2月11日，网易发布2025年第四季度及全年财报。财报显示，网易Q4营收为人民币275亿元，全年营收 为1126亿元。在随后的财报电话会议上，网易管理层就市场关注的AI技术应用、海外市场拓展、长青 游戏长线运营以及新品研发进度等核心议题进行了深度解答，释放出公司在技术变革与全球化竞争中的 最新战略信号。 网易致力于打造"最懂游戏的AI专家"，AI原生玩法已在多款旗舰产品落地 在稳固基本盘方面，网易展示了极强的长线运营能力。《梦幻西游》电脑版运营23周年之际，Q4营收 创季度新高，推动全年营收再创新高。《梦幻西游》电脑版"畅玩服"的成功尝试，为网易精品长青游戏 的长线运营提供了新思路。 针对长青游戏焕新的策略，管理层在电话会上给出了明确回应。网易管理层指出，《梦幻西游》畅玩服 做了最重要的三件事：第一，还原梦幻西游最经典的玩法体验，同时提供差异化玩法体验；第二，重构 经济系统但是保留最重要的自由交易；第三，针对畅玩服特色全面优化过程体验。经典体验使得玩家上 手门槛更低，差异化体验可以让整个IP大盘得到拓展， 这个设计思路可行性在畅玩服中被成功验证。 对于《漫威争锋》这样已上线一年的产品，团队持续推出创新的玩法内 ...

Core Insights - NetEase reported Q4 revenue of RMB 27.5 billion and total annual revenue of RMB 112.6 billion for 2025, indicating strong financial performance [1][3] - The management discussed key topics such as AI technology applications, overseas market expansion, long-term game operations, and new product development during the earnings call, signaling the company's strategic direction in technological transformation and global competition [1][3] AI Technology Application - CEO Ding Lei stated that while AI lowers the "entry barrier" for game development, it raises the "success barrier" for top-tier products, shifting the core competitive advantage from mere production capacity to integration capability [1][3] - The proliferation of AI tools is expected to enhance creative content, but successful commercialization requires deep design expertise and operational experience, creating a significant barrier for new entrants [1][3] Investment Focus and Differentiation - NetEase aims to develop "the most game-savvy AI experts" rather than pursuing generic large models, focusing on high-quality private data and application scenarios over computational power [2][4] - The company plans to maintain high investment in vertical models, AI-native gameplay, and talent development to strengthen its leading position in high-quality R&D and long-term operations [2][4] AI Industrialization - By 2025, NetEase will implement large-scale deployment of AI-native pipelines across various functions, achieving efficiency improvements of up to 300% in certain areas, thereby establishing an industry-leading AI industrialization barrier [2][4] - As one of the earliest and most extensive players in the AI-native gameplay field, NetEase has pioneered and scaled various AI-driven features, including intelligent NPCs, facial customization, AI teammates, and production modes, successfully integrating them into flagship products like "Nirvana in Fire" mobile game and others [2][4]

Core Viewpoint - NetEase reported its Q4 and full-year financial results for 2025, showing a revenue of 27.5 billion RMB in Q4, a 3% year-on-year increase, but a nearly 30% decline in net profit attributable to shareholders, totaling 6.2 billion RMB, which fell short of market expectations [1][2]. Financial Performance - For Q4 2025, NetEase's revenue was 27.5 billion RMB, up 3% year-on-year, while net profit attributable to shareholders was 6.2 billion RMB, down from 8.8 billion RMB in the same period last year [1][2]. - The total revenue for the full year 2025 reached 112.6 billion RMB, representing a year-on-year growth of approximately 7%, with net profit attributable to shareholders at 33.8 billion RMB, a 13.8% increase [3]. Cost and Expenses - In Q4 2025, sales and marketing expenses increased by approximately 1.07 billion RMB year-on-year, reaching 3.89 billion RMB, contributing to the decline in net profit [2]. - Overall investment losses amounted to 1.67 billion RMB, a significant increase of about 1.2 billion RMB, alongside foreign exchange losses exceeding 500 million RMB [2]. Business Segments - The core gaming and related value-added services generated 22 billion RMB in Q4, a 3.4% increase year-on-year, accounting for 80% of total revenue [4]. - Other business segments included NetEase Youdao with Q4 revenue of 1.6 billion RMB, up 16.8% year-on-year, and NetEase Cloud Music with 2 billion RMB, a 4.7% increase, while innovative and other businesses saw a decline of 10.4% to 2 billion RMB [4]. Market Trends and AI Impact - Management discussed the impact of AI on the gaming industry, noting that while AI lowers the entry barrier for game development, it raises the success threshold for commercial titles [5][6]. - The introduction of generative models like Google's Genie 3 has caused significant market reactions, but management believes the true implications for the gaming industry are often misunderstood [5][6]. Cash Flow and Financial Health - As of December 31, 2025, NetEase's net cash balance was 163.5 billion RMB, an increase from 131.5 billion RMB in 2024, with net cash flow from operating activities at 50.7 billion RMB, up from 39.7 billion RMB in the previous year [7].

