每经记者｜赵雯琪 每经编辑｜陈柯名 魏文艺 近期，京东、字节跳动、比亚迪、宁德时代等大厂纷纷涨薪，新经济行业就业出现回暖信号。 1月13日，《每日经济新闻》记者（以下简称"每经记者"）从脉脉最新披露的数据了解到，2025年全年，员工规模1万人以上的企业新发岗位量同比增长 2.33%，成为唯一实现新发岗位量增长的企业规模类型。大疆、滴滴、小米的新发岗位量均取得较高水平增长。同时，万人以上规模企业中，公司内加薪 员工占比达17.44%，显著高于其他规模企业。 2025年年底以来，多家互联网公司宣布涨薪，京东宣布全集团92%的员工拿满甚至可以拿到超额年终奖，年终奖总投入同比增幅超过70%，京东采销更 是"上不封顶"；字节跳动也宣布2025年奖金投入提升35%，调薪投入上涨1.5倍。同时，比亚迪、宁德时代等超级巨头纷纷开始给员工涨薪。 互联网与新能源汽车行业 为何成大厂涨薪"主力军"？ 据脉脉提供的数据，此次招聘回暖主要由万人以上企业招聘需求带动。 从不同企业的新发岗位平均月薪涨幅来看，涨薪较多的企业集中在互联网行业和新能源汽车行业。 2025年，比亚迪新发"AI infra算法工程师"岗位平均月薪上涨超过36%；大 ...

Group 1 - The "Guangdong Goods Going Global" spring campaign will kick off on January 15, 2026, in Foshan, marking the beginning of online promotional activities for Guangdong products [1] - The first quarter of the campaign will feature 12 promotional events, both online and offline, focusing on consumer hotspots such as home appliances, mobile phones, clothing, food, 3C digital products, beauty, home goods, toys, and daily chemicals [3] - The campaign will collaborate with major e-commerce platforms like Alibaba, JD.com, Douyin, Kuaishou, Pinduoduo, and Vipshop to create dedicated sections or topics for showcasing Guangdong products and promoting related information [3] Group 2 - Guangdong's cross-border e-commerce import and export scale has expanded 66 times over the past nine years, accounting for over one-third of the national total, maintaining the largest scale in the country [3] - Guangdong produces one out of every four express deliveries in China, and one out of every three smartphones sold globally comes from Guangdong [3] - The region leads the nation in the production of beverages, soy sauce, and health foods, with DJI holding over 70% of the global market share for consumer drones [3]

Core Insights - Guangdong products, known as "广货," have been popular for over 40 years, evolving from traditional goods to modern technology like robots and electric vehicles, driven by a deep understanding of consumer needs [2] - The "广货行天下" spring campaign will kick off on January 15, 2026, with 12 promotional events planned for the first quarter, showcasing the diversity of Guangdong manufacturing [2] - The campaign will feature a "one product per week" format, focusing on key categories such as home appliances, mobile phones, clothing, food, and beauty products, tailored to e-commerce platforms [2] Promotional Activities - A total of 18 supporting activities will be organized, leveraging local characteristics and aligning with seasonal festivals to enhance marketing efforts [3] - Live streaming and factory visits will be conducted to boost consumer trust and showcase product quality, with a focus on integrating cultural elements into marketing [3] - Major e-commerce platforms will establish dedicated promotional sections for "广货行天下," each focusing on specific product categories to maximize reach [3] Industry Statistics - Guangdong's cross-border e-commerce export scale has expanded 66 times over nine years, accounting for over one-third of the national total, maintaining the largest scale in the country [4] - One in every four express deliveries in China originates from Guangdong, highlighting the province's logistical significance [4] - Guangdong accounts for one-third of global smartphone sales, with DJI holding over 70% of the global consumer drone market share [4]

Group 1 - The core initiative "Guangdong Products Going Global" aims to boost market expansion and sales for local enterprises, with a series of promotional activities scheduled for the first quarter of 2026 [1] - A total of 12 promotional events will be held, including 10 offline and 2 online, with a focus on various product categories such as home appliances, mobile phones, and food [16][20] - The Guangdong home appliance industry has a significant impact, accounting for nearly 50% of the national export share, with the Guangdong-Hong Kong-Macao Greater Bay Area's smart home appliance industry representing about 30% of the global market [12][16] Group 2 - Guangdong's manufacturing sector is characterized by a diverse industrial ecosystem, encompassing all 31 manufacturing categories, with 15 of them leading nationally [27] - The region's manufacturing capabilities include a complete supply chain in sectors like textiles and home appliances, enhancing responsiveness and reducing costs [27] - The transition from traditional manufacturing to intelligent manufacturing is evident, with automation and AI technologies significantly improving production efficiency across various industries [28][29]

