专题：聚焦2025年第三季度美股财报 责任编辑：刘明亮 11月12日下午消息，腾讯音乐（NYSE：TME；HKEX： 1698）今日公布了截至9月30日的2025年第三 季度财报：营收为84.6亿元，同比增长20.6%。净利润为22.1亿元，而2024年同期净利润为17.1亿元。归 属于腾讯音乐股东的净利润为21.5亿元，而2024年同期归属腾讯音乐股东的净利润为15.8亿元。 非国际财务报告准则下，净利润为24.8亿元，而2024年同期净利润为19.4亿元。归属于腾讯音乐股东的 净利润为24.1亿元，而2024年同期归属于腾讯音乐股东的净利润为18.1亿元。 ...

Financial Performance - Total revenue for Q3 2025 was RMB 8.46 billion (USD 1.19 billion), representing a year-over-year increase of 20.6%, primarily driven by strong growth in online music service revenue[6]. - Online music service revenue grew by 27.2% year-over-year to RMB 6.97 billion (USD 0.979 billion), with subscription revenue increasing by 17.2% to RMB 4.50 billion (USD 0.632 billion)[6]. - Net profit attributable to equity holders was RMB 2.15 billion (USD 0.302 billion), a year-over-year increase of 36.0%[6]. - Total revenue for Q3 2025 reached RMB 8.46 billion (USD 1.19 billion), an increase of RMB 1.45 billion or 20.6% compared to RMB 7.02 billion in Q3 2024[15]. - Net profit for Q3 2025 was RMB 2.21 billion (USD 311 million), with a year-on-year increase of 26.4%[19]. - Non-IFRS net profit for the three months ended September 30, 2024, was RMB 1,709 million, representing a year-over-year increase of 29.3%[30]. - The adjusted net profit for the nine months ended September 30, 2024, was RMB 5,737 million, reflecting a 27.7% increase year-over-year[33]. - Basic earnings per share for the three months ended September 30, 2024, was RMB 0.51, compared to RMB 0.40 in the same period last year[31]. - The company reported a basic earnings per share of RMB 0.59 for the three months ended September 30, 2024, compared to RMB 0.78 in 2025[33]. - The diluted earnings per American Depositary Share (ADS) for the nine months ended September 30, 2025, was USD 0.64, compared to USD 0.65 in the same period of 2024[33]. User Engagement - The number of monthly active users for online music services decreased by 4.3% year-over-year to 551 million, while the number of paying users increased by 5.6% to 125.7 million[7]. - Average revenue per paying user per month increased by 10.2% year-over-year to RMB 11.9[7]. - A differentiated membership system has been implemented to enhance user experience and loyalty[12]. - The average monthly revenue per paying user increased from RMB 10.8 in Q3 2024 to RMB 11.9 in Q3 2025, reflecting the expansion of super member benefits[17]. Operational Costs - Operating costs increased by 18.8% year-on-year to RMB 4.78 billion (USD 672 million), primarily due to higher costs associated with offline performances and IP-related expenses[16]. - Operating expenses rose by 7.6% year-on-year to RMB 1.31 billion (USD 184 million), with operating expenses as a percentage of total revenue decreasing from 17.4% to 15.5%[18]. - Sales and marketing expenses increased by 18.2% year-on-year to RMB 260 million (USD 37 million), driven by higher content and channel promotion costs[21]. Cash and Investments - Cash, cash equivalents, and short-term investments totaled RMB 36.08 billion (USD 5.07 billion) as of September 30, 2025[6]. - Cash and cash equivalents totaled RMB 36.08 billion (USD 5.07 billion) as of September 30, 2025, up from RMB 34.92 billion as of June 30, 2025[20]. - Tencent Music's cash and cash equivalents decreased by RMB 2,054 million in the three months ended September 30, 2025, but increased to RMB 11,255 million by the end of the period[38]. - The company incurred a net cash outflow from investing activities of RMB 1,244 million for the three months ended September 30, 2025, down from RMB 3,337 million in the same period of 2024[38]. Strategic Initiatives - The company plans to continue expanding its music service offerings and enhance user engagement through innovative and personalized experiences[7]. - Strategic partnerships with well-known labels and artists have been deepened to enrich the music library, including collaborations with DREAMUS and KING RECORDS[10]. - The company is expanding its concert operations and services into international markets, leveraging its established capabilities[11]. - The "Music Space" public welfare project attracted 380,000 participants, enhancing its influence and promoting music accessibility[22]. Future Outlook - The company anticipates continued growth in online music services and social entertainment revenue in the upcoming quarters[28]. - The company emphasizes the importance of non-IFRS measures for understanding operational performance and trends[25]. - The company encourages investors to review complete financial information rather than relying solely on individual financial metrics[26]. Assets and Equity - The total assets of Tencent Music as of December 31, 2024, were RMB 90,444 million, which increased to RMB 104,866 million by September 30, 2025[36]. - The total equity attributable to the company's equity holders increased from RMB 67,863 million as of December 31, 2024, to RMB 82,751 million by September 30, 2025[37]. - Tencent Music's goodwill increased from RMB 19,647 million as of December 31, 2024, to RMB 20,517 million by September 30, 2025[36]. Cash Flow - Operating cash inflow for the three months ended September 30, 2025, was RMB 3,683 million, representing a significant increase from RMB 2,165 million in the same period of 2024[38].

