瑞财经 吴文婷美团和京东终究还是打起了"口水仗"。 4月21日晚，有消费者在社交媒体晒出与京东创始人刘强东合影，照片中刘强东身穿京东外卖骑手工服，手持外卖，疑似亲自参与京东外卖的一线配送服 务。 对此，京东方面表示，上述消息属实。 当晚，美团在官微一连发布三条内容，对当下互联网中最热门的话题——骑手"二选一"事件再度进行了回应。 美团方面表示，全球没有任何平台有动力、有能力去约束外卖骑手的接单选择。自外卖行业诞生以来，美团、饿了么、百度、抖音等参与者均未限制骑手多 平台工作。美团从未限制骑手在饿了么上接单（单量为某平台数倍），未要求骑手不跑闪送、顺丰等其他即时配送平台，同样更没有任何理由对某平台进行 任何限制。 与此同时，美团发布推文《与其造谣引流，不如兑现承诺》，并借用古诗"他强由他强，清风拂山岗。他横任他横，明月照大江"，来表明态度。 至此，关于外卖业务的舆论战来到高潮。虽然各平台均未点名，但是围观者都懂。 值得注意的是，4月21日早上，京东发布《致全体外卖骑手兄弟们的公开信》。信中提到，近期，有竞对平台再次玩起"二选一"游戏，强迫各位骑手不能接 京东平台的秒送订单，如有违反，会采取封杀措施。 京东强调， ...

为时四年的"仅退款"服务将落下帷幕。4月22日，北京商报记者独家获悉，拼多多、淘宝、抖音、快手、京东等多个电商平台将全面取消"仅退款"，消费者 收到货后的退款不退货申请，交由商家自主处理，平台非必要不主动介入。当然，平台们也纷纷表示，申请期间会综合考虑退货条件，再视实际情形判定是 否支持退款。 如今，平台正在弱化"裁判员"角色，给予商家与用户协商空间；更为细化的意见征集，能为双方提供更完备的设施条件。从饱受好评到褒贬不一，"仅退 款"让平台、商家和用户又爱又恨，只有寻找到三方共赢的最佳平衡点，电商生态才能更为良性。从一刀切到视情况而定，"仅退款"考验着电商平台治理的 灵活性和利益天平的倾斜角度。 "非必要不介入" 电商平台对"仅退款"服务新增了更多要求，拼多多、淘宝和抖音发布了关于优化售后服务保障的意见征集，针对"仅退款"功能进行调整。北京商报记者注意 到，颇为明显的变化是，平台会充分支持商家与消费者自主协商解决售后问题，非必要不介入消费者在已收到货后的"仅退款"申请。 据拼多多官网显示，拼多多会进一步支持商家与消费者通过自主协商方式解决相关售后问题，平台非必要不主动介入消费者在已收到货后的不退货全额退款 售 ...

2025.04. 22 本文字数：1427，阅读时长大约3分钟 2024年7月，随着"羊毛党"乱象受到关注，淘宝宣布优化"仅退款"，通过提升店铺体验分商家售后自 主权、升级异常行为识别模型等减少异常"仅退款"。 但到2024年9月，第一财经面向消费者发起的一份问卷显示，仍有47.17%的消费者申请"仅退款"是由 于平台主动询问，多位商家表示2024年"仅退款"订单明显增加，原因指向平台介入"考验人性"，第 一财经发布报道《当"仅退款"维权成为一门生意》，关注到一条替商家上门找消费者"仅退款维 权"的"产业"正在冒头，冲突进一步由线上向线下蔓延。艾媒咨询CEO兼首席分析师张毅对记者分 析，"仅退款"的治理需平台不断优化规则、设置门槛、建立完善商家的申诉处理机制、加强智能风控 体系的建设等。 导读 ： 这项争议政策的不断调整与纠偏之中，平台经历着商家与消费者权益的动态平衡挑战。 作者 | 第一财经 陈杨园 困扰许多电商商家的"仅退款"正在走向落幕。 4月22日，有消息称，拼多多、淘宝、抖音、快手、京东等多个电商平台将全面取消 "仅退款"，上述 电商平台已就全面取消"仅退款"的相关细节与管理部门进行了多轮商讨和修改 ...

