FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | | 庫存股份數目 | 每股發行/出售價 (註4) | 已發行股份總數 | | | 於下列日期開始時的結存(註1) | 2025年4月17日 | 1,251,337,357 | | | 0 | | | 1,251,337,357 | | 1). ...

Core Insights - Miniso reported a revenue growth of 22.8% to 17 billion yuan and a net profit increase of 15.4% to 2.72 billion yuan in 2024, with a record high gross margin of 44.9% [1] - However, the financial results reveal underlying risks in cost control, market expansion, and brand competition [1] Domestic Market Performance - The domestic market growth is weak, with revenue increasing only 2.8%, significantly lower than the 42% growth in overseas markets [2] - Same-store sales have declined, indicating reliance on store expansion rather than improvement in single-store efficiency [2] - Increased competition from brands like KKV and Green Party is pressuring Miniso's market share, as these competitors attract young consumers with differentiated product strategies [2] - Inventory turnover days have risen to 81 days, with 74% of inventory in domestic stores, and 12% of inventory over 180 days, suggesting potential markdown risks [2] - Rising rent and labor costs are adding to the financial pressure, particularly with an increased proportion of direct-operated stores [2] Overseas Expansion Risks - Nearly 40% of Miniso's revenue comes from overseas markets, but expansion faces multiple risks, including policy uncertainties [3] - The number of stores in the U.S. has grown from under 100 in 2021 to 275 in 2024, but future growth may be hindered by export tariffs, rising logistics costs, and geopolitical risks [3] - Signs of market saturation are emerging in some overseas markets, such as the U.K., where same-store sales growth is slowing [3] - International competitors like IKEA and H&M are intensifying market competition [3] - Miniso's product line abroad primarily consists of small to medium-sized household goods, lacking differentiated innovation [3] Summary and Recommendations - The 2024 financial report highlights multiple risks in cost control, market expansion, and brand competition for Miniso [4] - Investors should focus on the company's inventory management and cost control capabilities, particularly in domestic market inventory turnover efficiency and gross margin improvement [5] - The policy risks and intensified competition in overseas markets may pressure future revenue growth, necessitating careful evaluation of Miniso's globalization strategy [5] - The company should enhance product innovation to improve the competitiveness of core products in response to increasing market competition [6]

Summary of Conference Call for Miniso Industry and Company Overview - The conference call discusses Miniso, a leading player in the new retail consumption sector, focusing on store strategies and performance in the current economic climate [1][40]. Key Points and Arguments Store Strategy and Performance - Miniso is actively adjusting its store strategy by upgrading existing stores to over 200 square meters and optimizing locations to high foot traffic areas, with 90% of malls cooperating in this initiative [1][3]. - Franchise stores primarily range from 200 to 300 square meters, generating annual sales of approximately 3 million to 3.8 million yuan, with labor costs aligned to sales [1][4][6]. - Despite a challenging economic environment, most stores are slightly profitable, with investment amounts between 800,000 to 1.2 million yuan and a payback period of about 24 to 30 months [1][8]. - Miniso is shifting its strategy from high-repurchase essential goods to limited edition IP products to enhance attractiveness and repurchase rates, resulting in a same-store sales efficiency decline of only 3% to 5%, outperforming competitors [1][20]. Cost Structure and Financials - Rent varies significantly based on city and mall, with some stores paying as low as 100 yuan per month under special agreements, while others may pay 200 to 300 yuan per square meter [1][15]. - Labor costs are approximately 6,500 yuan in first and second-tier cities and about 5,500 yuan in third-tier cities, with staffing levels based on sales performance [6][10]. - The main costs for stores are rent and labor, with other expenses like utilities being minimal [7][45]. IP Product Strategy - Miniso plans to accelerate the update frequency of IP products from every two months to monthly, aiming to enhance consumer repurchase rates and brand image [2][25]. - The company maintains a 25% share of IP products across all store types, including those in lower-tier cities, indicating strong consumer demand [26]. Market Position and Competition - The company faces competition from other brands, but its strategic shift towards IP products has helped maintain a competitive edge, with same-store sales efficiency declining less than competitors [20]. - Miniso's average e-commerce sales are reported to be between 2.6 million to 3 million yuan [21]. Future Plans and Challenges - Miniso aims to open more flagship or super IP stores in key cities, collaborating with top-tier agents to enhance profitability and stability [11][40]. - The company acknowledges the broader economic challenges affecting consumer shopping frequency, which has decreased significantly compared to previous years [41][20]. Supply Chain and Logistics - The supply chain is stable, with a 30 to 45-day delivery cycle for goods and frequent SKU updates to maintain consumer interest [29][28]. - Miniso's logistics strategy includes prioritizing flagship stores for inventory supply, ensuring they remain well-stocked with popular items [14]. Conclusion - Miniso's strategic focus on IP products, store optimization, and collaboration with major agents positions it well to navigate current economic challenges while enhancing brand appeal and consumer engagement [40][20].

公司名稱： 名創優品集團控股有限公司 FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 呈交日期： 2025年4月17日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月17日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月16日 變動日期 2025年3月26日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月16日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不 ...

Group 1 - MINISO Group Holding Limited Unsponsored ADR closed at $16.58, up 1.59% from the previous session, outperforming the S&P 500 which fell by 0.17% [1] - The stock has decreased by 24.48% over the past month, underperforming the Retail-Wholesale sector's loss of 2.42% and the S&P 500's loss of 3.94% [1] - The upcoming earnings release is projected to show net sales of $624.52 million, a 21.1% increase year-over-year [2] Group 2 - For the fiscal year, earnings are estimated at $1.35 per share and revenue at $2.93 billion, reflecting increases of 17.39% and 24.25% respectively from the prior year [2] - Recent analyst estimate revisions indicate a changing business trend, with positive revisions suggesting confidence in the company's performance [3] - The Zacks Rank system, which assesses estimate changes, currently ranks MINISO Group Holding Limited Unsponsored ADR at 4 (Sell) [5] Group 3 - The Forward P/E ratio for MINISO is 12.09, which is lower than the industry average of 12.7 [6] - The company has a PEG ratio of 0.67, compared to the Retail - Apparel and Shoes industry's average PEG ratio of 1.24 [7] - The Retail - Apparel and Shoes industry is ranked 141 in the Zacks Industry Rank, placing it in the bottom 44% of over 250 industries [8]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月15日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年4月15日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關 ...