【《互联网平台价格行为规则》印发】近日，国家发展改革委、市场 监管总局、国家网信办印发《互联网平台价格行为规则》。规则自 2026 年 4 月 10 日起施行，有效期为 5 年。《规则》明确，平台内经营者在 不同平台销售商品或者提供服务的，依法自主定价，平台经营者不得 采取提高收费标准、增加收费项目、扣除保证金、削减补贴或者优惠、 限制流量、搜索降序、算法降权、屏蔽店铺、下架商品或者服务等措 施，对平台内经营者的价格行为进行不合理限制或者附加不合理条 件。平台经营者不得以低于成本的价格销售商品或者提供服务，扰乱 市场竞争秩序。 市 场 研 究 [Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 12 月 22 日 星期一 [Table_Summary] 概览 核心观点 【市场回顾】 上周五 A 股三大指数集体收涨，截止收盘，沪指收涨 0.36%，深成指 收涨 0.66%，创业板指收涨 0.49%。沪深两市成交额 17257.19 亿元。 申万行业方面，商贸零售、综合、轻工制造领涨，银行、电子、煤炭 领跌；概念板块方面，海南自贸区、乳业、免税店概念涨幅居前，科 创次 ...

Core Insights - The 2025 Chinese drama market has shifted away from a single dominant "king" drama, with multiple series capturing attention across different audience segments [3][22] - The overall trend indicates a diversification of viewership and a more competitive landscape among top dramas, with no single series achieving overwhelming popularity [3][6] Market Performance - In 2025, the average viewership for top dramas ranged from 4.2 million to 6.8 million, with "Bai Huai" and "Cang Hai Chuan" leading at 6.7827 million and 6.6457 million respectively, showing a close competition [5][6] - The gap in viewership between the top-ranked dramas and others has narrowed, indicating a more balanced market where multiple series can thrive [6][10] Audience Engagement - The top dramas of 2025 displayed a clear stratification in audience ratings, with scores ranging from 5.3 to 8.0 on Douban, reflecting a diverse range of viewer preferences [8][10] - High-quality productions and engaging narratives are essential for maintaining long-term viewer loyalty, while the ability to spark discussions and controversies has become crucial for rapid popularity [8][21] Genre Trends - The distribution of genres among top dramas shows a near-equal split between historical and contemporary themes, with both moving towards more niche and specialized content [10][12] - Traditional tropes in historical dramas are declining, giving way to more complex narratives that incorporate elements of intrigue, suspense, and character development [10][19] Platform Strategies - iQIYI led the market with five entries in the top 10, focusing on suspense and reality genres to enhance its brand value [12] - Youku successfully positioned itself in the male-oriented and hardcore genre segments with four top entries, strengthening its brand identity [12] - Tencent Video's strategy revolves around capturing social sentiments and creating discussions around its dramas, exemplified by "Xu Wo Yao Yan" [14] Industry Evolution - The industry is moving towards a "reduce quantity, improve quality" approach, concentrating resources on fewer projects with clear potential for success [15][17] - Recent regulatory changes have provided more creative freedom for long-form narratives, allowing for deeper storytelling and character development [17][19] Future Outlook - The 2026 market is expected to focus on grand narratives and complex character portrayals, with historical and period dramas seen as promising avenues for success [26] - Upcoming projects are anticipated to blend contemporary themes with historical contexts, aiming to resonate with collective audience sentiments [23][25]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - Major tech companies are accelerating the upgrade of multimodal AI models, which is expected to enhance content production efficiency and diversity, while also increasing demand for inference computing power [4][30] - The gaming sector is anticipated to maintain high prosperity due to new game launches and ongoing operations of evergreen games, with recommendations to increase investments in this area [4][29] Industry Data Overview - "Delta Operation" ranked first in the iOS game free list in mainland China, while "Honor of Kings" topped the iOS game revenue list [10][14] - The film "Zootopia 2" achieved the highest box office for the week [10][25] Industry News Summary - Major companies are continuously investing in large models, with the domestic gaming market reaching new highs in both scale and user numbers [28] - Google’s Gemini 3 Flash has broken the "performance-cost-speed" Pareto frontier, while domestic giants are increasing resource allocation for continuous iteration of large models [28][29] - The launch of the new Alibaba model supports role-playing functions and is the most comprehensive video generation model globally [29] - Tencent's mixed world model 1.5 allows for the creation of interactive worlds from text or images, enhancing the gaming experience [29] - The Doubao large model has seen a significant increase in daily token processing volume, indicating robust growth in AI applications [31][32]

Investment Rating - The report assigns an "Accumulate" rating for the industry [1]. Core Insights - The report highlights that the daily usage of Doubao Tokens has surpassed 50 trillion, ranking first in China and third globally. The gaming market is expected to grow steadily by 2025, with female-oriented games experiencing growth rates significantly above the industry average [2][4]. Industry Summary - The Doubao model was launched by Huoshan Engine, with significant improvements in capabilities, including enhanced agent abilities, multimodal capabilities, and context management [8][9]. - The domestic gaming market is projected to reach a revenue of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68%. Mobile games, PC games, and console games are expected to see growth rates of 7.92%, 14.97%, and 86.33%, respectively [13][19]. - The female-oriented gaming segment is rapidly expanding, with a market size of 8 billion yuan in 2024, marking a year-on-year increase of 124.1% [19]. - The report recommends investment in specific companies within the media sector, including Wanda Film, Perfect World, and Mango Super Media, among others, due to their potential for sustained high growth [7][21].

