中南出版传媒集团股份有限公司 China South Publishing & Media Group Co.,Ltd 二〇二五年五月二十日 议案一： 关于公司董事会 2024 年度工作报告的议案 各位股东及股东代表： 指引，深入学习贯彻习近平文化思想，牢牢把握新时代新的文化 使命，深入实施"文化+科技"战略，不断壮大主流价值、主流舆论、 主流文化，坚持社会效益和经济效益相统一。公司连续十六届入 选全国文化企业 30 强。公司董事会总结 2024 年工作情况，分析 未来发展形势，谋划 2025 年工作思路，形成了董事会 2024 年度 工作报告，请各位股东及股东代表审议。 二〇二五年五月二十日 附件： 中南出版传媒集团股份有限公司董事会 各位股东及股东代表： 现将公司董事会 2024 年度工作报告如下: 一、报告期内公司主要经营情况 指引，深入学习贯彻习近平文化思想，牢牢把握新时代新的文化 使命，深入实施"文化+科技"战略，不断壮大主流价值、主流舆论、 主流文化，坚持社会效益和经济效益相统一。公司连续十六届入 选全国文化企业 30 强。报告期内，公司实现营业收入 133.5 亿元， 同比下降 1.94%；扣非 ...

中南出版传媒集团股份有限公司 China South Publishing & Media Group Co.,Ltd 2024 年年度股东大会会议资料 议案一： 二〇二五年五月二十日 2024 年，公司坚持以习近平新时代中国特色社会主义思想为 指引，深入学习贯彻习近平文化思想，牢牢把握新时代新的文化 使命，深入实施"文化+科技"战略，不断壮大主流价值、主流舆论、 主流文化，坚持社会效益和经济效益相统一。公司连续十六届入 选全国文化企业 30 强。公司董事会总结 2024 年工作情况，分析 未来发展形势，谋划 2025 年工作思路，形成了董事会 2024 年度 工作报告，请各位股东及股东代表审议。 关于公司董事会 2024 年度工作报告的议案 附件：中南出版传媒集团股份有限公司董事会 2024 年度工作报告 中南出版传媒集团股份有限公司董事会 二〇二五年五月二十日 1 附件： 中南出版传媒集团股份有限公司董事会 2024 年度工作报告 各位股东及股东代表： 现将公司董事会 2024 年度工作报告如下: 一、报告期内公司主要经营情况 各位股东及股东代表： 2024 年，公司坚持以习近平新时代中国特色社会主义思想 ...

Investment Rating - The report maintains an "Overweight" rating for the media industry [6] Core Insights - The media industry faced significant pressure in 2024, with a notable recovery in Q1 2025, where the industry saw a revenue increase of 4.5% year-on-year, reaching 134.25 billion yuan, and a net profit growth of 44.9%, amounting to 10.97 billion yuan [13][10] - The gaming sector experienced substantial growth in Q1 2025, with revenues of 26.83 billion yuan, up 21.0% year-on-year, and net profits of 3.46 billion yuan, reflecting a 42.6% increase [2][18] - The internet sector reported a revenue decline of 24.7% year-on-year in Q1 2025, totaling 20.08 billion yuan, while net profit slightly increased by 0.2% to 680 million yuan [3] - The marketing sector showed signs of recovery in Q1 2025, with revenues of 44.04 billion yuan, down only 0.6% year-on-year, and a marginal decline in net profit of 0.7% [4] - The film industry, after facing challenges in 2024, showed recovery signs in Q1 2025 with revenues of 8.09 billion yuan, up 21.8%, and a significant net profit increase of 125.5% [5] Summary by Sections Media Industry - In 2024, the media industry reported a revenue of 549.95 billion yuan, down 0.7%, and a net profit of 17.34 billion yuan, down 55.7% [13] - Q1 2025 saw a recovery with revenues of 134.25 billion yuan and net profits of 10.97 billion yuan [13] Gaming Sector - The gaming market in 2024 achieved a revenue of 325.78 billion yuan, growing by 7.53% [19] - In Q1 2025, the gaming sector's revenue reached 26.83 billion yuan, with a net profit of 3.46 billion yuan [2][18] - The performance varied significantly among companies, with some achieving over 50% growth in net profit [28][31] Internet Sector - The internet sector's revenue in Q1 2025 was 20.08 billion yuan, reflecting a 24.7% decline [3] - The net profit was 680 million yuan, showing a slight increase of 0.2% [3] Marketing Sector - The marketing sector's revenue in 2024 was 189.25 billion yuan, with a slight increase of 3.9% [4] - In Q1 2025, revenues were 44.04 billion yuan, down 0.6%, with a net profit decline of 0.7% [4] Film Industry - The film industry faced a revenue decline in 2024, totaling 21.66 billion yuan, down 17.2% [5] - Q1 2025 revenues were 8.09 billion yuan, with a net profit increase of 125.5% [5]