Company News - NetEase's stock fell nearly 3% in pre-market trading, with Q4 revenue reported at 27.55 billion yuan [1] - NIO's stock rose nearly 1% in pre-market trading, with CEO Li Bin stating the goal to achieve Non-GAAP annual profitability by 2026 [1] - Lyft's stock plummeted nearly 15% in pre-market trading due to Q4 revenue falling short of expectations and a weak first-quarter profit guidance [1] - Ferrari's stock increased nearly 5% in pre-market trading, as Q4 profits exceeded expectations, driven by product structure optimization and an optimistic outlook [1] - Cloudflare's stock surged nearly 15% in pre-market trading, with Q4 revenue increasing by 33.6%, surpassing expectations, attributed to AI-driven cloud demand [1] - Mattel's stock dropped over 28% in pre-market trading, as the company projected full-year profits below expectations and reported Q4 profits that did not meet market forecasts [1]

Core Insights - The article highlights NetEase's strong performance in 2025, with a focus on double-digit revenue growth and a long-term strategy centered on proprietary technology and AI integration [3][6]. Financial Performance - NetEase reported a net revenue of CNY 112.6 billion for 2025, reflecting a 10% year-over-year increase [6]. - The company achieved a gross profit margin of 64.3% for 2025, with the fourth-quarter gross margin rising to 64.2% from 60.8% a year earlier [7]. - In the fourth quarter, net revenue from games and related value-added services was CNY 22.0 billion, up 3% year-over-year [2]. Game Portfolio and Performance - The game segment generated CNY 92.1 billion in net revenue for 2025, a 10% increase from 2024 [2]. - Key titles driving growth included "Where Winds Meet" with over 80 million players and "Marvel Rivals," which maintained engagement through seasonal updates [4][15]. - "Fantasy Westward Journey Online" achieved record annual revenue in 2025, supported by innovative content and server models [17]. AI Integration - Management emphasized the integration of AI across various aspects of game development, positioning it as a "force multiplier" rather than a replacement for human creativity [5][12]. - Tools like CodeMaker and DreamMaker are being utilized to enhance programming and art production, respectively [18]. Shareholder Returns - The company returned capital to shareholders through a dividend of $0.232 per share and repurchased approximately 22.1 million ADS for about $2.0 billion under a $5 billion program [10][6]. - NetEase ended 2025 with a net cash position of CNY 163.5 billion, up from CNY 131.5 billion at the end of 2024 [10]. Other Segments - Youdao achieved its first-ever net cash inflow from operating activities in 2025, with net revenues of CNY 5.9 billion, up about 5% [20]. - NetEase Cloud Music reported a net revenue of CNY 7.8 billion for the year, with fourth-quarter revenue increasing 5% year-over-year to CNY 2.0 billion [21].

