或许是楼市的悲观情绪太浓厚了，最近官媒对于楼市加油鼓起的行为也开始多了。 这1月份显示月初《求是》发表评论文章稳军心，给整个2026年楼市政策出主意：千万别搞"添油战 术"。 然后是1月底《人民日报》发文《房地产市场"没有前景"了吗？》 文章标题很好，很明显答案就在标题里面，疑问也是回答，房地产肯定有前景，前景还不小。 于是，有网友坐不住了：楼市这是要触底反弹了？是不是可以解套了，是不是可以抄底了？ 我只想说，你看，又急。 很多人就是这样，一旦有个风吹草动就慌得不行。然后开始在匆忙中做出错误的决定。 我只想说，这波热度背后，藏着大多数人没看懂的心理博弈和市场真相。 先说说人民日报这篇文章，我没像其他人那样逐字逐句抠政策术语，反而更在意它传递的核心信号—— 不是"救市"，而是"稳心"。 文章里说，投资下降是发展阶段之变，不能单看投资下降就否定前景，供需平衡后转型空间依然广阔。 这话没错，但大家很容易解读成"楼市要涨了"，其实是混淆了"前景广阔"和"触底反弹"的概念。 我给大家看组更实在的数据，2026年1月TOP100房企拿地总额才579.9亿元，同比下降52.1%，降幅一半 还多。 如果楼市真的要全面反弹，房 ...

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index over the next 6-12 months [12]. Core Insights - The report highlights the imminent issuance of the first batch of commercial real estate REITs, with significant potential for revitalizing existing assets [1]. - The expansion of the public REITs market from infrastructure to commercial real estate marks a new phase in China's REITs development, with regulatory support aimed at enhancing issuance efficiency and encouraging asset integration [3]. - The report anticipates that commercial real estate REITs will accelerate in 2026, driven by policy support and the performance of initial projects, while emphasizing the importance of asset quality and operational capabilities for long-term success [3]. Summary by Sections Commercial Real Estate REITs Overview - The first batch of commercial real estate REITs is set to raise a total of approximately 314.7 billion yuan, covering various commercial formats such as hotels, office buildings, and shopping centers [3]. - The report details eight commercial real estate REITs that have been submitted for approval, with expected fundraising sizes ranging from 17.03 billion yuan to 74.7 billion yuan [5][6]. Specific REITs Details - **Huitianfu Shanghai Real Estate REIT**: Expected to raise 40.02 billion yuan, with underlying assets including two office buildings in Shanghai [5]. - **Huazhong Jinjiang REIT**: Expected to raise 17.03 billion yuan, focusing on 21 hotels across 18 cities [5]. - **CICC Vipshop REIT**: Expected to raise 74.7 billion yuan, with underlying assets in Zhengzhou and Harbin [5]. - **Huazhong Lujiazui REIT**: Expected to raise 28.10 billion yuan, with assets in Shanghai [6]. - **Huazhong Poly Development REIT**: Expected to raise 20.93 billion yuan, with assets in Guangzhou and Foshan [6]. - **Huazhong Yintai REIT**: Expected to raise 42.785 billion yuan, focusing on the Hefei Yintai Center [6]. - **Huazhong CapitaLand REIT**: Expected to raise 40.54 billion yuan, with assets in Shenzhen and Mianyang [6]. - **Guotai Haitong Sazhi Chuan REIT**: Expected to raise 50.64 billion yuan, focusing on the Sazhi Chuan outlet in Xi'an [6]. Market Potential and Future Outlook - The report emphasizes the substantial existing stock of commercial real estate in China, which provides a solid foundation for the development of commercial real estate REITs [3]. - The retail sector alone has over 9,000 concentrated commercial properties, while the hotel sector has approximately 1.764 million rooms, indicating a strong demand for asset revitalization through REITs [3]. - The report suggests that companies with mature and stable assets, such as Poly Development and Meiyue Commercial, are likely to have a competitive advantage in the REITs market [3].

