Investment Rating - The report maintains an "Overweight" investment rating for the consumer services industry, anticipating that the industry index will outperform the market index by over 10% in the next six months [30]. Core Views - The upcoming National Day and Mid-Autumn Festival are expected to significantly boost domestic travel demand, with long-distance travel bookings showing remarkable growth. Data indicates a 28% increase in average daily domestic flight bookings compared to the previous year, and a 16% increase for international routes [20][30]. - The consumer services industry index rose by 2.82% from September 5 to September 18, 2025, although it underperformed the CSI 300 index by approximately 0.22 percentage points during the same period [7][30]. - The report highlights that the tourism and hotel sectors continue to gain momentum, supported by favorable policies and increasing consumer confidence in travel [30]. Summary by Sections Market Review - The consumer services industry index increased by 2.82%, ranking fifteenth among all CITIC first-level industry indices, and lagging behind the CSI 300 index by about 0.22 percentage points [7]. - The sub-sectors of the consumer services industry showed mixed performance, with tourism and hotel sectors continuing their upward trend, while the comprehensive services sector slightly declined [8]. Key Industry News - Data from aviation travel platforms shows a significant increase in flight bookings for the upcoming holidays, with domestic flight bookings exceeding 5.93 million and international bookings over 1.4 million [20]. - A joint policy initiative from nine government departments aims to expand service consumption, proposing 19 specific measures to enhance service quality and stimulate demand [21]. - A strategic partnership between JD.com and Jinjiang Hotels was established to innovate dining and hospitality services, integrating AI-driven solutions [22]. Company Announcements - Notable companies in the consumer services sector include Yunnan Tourism, Xiyu Tourism, and Jinjiang Hotels, which have shown significant stock price increases during the reporting period [12]. - Jinjiang Hotels and other companies are positioned to benefit from the anticipated rise in travel demand during the holiday season [30][31].

Market Overview - On September 19, A-shares saw a collective decline across the three major indices, with the Shanghai Composite Index down 0.3%, the Shenzhen Component down 0.04%, and the ChiNext Index down 0.16% [1] - The total trading volume in the Shanghai and Shenzhen markets was 23,494 billion yuan, a decrease of 8,172 billion yuan compared to the previous day, with over 3,400 stocks declining [1] Sector Performance - Energy metals, photolithography machines, education, tourism and hotels, coal, and engineering machinery sectors showed the highest gains, while humanoid robots, paper-making, innovative drugs, diversified finance, and liquid cooling servers experienced the largest declines [2] - The tourism and hotel sector has been on an upward trend, with Yunnan Tourism hitting the daily limit, and other companies like Qujiang Cultural Tourism and Guilin Tourism also seeing significant gains [2] Policy Support for Tourism - The tourism sector's strength is supported by robust policy backing, with the Ministry of Commerce and eight other departments recently releasing measures to expand service consumption, including 19 initiatives to enhance service offerings [6] - These measures are expected to take effect in the fourth quarter, benefiting various segments of service consumption [6] Investment Recommendations - Analysts suggest focusing on inbound tourism travel agencies and scenic spots that align with holiday travel patterns, as domestic and international travel demand remains strong [7] - Companies with stable performance and growth potential in natural scenic areas, such as Xiangyuan Cultural Tourism and Changbai Mountain, as well as undervalued hotel leaders like Jinjiang Hotels and Shoulv Hotels, are recommended for investment [7] Technological Integration in Tourism - The integration of technology in the tourism sector is highlighted, with the introduction of climbing robots in scenic areas like Mount Tai, which enhances visitor experience and operational efficiency [8][10] - The use of climbing robots is expected to improve customer satisfaction and increase secondary consumption in areas such as dining and entertainment, thereby creating new revenue streams for scenic spots [10]

Group 1 - The core viewpoint is that the travel demand is expected to increase significantly during the 2025 National Day and Mid-Autumn Festival holiday, with a search volume increase of over 20% year-on-year [1] - Flight bookings for both domestic and international routes show a notable recovery, with domestic flight bookings exceeding 3.26 million per day, up 26% year-on-year, and international bookings exceeding 1.16 million, up 15% [2] - High-quality hotel bookings are experiencing a surge, with a year-on-year increase of 58% for popular hotels and over 20% for high-quality hotels during the holiday period [3] Group 2 - The outbound travel market is benefiting from visa-free policies, with significant increases in travel to South Korea, the Middle East, and Africa, with outbound travel numbers up 130% year-on-year [4] - Investment recommendations include focusing on OTA sectors such as Tongcheng Travel and Trip.com Group, as well as companies in the ice and snow industry like Changbai Mountain and Dalian Shengya, and tourism retail companies like China Duty Free Group and Wangfujing [5]