Core Insights - NetEase reported steady performance for the year 2025, with Q4 revenue of 27.5 billion yuan and total annual revenue of 112.6 billion yuan [1] - The annual operating profit reached 35.8 billion yuan, representing a year-on-year growth of 21%, while Q4 operating profit was 8.3 billion yuan, up 6% year-on-year [1] Revenue Breakdown - The net income from games and related value-added services was 92.1 billion yuan, with online gaming net income reaching 89.6 billion yuan, marking an 11% year-on-year growth and returning to double-digit growth [1] - NetEase Youdao achieved an annual revenue of 5.9 billion yuan, marking its first year of positive operating profit and cash flow [1] - NetEase Cloud Music generated 7.8 billion yuan in revenue for 2025, with steady growth in its subscription business [1] - The innovative and other businesses, including NetEase Yanxuan and advertising, saw Q4 revenue of 2 billion yuan, a quarter-on-quarter increase of 42%, and total annual revenue of 6.8 billion yuan [1]

Core Viewpoint - NetEase's fourth-quarter performance was mixed, with revenue and profit falling short of Wall Street expectations despite claims of AI integration in game development [2][3][15] Financial Performance - Net revenue for Q4 was 275 billion RMB (approximately 39 billion USD), a year-on-year increase of 3.0%, but below analyst expectations of 287.9 billion RMB [3][6] - The net income from games and related services was 220 billion RMB, showing a year-on-year growth of 3.4%, yet also falling short of the market's forecast of 234.2 billion RMB [3][8] - Non-GAAP net profit was 71 billion RMB, with earnings per ADS at 10.95 RMB, significantly lower than the expected 14.07 RMB [3][5][10] Cost and Profitability Analysis - Total operating expenses surged to 94 billion RMB, a year-on-year increase of 10.9%, primarily due to rising marketing costs in online gaming [5][10] - Despite an 8.7% increase in gross profit to 177 billion RMB, the high operating costs eroded net profitability [5][10] Core Gaming Business - The gaming segment accounted for 80% of total revenue, with a net income of 220 billion RMB, but the growth rate was perceived as weak [8] - Established titles like "Fantasy Westward Journey" and new releases contributed to revenue, but overall performance did not meet optimistic market expectations [8][10] Other Business Segments - Youdao emerged as a highlight with net revenue of 16 billion RMB, a year-on-year increase of 16.8%, surpassing market expectations [11] - Cloud Music showed stable performance with net revenue of 20 billion RMB, a 4.7% increase, but lacked significant surprises [11] - Innovative and other businesses faced challenges, with net revenue declining by 10.4% to 20 billion RMB, indicating a contraction in non-core services [13] Annual Summary - For the fiscal year 2025, total revenue reached 1,126 billion RMB, a year-on-year growth of approximately 6.9%, while Non-GAAP net profit grew by 11.3% to 373 billion RMB [15] - The CEO emphasized the importance of AI and globalization, indicating that AI has been integrated across all stages of game development [15]