Core Viewpoint - Major e-commerce platforms in China, including Pinduoduo, Taobao, Douyin, Kuaishou, and JD, will completely abolish the "refund only" policy, marking its end in the industry [1][2]. Group 1: Background and Implementation - The "refund only" policy was first introduced by Pinduoduo in 2021, allowing consumers to receive refunds without returning products under certain conditions [1]. - Following Pinduoduo, other major platforms like JD, Taobao, Douyin, and Kuaishou adopted the "refund only" service, making it a standard practice across the industry [1]. Group 2: Issues with the "Refund Only" Policy - The widespread use of the "refund only" policy led to several issues, including platforms issuing refund notifications without understanding the specific disputes, resulting in financial losses for merchants [2]. - Merchants reported difficulties in claiming compensation from manufacturers for defective products due to the complications introduced by the "refund only" policy [2]. - Some individuals exploited the "refund only" policy for profit, causing significant losses for merchants [2]. Group 3: Regulatory Changes and Future Outlook - The cancellation of the "refund only" policy has been anticipated, as the State Administration for Market Regulation is pushing for improvements in the competitive environment of the platform economy [2]. - During the 2023 Two Sessions, government authorities indicated that they would address the misuse of the "refund only" policy that left merchants without compensation [2]. - Taobao Tmall began relaxing the "refund only" rules in July 2022, and Alibaba's 1688 platform fully abolished the policy in March 2023, with other platforms like JD and Kuaishou also making adjustments [2].

Core Viewpoint - The cancellation of the "refund only" policy across major e-commerce platforms marks a significant shift in the industry, aimed at promoting fair competition and improving the operational environment for merchants [1][2][3]. Group 1: Policy Changes - Major e-commerce platforms including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com will fully cancel the "refund only" policy, which allows consumers to request refunds without returning goods [1]. - The "refund only" policy was first introduced by Pinduoduo in 2021 and has been adopted by other platforms over the years, but it will officially end in 2024 [1]. Group 2: Regulatory Background - The cancellation of the "refund only" policy was anticipated, as government authorities indicated a need to address the misuse of this policy, which has led to significant financial losses for merchants [2]. - Taobao and Tmall began relaxing the "refund only" rules as early as July of the previous year, initiating a trend towards reducing excessive competition in the industry [2]. Group 3: Industry Impact - The removal of the "refund only" policy is expected to help the e-commerce industry shift from price wars to healthier competition, ensuring fairer business practices for merchants and enhancing consumer engagement [3].

Core Insights - The article discusses the evolving marketing strategies on Douyin (TikTok) as traditional methods become less effective, highlighting the need for brands to understand consumer behavior across platforms and the role Douyin plays in this ecosystem [1][4]. Group 1: Consumer Behavior and Transaction Models - Consumers' transaction behaviors can be categorized into three main models: closed-loop transactions within a single e-commerce platform, cross-platform "planting grass - harvesting" models, and cross-platform collaboration models driven by category demand [2][4]. - Douyin plays a dual role in marketing: facilitating closed-loop transactions and stimulating category demand, which is essential for brands to optimize their marketing strategies [4][5]. Group 2: Consumer Journey and Engagement - The average consumer behavior shows that 100 exposures on Douyin lead to 6 subsequent actions and 0.8 transactions, indicating a significant engagement potential [5]. - The three core consumer journey types identified are search-based, impulsive/browsing, and interest accumulation, with impulsive/browsing consumers accounting for over 50% of transactions [6][10]. Group 3: Marketing Strategies and Recommendations - Brands should focus on creating engaging content that emphasizes value and brand identity rather than just product efficacy or price, especially for new and lesser-known brands [7]. - As consumer behavior evolves, brands need to refine their strategies to integrate interest-driven and shelf-driven e-commerce, optimizing the "reach - mindset - purchase" journey [10][12]. Group 4: Data-Driven Insights and Solutions - The article emphasizes the importance of using comprehensive data insights to understand consumer behavior and decision-making processes, which can help brands reshape their marketing strategies on Douyin [12][18]. - The "Douyin e-commerce growth strategy solution" focuses on aligning product and content operations based on consumer journey insights, aiming for sustainable growth in GMV and ROI [12][13].