Summary of Key Points from the Conference Call Industry or Company Involved - Focus on high dividend sectors including regional banks, railways, telecommunications, publishing, construction, and environmental protection industries [1][5][10] Core Insights and Arguments - **Investment Strategy**: - Trading investors should reduce dividend holdings, while long-term investors can switch within high dividend assets, focusing on sectors with lower congestion and strong fundamentals [1][3] - Quantitative models show a neutral stance on dividend assets due to mixed influences from market trends and interbank transaction volumes [6] - **Insurance Capital**: - Insurance funds are expected to purchase approximately 800-900 billion yuan in dividend stocks in 2024, aiming to allocate 5% of total assets to dividend investments [1][9] - High dividend stocks are seen as opportunities for insurance capital to compensate for cash shortfalls, with a preference for stable dividends and reasonable valuations [7][8] - **Sector Performance**: - The highway sector showed good performance in Q1 2025, with recommendations for specific stocks like Anhui Expressway and Guangdong Expressway [1][10][11] - The logistics park sector is benefiting from marginal recovery in real estate, while the port sector is advised to be cautious due to tariff impacts [1][10] - In the construction and building materials sector, cement and fiberglass profitability is improving, with recommendations for Sichuan Road and Bridge, China Liansu, and Shifeng Cement [1][12] - **Banking Sector**: - The banking sector continues to exhibit strong dividend logic, with regional banks showing resilience while large banks face some performance differentiation due to bond market fluctuations [20][22] - The overall stability of bank earnings is noted, with improvements in net interest margins and a stable dividend payout [21][22] - **Telecommunications**: - Telecom operators are diversifying into AI and cloud computing to offset declines in traditional business, with expected cost growth slowing down in 2025 [23][24][25] - Dividend yields for major telecom companies are projected to remain between 5% and 6%, with significant dividend growth anticipated [25] - **Education and Publishing**: - The education publishing sector is showing stable performance, with some companies achieving growth in net profits despite challenges [26][27] - The dividend payout ratio is expected to remain stable, with leading companies achieving higher ratios [27] Other Important but Possibly Overlooked Content - **High Dividend Stocks Recommendations**: - Specific high dividend stocks recommended include Anhui Expressway (A-share 3.5%, H-share 5.5%), Guangdong Expressway (A-share 3.7%), and Zhejiang Huhangyu (H-share 6.4%) [11] - In the logistics sector, Shenzhen International is highlighted for its strong profit growth and high dividend yield [11] - **Future Projections**: - The construction sector is expected to see improved profitability, with a focus on structural and regional plans [12] - The railway sector is projected to maintain high investment levels, with significant demand for rail transit equipment [17][18] - **Market Dynamics**: - The overall market sentiment is cautious, with potential volatility due to tariff impacts and corporate earnings uncertainties [3][5] - The insurance sector's approach to dividend stocks is characterized by selective buying during market downturns, focusing on quality over quantity [9][10]

内容概要：媒体融合是将数字化、智能化技术视为核心基础，将以往传统的信息媒体传播渠道与现阶段 的新型媒体以及数字化网络媒体相结合，融合彼此竞争与发展优势，从而将其组合成全新的媒体信息传 播方式以及行业生态系统。进入21世纪以来，传媒业发展迅速，但近几年是传媒业创新升级、结构优化 的重要节点，行业进入调整期和转折点。2023年我国传媒产业总值约为31518.23亿元，2024年约为 34000亿元。随着信息的传播方式也越来越多元化，新媒体迎来爆发式的发展，传播力和影响力的日益 增强。截止到2024年10月，我国五大新媒体平台全网去重活跃用户规模为10.71亿人，全网渗透率为 85.7%。在我国过去十年的媒体融合发展进程中，5G、大数据、云计算、AI等新技术层出不穷，AI将引 领媒体融合发展新趋势，未来行业将更加多元化、智能化、国际化。 上市企业：长江传媒(600757)、凤凰传媒(601928)、中原传媒(000719）、皖新传媒(601801）、中南传媒 （601098）、城市传媒（600229）、浙数文化（600633）、华闻集团（000793） 相关企业：百度、阿里巴巴、腾讯、央视频、大象新闻、看看新闻kn ...