Financial Data and Key Metrics Changes - Total annual net revenue for 2025 reached RMB 112.6 billion, representing a 10% increase year-over-year [27] - Fourth quarter total revenues were RMB 27.5 billion, with net revenues from games and related value-added services at RMB 92.1 billion, up 10% from 2024 [27][28] - Gross profit margin for the full year was 64.3%, with the fourth quarter margin increasing to 64.2% from 60.8% year-over-year [30][31] - Non-GAAP net income attributable to shareholders for the fourth quarter totaled RMB 7.1 billion, down 27% year-over-year, while for the full year it was up 11% to RMB 37.3 billion [33][34] Business Line Data and Key Metrics Changes - Online games net revenues for the full year were RMB 89.6 billion, up 11% from 2024, with fourth quarter revenues increasing 4% year-over-year to RMB 21.3 billion [27][28] - Youdao's net revenues increased approximately 5% year-over-year to RMB 5.9 billion, with fourth quarter revenues rising 17% year-over-year to RMB 1.6 billion [28] - NetEase Cloud Music net revenue decreased 2% year-over-year to RMB 7.8 billion for the full year, but fourth quarter revenues increased 5% year-over-year to RMB 2 billion [29] Market Data and Key Metrics Changes - Where Winds Meet surpassed 80 million accumulated players and ranked number 2 on Steam's global top-seller chart, demonstrating strong global traction [17] - Justice expanded internationally, topping download charts in multiple key Asian regions, showcasing the effectiveness of AI-integrated production pipelines [18] - Marvel Rivals was recognized as one of TIME's Best Video Games of 2025 and ranked in Steam's Platinum Tier of Best of 2025, indicating strong global momentum [19] Company Strategy and Development Direction - The company is focused on integrating AI into game development processes, enhancing productivity and player engagement [15][26] - There is a commitment to exploring new frontiers in AI-native gameplay, aiming to dynamically construct in-game worlds tailored to individual player behaviors [15] - The strategy includes maintaining high-intensity investments in AI-native gameplay and nurturing talent to leverage AI technology for high-quality game development [42] Management's Comments on Operating Environment and Future Outlook - Management believes that AI will fundamentally empower creators and reshape interactive entertainment, marking a critical point in the industry's evolution [16][26] - The company is optimistic about the future, viewing the current period as the best time for the industry, with a strong focus on technological advancement and creative innovation [16] - Management acknowledges the challenges posed by AI in terms of integration and control but sees it as an opportunity for excellent teams to innovate [40] Other Important Information - The company has a strong cash position, with net cash of approximately RMB 163.5 billion at year-end, and a dividend of $0.232 per share was approved [34] - The share repurchase program has seen approximately 22.1 million ADS repurchased for a total cost of about $2 billion [34] Q&A Session Summary Question: Impact of AI on the online gaming industry - Management believes the market has misinterpreted AI's impact, stating that while AI lowers entry barriers, it raises the success threshold for top-tier games [37][38] Question: Retention rate and performance of Where Winds Meet - The game has received positive feedback and high retention rates due to its immersive gameplay and continuous updates [45] Question: Future of Marvel Rivals and AI in gameplay design - Marvel Rivals remains stable with ongoing innovative content, while AI is seen as a transformative asset for player experiences [66]

Financial Data and Key Metrics Changes - Total annual net revenue for 2025 reached CNY 112.6 billion, representing a 10% increase year-over-year [27] - Fourth quarter total revenues were CNY 27.5 billion, with net revenues from games and related services at CNY 92.1 billion, up 10% from 2024 [27][28] - Gross profit margin for the full year was 64.3%, with a fourth quarter gross profit margin of 64.2%, up from 60.8% year-over-year [30][31] Business Line Data and Key Metrics Changes - Net revenues from online games for the full year were CNY 89.6 billion, up 11% from 2024, with fourth quarter revenues increasing 4% year-over-year to CNY 21.3 billion [28] - Youdao's net revenues increased approximately 5% year-over-year to CNY 5.9 billion, with fourth quarter revenues rising 17% year-over-year to CNY 1.6 billion [28] - NetEase Cloud Music's full year revenue decreased 2% to CNY 7.8 billion, but fourth quarter revenues increased 5% year-over-year to CNY 2 billion [29] Market Data and Key Metrics Changes - Where Winds Meet surpassed 80 million accumulated players and ranked number 2 on Steam's global top-seller chart [17] - Justice expanded internationally, topping download charts in multiple key Asian regions [18] - Marvel Rivals was recognized as one of TIME's Best Video Games of 2025 and ranked in Steam's Platinum Tier of Best of 2025 [19] Company Strategy and Development Direction - The company is focused on integrating AI into game development processes, enhancing productivity and player engagement [15][26] - There is a strong emphasis on global expansion and cultural resonance in game content, as seen with Where Winds Meet [17] - The company aims to leverage AI to create new interactive experiences and improve game development efficiency [15][26] Management's Comments on Operating Environment and Future Outlook - Management believes AI will fundamentally empower creators and reshape interactive entertainment [16] - The company is optimistic about the future, viewing 2025 as a critical year for AI integration and innovation [15][16] - Management acknowledges the challenges posed by AI but sees opportunities for enhanced creativity and player experiences [40][41] Other Important Information - The company has a strong cash position with net cash of approximately CNY 163.5 billion at year-end [34] - A dividend of $0.232 per share has been approved, and a $5 billion share repurchase program is ongoing [34] Q&A Session Summary Question: Impact of AI on the online gaming industry - Management believes the market has misinterpreted AI's impact, stating that while AI lowers entry barriers, it raises the success threshold for top-tier games [36][37] Question: Retention rate of overseas users for Where Winds Meet - The game has received positive feedback and high retention rates due to its immersive gameplay and continuous updates [44][45] Question: Plans for the Unlimited Server model in other titles - The company plans to replicate the Unlimited Server model across more titles, focusing on restoring classic gameplay while optimizing the gaming process [48][49] Question: Development status of Sea of Dawn - Development is on track for a Q3 launch, with positive feedback from recent testing [51][53] Question: Strategy for entering the auto chess market - The company aims to differentiate its auto chess titles by incorporating unique cultural elements and strong narrative [55][57]