Core Insights - The rise of consumer hardware innovation in Shenzhen, driven by companies like DJI, has significantly boosted the export of electromechanical products, which reached 15.4 trillion yuan in the first three quarters of 2025, marking a 4.5% increase and accounting for 75.7% of Shenzhen's total exports [1] - The emergence of the smart hardware industry, including products like 3D printers and translation headsets, is reshaping global industrial competition and enhancing the "Shenzhen Creation" brand [1] Group 1: 3D Printing Industry - TuoZhu Technology has become a leading player in the desktop 3D printing market, holding over 80% market share in China, with its flagship product, Bambu Lab X1, simplifying operations for ordinary users [2][3] - The launch of MakerWorld, a 3D model community, has connected creators with users, achieving nearly 10 million monthly active users and over one million models [3] - China exported 3.491 million 3D printers (excluding parts) in the first three quarters of 2025, nearing the total export of 3.778 million units for 2024, with four of the top five global consumer 3D printing companies based in Shenzhen [3] Group 2: Translation Technology - TimeSpace Pot's translation headset utilizes real-time simultaneous translation technology, addressing the need for seamless cross-language communication [4] - The company achieved a breakthrough in dual-direction simultaneous translation, allowing for efficient communication without waiting for complete sentences [4][5] - The headset's design focuses on precise sound capture, utilizing multiple microphones to filter out background noise, enhancing translation accuracy [5] Group 3: Smart Kitchen Appliances - Tiger One Technology is innovating in the traditional kitchen appliance sector by integrating "cooking science" to simplify cooking processes [6][8] - The company has developed a new oven that automatically adjusts temperature based on food data, and its air fryer has become a top seller on Amazon [8] - Tiger One's proprietary technology has led to a gross margin increase from 58% to 64%, with projected revenues of $70-80 million in 2025, representing over 300% growth [8] Group 4: Shenzhen Hardware Innovation Ecosystem - The growth of companies like TuoZhu, TimeSpace Pot, and Tiger One exemplifies the rise of Shenzhen's hardware innovation sector, which focuses on user needs and technological advancements [9] - These companies are enhancing the autonomy and completeness of Shenzhen's manufacturing chain, contributing to a robust hardware innovation ecosystem [9]

Core Viewpoint - Guangdong products, known as "Guanghuo," have evolved from traditional goods to modern high-tech products like smartphones, drones, and electric vehicles, showcasing the region's manufacturing prowess and global reach [2][12]. Group 1: Market Expansion and Product Popularity - The cross-border e-commerce import and export scale has expanded 66 times over nine years, accounting for over one-third of the national total, making Guangdong the leader in this sector [6]. - Guangdong produces one out of every four express deliveries in China, indicating its significant role in the logistics and e-commerce landscape [6]. - Notable collaborations, such as Guangshi Pineapple Beer with trendy brands and LIGOMIN's youth-oriented clothing line, demonstrate how traditional brands are adapting to modern consumer preferences [6][8]. Group 2: Comprehensive Industrial Ecosystem - Guangdong's manufacturing ecosystem is characterized by a diverse range of products, from clothing to electronics, creating a robust industrial "full family bucket" that supports various consumer needs [12][13]. - The province boasts all 31 major manufacturing categories, with 15 of them ranking first nationally, and has established nine trillion-yuan industrial clusters in sectors like electronics, smart appliances, and new energy [12][13]. - The integration of upstream and downstream enterprises enhances efficiency, reduces costs, and accelerates response times, contributing to Guangdong's competitive edge [12][13]. Group 3: Intelligent Manufacturing and Innovation - Guangdong is transitioning from traditional manufacturing to intelligent manufacturing, with significant improvements in production efficiency, such as a 200% increase in automation at Gree's smart factory [15]. - The adoption of AI and biotechnology in food production has led to stable flavors, reduced energy consumption, and upgraded quality, showcasing the region's commitment to innovation [15]. - Government policies and market dynamics are aligned to support technological advancements, with initiatives aimed at fostering key technology breakthroughs and promoting local standards to international levels [15].