Investment Rating - The report maintains an "Outperform" rating for the social services industry, indicating a projected increase in performance relative to the market index [4][12]. Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to see record-high travel activity, with a significant increase in outbound travel bookings [1]. - Travel search volume during the holiday period is projected to increase by over 20% year-on-year, with a notable rise in both domestic and international flight bookings [8]. - The report highlights a strong demand for high-quality hotel bookings, with a year-on-year increase of over 20% for premium accommodations [8]. - Outbound travel is experiencing a surge, particularly to regions benefiting from visa-free policies, with booking numbers for destinations like Europe and North America showing substantial growth [8]. Summary by Sections Travel Trends - The report notes that the travel search volume for the upcoming holiday is expected to exceed 20% year-on-year [8]. - Domestic flight bookings have increased by 26%, while international flight bookings have risen by 15% [8]. Hotel and Accommodation - High-quality hotel bookings have seen a year-on-year increase of 58% [8]. - The demand for premium hotels continues to grow, with over 20% increase in bookings compared to last year [8]. Outbound Travel - Outbound travel bookings have increased significantly, with a 30% rise in visa service bookings for the National Day holiday [8]. - Specific regions such as Europe and North America have seen booking increases of 80% and 207% respectively, while Asian destinations have experienced a 380% rise [8].

Investment Rating - The industry investment rating is maintained as "Positive" [4] Core Insights - The core value of mountain climbing robots lies not only in physical assistance but also in enhancing visitor experience and optimizing scenic area service capabilities. The focus of future industry development will be on creating barrier-free tourism scenarios and enhancing the technological competitiveness of scenic areas [3][7] - The introduction of mountain climbing robots is expected to significantly improve customer satisfaction and create differentiated advantages by alleviating physical strain on visitors, extending their stay, and stimulating secondary consumption [3][7] Summary by Sections Industry Overview - Domestic mountain scenic areas are actively adopting mountain climbing robots, which are based on bionic joints and intelligent drive technology to provide physical assistance to climbers. The industry is transitioning from pilot projects to large-scale applications [7] - Scenic areas like Taishan have begun large-scale deployment, with plans to operate 5,000 units by the upcoming holiday season [7] Economic Impact - The use of mountain climbing robots enhances visitor experience by making the climbing process easier and more personalized, leading to increased secondary consumption in dining, entertainment, and cultural activities. For instance, the time taken to climb a specific route was reduced by 50%, with a 30% decrease in physical exertion [7] - Scenic areas can open new revenue streams through the rental of these robots, with potential earnings reaching 300 million to 400 million yuan annually if scaled to 5,000 units [7] Market Dynamics - The introduction of climbing robots has led to a 217% year-on-year increase in product sales for scenic areas that offer this experience, particularly attracting younger consumers aged 18-30 [7] - The rental model for these robots varies by scenic area, with pricing around 30-40 yuan per hour, potentially generating significant daily and monthly revenues [7] Technological Development - While the current weight of the robots has been optimized to 1.8 kg, further improvements in weight reduction and battery life are needed for high-frequency rentals. The technology is continuously being refined to address challenges in complex terrains and user safety [7]

Core Viewpoint - The Ministry of Commerce and nine other departments issued policies on September 16 to boost consumption and expand domestic demand, presenting multiple investment opportunities in the social service industry [2]. Education Sector - Focus on K12 education and vocational training, with policies supporting the opening of more educational fields and encouraging foreign investment in non-academic training institutions [3]. - The approval process for K12 non-academic training licenses is expected to become smoother, benefiting employment-oriented vocational education [3]. - Recommended investment opportunities include K12 education companies like DouShen Education, Angli Education, and Zhuoyue Education Group, as well as vocational education firms like China Oriental Education and related training companies [3]. Tourism Sector - Emphasis on attracting more foreign visitors and expanding visa-free policies, along with encouraging travel agencies and online platforms to create unique travel routes for foreigners [4]. - Suggested investment opportunities include OTA companies like Ctrip Group, scenic spots such as Xiyu Tourism and Emei Mountain A, hotels like ShouLai Hotel and Junting Hotel, and tourism retail firms like China Duty Free Group and Wangfujing [4]. IP Sector - Focus on exploring the market value of traditional cultural IP and creating new service consumption scenarios through quality performances, animation, games, and films [5]. - Recommended investment opportunities include tourism performances like Songcheng Performance and trendy toys like Pop Mart [5]. Sports Sector - Encouragement to introduce foreign sports events and support local hosting of popular sports events, aiming to create well-known competitions and brands with independent intellectual property rights [6]. - Suggested investment opportunities include event operation companies like Lisheng Sports and Lansheng Co [6]. Exhibition Sector - Focus on cultivating international markets for medical and exhibition services [7]. - Recommended investment opportunities include exhibition companies like Lansheng Co and Miao Exhibition [7]. Nursing Sector - Emphasis on strengthening training for personnel in elderly care, domestic services, and long-term care [8]. - Suggested investment opportunity includes Saint Bella [8].