Financial Data and Key Metrics Changes - Total annual net revenue for 2025 reached CNY 112.6 billion, representing a 10% increase year-over-year [28] - For Q4 2025, total revenues were CNY 27.5 billion, with net revenues from games and related services at CNY 92.1 billion, up 10% from 2024 [29] - Gross profit margin for the full year was 64.3%, with Q4 margin increasing to 64.2% from 60.8% year-over-year [32] Business Line Data and Key Metrics Changes - Net revenues from online games for 2025 were CNY 89.6 billion, up 11% from 2024, with Q4 revenues increasing 4% year-over-year to CNY 21.3 billion [29] - Youdao's net revenues increased approximately 5% year-over-year to CNY 5.9 billion, with Q4 revenues rising 17% year-over-year to CNY 1.6 billion [30] - NetEase Cloud Music's full-year revenue decreased 2% to CNY 7.8 billion, but Q4 revenues increased 5% year-over-year to CNY 2 billion [31] Market Data and Key Metrics Changes - "Where Winds Meet" surpassed 80 million accumulated players and ranked number 2 on Steam's global top-seller chart [19] - "Justice" expanded internationally, topping download charts in multiple key Asian regions [20] - "Marvel Rivals" was recognized as one of TIME's Best Video Games of 2025 and ranked in Steam's Platinum Tier of Best of 2025 [20] Company Strategy and Development Direction - The company is focused on integrating AI into game development processes, enhancing productivity and player engagement [27] - Plans to explore new frontiers in AI-native gameplay, aiming to dynamically construct in-game worlds tailored to individual player behaviors [17] - The company aims to maintain high-intensity investments in AI-native gameplay and talent nurturing to expand advantages in game development [44] Management Comments on Operating Environment and Future Outlook - Management believes AI will fundamentally empower creators and reshape interactive entertainment, marking a paradigm shift in the industry [18] - The company is optimistic about the future, viewing 2025 as a critical year for AI integration and innovation [17] - Management acknowledges the challenges posed by AI but emphasizes the importance of integrating AI technology with complex game systems [40] Other Important Information - The effective tax rate was 14.8% for the full year and 16.4% for Q4 [34] - The company approved a dividend of $0.232 per share or $1.16 per ADS [35] - The current share repurchase program has seen approximately 22.1 million ADS repurchased for a total cost of about $2 billion [36] Q&A Session Summary Question: Impact of AI on the online gaming industry - Management believes the market has misinterpreted AI's impact, stating that while AI lowers entry barriers, it raises the success threshold for top-tier games [39] Question: Retention rate of overseas users for "Where Winds Meet" - The game has received widespread acclaim for its immersive experience and operational focus on free-to-play and high-frequency updates [47] Question: Replication of the Unlimited Server model across other titles - Management confirmed plans to introduce updates across more titles, maintaining close interaction with the player community [51] Question: Current development status of "Sea of Dawn" - Development is on track for a Q3 launch, with positive feedback from recent testing [55] Question: Strategy for entering the auto chess market - The company aims to differentiate its auto chess titles by incorporating unique cultural elements and strong narrative potential [59] Question: Global expansion strategies and talent development - Management emphasized the importance of cultivating top-tier creative minds in China to deliver premium games for global markets [63]