Investment Rating - The report maintains an "Overweight" rating for the media industry [1] Core Insights - The overall performance of the media sector in Q1 2025 exceeded market expectations, driven by blockbuster films and games [5][11] - The publishing and periodicals sector is facing revenue declines due to regulatory impacts and tax policy changes, with expected revenue drops of 2% in 2024 and 4% in Q1 2025 [2] - The gaming sector showed strong performance with a revenue increase of 21% in Q1 2025, supported by successful new game launches [20][29] - The marketing sector is experiencing revenue declines due to cautious ad spending amid economic recovery challenges, but top companies are showing resilience [5][20] - The film industry is expected to have a strong start in 2025, with Q1 revenue growth of 41% driven by popular films [5][20] Summary by Sections Overall Performance - In Q4 2024, the media sector achieved a total revenue of 1,393 billion, a 2% year-on-year decline; however, in Q1 2025, revenue rose to 1,240 billion, marking a 5% year-on-year increase [11][12] Gaming Sector - The domestic gaming market's actual sales revenue reached 3,257.83 billion in 2024, with a year-on-year growth of 7.53%, and 857.04 billion in Q1 2025, growing by 17.99% [20][29] - A-share gaming companies reported total revenues of 873.7 billion and 248.2 billion for 2024 and Q1 2025, respectively, with year-on-year increases of 8% and 21% [29][37] Marketing Sector - The marketing industry faced revenue declines in Q4 2024 and Q1 2025, primarily due to cautious spending from advertisers; however, the sector showed signs of recovery with a 9% year-on-year increase in net profit in Q1 2025 [5][20] Film Industry - The film industry saw a revenue of 141.2 billion in Q1 2025, a 41% increase year-on-year, largely due to successful films like "Nezha: Birth of the Demon Child" [5][20] Digital Media - The digital media sector experienced slight revenue declines in both 2024 and Q1 2025, with major player Mango TV reporting a revenue of 140.8 billion in 2024, down 3.8% year-on-year [5][20] Publishing and Periodicals - The publishing sector is projected to see a revenue decline of 2% in 2024 and 4% in Q1 2025, influenced by regulatory changes in educational publishing [2][5]

Investment Rating - The report maintains an "Overweight" rating for the media industry [1] Core Insights - The overall performance of the media sector in Q1 2025 exceeded market expectations, driven by blockbuster films and games, with a revenue of CNY 1,240 billion, representing a 5% year-on-year growth [5][11] - The gaming sector showed strong performance with a revenue of CNY 248.2 billion in Q1 2025, marking a 21% year-on-year increase, supported by successful new game launches [20][29] - The marketing sector faced challenges due to a sluggish macroeconomic recovery, but leading companies demonstrated resilience, with a 9% year-on-year increase in net profit in Q1 2025 [5][12] - The film industry experienced a significant rebound in Q1 2025, with revenue reaching CNY 141.2 billion, a 41% year-on-year increase, largely due to popular films [5][12] - The digital media sector faced revenue declines, with a 12.8% year-on-year drop in Q1 2025, impacted by changes in tax policies [5][12] Summary by Sections Overall Performance - In Q4 2024, the media sector achieved a total revenue of CNY 1,393 billion, down 2% year-on-year, while Q1 2025 saw a revenue of CNY 1,240 billion, up 5% year-on-year, indicating a stabilization in growth [11][12] Gaming Sector - The domestic gaming market's actual sales revenue reached CNY 857.04 billion in Q1 2025, reflecting a 17.99% year-on-year increase, driven by the rapid development of mini-program games and successful new titles [20][29] - A total of CNY 68.4 billion in net profit was recorded for A-share gaming companies in 2024, with a 14% year-on-year decrease, but a significant recovery of 61% year-on-year in Q1 2025 [37] Marketing Sector - The marketing industry saw a decline in revenue in Q4 2024 and Q1 2025, primarily due to cautious spending from advertisers amid economic uncertainties, yet leading firms maintained market share and showed signs of recovery [5][12] Film Industry - The film industry reported a revenue of CNY 141.2 billion in Q1 2025, a 41% increase year-on-year, driven by successful releases like "Nezha" [5][12] Digital Media Sector - The digital media sector's revenue declined by 12.8% year-on-year in Q1 2025, with major player Mango TV reporting a revenue of CNY 29.0 billion [5][12]

