Industry Overview - Chinese gaming stocks, including Bilibili and NetEase, saw a pre-market rise, with Bilibili increasing over 3% and NetEase over 2% [1] - The China Audio-Video and Digital Publishing Association's report indicates that the domestic gaming market's actual sales revenue for the first half of 2025 is projected to reach 168 billion yuan, marking a year-on-year growth of 14.08%, setting a historical high [1] - The number of domestic gaming users is expected to reach 679 million, also a record high [1] Company Performance Bilibili (BILI) - Bilibili's closing price on August 4 was 22.435 USD, with a pre-market price of 23.210 USD on August 5, reflecting a 3.45% increase [1] - The stock's trading volume was 2.2305 million shares, with a market capitalization of 9.261 billion USD [1] - The stock has a 52-week high of 31.770 USD and a low of 12.720 USD [1] NetEase (NTES) - NetEase's closing price on August 4 was 130.280 USD, with a pre-market price of 133.140 USD on August 5, showing a 2.20% increase [1] - The trading volume was 536,700 shares, with a market capitalization of 82.493 billion USD [1] - The stock has a 52-week high of 141.450 USD and a low of 74.171 USD [1]

Core Viewpoint - The recent login issues experienced by multiple games under NetEase, including "Onmyoji," "Identity V," "Seven Days World," and "Dream of Jianghu," were attributed to network failures and hardware malfunctions, which have since been resolved with compensations offered to affected players [2][3]. Group 1: Game Login Issues - On August 5, players reported login failures for several NetEase games, which trended on Weibo [2]. - By 4 PM the same day, NetEase confirmed that the login issues had been fixed and compensations would be provided [2]. - "Onmyoji" announced that the login issue was due to network faults and that players would receive in-game compensation via email [2]. - "Identity V" stated that the login problem was resolved and players would receive 15 ranking treasures and 10 ranking protection cards as compensation [2]. - "Seven Days World" confirmed the resolution of the login issue and mentioned that players would receive various in-game items as compensation [2]. Group 2: Hardware Malfunction - The "Sky: Children of the Light" game reported that a hardware failure in the server room caused login issues, which have now been resolved [3]. - The official team expressed apologies for the inconvenience caused to players and confirmed that compensations would be provided [3].

Core Viewpoint - On August 5, multiple mobile games under NetEase experienced login issues, leading to the trending topic "NetEase Games Crashed" on social media platforms [1] Group 1: Game Login Issues - Players reported login failures for several popular games including "Onmyoji," "Identity V," "Seven Days World," and "A Dream of Jianghu" [1] - The official response from "Identity V" indicated that there were login anomalies and the development team was urgently working on troubleshooting [1] - "Onmyoji" acknowledged a temporary technical fault causing login issues and promised compensation for affected players once the problem was resolved [1] - The "Seven Days World" project team confirmed that some players were experiencing login issues and were actively investigating the problem [1]

Group 1 - The core issue was a significant outage affecting multiple games under NetEase, lasting over 2 hours, which led to widespread user complaints and discussions on social media [2][4] - Internal sources indicated that the outage was likely due to a network failure in the company's server infrastructure, confirmed by an official announcement regarding issues with their internal service, POPo [3][4] - NetEase has been investing in building its own data centers in Guizhou since 2022, moving key services including gaming and music to this infrastructure, which serves over 1 billion users nationwide [3] Group 2 - The last major outage for NetEase games occurred in March 2025, attributed to a network failure from their operator, China Mobile, which was resolved after urgent communication [3] - The scale of the current outage made troubleshooting difficult, with server reboots taking considerable time, as indicated by internal sources [4] - Official game teams, such as for "Identity V" and "Onmyoji," are actively working on resolving the login issues and have promised compensation to affected users [4]

Group 1 - Several games under NetEase, including "Onmyoji" and "Identity V," experienced login issues due to technical faults, prompting urgent investigations and repairs from the company [2][3] - NetEase's "Identity V" reported that the login issue was resolved within an hour, and players would receive compensation in the form of in-game items [3] - This incident is not the first large-scale login failure for NetEase games in 2023, with multiple titles facing server issues on March 3, affecting user access and daily tasks [4] Group 2 - On March 4, NetEase attributed the login issues to a severe network failure from China Mobile, which affected users relying on that service [6] - NetEase's Q1 2025 financial report indicated that revenue from games and related services reached 24 billion yuan, a year-on-year increase of 12.1% and a quarter-on-quarter increase of 13.2% [6] - Online games accounted for 97.5% of the total revenue, approximately 23.4 billion yuan, with significant contributions from "Identity V" and new titles like "Yanyun Sixteen Sounds" and "Marvel Showdown" [6]

