Core Points - Xiaomi officially launched its first car model, the Xiaomi SU7, in Beijing on March 28, 2024, with a price range of 215,900 to 299,900 CNY [1] - The Xiaomi SU7 comes in three versions: SU7, SU7 Pro, and SU7 Max, with prices set at 215,900 CNY, 245,900 CNY, and 299,900 CNY respectively [1] - A limited edition of 5,000 founder's models is available, priced the same as the standard versions [1] Product Specifications - The Xiaomi SU7 has dimensions of 4997mm in length, 1963mm in width, 1440mm in height, and a wheelbase of 3000mm, achieving a low drag coefficient of 0.195 [2] - The car offers nine exterior color options and four interior color choices, enhancing customization for consumers [2] - The vehicle features a large glass area of 5.35 square meters and advanced UV and infrared blocking technologies [2] Performance Metrics - The Xiaomi SU7 Max boasts a power output of 673 horsepower, achieving 0-100 km/h in 2.78 seconds and a top speed of 265 km/h, surpassing the 2022 Porsche Taycan Turbo [3] - The SU7 Max also offers an impressive range of 800 kilometers, while the standard SU7 starts with a range of 700 kilometers [3] Intelligent Driving Technology - Xiaomi has developed a comprehensive self-driving technology framework, which includes advanced algorithms for perception and decision-making [3] - The intelligent driving system features two variants: Xiaomi Pilot Pro and Xiaomi Pilot Max, both utilizing the NVIDIA DRIVE Orin platform and supporting advanced driving assistance features [3] - A city navigation plan for the intelligent driving system is set to begin user testing in April 2024, with nationwide rollout expected by August [3] Battery Safety and Security - The Xiaomi SU7 adheres to the highest global battery safety standards, featuring a battery pack capable of withstanding high temperatures without thermal runaway [4] - The vehicle is equipped with 16 active safety features, ensuring comprehensive protection across various driving scenarios [4]

Group 1 - Xiaomi's SU7 achieved over 10,000 pre-orders in 4 minutes and over 20,000 in 7 minutes after its announcement [1] - Lei Jun commented on Apple's decision to abandon car manufacturing, expressing that he would not have made that choice and sees it as a reduction in competition for Xiaomi [3] - Xiaomi aims to become the preferred choice for Apple users in China with its automotive offerings [3] Group 2 - The first sales network for Xiaomi cars covers 29 cities with 59 sales outlets, 17 temporary showrooms, and 58 service centers [3] - By the end of the year, Xiaomi plans to expand its sales network to 39 cities with 211 sales outlets and its service network to 56 cities with 112 service centers [3]

Core Viewpoint - Xiaomi officially launched its first car, the Xiaomi SU7, positioning it as a "C-class high-performance ecological technology sedan" with a price range of 215,900 to 299,900 yuan [1] Group 1: Product Specifications - The Xiaomi SU7 offers three models: - Standard version with a single motor, 0-100 km/h in 5.28 seconds, CLTC range of 700 km, and a price of 215,900 yuan [1] - Pro version with an additional 20.7 kWh battery and advanced driving features, priced at 245,900 yuan [1] - Max version with dual motors, 0-100 km/h in 2.78 seconds, top speed of 265 km/h, and a range of 800 km, priced at 299,900 yuan [1] - The car features a 73.6 kWh lithium iron phosphate battery for the standard version and a 101 kWh ternary lithium battery for the Max version [1] - The SU7 supports fast charging, with 15 minutes of charging providing a range of 350 km for the standard version and 510 km for the Max version [3] Group 2: Design and Features - The Xiaomi SU7 has a length of 4997 mm, width of 1963 mm, height of 1440 mm, and a wheelbase of 3000 mm, featuring a sleek design with a drag coefficient of 0.195 Cd [2] - It offers multiple color options and a luxurious interior with Nappa leather seats and a 25-speaker sound system [2] - The vehicle includes advanced lighting features, such as adaptive high beam headlights that adjust based on environmental light [2] Group 3: Technology and Performance - The SU7 is equipped with Xiaomi's self-developed HyperEngine motors, with the V6 model providing 220 kW and the V6s model providing 275 kW of power [3] - The car features a smart chassis with advanced suspension systems and a low center of gravity for improved handling [3] - It supports various driving modes, including a Boost mode for enhanced performance [3] Group 4: Smart Features and Connectivity - The Xiaomi SU7 includes a comprehensive smart driving system with extensive real-world testing and features like valet parking and highway navigation [4] - The vehicle is equipped with Xiaomi's intelligent cockpit, featuring a 16.1-inch central display and support for multi-device connectivity [4] - It supports voice control through Xiaomi's AI assistant and offers various safety features, including multiple airbags and active safety configurations [4]

