Core Insights - The emergence of the Xiaopeng X9 has successfully linked MPVs with younger consumers, particularly appealing to families [1][3] Market Trends - Xiaopeng X9 has captured nearly 60% of its user base from the post-90s generation, with a first-time purchase rate of 21% [3] - Despite an expected decline of 2.3% in the overall Chinese MPV market by 2025, Xiaopeng X9's delivery volume reached 5,424 units in December 2025, marking a year-on-year growth of 289.1% [3] User Demographics - Among Xiaopeng X9 users, 57.2% are from the post-90s generation and 13.7% from the post-00s generation, significantly younger than the average MPV user [5] - Female users account for 22% of Xiaopeng X9 buyers, indicating its appeal among family-oriented consumers [6] Product Features - The Xiaopeng X9 features a futuristic design that challenges traditional MPV aesthetics, attracting younger buyers [5] - The vehicle offers advanced technology and continuous upgrades, enhancing its appeal to tech-savvy consumers [5] - Key selling points include its stylish appearance, superior handling, flexible space configurations, advanced driving assistance, impressive range, and winter driving capabilities [8][10] Performance Metrics - The Xiaopeng X9 boasts a comprehensive range of 1,602 km and a pure electric range of 452 km, with rapid charging capabilities [10] - The vehicle's trial conversion rate stands at 50%, indicating strong interest among potential buyers [6]

Core Insights - Xiaopeng Motors hosted a user profile sharing event for the Xiaopeng X9 Super Range Extender, revealing that 57.2% of users are born in the 1990s and 13.7% in the 2000s, significantly higher than the average 2% for the MPV industry [1] - The Xiaopeng X9 achieved a delivery volume of 5,424 units by December 2025, marking a year-on-year increase of 289.1%, with nearly 80% of deliveries to individual users, surpassing the average by 35 percentage points [1] - The vehicle became the best-selling MPV in Hong Kong for the second half of 2025 and ranked first in pure electric MPV sales in Indonesia for the same month [1] User Demographics - Female owners account for 22% of the user base, and 36.8% of users have made personalized modifications post-purchase [1] - In northern markets, sales of the Xiaopeng X9 increased by over 300%, supported by features like the ice and snow stability system and efficient thermal management for cold environments [1] Vehicle Features - Over 70% of users opted for the top-tier Ultra version, indicating a strong interest in smart technology features [1] - The vehicle includes a rear-wheel steering system with a minimum turning radius of 5.4 meters, enhancing maneuverability [1] - The Xiaopeng X9 offers a CLTC comprehensive range of 1,602 km and a pure electric range of 452 km, supporting 5C fast charging and 92-octane gasoline, catering to diverse travel needs [1] Software Update - Xiaopeng Motors announced that the Dimensity AIOS 6.0 system will be first pushed on January 20, with the Xiaopeng X9 Super Range Extender among the first models to receive the upgrade [2]

小鹏X9超级增程的高端品质、科技配置与智能体验，超越用户期待。从目前的订单来看，试驾转化率 高达50%，每两次试驾就有一个人把它开回家，表示"在试驾小鹏X9之前没想过买MPV"。 更有约八成增换购用户来自豪华品牌阵营，其中BBA车主高居前三，充分印证小鹏X9超级增程在高端 用户群体中的强大吸引力与产品认可度。 数据显示，购买小鹏X9超级增程的人群中，年轻人是主力军，90后占比高达57.2%，00后占比13.7%。 而整个MPV行业中00后的平均占比仅为2%，这意味着小鹏X9用户的购车年龄，比MPV用户平均年龄年 轻10岁。 此外，在选择小鹏X9超级增程的用户中，女性车主占比22%，反映出其在家庭用户中的吸引力。用户 普遍认为，小鹏X9"外观造型前卫、不显老气"，科技感与时尚设计是赢得年轻家庭青睐的关键因素。 高端MPV已不再停留在商务车使用，转变为年轻家庭日常出行代步主力。 智通财经APP获悉，1月19日，小鹏汽车(09868)在广州举行"小鹏X9超级增程用户画像分享交流会"。会 上，小鹏汽车产品经理于桐表示，12月小鹏X9交付量同比增速289.1%，并突破了传统MPV固有的用户 圈层，实现了跨年龄、跨地域、 ...

