Core Viewpoint - The company’s wholly-owned subsidiary, Dongfang Ink Co., has been re-certified as a high-tech enterprise, allowing it to benefit from preferential tax policies for the next three years [1][2]. Group 1 - Dongfang Ink received the High-tech Enterprise Certificate from relevant authorities, with a certificate number GR202533006997, issued on December 19, 2025, and valid for three years [1]. - Following the re-certification, Dongfang Ink will enjoy a reduced corporate income tax rate of 15% as per the relevant tax regulations for high-tech enterprises in China [1]. - The re-certification does not significantly impact the company's current operating performance [2].

Core Insights - The article highlights the enduring appeal of physical books in an age dominated by digital content and AI, as evidenced by the experiences at the 2026 Beijing Book Fair [1] - The company, Danyu Culture, has expanded its book offerings significantly, adding over 300 new titles in 2025, while maintaining its leadership in language education and promoting substantial growth in reading-related publications [3] Group 1: Product Offerings - Danyu Culture's product range includes a variety of educational materials, from domestic exam preparation to international language assessment books, as well as children's literature and adult reading materials [3] - The company has integrated language learning with reading through innovative English children's books, such as "Heinemann English Graded Readers," which support second language acquisition [3] - The "Little Bookworm International Award Literature Ladder Reading" series has been recognized for its quality, being included in the national reading list for three consecutive years (2024-2026) [5] Group 2: Educational Philosophy - Danyu Culture emphasizes a balance between exam preparation and the essence of learning, choosing a challenging yet rewarding path that respects examination rules while safeguarding educational values [8] - The company aims to transform traditional study materials into interactive learning tools, exemplified by the "Cambridge KET Comprehensive Tutorial Video Book," which combines textbooks with online video explanations [10] Group 3: Market Position and Strategy - Danyu Culture's approach to publishing is characterized by a humanistic touch, collaborating with various thinkers and authors to create content that resonates with readers on a deeper level [7] - The company has ventured into the smart hardware sector, launching over 250 educational tools that facilitate learning in everyday contexts, thereby enhancing the overall educational experience [10] - Danyu Culture is committed to producing quality content that meets the needs of readers, believing in the transformative power of physical books in a fast-paced digital world [10]

Group 1 - The core event is a three-day live streaming activity titled "Oriental Selection Looks at the World - Zhongshan Tour" led by Yu Minhong, the founder of New Oriental and CEO of Oriental Selection, from January 11 to 13 [2] - Yu Minhong praised Guangdong manufacturing and acted as a spokesperson for local products [2]

Core Perspective - The Beijing Central Axis World Cultural Heritage Youth Dialogue Conference successfully brought together 150 primary and secondary schools in Beijing, creating a platform for youth to engage with and understand the cultural significance of the Central Axis [1] Group 1: Exhibition and Collaboration - The "Beijing Central Axis Cultural Communication and Heritage Achievement Exhibition Hall" was officially launched, representing a milestone in the collaboration between New Oriental and the Beijing Central Axis Protection Public Welfare Foundation [3] - A "Beijing Central Axis Cultural Education Special Fund" was initiated to support talent cultivation for cultural heritage protection and sustainable development, particularly for underprivileged students [3] - The exhibition hall aims to integrate culture, technology, and education, showcasing the historical significance and innovative preservation of the Central Axis [5] Group 2: Educational Impact and Experience - The exhibition hall serves as a "showcase" of collective wisdom and protection achievements, allowing the public, especially youth, to visually appreciate the efforts made in preserving the Central Axis [5] - It functions as an "experience station" that utilizes digital technology to make historical culture engaging and interactive, transforming it into a "second classroom" for deeper understanding [5] - The hall is designed to connect history with the future, fostering cultural confidence and integrating the spirit of the Central Axis into contemporary life [5] Group 3: Innovative Presentation - The exhibition employs a three-part narrative framework of physical models, innovative achievements, and digital resources to present the Central Axis [6] - It features a miniature model of the Central Axis and utilizes dynamic lighting and audio explanations to convey its multifaceted significance [6] - The exhibition breaks temporal limitations, guiding visitors through a journey of historical appreciation, innovation, and future outlook [6] Group 4: Ongoing Commitment - New Oriental has been involved in the cultural heritage transmission and innovation competition since 2022, providing technical support and actively participating in the heritage application process [8] - The company has developed high-quality educational products to enhance the cultural value of the Central Axis through experiential learning [8] - The exhibition hall is envisioned as a dynamic educational site and a collaborative platform for cultural transmission, emphasizing the importance of heritage for future generations [10]