Investment Rating - The report suggests a positive outlook on the real estate industry, indicating a preference for stable and high-quality real estate companies [46]. Core Insights - The real estate market is showing signs of stabilization, with a potential for continued policy easing to support recovery. The report highlights the importance of focusing on financially sound real estate firms [46]. - Recent data indicates a year-on-year increase in second-hand housing transactions by 11.7% in 14 cities, while new housing transactions have decreased by 18.1% [18][19]. - The report notes a significant decline in new housing transaction volumes, particularly in second-tier cities, which saw a 20% year-on-year drop [18]. Summary by Sections Market Review - The real estate sector experienced a decline of 2.2% in the week of January 26-30, underperforming the CSI 300 index by 2.3 percentage points [12]. - Trading volume for the week was 146.65 billion yuan, reflecting a 13.3% decrease compared to the previous week [12]. Basic Data - The total market capitalization of the real estate industry is 1,253.122 billion yuan, with a circulating market value of 1,218.269 billion yuan. The industry’s price-to-earnings ratio (TTM) stands at 61.8, compared to 14.2 for the CSI 300 [4]. Industry and Company Dynamics - Recent policy changes have relaxed the "three red lines" requirements for many real estate companies, allowing only those in distress to report financial metrics regularly [36]. - The report highlights significant company activities, including new financing and mergers, which may enhance competitive positioning in the market [39][40][41]. Investment Recommendations - The report recommends focusing on several companies across different segments: 1. Development: China Resources Land (1109.HK), Longfor Group (0960.HK) 2. Commercial: China International Trade (600007.SH), New City Holdings (601155.SH) 3. Property Management: Poly Property (6049.HK), China Overseas Property (2669.HK) 4. Brokerage: Beike-W (2423.HK) [46][48].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | | | 致：香港交易及結算所有限公司 公司名稱: 華潤置地有限公司 呈交日期: 2026年2月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01109 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 8,000,000,000 | HKD | | 0.1 | HKD | | 800,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 8,000,000,000 | HKD | | 0.1 | HKD | | 800,000,000 | 第 2 頁 共 10 頁 v 1.2.0 本月底法定/註冊股本 ...

Group 1 - The Shanghai new housing market entered a traditional sales off-season in January 2026, with both supply and demand showing a relatively weak performance. The total transaction area of commercial residential properties fell to 257,100 square meters, with 1,939 transactions, reflecting seasonal lows [1] - The land market also cooled down, with five residential land plots sold at the base price, indicating a more cautious investment strategy among real estate companies [1] - High-end projects in core areas showed resilience, highlighting a structural differentiation in the market despite the overall sluggishness [1] Group 2 - The top 30 real estate companies in Shanghai achieved a total sales revenue of 24.83 billion yuan in January 2026, with eight companies exceeding 1 billion yuan in sales. China Overseas Land & Investment led with 2.58 billion yuan, followed by China Merchants Shekou and Shanghai Xuhui City Investment [2] - In terms of sales area, eight companies sold over 20,000 square meters, with China Resources Land leading at 40,000 square meters. The top three in equity sales were China Overseas Land & Investment, Poly Developments, and China Resources Land [2] - High-end improvement projects became the absolute mainstay of the Shanghai new housing market, with the top 20 projects generating a total sales amount of 10.82 billion yuan. Anlan Shanghai topped the list with 2.18 billion yuan in sales [3] Group 3 - The land market showed a rational bottoming trend, with a total of 283,700 square meters of various land types launched in January, and 1.65 million square meters transacted. The residential land transaction area was 32,750 square meters, reflecting a cautious attitude among real estate companies in their investment decisions [3] - The market is expected to experience a "small spring" after the traditional off-season, as high-quality land parcels gradually enter the supply sequence. The focus will be on product value extraction in core locations [4]

Core Insights - The report maintains a bullish outlook on the real estate market, highlighting the significant debut of commercial real estate REITs, with the first batch of applications exceeding 32.1 billion RMB, accounting for 14% of the existing C-REITs market [5] - The cancellation of the "three red lines" policy marks a pivotal shift, indicating a return to orderly market development and improved financing channels for real estate companies [16][20] - The report notes a strong year-on-year increase in transaction volumes for both new and second-hand homes, with new home transactions in 50 cities up 3.3% week-on-week and 37.2% year-on-year [5][9] Group 1: Central Policies - The cancellation of the "three red lines" policy allows for a more market-oriented development of the real estate sector, which had previously constrained financing for weaker firms [16] - The central government is actively managing expectations and stabilizing the policy environment to facilitate a turning point in the real estate cycle [16] Group 2: Transaction Performance - New home transactions saw a week-on-week increase of 3.3% and a year-on-year increase of 37.2%, reflecting a recovery from last year's low base due to the Spring Festival [5][9] - Second-hand home transactions also showed significant growth, with a year-on-year increase of 154.9%, driven by a favorable comparison to last year's figures [9] Group 3: Market Dynamics - The report indicates that the new home supply has improved, with a week-on-week increase of 34.5%, which is unusual before the Spring Festival, suggesting increased developer confidence [5] - The second-hand market remains robust, with a year-on-year increase in visits and transactions, indicating sustained demand [5] Group 4: Land Market Performance - The land market showed weaker performance, with total land sales in 300 cities amounting to 12.7 billion RMB, down 20% week-on-week and 69% year-on-year [5] - The report highlights a supply of 7.93 million square meters, with a land absorption rate of 51%, indicating a dual weakness in supply and demand [5] Group 5: Company Performance and Recommendations - The report suggests that companies with strong investment fundamentals and low valuations, such as China Jinmao and China Overseas, are leading the sector [5] - The property management sector also performed well, with a 2.6% increase, outperforming the Hang Seng Index [5] Group 6: C-REITs Overview - The C-REITs composite return index rose by 0.36%, with 41 out of 78 REITs showing gains, particularly in the renewable energy and highway sectors [5]

