenue during the second half of FY25 despite adverse factors such as high base, warm winter, and fluctuating consumer environment [1] - The core brand Bosideng generated a revenue increase of 7% to 13.2 billion yuan, accounting for 85% of the down jacket revenue [1] Business Segments and Growth - The OEM business saw a significant revenue increase of 26.4% to 3.37 billion yuan, reflecting the company's efforts to expand high-quality new clients and enhance overseas production capacity [1] - The company opened 253 new stores throughout the fiscal year, with approximately 31% of stores located in first- and second-tier cities, an increase of 2.8 percentage points year-on-year [1] Margin and Cost Management - The overall gross margin decreased by 3.0 percentage points to 61% in the second half of FY25, with the brand down jacket business gross margin declining by 1.9 percentage points to 64.3% due to a higher proportion of lower-margin wholesale channels and rising raw material costs [2] - The main brand Bosideng's gross margin only decreased by 1.0 percentage point to 70%, indicating strong discount control capabilities [2] - Selling and administrative expense ratio decreased by 2.4 percentage points to 42% due to operational efficiency improvements [2] Inventory Management - The company maintained healthy inventory turnover, with inventory turnover days increasing by 3 days to 118 days by the end of FY25 [2] Strategic Direction - The company plans to focus on its core down jacket business and fashionable functional apparel, emphasizing brand leadership and innovative multi-category product development [2] Earnings Forecast and Valuation - The company maintains its FY26 EPS forecast at 0.34 yuan and introduces an FY27 EPS forecast of 0.38 yuan, with the current stock price corresponding to 12/11 times FY26/27 earnings [3] - The target price remains unchanged at 5.63 HKD, implying a 22% upside potential from the current stock price [3]

Core Insights - The company achieved a revenue of 25.9 billion HKD for the fiscal year 2024/25, representing an 11.6% year-on-year increase, with a net profit of 3.51 billion HKD, up 14.3%, slightly below expectations [1] - A cash dividend of 0.22 HKD per share is proposed, resulting in a dividend yield of 6.1% for the fiscal year [1] Revenue Breakdown - The down jacket business generated revenue of 21.67 billion HKD, a year-on-year increase of 11%, while the OEM business revenue reached 3.37 billion HKD, up 26% [1] - Other non-down jacket business revenue was 860 million HKD, down 16%, primarily due to a 21% decline in women's clothing revenue, which amounted to 650 million HKD [1] Profitability Analysis - Gross margin decreased by 2.3 percentage points to 57.3%, with the down jacket business gross margin down 1.6 percentage points to 63.4% [2] - The decline in gross margin is attributed to changes in channel structure, product mix, rising raw material costs, and increased processing costs at overseas factories [2] - Despite the gross margin decline, net profit margin improved by 0.4 percentage points to 13.6% due to enhanced operational efficiency [2] Future Outlook - The company is expected to demonstrate strong resilience in operations amid a warm winter, with steady growth projected for the fiscal year 2024/25 [3] - Future channel and market adjustments are anticipated to optimize efficiency and market presence [3] - The company plans to enhance its brand matrix by launching the Bogner brand for the high-end ski market and investing in the Canadian luxury down jacket brand Moose Knuckles [3] - Projected net profits for fiscal years 2025/26 to 2028/29 are 4.1 billion HKD, 4.65 billion HKD, and 5.16 billion HKD, with respective year-on-year growth rates of 16.8%, 13.2%, and 11.1% [3]