Core Viewpoint - The article discusses the dramatic fluctuations in the stock price of Dongfang Zhenxuan, highlighting the complexities of the market's reaction to the company's strategic shift away from "top-tier hosts" and the appointment of a new CEO, Sun Jin, who is seen as a strong leader [2][3][4]. Group 1: CEO Appointment and Background - Sun Jin has been appointed as the new CEO of Dongfang Zhenxuan, marking the end of the previous era under Sun Dongxu [6][7]. - Sun Jin, born in 1983, has a law degree and has worked his way up through New Oriental, gaining extensive management experience [7][10]. - His leadership style is characterized by strict discipline and high standards, which has led to both admiration and concern among employees [12][13]. Group 2: Company Performance and Challenges - Dongfang Zhenxuan's stock price has experienced a maximum fluctuation of over 242% in the past year, reflecting mixed market sentiments about its transformation strategy [3][22]. - The company reported a revenue of 4.4 billion yuan for the 2025 fiscal year, a decline of 32.7% year-on-year, with GMV dropping to 8.7 billion yuan, down 39% [22]. - The company is facing significant challenges, including a decline in orders on the Douyin platform and public scrutiny of its leadership [22][26]. Group 3: Strategic Focus and Future Plans - Sun Jin is expected to prioritize building a content system that does not rely on individual hosts, aiming for sustainable and scalable content output [26][27]. - The company plans to diversify its revenue streams by introducing knowledge-based courses and expanding into offline retail, with a focus on creating brand experience centers [27][28]. - Dongfang Zhenxuan is actively recruiting for key positions to enhance its membership and service strategies, indicating a shift towards a more structured operational model [28][29].

Group 1 - The core viewpoint of the article is that the education sector has a promising outlook driven by innovations in AI technology and defensive growth [1] - The report highlights that Duolingo and New Oriental are the top picks, maintaining "buy" ratings with target prices of $347 and $70 respectively [1] - The article emphasizes that the continuous innovation of AI in education is leading to a differentiated competitive landscape among market participants [1] Group 2 - The comprehensive development of model capabilities, systematic content, emotional support, and generalized learning scenarios is identified as a future trend in the education industry [1]

Core Insights - New Oriental Bilingual, a core brand under New Oriental, has focused on international education since its establishment in 2017, evolving from foreign teacher services to international Chinese education, with a mission to "use technology to convey the beauty of Chinese" [1] - The company has developed a comprehensive education service system covering all demographics and stages, with a curriculum that integrates language, culture, and application, serving over 160,000 users across 138 countries and regions [1] - New Oriental Bilingual has received multiple authoritative certifications for its innovative AI education and cultural dissemination, establishing itself as a benchmark for the digital transformation of international Chinese education [1] Product Development - During the 2025 World Chinese Conference, New Oriental Bilingual launched its self-developed Chinese learning application, Sure Chinese, which focuses on understanding differences, culture, and learners, moving away from traditional rote learning [3] - The application features a "personalized Chinese speaking AI teacher" and utilizes high-quality structured data, including millions of teaching videos and student-teacher interaction records, to provide tiered teaching from beginner to advanced levels [3] - Sure Chinese offers differentiated scenario plans for learners at various levels, ensuring personalized learning paths based on cultural backgrounds and learning paces, thus enhancing the emotional engagement often lacking in traditional AI education [3] Educational Impact - The implementation of Sure Chinese has significantly improved the efficiency of Chinese education and established a new paradigm for cultural dissemination, addressing the industry pain point of "wanting to learn but struggling to persist" [6] - The application enhances learning continuity and skill mastery efficiency through personalized path planning and immersive interaction, allowing learners from different regions and backgrounds to access standardized teaching resources [6] - New Oriental Bilingual's AI innovation practices provide a replicable model for the digitalization of international Chinese education, promoting a shift from "technology piling" to "experience optimization" [6]

