证券之星消息，1月28日游戏板块较上一交易日下跌1.28%，巨人网络领跌。当日上证指数报收于4151.24，上涨0.27%。深证成指报收于14342.9， 上涨0.09%。游戏板块个股涨跌见下表： 从资金流向上来看，当日游戏板块主力资金净流出2.44亿元，游资资金净流入4074.63万元，散户资金净流入2.03亿元。游戏板块个股资金流向见 下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入(元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300418 | 昆仑万维 | 4 2.73 Z | 4.97% | 4547.85万 | 0.83% | -3.19 Z | -5.80% | | 300002 神州泰岳 | | 1.72亿 | 12.46% | -3185.68万 | -2.31% | -1.40 Z | -10.15% | | 002624 | 完美世界 | 8113.91万 | 10.04% | 1262.45万 | 1.56% | -9376.36万 ...

Investment Rating - The report maintains an "Outperform" rating for the media industry, indicating a positive outlook compared to the market [1]. Core Insights - The media index rose by 16.19% as of January 26, 2026, outperforming major indices such as the Shanghai Composite Index (+4.13%) and the CSI 300 Index (+1.66%) [3][13]. - The report highlights the strong performance of sub-sectors, particularly the internet marketing sector, which surged by 43.70%, followed by publishing (+11.68%), gaming (+10.79%), and film (+8.73%) [3][14]. - The current price-to-earnings (PE) ratio for the media sector stands at 31.71, significantly above the average of 25.90 for 2023, indicating a high valuation relative to historical levels [4][19]. Summary by Sections Investment Recommendations - The report suggests focusing on two main themes: improving policy environment and accelerated AI application, which are expected to enhance both valuation and performance in high-growth sub-sectors [5][11]. - Specific recommendations include: 1. **Gaming Sector**: Anticipated steady growth in the domestic gaming industry, with a focus on companies like Gigabit, Kaixin Network, and Perfect World [12]. 2. **Film Sector**: Attention on the upcoming Spring Festival film releases, which are expected to significantly impact the performance and valuation of the film sector, with companies like Light Media and Wanda Film highlighted [12]. 3. **Defensive Positioning**: State-owned publishing companies are recommended for their low valuations and high dividend yields, with a focus on Zhongyuan Media [12]. Market Review - As of January 26, 2026, the media index's performance ranked second among 30 industry groups, with 134 out of 139 stocks rising [3][16]. - The report notes a significant increase in the number of stocks outperforming the market, with top gainers including BlueFocus and Liwen Technology [16][18]. Industry News - The report discusses regulatory developments, including a nationwide initiative to address "AI-modified" video content, which may impact content creation and distribution practices [20]. - It also highlights the ongoing competition among major internet companies to capture AI traffic, which is expected to drive user growth and expand commercial opportunities in various content areas [11][22]. Monthly Data - The domestic film market saw a box office of 37.13 billion yuan in December 2025, marking a year-on-year increase of 58.00% [24]. - The gaming market achieved a sales revenue of 350.79 billion yuan in 2025, reflecting a growth of 7.68% year-on-year, with user numbers reaching 683 million [42][43].

Group 1: AI Development in Beijing - Beijing aims to become the "global AI capital," implementing the "AI+" initiative to integrate AI across various industries and urban development [1] - The city is positioned as a leader in the global AI innovation landscape, with significant investments in AI by companies like Xiaomi, which has invested over 100 billion yuan in R&D over the past five years [2] - The integration of AI into manufacturing is seen as crucial for new industrialization, with a focus on creating demonstrable results and addressing gaps in the full production chain [3] Group 2: AI in Elderly Care - The "AI+" initiative is expected to accelerate the smart transformation of the elderly care industry, addressing the challenges of increasing care demands without solely relying on human resources [4] - There is a call for the development of integrated smart devices for elderly care that combine safety monitoring, life assistance, health management, and emotional support [4] - Establishing a big data platform for elderly care is suggested to connect community services and healthcare providers, creating a closed-loop service system [4] Group 3: AI in Education - The integration of AI in education raises ethical and social risks, such as potential psychological issues for children exposed to AI-driven environments [5] - There is a recommendation for local legislation to regulate AI applications for minors, ensuring the protection of children from harmful content [5] - Companies are urged to take responsibility for managing AI training data and ensuring content safety [5][6] Group 4: AI Talent Development - The rapid development of AI technology necessitates a reevaluation of the current occupational classification system to include new roles in the digital content sector [7] - A significant shortage of talent in AI-related fields, such as game design and generative AI, has been identified, with over 70% of companies reporting difficulties in finding qualified candidates [7] - Recommendations include the establishment of new occupational standards and large-scale training programs to support the development of AI-related careers [7]