小鹏汽车官方微博今日宣布，小鹏X9超级增程推出"移动充电站"公益合伙人计划，目前已有1000位小 鹏X9先锋车主加入，用户可在春运路上使用V2V车对车充电，随时为电量告急的车辆补能。同时，天 玑AI OS 6.0于1月20日开启首批推送，首批搭载车型包括小鹏X9超级增程等。 责任编辑：王翔 小鹏汽车官方微博今日宣布，小鹏X9超级增程推出"移动充电站"公益合伙人计划，目前已有1000位小 鹏X9先锋车主加入，用户可在春运路上使用V2V车对车充电，随时为电量告急的车辆补能。同时，天 玑AI OS 6.0于1月20日开启首批推送，首批搭载车型包括小鹏X9超级增程等。 责任编辑：王翔 ...

Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weirbo Information Technology Co., highlighting the trends and updates in the automotive OTA landscape [2]. Industry Overview - In December 2025, the industry updated a total of 1,257 features, a significant increase from 954 in the previous month, with 27 brands participating in OTA updates. The focus of upgrades was on driving assistance and voice functionalities [8]. - Throughout the year, the automotive industry shifted from "wild growth" to a "compliant expansion" model under regulatory constraints, emphasizing "safer, more inclusive, and practical" advancements. The total number of upgraded features increased by 36.7% compared to 2024 [8]. New Forces - New force brands updated a total of 216 features in December 2025, up from 177 the previous month, indicating a slight increase. Brands like Li Auto and Xpeng experienced major version upgrades, enhancing their level of intelligence [7]. - The frequency of upgrades for new force brands decreased due to regulatory impacts, transitioning from "high frequency" to "low frequency with high quality," while still maintaining a high level of overall upgrade functionality [9]. Domestic Brands - Domestic brands updated 1,005 features in December 2025, a significant rise from 728 in the previous month. This year was crucial for domestic brands to catch up with the leading tier in intelligence, focusing on "more inclusive and practical" strategies [14]. - The total number of upgraded features for domestic brands increased by 73% compared to 2024, with over 20% of upgrades in intelligent driving and vehicle control modules, which are key areas for catching up [14]. Joint Venture & Luxury Brands - Joint venture and luxury brands updated 36 features in December 2025, a slight decrease from 49 in the previous month. However, the total number of upgraded features increased by 31.6% compared to 2024, with expansions into overall vehicle experience and intelligent driving modules [15]. - The upgrades in intelligent driving increased by 6.88% compared to 2024, and vehicle control features saw a 3.25% increase, indicating a shift from passive following to active participation in the intelligentization field [15]. OTA Activity Highlights - Li Auto adjusted its OTA internal testing project to a priority experience project, focusing on concentrated information release and enhancing user engagement through various promotional activities [26][32]. - The article outlines various promotional activities and user engagement strategies employed by Li Auto, including topic operations and rewards for user participation, aimed at increasing interaction with new features [33][38]. Future OTA Updates - The article provides a forecast of upcoming OTA updates for various brands, detailing expected upgrade contents and timelines, indicating a continuous evolution in the automotive OTA landscape [37][39].

Core Insights - Xiaopeng Motors released user demographics for the Xiaopeng X9 Super Extended Range version, highlighting its appeal to younger families and a departure from traditional MPV designs [1][11] User Demographics - Over 70% of users opted for the Ultra version of the Xiaopeng X9 [1][15] - 57.2% of owners are born in the 1990s, with 13.7% from the 2000s, and 21% are first-time buyers [1][11] - 80% of users upgrading from luxury brands [1] - Female users account for 22% of the customer base, five times the industry average [2][11] Vehicle Features - The Xiaopeng X9 features advanced rear-wheel steering and a turning radius comparable to Smart cars [4][13] - The vehicle is designed to be family-friendly, with an average of over four mobile keys per user, indicating it is not just for the driver [4][13] - The car includes a spacious trunk and entertainment options for rear passengers, enhancing family outings [6][16][18] Driving Experience - The Xiaopeng X9 boasts industry-leading assisted driving capabilities, making long-distance travel easier [5][15] - Users reported a seamless driving experience, with one user mentioning a 1041 km journey from Guizhou to Wuhan [14]

小鹏汽车官方微博宣布，2025年12月，小鹏X9累计交付5424台，同比增长289.1%，环比增长67.7%，刷 新单月历史交付纪录。 责任编辑：王翔 小鹏汽车官方微博宣布，2025年12月，小鹏X9累计交付5424台，同比增长289.1%，环比增长67.7%，刷 新单月历史交付纪录。 据悉，这一数据创下12月份高端MPV个人用户交付量第一、12月印尼纯电MPV销量冠军以及2025年下 半年香港MPV销量冠军。 据悉，这一数据创下12月份高端MPV个人用户交付量第一、12月印尼纯电MPV销量冠军以及2025年下 半年香港MPV销量冠军。 责任编辑：王翔 ...