Core Points - On August 5, multiple games under NetEase, including Onmyoji, experienced login issues due to a temporary technical fault, leading to player complaints and trending topics on social media [1][2] - NetEase's Onmyoji acknowledged the login problems and stated that they are conducting urgent troubleshooting and repairs, with compensation to be provided after the issue is resolved [1][2] Group 1 - NetEase's games faced login failures, affecting several titles including Onmyoji, Identity V, and others [1] - The company is actively addressing the technical issues and has communicated with players regarding the situation [1][2] - Compensation for affected players will be issued once the login issues are resolved [1][2]

Core Viewpoint - On August 5, multiple games under NetEase experienced login issues, leading to widespread player complaints and trending topics on social media platforms [1]. Group 1 - Affected games included popular titles such as "Onmyoji," "Identity V," "Seven Days World," and "A Dream of Jianghu," with players reporting login failures [1]. - The hashtag topics related to the login issues, such as "NetEase Games Crashed" and "Identity V Crashed," gained significant traction on Weibo, indicating a high level of player concern [1][2]. - "Onmyoji" acknowledged the issue as a temporary technical fault and stated that they were conducting urgent investigations to resolve the login problems [2][3]. Group 2 - "Identity V" later confirmed that the login issues had been resolved and players could log in normally again [3]. - As a form of compensation for the inconvenience, "Identity V" announced that players would receive 15 ranking treasures and 10 ranking protection cards via in-game mail [3].

Group 1 - Xindong Company (02400) reported a positive earnings forecast, expecting revenue of at least RMB 3.05 billion for the first half of 2025, a year-on-year increase of approximately 37%, and a net profit of at least RMB 790 million, a year-on-year increase of about 215% [1] - Yimai Sunshine (02522) also announced a positive earnings forecast, expecting revenue between RMB 450 million to 480 million for the first half of the year, a year-on-year increase of approximately 8.77% to 16.03%, and a net profit of RMB 14.5 million to 16.5 million, a year-on-year increase of about 1350% to 1550% [1] - Tianli International Holdings (01773) plans to repurchase shares up to a total of HKD 200 million based on market conditions, believing that the share buyback plan is in the best interest of the company and its shareholders [2] Group 2 - Liaogang Co., Ltd. (02880) reported a total operating revenue of RMB 5.693 billion for the first half of 2025, a year-on-year increase of 5.93%, and a net profit attributable to shareholders of RMB 956 million, a year-on-year increase of 110.78% [2] - Yuan Zheng Technology (02488) reported a revenue of RMB 982 million for the first half of 2025, a year-on-year increase of 9.75%, and a net profit of RMB 195 million, a year-on-year increase of 27.74% [2] - Geekplus Technology (02590) expects revenue between RMB 995 million to 1.03 billion for the first half of the year, a year-on-year increase of 27% to 32%, while the net loss is expected to narrow significantly [3] Group 3 - Lee & Man Paper Manufacturing (02314) and other leading companies in the paper industry have initiated a price increase for various products starting August 1, indicating a significant acceleration in price adjustment frequency within the industry [3] - Xinda Biopharmaceutical (01801) announced that its innovative oral small molecule GLP-1R agonist IBI3032 has received IND approval from the FDA [4] - Heyu-B (02256) reported a revenue of RMB 612 million for the first half of the year, a year-on-year increase of 23.1%, and a net profit of RMB 328 million, a year-on-year increase of 58.84% [4] Group 4 - Bilibili (BILI.US) is expected to achieve a revenue growth of 20% year-on-year to RMB 7.3 billion in the second quarter, driven by stable performance in mobile games [5][6] - Li Auto (LI.US) launched the Li Xiang i8, with deliveries starting on August 20, and received positive outlooks from multiple institutions [6] - Xpeng Motors (XPEV.US) achieved a new monthly delivery record in July, delivering 36,717 smart electric vehicles, a year-on-year increase of 229% [7]