Investment Rating - The report maintains an "Outperform" rating for the media industry, indicating an expected increase of over 10% relative to the CSI 300 index in the next six months [1][37]. Core Insights - The report highlights a decrease in the allocation of public funds to media sector heavyweights, with a total market value of 40.569 billion yuan at the end of Q4 2025, down 31.70% from Q3 2025 [6][10]. - The gaming sector continues to see increased allocation, with a market value of 30.206 billion yuan, representing 74.46% of the total media sector allocation, marking a 1.14 percentage point increase [11][15]. - The report notes a concentration of investments in top gaming companies, with eight out of the top ten heavyweights being gaming firms, reflecting a strong institutional focus on this segment [20][21]. Summary by Sections Heavyweight Stock Allocation - The allocation of public funds to media heavyweight stocks has decreased, with a total market value of 40.569 billion yuan, down 18.825 billion yuan from Q3 2025, resulting in a 31.70% decline [6][10]. - The allocation ratio for media heavyweights is approximately 1.22%, down 0.56 percentage points from the previous quarter [10][11]. Gaming Sector Performance - The gaming sector's market value stands at 30.206 billion yuan, accounting for 74.46% of the total media sector allocation, with a 40.09% overweight ratio, the highest recorded [11][15]. - The top three sectors by market value are gaming, advertising, and film exhibition, with gaming showing the most significant allocation increase [11][15]. Individual Company Insights - The top ten media heavyweights include companies like Giant Network, Century Huatong, and Kaineng Network, with gaming companies dominating the list [20][23]. - Notable changes in the top ten include Mango Super Media dropping out and Kunlun Wanwei entering the list [20][21]. Hong Kong Stock Preferences - In the Hong Kong market, Tencent Holdings remains the largest heavyweight with a market value of 94.525 billion yuan, despite a decrease of 12.287 billion yuan [33][34]. - Meituan and Damai Entertainment have shown significant increases in both market value and the number of funds holding their stocks [33][34]. Investment Recommendations - The report suggests focusing on high-growth segments such as AI applications and gaming, which are expected to benefit from favorable policies and strong market demand [35][36]. - Recommended companies for investment include 37 Interactive Entertainment, Perfect World, Kaineng Network, and others [35][36].

Investment Rating - The report maintains an "Outperform" rating for the media industry, indicating an expected increase of over 10% relative to the CSI 300 index in the next six months [1][37]. Core Insights - The report highlights a decrease in the allocation of public funds to media sector heavyweights, with a total market value of 40.569 billion yuan at the end of Q4 2025, down 31.70% from Q3 2025 [6][10]. - The gaming sector continues to see increased allocation, with a market value of 30.206 billion yuan, representing 74.46% of the total media sector allocation, marking a 1.14 percentage point increase [11][15]. - The report notes a concentration of investment in top gaming companies, with eight out of the top ten heavyweights being gaming firms, reflecting a high level of institutional interest [20][21]. Summary by Sections Heavyweight Stock Allocation - The allocation of public funds to media heavyweights has decreased, with a total market value of 40.569 billion yuan, down 188.25 billion yuan from Q3 2025, resulting in a 31.70% decline [6][10]. - The allocation ratio for the media sector is approximately 1.22%, down 0.56 percentage points from the previous quarter [10][11]. Gaming Sector Performance - The gaming sector's market value is 30.206 billion yuan, accounting for 74.46% of the total media allocation, with a 40.09% over-allocation ratio, the highest recorded [11][15]. - The top three heavyweights in the media sector are gaming, advertising, and film exhibition, with the gaming sector showing the most significant over-allocation [11][15]. Individual Company Focus - The top ten heavyweights in the media sector include major gaming companies such as Giant Network, Century Huatong, and Kaineng Network, with a notable shift in rankings from Q3 2025 [20][23]. - The report indicates a divergence in individual stock allocations, with some previously high-performing companies seeing reduced allocations, possibly due to profit-taking [35][36]. Investment Recommendations - The report suggests focusing on high-growth segments such as AI applications and gaming, which are expected to benefit from favorable policies and upcoming product launches in 2026 [35][36]. - Recommended companies for investment include 37 Interactive Entertainment, Perfect World, Kaineng Network, and others [35][36].

