Core Viewpoint - OPPO has officially launched the Find X7 Ultra Satellite Communication Edition at a price of 7499 yuan, introducing dual-mode satellite calling capabilities, marking a significant advancement in smartphone communication technology [1][4][6]. Pricing Summary - The OPPO Find X7 Ultra Satellite Communication Edition is priced at 7499 yuan for the 16GB + 1TB version, with previous models priced at 5999 yuan for 12GB + 256GB, 6499 yuan for 16GB + 256GB, and 6999 yuan for 16GB + 512GB [4][20]. - Compared to its competitors, the Xiaomi 14 Ultra is priced at 7799 yuan and the Honor Magic 6 Ultimate Edition at 7699 yuan, giving OPPO a pricing advantage of 300 yuan and 200 yuan respectively [20]. Satellite Communication Technology - The OPPO Find X7 Ultra is the only smartphone currently supporting dual-mode, two-way satellite communication, enhancing user experience in extreme environments [6]. - Honor's Magic 6 Ultimate Edition emphasizes a smaller size, faster connection, and lower power consumption in satellite communication technology, showcasing its technical capabilities [9][11]. - Xiaomi 14 Ultra features self-developed signal enhancement chips, improving satellite communication performance by 21% compared to competitors, with faster star-seeking and connection speeds [13][15]. Imaging Capabilities - The OPPO Find X7 Ultra boasts a dual-periscope camera system, supporting 6X portrait mode and high-resolution RAW MAX format files, making it a strong contender in photography [8][20]. - Honor Magic 6 Ultimate Edition introduces advanced focusing technology and a dynamic range that surpasses human vision, pushing industry standards higher [12][20]. - Xiaomi 14 Ultra offers a comprehensive imaging system with full focal length coverage and enhanced AI capabilities for photography [17][19]. AI Features - OPPO Find X7 Ultra is the first smartphone to implement a 70 billion parameter large language model, providing innovative AI functionalities for education and interview preparation [8][20]. - Honor Magic 6 Ultimate Edition emphasizes user interaction through intent recognition and advanced AI features for seamless operation [12]. - Xiaomi 14 Ultra integrates AI capabilities across its ecosystem, enhancing user experience through interconnected devices [19].

不夸张地说，整个三月份，乃至一季度，车圈最大的新闻莫过于小米汽车“交作业”。 昨日晚间（3月28日），造车3年的“雷布斯”终于带着满满的自信，出现在了小米首款车SU7的发布会上。他不仅对SU7的性能、价格进行了全方位解读，更多次喊出“遥遥领先”，成功引燃全场观众的情绪。 果然，小米汽车众望所归，SU7上市仅4分钟，大定订单就破万；27分钟后，大定订单突破5万个。 当行业惊呼，“小米汽车半小时卖出其他工厂一年的产能”的时候，柒财经注意到，小米汽车金融业务也已在风口上“伺机而动”。 考虑到小米已拿下小贷、消金、征信、第三方支付、保险、保理、融资租赁等牌照，雷军隐秘的“金融帝国”可谓已形成闭环。 01 首付三种方案，小米汽车金融业务“下场” 21.59万元！经过“传言和谣言”的反复拉扯，小米首款车最后的悬念被彻底清空。 对比Model Y起定价为24.59万，SU7配置远超前者，对比蔚来、小鹏、理想，SU7的测评效果也可圈可点，这让大众感受到物超所值，很接地气。 早在2021年11月，小米副总裁林世伟在接受采访时表示，小米将布局汽车金融产业，而这未来也将是集团一个很大的业务板块，涵盖汽车金融、汽车保险、汽车供应链 ...

毫无疑问，在2024年，马斯克是凭借特斯拉重新当上了世界首富，但SpaceX才是他最性感的故事，尽管后者并不能盈利。 一次采访中，当记者提问他为何紧紧攥着特斯拉的股票——而不是像比尔盖茨那样传统的美国富豪，将个人财富用于慈善事业时，他给出的回答是： “因为在火星上建造城市需要用掉大量资源，二者意味着需要大量资金。我的钱一半将用于帮助解决地球上的问题，另一半用于在火星上建立一个自我维持的城市，以确保所有生命的延续。” 在未知世界中创造希望，是商业故事的魅力所在，也是被外界所熟知的开始。只不过，有些人是因为火星够远，有些人则是因为价格够低。 比如雷军和小米。 当小米汽车SU7的价格在3月28日的发布会上最终公布时，这场长达3个月的“价格猜猜猜”终于揭晓答案。高性价比的魔力，很快体现在大定数据上，席卷了微博热搜榜。同样火起来的，还有那几位被雷军请来坐在发布会第一排的造车大佬们的表情包。——犹如一场宴会的高潮。 不过，当华丽的音乐停止，宾客散去，商业世界的冷酷一面，又会成为寻常。第二天一睁眼，小红书上里已经出现了千奇百怪的退订理由，微信里也拉起了退定金的维权群。更加专业的汽车圈里，有人开始计算大定与小米汽车产能之间的 ...