Core Insights - The company reported a revenue of 13.349 billion yuan in 2024, a year-on-year decrease of 1.94%, and a net profit attributable to shareholders of 1.370 billion yuan, down 26.12% year-on-year [1][2] - In Q1 2025, the company achieved a revenue of 2.874 billion yuan, a decline of 4.18% year-on-year, while the net profit attributable to shareholders increased by 29.99% to 369 million yuan [1] Revenue Breakdown - The publishing segment generated a revenue of 3.742 billion yuan in 2024, an increase of 3.90% year-on-year, driven by enhanced promotion in the provincial textbook market [2] - The media segment achieved a revenue of 859 million yuan, up 4.90% year-on-year, benefiting from the company's multi-media strategy [2] - The printing segment reported a revenue of 1.104 billion yuan, a slight increase of 0.29% year-on-year [2] Expense Analysis - Sales expenses rose by 2.34% year-on-year due to increased marketing efforts in provincial markets [3] - Management expenses increased by 6.04% year-on-year, primarily due to natural growth in labor costs [3] - Research and development expenses remained stable, with a slight decrease of 1.10% year-on-year [3] Strategic Initiatives - The company is advancing its "e-tang hao ke" project, which integrates educational publishing resources and technology to create a comprehensive smart education product system [3] - The project aims to provide high-quality digital course services and has received positive feedback from users [3] Financial Health - As of Q1 2025, the company had a cash and cash equivalents balance of 7.347 billion yuan [4] - The company has maintained an active dividend policy, with cumulative cash dividends reaching 3.053 billion yuan over the past three years [4] - The total dividend amount for 2024 was 808 million yuan, resulting in a distribution ratio of 72% [4]

Core Insights - The movements of stocks held by brokerages are closely monitored by the market, especially following the recent disclosure of Q1 earnings reports by listed companies [1][2] - A total of 36 brokerages appeared in the top ten shareholders of 224 listed companies, with 96 stocks newly held and 48 stocks increased in holdings by brokerages [2][4] Group 1: Brokerage Holdings - As of the end of Q1, brokerages collectively held 40.99 billion shares with a total market value of 410.28 billion yuan [2] - Brokerages actively adjusted their holdings in Q1, with 96 new positions, 48 increases, and 70 reductions, indicating a proactive response to market fluctuations [2][3] - Among the 224 stocks, 18 were held by two or more brokerages, with specific stocks like Cangge Mining and Tongxin Transmission being held by three brokerages [2] Group 2: Sector Distribution - The 224 stocks held by brokerages are distributed across various sectors, including 26 in hardware equipment, 22 in chemicals, and 15 in non-ferrous metals [2] - Other sectors include machinery and pharmaceuticals (14 each), electrical equipment (13), and automotive and parts (12) [2] Group 3: New and Increased Holdings - Notable new holdings include Sinopec with 236 million shares held by Guosen Securities, and Baofeng Energy with 31.28 million shares held by CITIC Securities [3] - The largest increase in holdings was for Inner Mongolia Electric Power, which saw an increase of 23.47 million shares by Dongfang Securities [3] Group 4: Strategic Insights - Brokerages' stock holdings reflect their risk preferences in the secondary market, with a focus on sectors like power equipment, chemicals, and machinery [4] - The leading brokerage by the number of held stocks is CITIC Securities with 54 stocks, followed by CITIC Jiantou with 25 [4] Group 5: Investment Strategies - Several brokerages have disclosed their latest strategies for equity investment, emphasizing a balanced approach and a focus on absolute returns [5][6] - Strategies include multi-asset frameworks, fundamental research, and a focus on growth stocks, with an emphasis on long-term and value investing [5][6]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 17.10 [7][8] Core Views - The company reported a revenue of RMB 13.349 billion for 2024, a year-over-year decrease of 1.94%, but the net profit attributable to the parent company was RMB 1.370 billion, which is higher than previous expectations [1] - The overall gross margin improved to 44.35% in 2024, up by 3.00 percentage points year-over-year, primarily due to a decrease in paper costs and adjustments in revenue structure [3] - The publishing business revenue grew by 3.9% in 2024, driven by increased efforts in promoting educational materials outside the province [2] Revenue and Profitability - The company’s revenue for Q1 2025 was RMB 28.74 billion, a decrease of 4.18% year-over-year, while the net profit attributable to the parent company increased by 29.99% to RMB 3.69 billion [1] - The adjusted net profit forecasts for 2025-2027 are RMB 1.702 billion, RMB 1.751 billion, and RMB 1.786 billion respectively, reflecting a significant increase from previous estimates [4] Cost Structure and Margins - The gross margin for Q1 2025 reached 45.29%, an increase of 4.41 percentage points year-over-year, attributed to lower paper costs and a shift in revenue structure [3] - The report indicates that the company is focusing on reducing the scale of low-margin products, which has positively impacted overall profitability [2][3] Market Position - The company holds a 5.37% market share in the national retail book market, ranking second, and a 5.88% share in the online book retail market, also ranking second [2] - The company is recognized as a leader in the educational publishing industry, demonstrating stable operations and a commitment to enhancing its market presence [1][2]