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance [5][29]. Core Insights - The report highlights the significant growth in AI applications, with OpenAI's annual recurring revenue (ARR) expected to exceed $20 billion by 2025, driven by advancements in computing power and product commercialization [3][26]. - The gaming sector shows strong performance, with top mobile games achieving high download numbers and revenue rankings, indicating robust consumer engagement [2][17]. - The film industry is experiencing a resurgence, with a total box office of 304 million yuan in the last week, and several films scheduled for release during the upcoming Spring Festival [22][24]. Market Performance - From January 19 to January 25, 2026, the media industry (Shenwan) increased by 1.98%, outperforming the Shanghai Composite Index, which rose by 0.84% [12]. - Within the media sector, advertising and marketing led the gains with a 6.05% increase, while digital media saw a decline of 3.96% [12][16]. Industry Key Data AI Applications - For the week of January 12 to January 18, 2026, the estimated iOS downloads for major AI applications were as follows: Deepseek at 238,700, Doubao at 2,100,900, Tencent Yuanbao at 807,000, and Qianwen Qimai at 1,233,700, with respective week-over-week changes of -14.52%, +0.87%, +2.27%, and +15.66% [2][17]. - The weekly token usage on the OpenRouter platform was 7.50 trillion, showing a slight decrease of 1.96% [2][17]. Gaming Data - The top five mobile games on iOS as of January 24, 2026, were "Honor of Kings," "Peacekeeper Elite," "Crossfire: Gunfight King," "Endless Winter," and "Arknights: End of the World," with "Arknights" achieving over 30 million downloads globally [2][19]. - Upcoming game releases include "Survival 33 Days" by 37 Interactive Entertainment, scheduled for February 15, and "EVE," an AI companion product by a company invested in by Kying Network, expected to launch on March 14 [21][26]. Film Data - The total box office for domestic films reached 304 million yuan, with "Return to Silent Hill" leading the weekly box office at 66.06 million yuan, accounting for 21.7% of the total [22][23]. - Four films have been scheduled for the Spring Festival, including "Fast Life 3" and "Silent Awakening" [24]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, with particular attention to sub-sectors like gaming, IP, short dramas, marketing, and publishing. Specific companies highlighted for investment include Giant Network, Kying Network, Perfect World, 37 Interactive Entertainment, Century Huatong, and others [3][27].

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance [5][29]. Core Insights - The report highlights the significant growth in AI applications, with OpenAI's annual recurring revenue (ARR) expected to exceed $20 billion by 2025, driven by advancements in computing power and product commercialization [3][26]. - The gaming sector shows strong performance, with top mobile games achieving high download numbers and revenue rankings, indicating robust consumer engagement [2][17]. - The film industry is experiencing a resurgence, with a total box office of 304 million yuan in the week of January 19-25, 2026, and several films scheduled for release during the upcoming Spring Festival [22][23]. Summary by Sections Market Performance - From January 19 to January 25, 2026, the media industry (Shenwan) increased by 1.98%, outperforming the Shanghai Composite Index, which rose by 0.84% [12]. - The advertising and marketing sector led the gains with a 6.05% increase, while digital media saw a decline of 3.96% [12][16]. Key Industry Data AI Application Data - For the week of January 12-18, 2026, the estimated iOS downloads for major AI applications showed varied performance, with Deepseek down by 14.52% and Tencent's Yuanbao up by 2.27% [2][17]. - The weekly token usage on the OpenRouter platform was 7.50 trillion, reflecting a slight decrease of 1.96% [2][17]. Gaming Data - The top five mobile games on iOS as of January 24, 2026, included "Honor of Kings" and "Peacekeeper Elite," with "Tomorrow's Ark: The End of Days" entering the top five shortly after its release [2][19]. - Upcoming game releases include "Survival 33 Days" set for February 15 and "EVE," an AI companion app, expected to launch on March 14 [21][26]. Film Data - The total box office for domestic films reached 304 million yuan, with "Return to Silent Hill" leading the week with a box office of 66.06 million yuan [22][23]. - Four films have been scheduled for the Spring Festival, indicating a strong pipeline for theatrical releases [22][23]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, with specific attention to sub-sectors like gaming, IP, short dramas, marketing, and publishing [3][27]. - Notable companies to watch include Giant Network, Perfect World, and Kuaishou, among others [3][27].