千呼万唤始出来，小米汽车3月28日晚召开了上市发布会，首款车型小米SU7正式上市。 小米SU7共推出三款车型，标准版售价21.59万元，Pro版售价24.59万元，Max 版售价29.99万元。 关于小米SU7的售价，果然不出市场所料，但又超出了很多人所料。 小米汽车的发布会被媒体报道称为汽车圈的春晚，声势浩大，热搜霸屏，雷军犹如给大家带来了一场双十一的感觉。 当然，小米SU7开售的销售数据也很亮眼，开售27分钟大定突破5万台。 一个强有力的玩家入局，势必会搅动整个行业，当年特斯拉进入中国市场时，犹如行业巨震。 而现如今，小米汽车正式上市了，对整个新能源汽车行业，乃至对整个汽车行业来说都会产生很大影响。 那么，小米汽车的冲击波有多大？谁会暗自窃喜？谁会如坐针毡？ 有多家友商坐不住了 小米汽车上市的第一个冲击波，无疑会直接冲击新能源汽车市场。 在昨天小米发布会的实时推送新闻中，有一条很有意思，那就是雷军请了多位圈内友商的老板来捧场，李想、何小鹏、李斌这三位造车新势力大佬齐聚。 在《新品略财经》看来，到场的新势力老板们，在听到小米SU7售价的那一刻起，有人心中窃喜，有人会坐不住。 先说心中暗自窃喜的，应该是李想和 ...

【TechWeb】3月29日消息，昨晚，小米汽车发布会举行，小米SU7共推出3个版本，分别为SU7、SU7 Pro和SU7 Max。 据@小米汽车消息，发布会后小米SU7 4 分钟大定破万，7 分钟大定破 2 万，27 分钟大定破 5 万。 有媒体报道称，小米汽车SU7上市发售后，部分消费者在维权平台上投诉称，5000元汽车定金无法退款。 部分退款者表示，当时下定时没有二次确认配置锁定键，并且定金须知中的小字提醒也非常不明显。目前已经有不少消费者自发组织了维权群。 针对此事，小米方面回应称：定金7日内支持无理由退款，超过7日后，车辆配置会自动锁定，消费者也可以提前主动锁定配置的。一旦订单锁定，车辆将进入生产阶段，配置无法再修改，定金不退。此外创始版现车配置已经锁定，消费者在支付2万元定金后，即锁单。(御风) ...

3月29日，据财联社报道，小米汽车 SU7 上市发售后，部分消费者在维权平台上投诉称，5000 元汽车定金无法退款。 对此，小米方面回应称：定金 7 日内支持无理由退款，超过 7 日后，车辆配置会自动锁定，消费者也可以提前主动锁定配置的。一旦订单锁定，车辆将进入生产阶段，配置无法再修改，定金不退。此外创始版现车配置已经锁定，消费者在支付2万元定金后，即锁单。 在3月28日的小米汽车发布会上，小米SU7正式上市，小米集团董事长雷军现场公布了价格。小米SU7分为标准版本、PRO长续航版和Max版本，其中标准版售价21.59万元，PRO版本售价24.59万元，MAX版本售价29.99万元。 综合自IT之家 ...

 小米汽车SU7上市发售后，部分消费者在维权平台上投诉称，5000元汽车定金无法退款。 小米方面回应称：定金7日内支持无理由退款，超过7日后，车辆配置会自动锁定，消费者也可以提前主动锁定配置的。一旦订单锁定，车辆将进入生产阶段，配置无法再修改，定金不退。此外创始版现车配置已经锁定，消费者在支付2万元定金后，即锁单。（财联社） ...

Core Insights - Xiaomi's first car, the SU7, was priced at 215,900 yuan, which was a strategic decision to compete effectively in the market and pay homage to Tesla [1][4] - The SU7 received over 10,000 pre-orders within 4 minutes and surpassed 50,000 in 27 minutes, indicating strong market demand and production capacity [1][3] - CEO Lei Jun emphasized the importance of product strength, intelligent technology, and the integration of the Xiaomi ecosystem as key factors for success in the automotive sector [1][4] Pricing Strategy - The SU7 is available in three versions: Standard (215,900 yuan), Pro (245,900 yuan), and Max (299,900 yuan) [1] - Initial pricing considerations included a higher price point, but the final decision to lower the price by 30,000 yuan was made to demonstrate sincerity and competitiveness against Tesla [1][6] - The pricing strategy reflects a calculated approach to penetrate the market and attract consumers, especially in a competitive landscape [1][4] Product Features - The SU7 features advanced performance metrics, including a 0-100 km/h acceleration time of 2.78 seconds for the Max version, outperforming the Porsche Taycan [3] - The vehicle incorporates Xiaomi's strengths in smart technology, allowing seamless integration with other Xiaomi devices and services [3][4] - AI technology is leveraged for features like narrow parking assistance, showcasing Xiaomi's commitment to innovation in the automotive space [4][6] Market Positioning - Xiaomi aims to establish a comprehensive "human-vehicle-home" ecosystem, positioning the car as an integral part of smart living [4][5] - The company is prepared for intense competition in the electric vehicle market, drawing parallels to its experiences in the smartphone industry [4][6] - Lei Jun expressed confidence in Xiaomi's ability to navigate the automotive landscape, citing a robust cash reserve of 136.3 billion yuan to support future endeavors [6][7] Strategic Vision - The automotive venture is seen as a core part of Xiaomi's long-term strategy, with plans to become one of the top five global car manufacturers within 15 to 20 years [6][7] - The integration of AI and smart technology is viewed as a critical differentiator for Xiaomi in the automotive sector [4][6] - The company is focused on enhancing the overall user experience through improved charging infrastructure and smart features, which are essential for the adoption of electric vehicles [4][6]