Group 1 - Guangdong products, known as "广货," have been popular for over 40 years, with significant growth in cross-border e-commerce, expanding 66 times in 9 years and accounting for over one-third of the national total [1] - Guangdong produces 1 out of every 4 express deliveries in China and holds over 70% of the global consumer drone market share through companies like DJI [1][7] - The "广货行天下" spring campaign will kick off in Foshan on January 15, 2026, featuring nearly 30 key events and participation from around 6,000 enterprises [1] Group 2 - Guangdong established its manufacturing advantage through "三来一补" and has evolved to produce products that align with global trends, leading to the popular saying "远看是洋货，近看是广货" [2] - The region's rich labor resources and low operating costs were crucial for the success of local enterprises, such as the Taiping Handbag Factory [2] - Guangdong's local brands have gained national recognition, with products like "珠江水," "岭南衣," and "广东粮" becoming staples [2] Group 3 - Midea, a representative of Guangdong's industrial growth, has transformed from a small plastic production group to a Fortune Global 500 company, expanding its product range significantly [3] - Guangdong has become a global manufacturing hub, especially for consumer electronics, smart home appliances, and new energy vehicles, with companies like Huawei and OPPO contributing to significant global market shares [3][6] - The evolution of Guangdong's manufacturing is marked by a shift from "land and population dividends" to "engineer and innovation dividends," driving high-quality development [3] Group 4 - The rise of the AI era presents new opportunities for Guangdong's manufacturing sector, with a focus on technological innovation [4] - Guangdong leads the smart glasses manufacturing industry, accounting for 40% of the national market, with companies like 雷鸟创新技术 achieving significant sales growth [5][6] - The emergence of embodied intelligent robots, such as Atom, showcases Guangdong's advancements in automation and AI integration in various sectors [6] Group 5 - Guangdong produces 70% of the world's consumer drones, 40% of smartphones, and a significant share of industrial and service robots, highlighting its manufacturing dominance [7] - The region's industrial output includes 44 products with over 10% national market share and 23 products exceeding 20% [7]

Group 1 - The core viewpoint of the article is that Fengmao Co., Ltd. (301459) has begun supplying a small quantity of products to DJI, generating some revenue, but this revenue currently represents a minor portion of the company's overall income and will not significantly impact its operating performance [1] Group 2 - The company has confirmed that it is already supplying some products to DJI in small batches [1] - The revenue generated from this supply is currently small and does not constitute a major influence on the company's financial results [1]

1月13日，脉脉发布的数据显示，新经济行业就业出现回暖信号。从招聘量来看，2025年，万人以上规 模企业新发岗位量同比增长2.33%，成为唯一实现新发岗位量增长的企业规模类型。500人以下、500— 1000人、1000—10000人企业的招聘需求均在收窄。2025年，万人以上的企业贡献了全行业36.55%的新 发岗位量，高于2024年的34.80%。 具体到公司层面，新发岗位量涨幅较高的企业几乎全部为万人以上规模企业。大疆、滴滴、小米的新发 岗位量均取得较高水平增长。字节跳动、蚂蚁集团等知名大厂在脉脉发布多个急招岗位，其中BI数据分 析、海外业务项目经理、数据开发专家等多个岗位年薪超过100万元。 脉脉调研数据显示，2025年，万人以上规模企业涨薪的员工比例显著高于其他规模企业。从不同企业的 新发岗位平均月薪涨幅来看，涨薪较多的企业集中在互联网行业和新能源汽车。据不完全统计，2025 年，比亚迪（002594）新发"AI infra算法工程师"岗位平均月薪上涨超过36%；大疆"工业设计师"岗位平 均月薪上涨20%，腾讯"AI产品经理"岗位平均月薪上涨5.56%。近日，字节跳动启动实习生全面涨薪计 划。在脉脉 ...

Group 1: Core Insights - The "Building a Strong Nation Road - Achievements of China's Manufacturing during the 14th Five-Year Plan" exhibition showcases Gree Electric's significant breakthroughs in high-end manufacturing and independent innovation, highlighting its role as a representative of "New Guangdong Goods" [1] - Gree's "Full Value Chain Gree Collaborative Air Conditioning Smart Factory" project was selected as one of the first "Leading" smart factories in China, with a production efficiency increase of 200% and 100% digital coverage, setting a benchmark for digital transformation in the global home appliance manufacturing industry [1] - The Gree High-Speed Dual Five-Axis Gantry Machining Center model demonstrates a production efficiency improvement of over 30% compared to traditional methods, facilitating the application of domestic high-end five-axis machine tools in key sectors [2] Group 2: Industry Developments - Gree's precision glue dispensing workstation integrates high-precision industrial robots and intelligent vision systems, achieving a positioning accuracy of ±0.6mm and over 99% glue consistency, widely used in new energy vehicles and home appliances [2] - Guangdong province accounts for one-third of China's home appliance production, with leading companies like Midea, Gree, and TCL driving the global home appliance industry landscape through a "technology + brand" dual strategy [2] - The "Guangdong Goods Going Global" initiative aims to enhance brand value and market recognition of Guangdong products, facilitating their sales across China and globally, supported by promotional policies and increased traffic [4]