Investment Rating - The industry investment rating is "Positive" [2] Core Insights - The report highlights the release of policies aimed at boosting service consumption and expanding domestic demand, with a focus on various sectors including education, tourism, IP, sports, exhibitions, and nursing [3] Summary by Relevant Sections Education - Focus on K12 education and vocational training, with expectations for smoother approval processes for non-academic training licenses and increased market opportunities for employment-oriented vocational education. Recommended companies include DouShen Education, Angli Education, and China Oriental Education [3] Tourism - Emphasis on attracting more foreign visitors and enhancing travel services. Investment opportunities are identified in OTA (Online Travel Agencies) such as Ctrip Group, scenic spots like Xiyu Tourism, hotels like ShouLi Hotel, and tourism retail companies like China Duty Free Group [3] Intellectual Property (IP) - Recommendations to explore traditional cultural IP markets and develop new service consumption scenarios. Companies to watch include Songcheng Performance and Pop Mart [3] Sports - Encouragement for introducing foreign sports events and supporting local sports competitions. Investment opportunities include event operations firms like Lisheng Sports and Lansheng Co [3] Exhibitions - Focus on cultivating international markets for medical and exhibition services, with recommended companies including Lansheng Co and Miao Exhibition [3] Nursing - Highlighting the importance of training personnel in elderly care and long-term care services, with a focus on Saint Bella [3]

证券简称：长白山 证券代码：603099 长白山旅游股份有限公司 ChangBai Mountain Tourism Co.,Ltd. 吉林省长白山保护开发区池北区（白林西区和平街） 向特定对象发行 A 股股票 募集说明书 （注册稿） 保荐机构（主承销商） 长春市生态大街 6666 号 二〇二五年九月 长白山旅游股份有限公司 募集说明书 声 明 本募集说明书按照《公开发行证券的公司信息披露内容与格式准则第 61 号 —上市公司向特定对象发行证券募集说明书和发行情况报告书》和《上市公司证 券发行注册管理办法》等要求编制。 本公司及全体董事、监事、高级管理人员承诺本募集说明书内容真实、准确、 完整，不存在虚假记载、误导性陈述或重大遗漏，按照诚信原则履行承诺，并承 担相应的法律责任。 公司控股股东承诺本募集说明书内容真实、准确、完整，不存在虚假记载、 误导性陈述或重大遗漏，按照诚信原则履行承诺，并承担相应的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人保证本募集说明书中财 务会计资料真实、完整。 中国证券监督管理委员会、上海证券交易所对本次发行所作的任何决定或意 见，均不表明其对申请文件及所披露信息的真 ...

Group 1 - The National Day travel peak is expected to start on September 29, with October 1 being the highest peak for passenger flow, as many people opt for "3 days off and 12 days on" to maximize their holiday [2] - Domestic travel willingness has increased by 30% year-on-year, while outbound travel willingness has surged by over 40% due to the extended 8-day holiday [1][2] - Hotel bookings for the National Day holiday cover over 2,600 counties across China, with popular destinations including Jiuzhaigou in Sichuan, Kanas in Xinjiang, and Yangshuo in Guangxi [1] Group 2 - International hotel bookings have reached 2,852 cities, with the top 10 countries for bookings being Japan, Thailand, South Korea, Malaysia, Vietnam, Indonesia, Australia, Russia, Singapore, and Italy [2] - There is a notable increase in inbound tourism, with foreign tourists booking accommodations in nearly 100 cities in China, with Shanghai, Beijing, and Guangzhou being the top three destinations [2] - Travelers are increasingly seeking in-depth experiences rather than superficial sightseeing, favoring destinations with unique cultural and natural resources, such as Egypt, Russia, and Norway [3]

Group 1 - The tourism and hotel stocks have surged ahead of the upcoming National Day and Mid-Autumn Festival holiday, with companies like Caesar Travel and Huaten Hotel seeing significant price increases [1] - The ticket sales for trains departing on September 29 have begun, marking the peak of ticket purchasing for the holiday travel season, with many consumers opting for extended vacations by taking leave [1][2] - Popular train routes from major cities like Beijing, Shanghai, and Guangzhou are experiencing high demand, with many tickets sold out shortly after release [1][2] Group 2 - The peak travel periods are expected to be concentrated from September 29 to October 1 and October 7 to 8, with over 30% of the holiday's total passenger flow anticipated during the first period [2] - There is a notable increase in the number of users searching for train tickets compared to the previous year, with searches for flights also rising significantly as some consumers look for alternatives [2][3] - The travel market is entering a booking peak, with a significant increase in reservations for travel products such as flights, hotels, and tours, driven by the combined holiday period [3]