Core Insights - Tencent Music Entertainment Group (TME) reported strong financial results for Q3 2025, driven by growth in online music services and innovative content offerings [3][7][12]. Financial Highlights - Total revenues reached RMB 8.46 billion (US$1.19 billion), a 20.6% year-over-year increase [7][12]. - Revenues from online music services were RMB 6.97 billion (US$979 million), reflecting a 27.2% year-over-year growth [7][12]. - Music subscription revenues grew to RMB 4.50 billion (US$632 million), marking a 17.2% year-over-year increase [7][12]. - Net profit attributable to equity holders was RMB 2.15 billion (US$302 million), a 36.0% year-over-year growth [7][19]. - Monthly ARPPU increased to RMB 11.9 from RMB 10.8 in the same period of 2024, representing a 10.2% growth [4][7]. Operational Highlights - Monthly Active Users (MAUs) for online music decreased to 551 million, down 4.3% year-over-year [4]. - Paying users for online music increased to 125.7 million, a 5.6% year-over-year growth [4]. - The company expanded its music offerings across various genres and languages, enhancing its content ecosystem [5][8]. Strategic Initiatives - TME enhanced partnerships with renowned labels and artists, including contracts with Korean label DREAMUS and collaborations with Blizzard Entertainment [8]. - The company successfully organized large-scale concert tours, including G-DRAGON's concerts, which attracted over 150,000 attendees [8][9]. - TME launched the TMElive International Music Awards (TIMA), showcasing 22 artists and enhancing its industry influence [8][9]. User Engagement and Innovation - The company introduced differentiated membership offerings, improving user service and loyalty [10][11]. - Enhanced streaming experiences and artist-related benefits contributed to increased SVIP penetration and ARPPU [11][16]. - TME's innovative features, such as AI-generated lyrics and immersive sound technologies, have improved user engagement [16].

Market Performance - On November 11, U.S. stock indices closed mixed, with the Dow Jones up 1.18% at 47,927.96 points, the S&P 500 up 0.21% at 6,846.61 points, and the Nasdaq down 0.25% at 23,468.3 points [2][4] - The U.S. Technology Seven Index fell by 0.19%, with Nvidia down nearly 3% and Tesla down over 1% [4] Chinese Stocks - Chinese stocks showed mixed performance, with the Nasdaq Golden Dragon China Index down 0.06%. Notable movements included Xiaopeng Motors up nearly 8% and Hesai Technology down nearly 10% [4] Commodity Markets - International precious metal futures generally rose, with COMEX gold futures up 0.27% at $4,133.2 per ounce and COMEX silver futures up 1.52% at $51.075 per ounce [4] - Crude oil prices also increased, with light crude oil futures for December delivery up $0.91 to $61.04 per barrel (1.51% increase) and Brent crude for January delivery up $1.10 to $65.16 per barrel (1.72% increase) [4] Employment Data - According to ADP, the U.S. private sector saw an average weekly job loss of 11,250 positions for the four weeks ending October 25, indicating challenges in sustaining job growth in the latter half of the month [5] Legal Developments in AI - A Munich court ruled that OpenAI infringed on copyright by using lyrics from a German musician without authorization, which may set a significant precedent for copyright regulation of generative AI technologies in Europe [6]

Group 1 - The Nasdaq Golden Dragon China Index experienced a slight decline of 0.06% [1] - Alibaba's stock fell by over 3% [1] - Netease's stock increased by over 1% [1] Group 2 - Tencent Music's stock dropped by over 3% [1] - XPeng Motors saw a rise of over 7% [1] - Li Auto's stock increased by over 1% [1] Group 3 - NIO's stock decreased by over 1% [1] - Bilibili's stock also fell by over 1% [1]

Group 1 - Krane Funds Advisors LLC significantly increased its holdings in companies such as iQIYI, TAL Education, Pinduoduo, and Tencent Music in the third quarter [1] - The firm also raised its investment in the largest US-listed China concept stock fund, KraneShares CSI China Internet ETF (KWEB) [1] - The companies that were reduced in holdings include JinkoSolar and Zeekr [1]