Group 1 - The core viewpoint of the report is that the integration of AI and education is leading to a differentiated competitive landscape among market participants [1] - The comprehensive development of model capabilities, systematic content, emotional support, and generalized learning scenarios is expected to be a future trend [1] - Leading companies in China's education and training sector are enhancing their market share through superior content, services, and financial advantages [1] Group 2 - The report anticipates a balanced growth in revenue and profitability for leading education companies, projecting a 16% year-on-year increase in revenue and an 18% increase in core net profit by 2026 [1] - The average core net profit margin is expected to expand from 6% to 7% by 2026 [1] - The education sector is viewed positively for its resilient growth and expansion opportunities, with AI technology expected to further drive growth [1] Group 3 - The preferred investment choices highlighted in the report are Duolingo (DUOL.US) and New Oriental (EDU.US) [1]

Group 1 - The core conflict discussed in the article revolves around the relationship between employers and employees, particularly highlighted by the tensions between Luo Yonghao and Yu Minhong [1][2] - Luo Yonghao's departure from New Oriental was influenced by his perception of being underappreciated despite his contributions, which he believed brought significant value to the company [4][5] - The article emphasizes the importance of fair profit distribution between employees and employers, suggesting that unresolved conflicts can lead to detrimental outcomes for both parties [9][10] Group 2 - The article discusses the need for companies to recognize and reward employee contributions adequately to prevent talent loss, as seen in the case of New Oriental [8][12] - It highlights the concept of gratitude in the workplace, noting that genuine appreciation should stem from a fair balance between contributions and rewards [12] - The article suggests that a cooperative model, where both employees and employers share in the success of the company, could mitigate conflicts and foster a more harmonious working environment [10][13]

Core Insights - The article emphasizes the importance of three key principles for navigating life and challenges: "thinking of danger," "thinking of change," and "thinking of stability" as essential wisdom for the year 2026 [4][30]. Group 1: Thinking of Danger - "Thinking of danger" is described as a proactive approach to life, encouraging individuals to recognize potential risks and prepare for them before they arise [6][7]. - The article references the historical figure Fan Li, who exemplified this principle by recognizing the dangers of complacency and taking action to protect himself and his family [6][7]. - The essence of this principle is to maintain awareness and readiness, allowing individuals to respond calmly to unforeseen challenges [7]. Group 2: Thinking of Change - "Thinking of change" is presented as a necessary mindset for adapting to evolving circumstances, highlighting that change is the only constant in life [9][10]. - The article uses the example of Yu Minhong, founder of New Oriental, who successfully pivoted from traditional education to live-streaming sales in response to industry changes, demonstrating the importance of adaptability [11][12][19]. - This principle encourages individuals to assess their current situation critically and embrace change as a pathway to new opportunities [22]. Group 3: Thinking of Stability - "Thinking of stability" is framed as the foundation for a fulfilling life, emphasizing the need for a balanced mindset amidst life's ups and downs [24][25]. - The article outlines three layers of stability: mental stability, lifestyle stability, and maintaining one's core values, which are essential for long-term well-being [26][29]. - Ultimately, this principle advocates for a grounded approach to life, where individuals remain true to themselves and navigate challenges with a calm and steady demeanor [30][35].