Summary of Key Points from Conference Call Industry Overview - The conference call discusses the competitive landscape of the AI sector, particularly focusing on the race for consumer-facing AI entry points among major tech giants like ByteDance, Alibaba, and Tencent [1][2]. Core Insights and Arguments - **AI Entry Point Competition**: Major tech companies are intensifying their efforts to capture consumer AI entry points. ByteDance's Volcano Engine has become the exclusive partner for the 2026 Spring Festival Gala, integrating with the Doubao model. Alibaba's Qianwen APP has fully integrated with its ecosystem, enabling AI shopping features, while Tencent's Yuanbao APP plans to distribute 1 billion cash red envelopes during the Spring Festival [2][4]. - **User Growth and Monetization**: The growth in user numbers is expected to lead to monetization through advertising, e-commerce, and local services. Companies like Alibaba's Qianwen, Kuaishou's Keling, and Tencent's Yuanbao are positioned to leverage their ecosystems for revenue generation [5][6]. - **AI in Entertainment and Education**: AI applications in the film industry are expanding, benefiting from advancements in multimodal models. Companies with strong IP reserves and AI tools, such as Shanghai Film, Huace Film, Bona Film, and Zhongwen Online, are recommended for investment [3][9]. In education, AI tools like Doubao, Qianwen, and Yuanbao are expected to provide new methods for K12 and vocational education, creating commercial opportunities for content providers [10][11]. Notable Metrics and Developments - **Qianwen Model**: The number of derivatives from Alibaba's Qianwen model has surpassed 200,000, with downloads exceeding 1 billion, making it the first model to achieve this milestone globally [4]. - **Keling AI**: Kuaishou's Keling AI reached over 12 million monthly active users in January 2026, with projected revenues of $140 million in 2025, significantly exceeding expectations [4]. - **Emerging Competitors**: New entrants like Zhipu and MiniMax are making notable progress in commercialization, further intensifying competition in the AI space [4]. Investment Opportunities - **Focus Areas**: Investors are advised to focus on opportunities surrounding super AI entry points and their vertical segments, including advertising (e.g., Huiyang Technology, Yinyang Media, BlueFocus), e-commerce (e.g., ZhiDeMai, Weimo Group, Guangyun Technology), and content service companies with traffic advantages [6][7]. - **Music and Social Integration**: The integration of AI with music and social platforms is gaining traction overseas, with companies like NetEase Cloud Music, Kongzhong, and Shengtian Network expected to benefit from this trend in the domestic market [8]. Additional Insights - **Game Industry Trends**: The gaming sector is poised for growth, particularly during the winter break and upcoming Spring Festival, with various gaming activities expected to boost user engagement and revenue. Companies like New East Company, Haiyin Network, Giant Network, Perfect World, and 37 Interactive Entertainment are highlighted as key investment targets [12].

Core Viewpoint - Perfect World faces significant challenges in 2025, marked by a decline in revenue, delayed new game releases, and a weakening position in the overseas market, compounded by the controlling shareholder's stock reduction, which has raised concerns about the company's future prospects [4][5][12][33]. Group 1: Shareholder Actions and Market Reactions - The controlling shareholder, Chi Yufeng, reduced his stake by 19 million shares, approximately 2% of the total share capital, raising over 300 million yuan [4][21]. - This reduction coincided with a recovery in the gaming industry, leading to speculation about the company's future confidence [4][22]. - Following the announcement, Perfect World's stock price fell over 10% within a month, and institutional holdings decreased by the end of 2025 [29][30]. Group 2: Business Performance and Challenges - Perfect World heavily relied on older games for revenue, with mobile game revenue declining by double digits, significantly underperforming the industry average growth of 8% [8][25]. - The company faced a "new game drought," with no successful new titles launched in 2025, and the anticipated game "Yihuan" delayed until late 2026 [8][25][26]. - Existing popular titles like "Zhu Xian" and "Perfect World" saw a significant drop in revenue, indicating a loss of player engagement and innovation [9][27]. Group 3: Strategic Direction and Competitive Position - The company's strategic focus shifted abruptly to the ACG sector in 2025, leading to resource allocation issues and the cancellation of several projects [10][27]. - Compared to competitors like Tencent and NetEase, Perfect World's differentiation advantages have diminished, with a lack of blockbuster products and innovation [31][33]. - The company's valuation has dropped to a PE ratio of 20-25, lower than its competitors, indicating a shift in market perception from growth to maturity [30][31]. Group 4: Future Outlook and Uncertainties - The key uncertainties for investors include whether "Yihuan" can become a hit, if overseas business can recover, and if the strategic direction can stabilize [33][34]. - Despite the challenges, Perfect World retains valuable IPs and a stable core development team, which could support future recovery if the right strategies are implemented [33][34].

证券研究报告 | 浙商早知道 报告日期：2026 年 01 月 27 日 ：wanghe@stocke.com.cn 市场总览 资金：1 月 26 日全 A 总成交额为 32806 亿元，南下资金净流出 8.26 亿港元。 重要观点 【浙商大制造中观策略 邱世梁/王华君/张菁】机械设备 年度行业策略报告：2026 年度策略：油轮散货订单接力， 产业共迎盈利释放——20260126 重要点评 浙商早知道 2026 年 01 月 27 日 ：王禾 执业证书编号：S1230512110001 ：021-80105901 【浙商传媒互联网 冯翠婷】传媒 行业深度：重仓股配置比例下降，前期涨幅高的收益确认，AI 应用标的配置提 升——20260126 http://www.stocke.com.cn 1/4 请务必阅读正文之后的免责条款部分 大势：1 月 26 日上证指数下跌 0.09%，沪深 300 上涨 0.1%，科创 50 下跌 1.35%，中证 1000 下跌 1.24%，创业板 指下跌 0.91%，恒生指数上涨 0.06%。 行业：1 月 26 日表现最好的行业分别是有色金属（+4.57%)、石油石化（+3. ...