Summary of Key Points from the Conference Call Industry and Company Overview - The conference call discusses the performance and strategies of **Tencent Music** and **NetEase Cloud Music** in the online music industry, highlighting their financial results and market dynamics [1][2]. Core Insights and Arguments - **Tencent Music's Q1 Performance**: Tencent Music reported a strong Q1 with an increase in ARPU (Average Revenue Per User) from 8.3 RMB to 11.4 RMB, and a rise in paid users to 123 million, indicating a stable growth trend [1][5]. - **NetEase Cloud Music's Growth**: NetEase Cloud Music benefited from an increase in paid subscriptions, leading to improved overall revenue and profit margins [2]. - **User Migration Costs**: The migration cost for music platform users is higher than that for long video platforms due to established playlists and preferences, which enhances user retention [1][4]. - **Long Tail Effect of Music Copyrights**: Music copyrights exhibit a long tail effect, where classic songs continue to attract users over time, contrasting with the short content cycle of long videos [4]. - **Strategic Partnerships**: Tencent Music has strengthened collaborations with leading Korean entertainment companies and acquired the fan interaction platform Bubble, enhancing its influence in Korean pop culture [7][8]. - **Market Potential**: The domestic content-paying population is estimated to be between 150 million to 170 million, with Tencent Music targeting this demographic through differentiated VIP and SVIP services [9][10]. Additional Important Insights - **SVIP User Growth Target**: Tencent Music aims to increase the proportion of SVIP users from 15% to 30% and total paid users from 120 million to 150 million over the next three years [3][14]. - **AI Integration**: The integration of AI tools like Yuanbao is expected to enhance user experience and engagement, providing new pathways for user interaction and content discovery [6]. - **International Market Focus**: Tencent Music is focusing on the Korean market, leveraging the easing of restrictions to host more concerts and expand its international presence [12]. - **Content Acquisition**: The acquisition of Ximalaya is aimed at enriching Tencent Music's content ecosystem rather than directly increasing paid user numbers [13]. - **Competitive Positioning**: Tencent Music holds a significant advantage in copyright resources with approximately 90 million songs, compared to NetEase's 60 million, enhancing its competitive edge [19]. - **Pricing Strategy**: Tencent Music's pricing strategy is less sensitive to user price resistance due to its strong content library, allowing for potential price increases without significant user loss [20][21]. Future Outlook - **Growth Projections**: Tencent Music is projected to maintain stable growth with a profit increase of 15% to 17% CAGR over the next three years, supported by its robust copyright resources and user base [22].

Summary of Key Points from the Conference Call Industry Overview - The report focuses on the **Chinese online gaming industry**, highlighting three emerging trends: growth in PC gaming, the rise of shooting games, and the performance of major titles with high daily active users (DAU) [1][2][3]. Key Trends 1. **PC Gaming Growth** - The Chinese PC gaming market has shown solid growth, driven by successful cross-platform titles like **Delta Force** and **Wukong**. The growth rate for PC games was **5% year-over-year (YoY)** in the first half of 2025 [5]. - Payment top-up channels, particularly proprietary platforms like **QQ** and **Weixin**, have gained traction, accounting for **40%-50%** of total mobile game grossing [2][29]. 2. **Rise of Shooting Games** - Shooting games represent **30%** of global lifetime grossing on the PC platform **STEAM**, but only **15%** of China's mobile game grossing in the first half of 2025 [3][12]. - The genre is expected to grow due to new gameplay formats like **extraction shooters**, with **Tencent** positioned as a key beneficiary [3][21]. 3. **Performance of High DAU Titles** - Major titles such as **Honor of Kings** (HoK) and **Where Winds Meet** (WWM) are expected to outperform due to a light pipeline in the second half of 2025 [4]. - Smaller studios are also gaining traction with innovative titles like **Whiteout Survival** and **Supernatural Operations** [4]. Market Performance - The overall Chinese PC/mobile game market grew **5%** and **17% YoY** respectively in the first half of 2025, compared to **3%** and **5%** in 2024 [5]. - **Tencent** and **Bilibili** gained market share in the iOS mobile game market in 1H25, but faced challenges in July due to a high base effect [5][48]. Stock Recommendations - The report maintains a **Buy** rating on **Tencent**, **NetEase**, and **Bilibili**, citing their strong capabilities in developing new hits and rejuvenating existing titles [6][9]. - Key upcoming titles include **Tencent's Valorant Mobile** and **HoK World**, and **NetEase's Ananta** and **Sea of Remnants** [6][25]. Additional Insights - The report notes that traditional app stores still provide better reach to new users, and any reduction in fees by these stores could impact gaming companies' incentives to diversify their top-up channels [2]. - The rise of cross-platform games is highlighted, with successful examples including **Genshin Impact** and **Where Winds Meet**, which cater to a global audience [31]. Conclusion - The Chinese online gaming industry is poised for continued growth, particularly in the PC segment and shooting game genre, with major players like Tencent and NetEase expected to capitalize on these trends. The focus on innovative gameplay and cross-platform capabilities will be crucial for maintaining competitive advantages in this rapidly evolving market [1][2][3][4][5][6].