3月28日晚举行的小米汽车上市发布会上，雷军喊出了小米SU7的最终售价，其中标准版售价21.59万 元，Pro版售价24.59万元，MAX版售价29.99万元。 定价备受关注 此前，据界面新闻报道，小米SU7的最终价格仍是大家最关心的话题，一位顾客表示，如果小米不能给 出有优势的价格将难以获得青睐。 今年1月，雷军在接受采访时称，小米SU7“相当于燃油车的至少两三百万豪车的性能”。3月20日，他又 在微博上表示，小米SU7的标准版的配置远超 Model 3，用料扎实，采购成本也非常高，“定价上确实有 些压力，希望大家理解”。 小米汽车官方微博则在《小米汽车答网友100问》一文中明确表示，不会是9.9万，不会是14.9万，不会 是19.9万。 3月6日，当当网创始人李国庆发布视频向雷军喊话，建议他为5000万米粉坚持性价比到底，将小米汽车 定价在15万至20万元，“别想40万、50万的事了，让蔚来李斌去想”。 ...

品玩3月28日讯，小米今晚举办发布会，正式发布第一台汽车 Xiaomi SU7 ，起售价21.59万元。 小米 SU7 将分为 400V、800V 两种版本，其中400V版基于 486V 全域碳化硅平台，充电 5 分钟补能 138km，15 分钟充电补能 350km。800V版基于 871V 碳化硅高压平台，充电 5 分钟补能 220km，15 分钟充电补能 510km。据悉，小米 SU7基础班配备单电机后驱、零百 5.28 秒，73.6 度铁锂电池、配合 19 英寸普利司通舒适胎可实现 668km 续航，400V 平台，单 Orin 芯片，高通 8295。 全新小米 SU7 具备自定义驾驶模式，该车型可调节“动力响应”、“转向手感轻重”、“悬架高度”、“悬架阻尼”、“前后驱动分配比例”、“前后能量回收比例”、“ESC 稳定辅助控制”、“TC 牵引力辅助控制“、”运动声浪”，支持将动力全部集中在后轮上实现“漂移状态”。此外，该车还支持一键 Boost，感受 20 秒扭矩峰值动力输出；同时拥有运动声浪，支持弹射起步，号称拥有“震撼的零百加速体验”。此外小米小米 SU7 车型搭载“全新小爱大模型”，支持五音区语 ...

嗯嗯 大家晚上好欢迎大家参加今天晚上的发布会欢迎大家去年我们升级了全新的企业战略升级到人车家全生态汽车就成了我们战略重要的组成部分今天晚上 小米苏西的发布让人车家第一次真正的闭环所以今天对我们来说是非常重要的一件事情借这个场合的话我也想跟大家分享几组数据这个数据是我们前不久财报刚刚发布过的第一个就是去年我们全球销售了1.46亿支手机连续14个季度全球第三 第二个数字是此时此刻为止正在使用小米手机和小米平板的用户全球达到了6.41亿人这为我们小米汽车未来的发展打下了良好的基础第三点小米一直坚持技术为本持续加大研发投入去年我们投了191亿人币 预计今年将达到240亿人民币还有汽车等新业务的话呢去年我们投入了67亿人民币加上股权级别的话一共75亿人民币我们用真金白银来表达了认真造车的决心和态度为了把车造好 我们不惜代价我们在全国300个城市展开了全面的测试行驶的总里程超过了540万公里相当于绕地球135圈这个测试规模相当的庞大我们投入了辆车总数576辆应该是全国所有车型里面 最大一次规模的很多人在很多的地方看到了小米的测试车队这是因为我们投入的测试车辆特别特别多去的城市也特别的多我们为了把车做好在这方面我们的投入是 ...

感谢IT之家网友 西窗旧事、猪肉拉面 的线索投递！ IT之家 3 月 28 日消息，小米创始人、董事长雷军在今天发布会开始之前，通过个人抖音上传了一段视频：长城汽车董事长魏建军乘坐自家魏牌高山 MPV 来到发布会现场，并赠送雷军一辆坦克 700 Hi4-T，雷军作为回礼送了一台顶配 SU7，以及一台可作为“车钥匙”的小米 14 Ultra 手机。 今天来到发布会现场的汽车界大佬不止魏建军，坐在魏建军左侧的，依次是蔚来汽车 CEO 李斌、小鹏汽车 CEO 何小鹏和理想汽车 CEO 李想。 同样，在今天发布会开始之前，雷军发文向多家为小米汽车 SU7 祝福的车企表达感谢，包括比亚迪、理想汽车、小鹏汽车、宁德时代、长城汽车、长安启源、岚图汽车、阿维塔、深蓝汽车。 小米汽车 SU7 上市发布会仍在进行中，敬请关注IT之家后续报道。 广告声明：文内含有的对外跳转链接（包括不限于超链接、二维码、口令等形式），用于传递更多信息，节省甄选时间，结果仅供参考，IT之家所有文章均包含本声明。 ...