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [1] Core Insights - The report highlights the significant growth potential of the AI sector, particularly through the case of Zhipu, which is set to submit its IPO application to the Hong Kong Stock Exchange. The revenue projections for Zhipu from 2022 to 2024 show a compound annual growth rate (CAGR) of 130%, with revenues expected to reach 3.12 billion RMB by 2024 [4] - The report emphasizes the strategic partnerships and collaborations within the media industry, particularly between Zhipu and Huace Film & TV, which aims to leverage AI for content generation and review processes [6][8] - The report outlines the expected growth of the Chinese large language model market, predicting it will reach 101.1 billion RMB by 2030, driven primarily by institutional clients [4] Summary by Sections Industry Performance - The media sector has shown mixed performance over different time frames, with a 1-month performance of 0.3%, a 3-month decline of 6.7%, and a 12-month increase of 11.9% compared to the CSI 300 index [1] Financial Projections - Zhipu's revenue forecasts indicate a growth trajectory from 0.57 billion RMB in 2022 to 3.12 billion RMB in 2024, while net profits are projected to be negative due to high R&D and computing costs [4] - The gross margin for Zhipu is expected to fluctuate, with estimates of 54.6% in 2022, 64.6% in 2023, and 56.3% in 2024, reflecting the company's focus on high-value services [4] Strategic Partnerships - Huace Film & TV has invested 100 million RMB in Zhipu and is collaborating on AI-driven content generation and review systems, aiming to set industry standards [6][8] - The partnership is expected to enhance Zhipu's brand influence and technological capabilities within the media sector [8] Market Outlook - The report anticipates that the IPO of Zhipu will catalyze a new phase of capital investment in the AI large model sector, potentially accelerating commercialization across the industry [10] - The report also notes that the growth of Zhipu could serve as a benchmark for other emerging AI companies in China [9]

Core Insights - The media industry is driven by content, leading to a market evolution from "policy recovery" to "expected fundamental improvement" and then to "performance realization and valuation enhancement" [3][6] - The report is optimistic about two segments: gaming and film, highlighting the potential for long-term operations and competition against major players to reshape gaming valuations, and the recovery of the film sector post-policy changes [3][6] Gaming Sector - The gaming sector is expected to see sustained performance growth driven by new game releases in 2025, with a focus on long-term operations and a shift from "chasing hits" to "nurturing evergreen" titles [7][18] - The gaming industry's valuation is recovering, with the current price-to-earnings (P/E) ratio around 27x, indicating a return to a reasonable range after a period of low valuations [18][22] - The introduction of AI in gaming is anticipated to enhance user engagement and extend gameplay duration, contributing to long-term growth [7][28] Film Sector - The film industry is poised for recovery following the implementation of the "21 Regulations" by the broadcasting authority, which is expected to revitalize content production and performance realization starting in the second half of 2026 [8][18] - Current film sector performance is compared to the gaming sector in 2022, suggesting a similar trajectory of recovery and growth potential [8][18] AI Applications - The commercialization of AI applications is accelerating, with expectations for a significant turning point in 2026, particularly in AI comic and advertising sectors [9][18] - AI comic production is seen as advantageous due to rapid content iteration and cost control, with companies like Kuaishou positioned to benefit [9][18] - The AI+ advertising model has been successfully implemented globally, with major players like Tencent and Bilibili expected to replicate this success domestically [9][18]

Investment Rating - The report maintains a "Buy" rating for the media industry, indicating a positive outlook for investment opportunities in this sector [10]. Core Insights - The report emphasizes the concept of "Reward Economy," which is seen as a strategic initiative to expand domestic demand. The media industry, with its dual attributes of technology and consumption, is positioned to leverage this trend to stimulate curiosity-driven and emotional consumption [3][4]. - The cinema sector is expected to benefit from increased consumer spending on experiences, particularly during festive seasons, with a lineup of both domestic and international films anticipated to boost box office attendance [4]. - The IP derivatives market in China is projected to grow significantly, with the market size expected to increase from 174.2 billion yuan in 2024 to 335.7 billion yuan by 2029, reflecting a compound annual growth rate (CAGR) of 14% [4][8]. Summary by Sections Media Industry Performance - The media sector has shown a relative performance of -1.1% over the past month, -8.0% over three months, and a positive 10.4% over the past year compared to the CSI 300 index [1]. Consumer Behavior Trends - Changes in population structure are influencing consumer behavior, shifting focus from mere material acquisition to a holistic enhancement of life quality, including spiritual and emotional satisfaction [3]. - The "Reward Economy" reflects a growing demand for meaningful consumption, where purchases are driven by emotional significance rather than just functional needs [3]. Cinema and Experience Economy - The cinema sector is highlighted as a key player in the experience economy, with strategic investments in IP and social consumption aimed at attracting younger audiences [4]. - Notable companies like Wanda Film and Shanghai Film are adapting their business models to focus on IP-driven ecosystems that resonate emotionally with consumers [4][8]. IP and AI Integration - The report identifies a growing market for IP-related products, including toys and trading cards, with significant growth expected in the coming years. The IP toy market is projected to grow from 75.6 billion yuan in 2024 to 167.5 billion yuan by 2029, with a CAGR of 17.2% [4][8]. - AI-enhanced products, such as AI toys and smart glasses, are emerging as new consumer choices, further driving engagement in both online and offline experiences [7][8]. Investment Opportunities - The report suggests focusing on cinema chains (e.g., Wanda Film, Hengdian Film), IP-related products (e.g., Mango Super Media, Aofei Entertainment), and new experience-driven exhibitions (e.g., Oriental Pearl, Bilibili) as potential investment targets [8].