Event Overview - Company FY24/25 revenue, down jacket revenue, net profit attributable to parent, and operating cash flow are projected to be 25.902 billion, 21.67 billion, 3.514 billion, and 3.98 billion yuan, respectively, with year-on-year growth of 11.6%, 11%, 14.3%, and a decline of 45.7% [1] - Despite the impact of a warm winter, revenue performance exceeded pessimistic expectations, primarily driven by growth in franchise operations and contributions from outdoor, lightweight down jackets, and sun protection clothing [1] - Other income for FY24/25 is expected to be 492 million yuan, up from 216 million yuan in the same period last year, while goodwill impairment loss is projected at 170 million yuan, compared to 70 million yuan last year, leaving a remaining goodwill balance of 700 million yuan [1] - After excluding other income, goodwill impairment losses, and losses from joint ventures and associates, the net profit attributable to the parent is expected to be 3.21 billion yuan, reflecting a year-on-year increase of 9.3% [1] Financial Performance - Down jacket and main brand Bosideng revenue grew by 11% and 10%, respectively, with rapid growth in franchises and a slowdown in online sales [1] - Revenue breakdown for FY24/25 shows down jackets, OEM, women's wear, and diversified clothing at 21.67 billion, 3.37 billion, 651 million, and 209 million yuan, with year-on-year growth of 11.0%, 26.4%, -20.6%, and 2.8% [1] - The first half of the year saw revenue growth of 23% for down jackets, while the second half experienced a slowdown with only 7% growth due to the warm winter [1] - The company plans to distribute a final dividend of 0.22 HKD per share, in addition to an interim dividend of 0.06 HKD, resulting in a payout ratio of 84.1% and a dividend yield of 6.1% [1] Profitability Metrics - Gross margin decreased by 2.3 percentage points to 57.3% for FY24/25, with brand down jackets, OEM, women's wear, and diversified clothing gross margins at 63.4%, 19.1%, 63.2%, and 21.7%, respectively [2] - Operating profit margin (OPM) and net profit margin for FY24/25 are projected at 19.2% and 13.6%, reflecting increases of 0.2 and 0.3 percentage points year-on-year [2] - The decrease in gross margin is attributed to changes in channel structure, rapid growth of lower-margin sun protection products, and rising costs of core raw materials [2] Inventory and Accounts Receivable - Inventory increased by 23.6% year-on-year to 3.95 billion yuan, with raw materials, work-in-progress, and finished goods accounting for 36.4%, 0.7%, and 62.9% of total inventory, respectively [3] - Inventory turnover days increased to 118 days, up by 3 days year-on-year, while accounts receivable decreased by 20.2% to 1.195 billion yuan [3] - The number of stores increased by 253 to a total of 3,470, with direct-operated and franchise stores increasing by 100 and 153, respectively [1][3] Market Position and Future Outlook - Short-term growth is expected to come from online, franchise, and pop-up store channels, with potential for online sales to follow platform strategy adjustments [4] - Mid-term growth drivers include outdoor product lines and the continued evolution of sun protection and lightweight down jackets [4] - Long-term prospects indicate room for market share growth as the company remains a leader in functional categories, with opportunities for channel expansion and cost control [4]

Core Insights - Bosideng International Holdings Limited reported a revenue of 25.902 billion yuan for the fiscal year ending March 31, 2025, representing a year-on-year growth of 11.58% [2] - The net profit attributable to equity shareholders was 3.514 billion yuan, an increase of 14.31% year-on-year, with a proposed final dividend of 0.22 HKD per share [2] - Despite challenges such as a warm winter and a tough consumer environment, Bosideng achieved record highs in revenue and net profit for eight consecutive years, with operating profit growth outpacing revenue growth [2] Business Segments - The brand down jacket business remains the largest revenue source, generating approximately 21.668 billion yuan, accounting for 83.7% of total revenue, with a year-on-year growth of 11.0% [2] - The OEM management business recorded revenue of about 3.373 billion yuan, representing 13.0% of total revenue, with a year-on-year increase of 26.4% [2] - Women's clothing revenue was approximately 651 million yuan, accounting for 2.5% of total revenue, showing a decline of 20.6% year-on-year [2] - Diversified clothing business generated about 209 million yuan, making up 0.8% of total revenue, with a year-on-year increase of 2.8% [2] Strategic Focus - Bosideng is focusing on a "dual focus" strategy on down jackets and fashionable functional apparel, aiming to enhance its product offerings, including lightweight down jackets and extreme cold series [3] - The brand is also working on building the "China Good Down" IP and launching city brand collaborations [3] - The "Xuezhongfei" brand is enhancing its online business and focusing on category value innovation and core resource integration [3] Operational Efficiency - The company employs a pull replenishment and small batch quick response mechanism, achieving efficient inventory turnover with an inventory turnover period of 118 days, slightly up by 3 days year-on-year [3][6] - The gross profit margin decreased by 2.3 percentage points to 57.3%, attributed to changes in product category structure and rising costs of down jackets [6] Market Challenges - The overall performance of the textile and apparel industry is experiencing a slowdown in growth rates due to low consumer confidence and market saturation, leading to increased marketing costs and inventory pressures [6] - Bosideng faces challenges in high-end transformation, internationalization, and operational efficiency, with a need to target younger consumer segments and enhance brand positioning [6]