Investment Rating - Maintain "Overweight" rating [3] Core Views - Xiaomi Group achieved revenue of 270.97 billion yuan in 2023, a year-on-year decrease of 3.24%, with Q4 revenue of 73.244 billion yuan, a year-on-year increase of 10.9% [2] - Net profit attributable to the parent company in 2023 was 17.475 billion yuan, a year-on-year increase of 606.34%, with Q4 net profit of 4.727 billion yuan, a year-on-year increase of 50.02% [2] - The company's global smartphone market share reached 12.8% in 2023, maintaining its position in the top three globally for three consecutive years [2] - Xiaomi's high-end strategy showed significant progress in 2023, with a 16.9% market share in the RMB 4,000-6,000 price segment in mainland China, an increase of 9.2 percentage points year-on-year [2] - The company's AIoT platform connected 739 million IoT devices by the end of 2023, a year-on-year increase of 25.5% [2] - Internet service revenue grew by 6.3% year-on-year in 2023, with advertising revenue reaching 20.5 billion yuan, a year-on-year increase of 11.2% [2] - Xiaomi announced a strategic upgrade to the "Human x Car x Home" ecosystem and launched the Xiaomi HyperOS, with the Xiaomi SU7 series positioning as a C-class high-performance eco-tech sedan [2] Financial Performance - Smartphone business gross margin improved to 14.6% in 2023, up 5.6 percentage points year-on-year [2] - IoT and lifestyle products gross margin reached 16.3%, up 1.9 percentage points year-on-year [2] - Internet business gross margin was 74.2%, up 2.4 percentage points year-on-year [2] - The company repurchased 126.6 million shares in 2023, totaling HK$1.5 billion [2] - Revenue forecast for 2024/2025/2026 is 294.919/316.801/340.272 billion yuan, with net profit attributable to the parent company expected to be 18.553/19.897/21.809 billion yuan [5] Market Position and Strategy - Xiaomi's high-end smartphone shipments accounted for over 20% of total smartphone shipments in mainland China in 2023 [2] - The company achieved significant market share growth in the Middle East, Latin America, and Africa, with increases of 1.3%, 1.2%, and 2.4% respectively [2] - Xiaomi ranked third in tablet shipments and second in wearable wristband devices in mainland China in 2023 [2] - The new Xiaomi smartphone smart factory, with an annual capacity of 10 million units, officially started production in February 2024 [2] Future Outlook - Xiaomi's strategic focus on the "Human x Car x Home" ecosystem is expected to open new growth opportunities [5] - The company's high-end strategy and technological innovation are likely to drive further market share gains and profitability improvements [5]

小米集团-W（1810.HK）事件点评 小米汽车 SU7 重磅发布，人车家全生态版图完善 2024年03月29日 [T able_Author] 分析师：方竞 执业证号：S0100521120004 邮箱：fangjing@mszq.com ➢ 事件： 3 月28 日晚，小米召开小米汽车上市发布会，小米汽车 SU7 正式 推荐 维持评级 发布。新车定位C级高性能生态科技轿车，共3个版本，价格区间为21.59-29.99 当前价格： 14.94港元 万，其中标准版21.59万元，Pro版24.59万元，Max版29.99万元，4月底标 准版、MAX版开始交付，5月底Pro版开始交付。 相关研究 ➢ 小米汽车SU7发布，人车家全生态版图完善。SU7定位C级高性能生态科 1.小米集团-W（1810.HK）2023年年报点评： 技轿车，汽车外观设计和性能优越：1)外观：C 级豪华科技轿车，车身尺寸 规模与利润并重，人车家全生态路径清晰-20 4997*1963*1455mm，轴距3000mm，共推出4 大色系，9款配色；2）性能： 24/03/20 动力系统方面，小米SU7 Max版搭载高性能四驱，最高马力673PS ...