Core Viewpoint - The article discusses the trend of former idol group members returning to the variety show scene, highlighting the shift from stage performances to variety shows as a primary source of exposure for these artists [3][5][17]. Group 1: Industry Trends - The phrase "再就业" (re-employment) reflects the challenges and realities faced by idol group members as they transition to variety shows for continued visibility [5][11]. - Recent months have seen a surge of "re-employed idols" appearing in various variety shows, creating a nostalgic atmosphere for fans [3][6]. - The success of shows like "欢迎来到蘑菇屋2" (Welcome to Mushroom House 2) is attributed to the strong fan base of groups like R1SE, which has maintained public interest despite individual controversies [8][15]. Group 2: Show Dynamics - "欢迎来到蘑菇屋2" successfully captures the essence of the R1SE group dynamics, showcasing their camaraderie and humor, which resonates well with fans [8][15]. - The production team has invested effort in understanding the history and popular moments of the idol group, enhancing the show's appeal to its audience [8][15]. - The absence of a full reunion of the group members is noted, reflecting the complexities of individual career paths and company affiliations [9][17]. Group 3: New Formats and Opportunities - The innovative concept of "有你的恋歌2" (With Your Love Song 2) introduces a new genre by featuring former idols in a dating show format, which has sparked significant discussion and interest [11][15]. - The blending of music and dating elements in shows like "有你的恋歌2" demonstrates a potential growth area for the industry, appealing to both nostalgic fans and new audiences [11][15]. - The commercial viability of reunion shows is highlighted, with examples like the F4 reunion concert illustrating the emotional and financial potential of nostalgia-driven content [13][15]. Group 4: Future Implications - The article suggests that while the idol group reunion trend may not be universally applicable, it remains effective for certain groups and within specific time frames [17]. - The current landscape of the entertainment industry indicates that variety shows serve as a stable platform for idols whose other career avenues may be limited [17]. - The ability for former idols to remain relevant and memorable in the industry is seen as a sign of ongoing potential, despite the challenges they face [17].

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：000430 证券简称：*ST张股 公告编号：2025-069 张家界旅游集团股份有限公司 2025年第三次临时股东会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗 漏。 特别提示： 1、本次股东会无增加、变更、否决提案的情况； 5、现场会议主持人：公司董事长张坚持先生。 2、本次会议审议议案均对中小投资者的表决单独计票。 一、会议召开和出席情况 （一）会议召开情况 1、会议召开的日期、时间： 现场会议时间为：2025年12月19日14:30至16:00 网络投票时间为：2025年12月19日 其中，通过深圳证券交易所交易系统进行网络投票的具体时间为：2025年12月19日上午9:15－9:25、 9:30－11:30，下午13:00－15:00；通过深圳证券交易所互联网投票系统投票的具体时间为：2025年12月 19日上午9:15-下午15:00期间的任意时间。 2、现场会议地点：张家界国际大酒店二楼会议室。 3、会议的召开方式：本次股东会以现场投票与网络投票相结合的方式召开。 4、会议召集人： ...

证券之星消息，12月19日数字媒体板块较上一交易日上涨0.92%，视觉中国领涨。当日上证指数报收于 3890.45，上涨0.36%。深证成指报收于13140.22，上涨0.66%。数字媒体板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 000681 | 视觉中国 | 22.06 | 3.42% | 49.94万 | 10.93亿 | | 300295 | 三六五网 | 13.19 | 3.21% | 10.67万 | 1.40亿 | | 300987 | 川网传媒 | 16.76 | 2.32% | 3.14万 | 5235.50万 | | 301313 | 凡拓数创 | 26.41 | 1.85% | 2.15万 | 5643.04万 | | 603466 | 风语筑 | 9.11 | 1.67% | 9.00万 | 8149.94万 | | 002095 | 生意宝 | 17.88 | 1.25% | 4.38万 | 7819.44万 | | 300413 | 芒果超媒 ...