格隆汇1月19日｜小鹏汽车董事长何小鹏转发雷军微博：很厉害，祝贺好成绩。未来一起继续不断探索 和挑战极限！雷军在微博中表示，新一代SU7Max，24小时耐力挑战"用短跑速度跑马拉松"，最终成 绩：4264km。车辆连续跑24小时（含充电时间），挑战所能达到的最大行驶里程。 ...

Core Viewpoint - The automotive industry is witnessing a significant shift towards self-developed chips, with companies like Xiaopeng and NIO moving away from NVIDIA's chips to their own solutions, indicating a trend where automakers prioritize self-sufficiency in technology [1][5][16]. Group 1: Market Dynamics - Xiaopeng has launched four new models equipped with its self-developed Turing chip, marking a complete transition from NVIDIA's chips [1]. - NIO is also transitioning to its self-developed Shenqi chip, which is expected to reduce costs significantly compared to purchasing NVIDIA chips [1][5]. - NVIDIA's market share in the high-end autonomous driving chip sector is projected to decline from 39% in 2024 to 25% in 2025, as more companies adopt self-developed solutions [1][5][8]. Group 2: Competitive Landscape - In 2024, NVIDIA's Orin-X chip held a 39.8% market share with 2.1 million units shipped, but its dominance is being challenged by Chinese companies like Horizon Robotics, which offers competitive chips at lower prices [3][4]. - Horizon's J5 chip has secured contracts with over nine automakers for more than 20 models, highlighting the growing competition in the mid-range chip market [4]. - By 2025, NVIDIA's partnerships with major clients like NIO and Xiaopeng have diminished, indicating a shift in the competitive landscape [5][8]. Group 3: Financial Performance - NVIDIA's automotive revenue for the first three quarters of fiscal 2025 was only $1.745 billion, accounting for just over 1% of its total revenue of $147.8 billion, with the majority coming from data center and AI-related products [12][14]. - The company has faced challenges with the delayed launch of its Thor chip, which has affected automakers' product timelines and market strategies [15][16]. Group 4: Strategic Shifts - NVIDIA is attempting to transition from a chip supplier to a comprehensive autonomous driving solution provider, as evidenced by its hiring of key personnel from Xiaopeng and the introduction of the open-source VLA model [17][18]. - The effectiveness of NVIDIA's open-source model, Alpamayo, has been questioned, with concerns about its practical application in the automotive sector [18].

Core Insights - Xiaopeng Motors' flying car division, Xiaopeng Huitian, is reportedly working with JPMorgan and Morgan Stanley for an IPO in Hong Kong, with a potential completion by the end of the year [1] - The low-altitude economy in Guangdong has reached a scale of over 100 billion RMB, with more than 15,000 related enterprises, accounting for over 30% of the national total [1] - The "Land Carrier," a flying car developed by Xiaopeng Huitian, has received over 7,000 global orders, indicating strong market interest and potential for record sales in the manned flying vehicle sector [3][4] Company Developments - Xiaopeng Huitian has increased its registered capital from 650 million RMB to 900 million RMB, a growth of approximately 38%, reflecting confidence in the flying car market [1] - The company has established the world's first mass production line for flying cars in Guangzhou, aiming for an annual production capacity of 10,000 units [3] - The "Land Carrier" is designed with a unique split design, allowing it to be stored in a car's trunk, and features strong autonomous driving capabilities [2] Industry Trends - The eVTOL (electric Vertical Take-Off and Landing) market is expected to see several products, including the "Land Carrier," receive type certification by 2026, marking a significant step towards commercialization [3] - Guangdong's low-altitude economy is projected to exceed 1 trillion RMB by 2026, driven by reforms in airspace management and infrastructure connectivity [1][6] - The province is home to over 30% of China's low-altitude industry chain, with a leading position in both consumer and industrial drone markets [6] Future Outlook - Xiaopeng Huitian plans to launch the A868 flying car, targeting intercity commuting with a range exceeding 500 kilometers and a cruising speed over 360 kilometers per hour [4][5] - The company is also developing a comprehensive low-altitude flight camp and a flying car "6S store" in Guangzhou, which will serve multiple functions including sales and training [5] - Continuous capital investment, including a recent 1.26 billion RMB loan and 250 million USD in Series B funding, will support the R&D and commercialization of flying cars [5]