Market Overview - On November 11, US stock indices opened mixed, with the Dow Jones Industrial Average up by 0.16%, the Nasdaq down by 0.49%, and the S&P 500 down by 0.19% [1][2] Technology Sector - Most technology stocks declined, with ARM falling over 2%, Tesla down by 1%, and both Microsoft and Google experiencing declines; Nvidia also dropped over 2% [1] - SoftBank Group announced the sale of all its shares in Nvidia, cashing out $5.8 billion [1] Chinese Stocks - Chinese stocks showed mixed performance, with Xpeng Motors and NIO rising over 4%, while Daqo New Energy fell over 3%, and Tencent Music dropped nearly 2% [1]

Core Viewpoint - The U.S. stock market showed mixed performance on November 11, with the Dow Jones increasing by 0.16%, while the Nasdaq and S&P 500 indices decreased by 0.49% and 0.19% respectively [1] Group 1: Stock Performance - The technology sector experienced a decline, with ARM falling over 2%, Tesla down by 1%, and both Microsoft and Google also seeing decreases [1] - Nvidia's stock dropped more than 2% following SoftBank Group's announcement to sell all its shares in Nvidia, cashing out $5.8 billion [1] Group 2: Chinese Concept Stocks - Chinese concept stocks exhibited mixed results, with Xpeng Motors and NIO both rising over 4%, while Daqo New Energy fell more than 3%, and Tencent Music dropped nearly 2% [1]

Investment Rating - The report maintains an "Outperform" rating for the industry, indicating expected performance above the market benchmark by over 10% [3][34]. Core Insights - The report highlights the significant role of AI in enhancing advertising, cloud computing, and operational efficiency for major internet companies, with a focus on the return on investment (ROI) from substantial capital expenditures [2][30]. - It emphasizes the lower capital expenditure pressure on domestic companies compared to their overseas counterparts, while also noting the positive impact of AI on their business operations [2][30]. - The report recommends focusing on AI-related investments, specifically suggesting Tencent Holdings, Alibaba, Kuaishou, Baidu Group, Meitu, and Tencent Music, as well as NetEase Cloud Music, which are less correlated with macroeconomic fluctuations [2][30]. Summary by Sections Product Applications - Google Gemini AI has introduced a deep research feature that enhances the research experience by extracting information from Gmail, Google Drive, and Google Chat [24]. - Google is set to release the upgraded image generation technology Nano Banana2, which aims to improve user experience in generative AI [24]. - OpenAI's Sora has launched on Android, introducing a "paid character" feature to address deepfake and copyright issues [25]. - Microsoft has released its first self-developed AI image generator, MAI-Image-1, which balances speed and quality [25]. - The latest thinking model Kimi K2 Thinking from Moonlight has shown significant improvements in intelligent agent capabilities [26]. - iFlytek has launched the domestic computing power model X1.5, enhancing AI technology [26]. - NetEase Cloud Music has introduced the "AI Tuner Master" feature, which dynamically analyzes song characteristics for improved sound effects [27]. Underlying Technologies - Meituan has released LongCat-Flash-Omni, a model that integrates multimodal interaction and efficient reasoning [28]. - iFlytek has unveiled an AI hardware-software integrated solution that enhances recognition performance in complex environments [28]. Industry Policies - The Ministry of Industry and Information Technology has issued a notice to promote AI industry development and its integration with new industrialization [29]. Key Events Preview - The report outlines upcoming significant events, including the World Internet Conference and the World Computing Conference [32].

Core Viewpoint - The "Singing the New Era · Sounding New Beijing" theme song creation campaign has been launched to encourage the creation of new music that reflects the charm and development of Beijing, running from now until September 30, 2026 [1]. Group 1: Campaign Overview - The campaign is guided by the Beijing Municipal Committee Propaganda Department and the China Musicians Association, and is organized by various local cultural and media organizations [1]. - It aims to mobilize creators from diverse backgrounds, including professionals and the general public, to contribute to the theme songs, with a focus on capturing the essence of the city's evolution [1]. Group 2: Participation and Creation Process - The campaign will include activities such as "Beijing Cultural Field Trips" to inspire creators by exploring unique local scenes [1]. - Notable songwriters will be invited to create at least 10 high-quality songs, and top singers will participate in the performances [2]. - An AI creation channel has been established, allowing creators to submit their works through Tencent Music platforms [2]. Group 3: Evaluation and Awards - A multi-dimensional evaluation system will be implemented, combining professional and public assessments, as well as expert reviews and platform data [2]. - The campaign will feature tiered awards, with 10 outstanding works receiving the "Singing the New Era · Sounding New Beijing" annual award, along with certificates and cash prizes [3]. - A copyright revenue protection mechanism will be established, allowing creators to earn royalties from their works included in the Tencent Music "Beijing Theme Music Copyright Library" [3].