报告具体指出，华润置地、中国海外发展、建发国际三家龙头2025年盈利或按年跌15%至20%，但利润 规模仍属可观；绿城中国、越秀地产、中海宏洋、保利置业、新城控股等有望录得正向利润，惟幅度微 薄；龙湖集团、城建发展或出现小幅亏损；滨江集团与中国金茂核心利润则有望稳中有增。展望2026 年，中金认为房企将维持审慎经营策略，后续视销售走势动态调整。 来源：观点地产网 观点网讯：2月2日，中金公司发布最新房地产行业研究报告，预计2025年覆盖房企整体盈利较2024年继 续明显下行，平均销售额同比下降20%，拿地强度仅37%，低于市场预期。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 ...

从拿地企业来看，央国企仍然是主力，拿地金额前十企业中多为地方国企，越秀地产、国贸地产、华润 置地等大中型央国企拿地金额位居前列。 在拿地方面，2026年1月，TOP100企业拿地总额579.9亿元，同比下降52.1%。 房企开年拿地同比降幅较高，一方面是上年同期基数较高，2025年1月TOP100企业拿地总额同比增长四 成多；另一方面，开年房地产市场仍存在不确定性，企业上年积极补仓的背景下拿地热度有所减弱，这 也延续了上年四季度拿地热度走低态势。 从拿地企业来看，央国企仍然是主力，拿地金额前十企业中多为地方国企，越秀地产、国贸地产、华润 置地等大中型央国企拿地金额位居前列。 从新增货值来看，华润置地、石家庄城发投集团位列前二。2026年1月，华润置地以106亿元新增货值位 列第一，石家庄城发投集团新增货值规模为62亿元，位列第二。TOP10企业2026年1月新增货值总额530 亿元，占TOP100企业的25.7%，新增货值门槛为10亿元。 中指研究院数据显示，2026年1月，TOP100房企销售总额为1905.2亿元，同比下降18.9%，相比去年全 年的降幅基本持平。 2024年9.26新政后，在"一揽子"政 ...

环球市场动态 沃 什 被 提 名 新 任 联 储 主 席 股 票 周五A股涨跌不一，板块走势分化； 港股高开低走，大型科技股普遍走 弱；欧洲股市上涨，市场情绪偏向 乐观；美股受特朗普提名沃什担任 美联储主席影响巨震，贵金属价格 暴跌。 $${\mathcal{H}}\;\;{\tilde{\chi}}\sqsubset\;I\;{\frac{\mathrm{{\hat{\mu}}}}{\left|\Phi\right|}}\;\;{\frac{\mathrm{{\hat{\mu}}}}{\left|\Phi\right|}}$$ 特朗普提名被视为立场相对鹰派的 沃什出任下一任美联储主席，上周 五美元大漲，贵金属近期凌厉涨势 逆转，黄金盘中创下 40 年来最大 跌幅，白银录得历史最大跌幅，抛 售潮波及更广泛的金属市场，伦敦 期铜大跌。 固 定 收 益 上周五美国国债收益率曲线趋陡。 特朗普提名沃什担任美联储主席。 亚洲债市相对偏弱，利差走宽 1-3 个基点。本周将有季度再融资公告 和非农数据公布。 产品及投资方案部 注：bp/bps=基点；pt/pts=百分点 中信证券财富管理 (香港) 免责声明请参考封底 2 ...

1月23日，华贸集团"先见·品质生活"品牌发布会在苏州华贸中心举行。活动汇聚了来自政府代表、行业 伙伴、知名品牌方及媒体行业的超180名代表，共同回顾华贸二十余年"与城市共生"的发展历程，分享 了"对城市负责、对社会负责、对历史负责"的核心发展理念，并发布了以长期主义为指导的全国化战略 布局。 在会上，华贸集团董事长、华贸中心创始人房超发表了《与城市共生》的主旨演讲。他回溯品牌初心， 指出华贸自创立之初便以全球视野，致力于在中心城市核心地段打造集商务、商业、居住、酒店、文化 于一体的"有机、生态、融合"城市综合体，旨在营造一种现代化的高端"大都会生活方式"。这一初心凝 练为"对城市负责、对社会负责、对历史负责"的"三个负责"理念，成为华贸所有事业的基石。 房超董事长以北京华贸中心和苏州华贸中心为例，阐述了华贸"长期主义"与"建设运营一体化"模式的实 践。北京华贸中心作为初心的首次完整表达，通过整合全球顶尖资源，引入丽思卡尔顿、JW万豪两个 国际奢华酒店，并与北京SKP共同成长，据介绍，该项目成功验证了"城中之城"模式的可行性，至今仍 是北京CBD的核心活力引擎。 中心项目图 这一模式的成功并非局限于某个单一城 ...