“9.9万是不可能的”“喊14.9万的人也别想了”雷军在2023年12月28日小米汽车技术发布会的这两句话，吊足了大众对于小米*车型售价的胃口。 3月28日，小米汽车SU7将正式上市。在此期间，关于SU7售价的讨论从未停止。雷军和小米总裁卢伟冰对此三缄其口，只是说“有点贵，但值得，望理解”。 SU7的外观已经没有秘密，被冠以“年轻人的*辆保时捷”的称号；内饰经过有意无意的曝光，也已经基本确认，甚至还有小米的粉丝在最新上架的小米汽车App上猜测它配备了冰箱。 *等待揭晓的就是价格。它既是SU7的最后一层面纱，也是小米汽车的流量密码。作为为数不多仍然在社交媒体上活跃的企业家，雷军对流量的拿捏和小米手机时代如出一辙。 猜价格，一场围绕小米汽车的流量炒作游戏 2022年8月开始，尽管小米一再否认，但关于小米汽车项目被叫停的说法仍然存在。而雷军的应对方法是，不再回应一切传言，也不主动公布小米造车的进展。 2023年初，小米汽车的一些配置和成本信息被媒体曝光，他们没有用公关手段解决，而是直接报警并采取了法律行动。 一直到SU7在小米汽车技术发布会完成*次公开亮相，才标志着小米汽车停止了不再主动公布造车进展的措施。而SU7 ...

Core Insights - Lei Jun has faced various challenges and comparisons throughout his career, from leading Kingsoft under Microsoft's shadow to being likened to Elon Musk with the launch of Xiaomi's electric vehicle [1][3][4] - The Xiaomi SU7 is positioned as a luxury electric sedan, targeting a market segment that includes "elite" consumers who appreciate advanced technology and quality [5][6] - The pricing strategy for the Xiaomi SU7 is under scrutiny, with expectations ranging from 22 million to 30 million, but the company has indicated that it cannot offer a price as low as 9.9 million due to production costs [2][4][5] Pricing Strategy - Lei Jun has expressed that the pricing of the Xiaomi SU7 will not be as low as 9.9 million or even 14.9 million, emphasizing that it will be "a bit expensive" [4][5] - The automotive industry is experiencing intense price competition, with competitors like BYD and Geely launching multiple models at competitive prices, which may influence Xiaomi's pricing strategy [4][6] - Xiaomi's management has reportedly adjusted their pricing expectations down by 30,000 to 50,000 [4] Market Positioning - The Xiaomi SU7 is a sedan, which is less common among new Chinese electric vehicle brands that typically launch SUVs, raising questions about its market viability [5][6] - The company aims to enter the top three in the luxury electric sedan market, competing against established models like Tesla's Model 3 and BYD Han EV [5][6] - Xiaomi's production capacity is limited, with a planned annual output of 150,000 vehicles, which may affect its ability to meet market demand [5][6] Marketing Strategy - Xiaomi's marketing approach is distinct, leveraging social media and viral marketing tactics to generate buzz around the SU7, contrasting with traditional automotive marketing strategies [7][8] - The company has engaged in extensive pre-launch marketing, including large-scale advertising and interactive social media campaigns to build anticipation [7][8] - However, there are concerns that the aggressive marketing tactics may lead to negative perceptions of the brand if consumer expectations are not met [7][8] Production and Distribution - The Xiaomi automotive factory has begun producing vehicles, with the first deliveries expected by the end of April [6] - The company is expanding its sales network through a combination of direct stores and partnerships with dealers, although the current number of stores is limited [6] - Xiaomi's long-term goal is to become one of the top five automotive brands globally within 15 to 20 years, indicating a commitment to diversifying its vehicle offerings [6]

IT之家 3 月 28 日消息，智电出行官方今日就 XiaomiSU7 汽车试驾视频泄露发表道歉声明。 据悉，2024 年 3 月 16 日，网上车市受邀参加小米汽车 Xiaomi SU7 全国媒体试驾活动，活动前智电出行公司员工已签署《保密承诺书》，但由于公司工作疏漏，试驾视频于 2024 年 3 月 26 日 22 时许提前泄露。 智电出行官方表示，高度重视此次视频泄露事件，第一时间将发布内容进行删除，并对视频提前发布的情况进行调查核实，对于此事还在持续排查相关责任人，后续调查结果将与小米汽车及时同步。 小米造车的消息一经公布，便受到各界广泛关注。作为小米汽车首款产品，小米 SU7 定位轿跑车型，该车拥有运动化的外观和科技感十足的内饰，单电机版 299 马力，双电机版 673 马力，续航可达 668—800km。 小米汽车 SU7 将于今晚 7 点正式发布上市，IT之家将带来全程视频直播，并第一时间跟进价格信息，车型信息回顾如下： 小米 SU7 定位 C 级高性能生态科技轿车，车长 4997mm、轴距 3000mm、车宽 1963mm，车高 1440mm，风阻系数 Cd 0.195。 小米 SU7 的 ...