据了解，此前，淘宝天猫早在去年7月就率先松绑"仅退款"规则，打响行业"反内卷"，其后京东、快手 等电商平台相继进行规则优化。今年，淘宝持续优化营商环境，宣布治理AI假图、羊毛党和违规店 群，上线店铺真实体验分、佣金激励等相关举措，进一步促进行业回归良性竞争。 根据北京商报记者观察，目前电商平台售后一般设有"退款无需退货"和"退款退货"入口，"仅退款"政策 取消之后，平台或将只保留"退款退货"，"收到货"情形下退款是否退货将由商家与消费者协商决定。 在业内人士普遍看来，取消无序的"仅退款"有助于电商行业从低价竞争回归良性竞争，保障商家的经营 公平，释放消费活力，促进平台健康发展。 （文章来源：北京商报） 4月22日，北京商报记者独家获悉，拼多多、淘宝、抖音、快手、京东等多个电商平台将全面取消"仅退 款"，消费者收到货后的退款不退货申请，将由商家自主处理。 这意味着，"仅退款"在2021年时被拼多多率先推出，后在2024年时被京东、淘宝、抖音、快手等相关平 台相继引入，历时四年正式迎来落幕。北京商报记者还获悉，上述电商平台已就全面取消"仅退款"的相 关细节与管理部门进行了多轮商讨和修改，一旦审核完成即对社会公开宣 ...

Group 1 - The incident involving the "duck shop owner" refusing to sell spoiled duck and narrowly escaping a ceiling collapse gained significant attention, but there are allegations of staged content [1][4] - The platform conducted an investigation and found inconsistencies in the owner's claims, including a lack of business license and evidence of actual operation [1][2] - As a result of the findings, the platform removed the video, imposed a 30-day ban on the account, and restricted its monetization capabilities for 60 days [3][4] Group 2 - The video was initially praised by media outlets, but subsequent scrutiny revealed potential fabrication, leading to the account's deletion of all videos [4]

Group 1 - The article discusses the recent significant declines in the U.S. stock, bond, and currency markets, referred to as a "triple kill" [1][4] - On April 21, U.S. President Trump urged the Federal Reserve to lower interest rates, claiming that inflation no longer exists in the U.S. and warning of economic slowdown risks if action is not taken [2][4] - The U.S. stock market saw substantial losses, with the Dow Jones falling by 971.82 points (2.48%), the Nasdaq down 2.55%, and the S&P 500 decreasing by 2.36% [4] Group 2 - The volatility in U.S. Treasury bonds has increased, leading to a steepening yield curve, with the ratio of U.S. government bonds to global counterparts dropping to its lowest level since March 2024 [4][5] - The U.S. dollar index fell by 0.88% to 98.35, marking a three-year low, with the dollar also declining against the yen [5] - International gold prices reached new highs, with spot gold peaking at $3,430.67 per ounce, driven by market uncertainty and a flight to safety [7][9]

昨天，发生了哪些财经大事？ 美国遭股债汇"三杀" 当地时间4月21日，美国总统特朗普在其社交媒体平台"真实社交"上发文，再次敦促美国联 邦储备委员会作出降息决定。 特朗普在帖文中宣称"美国实际上已不存在通胀，能源、食品 及其他大多数商品价格下行趋势如此显著，几乎不可能引发通胀。但如果'太迟先生'（指美 联储主席鲍威尔）不立即降息，美国经济将面临放缓风险。" 特朗普近来频繁施压鲍威尔， 要求美联储立即降息，并称鲍威尔的行动总是"又迟又错"，"越早走人越好"。 美国资产周一重演股债汇三杀，美股大幅收跌，道指跌971.82点，跌幅2.48%；纳指跌 2.55%，标普500指数跌2.36% ；大型科技股普跌，特斯拉跌近6%，英伟达、甲骨文跌超 4%，亚马逊、Meta跌超3%，微软、谷歌、AMD、台积电跌逾2%，苹果跌近2%。 美债波动率也再度回升，长期美债的抛售导致收益率曲线急剧变陡。彭博衡量的美国政府债 券与全球同类债券的比率已跌至2024年3月以来的最低水平，凸显出美国国债表现的迅速 恶化。美元指数跌0.88%报98.35，创三年来新低，盘中一度连续跌破99、98两大整数位 关口；美元兑日元跌破141关口，跌0. ...