举例来说，一个同时装有真丝上衣和羊毛上衣的包裹，因分属两类商品，需合计缴纳6欧元关税。 需特别注意的是，此次过渡期3欧元固定关税无任何豁免情形，即便属于以下特殊征管场景的商品，仍需按规缴纳： 1. 适用《Directive 2006/112/EC》第143条(1)(ca)项免征增值税条款的商品； 2. 在欧盟IOSS（进口一站式增值税申报）机制下，由跨境电商平台代收代缴增值税的远程进口销售商品； 近日，欧盟最新跨境电商进口监管改革方案正式生效，核心变革在于废除长期实施的"价值低于150欧元小包裹关税豁免"政策，同步明确了过渡性征税措 施与长期监管目标。 欧盟作为全球最大的跨境电商消费市场之一，此次新政将对全球布局欧盟市场的跨境电商平台、卖家产生深远且直接的影响，其中低客单价、薄利润、依 赖直邮模式的经营主体受到的冲击最为显著。 01 150欧元免税时代落幕，缓冲两年 为降低政策突变带来的行业震荡，欧盟设置了为期两年的过渡期，具体时间为2026年7月1日至2028年6月30日。过渡期内，对价值≤150欧元、直接寄送给 欧盟消费者的小包裹，将按商品类别（海关税则小项）统一征收3欧元固定关税，若单一包裹包含不同类别 ...

在当前跨境电商竞争日益激烈的环境下，Temu平台上的商家若想脱颖而出，不仅需要优质的产品和精准的选品策略，还需掌握高效的流量获取手段。其 中，"自养号测评"作为一种被广泛采用的运营方法，正逐渐成为提升店铺曝光、增强产品权重与积累用户信任的重要工具。本文将围绕这一策略，系统解析 其核心逻辑、实施步骤及优化要点，帮助卖家安全、高效地提升店铺表现。 一、自养号测评的核心价值 所谓"自养号测评"，是指商家通过自主注册并管理多个独立账号，在平台上模拟真实用户的浏览、下单与评价行为，从而对自有商品进行有计划的互动操 作。这种方式的主要目标包括： · 提升产品曝光度：通过模拟真实点击与购买行为，增加商品在平台推荐机制中的活跃度，进而获得更高的展示机会； · 优化搜索排名：正面的购买记录与用户反馈有助于提高商品在关键词搜索结果中的位置； · 构建可信口碑：真实、详尽的图文评价能有效增强潜在买家的信任感，促进转化率提升。 相较于外部刷单或第三方代评，自养号模式具备更强的可控性与安全性，尤其适合希望长期稳健发展的商家。 . 支付与物流配套 准备多张境外信用卡及不同国家/地区的收货地址，确保整个购物流程符合海外用户习惯，提升行为自 ...

美国39万亿美元的国债如同悬顶之剑，每年1.2万亿美元的利息支出已超过瑞典全年GDP。2026年军费 与制造业回流计划需1.4万亿美元，但美联储深陷两难：降息恐引发房贷危机（30年期利率已破7%）， 维持高息又加剧债务恶性循环。更讽刺的是，对华加征关税的90%成本转嫁给了美国消费者，2024年沃 尔玛中国商品占比反升至28%，证明"去中国化"只是政治幻觉。 美国试图用"友岸外包"解套，但越南电力缺口30%、印度工厂成品率仅78%的硬伤，注定替代只是幻 影。中国却悄然完成产业跃迁：2024年高技术产品出口占比达29.8%，光伏组件、锂电池全球份额分别 达85%和72%。这场博弈早已超越简单"货与钱"的较量，演变为"谁定义未来生产力标准"的战争。历史 终将证明，能造呼吸机的国家，比能印钞票的国家更有话语权。 全球504种主要工业品中，中国有超40%产量居首。新能源汽车年产1300万辆（全球占比65%）、工业 机器人装机量占54%的背后，是长三角三小时产业圈"从螺丝到芯片"的全套配套能力。波士顿咨询报告 显示，同等产品中国制造的综合成本仍比越南低17%，比墨西哥低23%。这就是为什么2024年美国牙科 器械进口商宁 ...

作者丨无心 编辑丨Shadow 跨境电商平台eBay孕育了大批顶级卖家，但其头部格局高度本土化，数据显示，美国本土卖家占据了平台Top 100排行榜的绝对主体；相比之下，亚马逊美 国站的百强榜单则是另一番景象：中国卖家持续扮演重要角色，至少24个中国品牌入围。 之所以选择与亚马逊对标，是因为eBay的辉煌过往始终绕不开这位昔日的"老对手"。作为拥有三十余年历史的全球跨境先驱，它曾是老牌卖家口中"与亚马 逊并驾齐驱"的存在；然而时光流转，现在的跨境新人，打开社交圈听到的多是Temu等跨境新贵的名字。 eBay变得"低调"背后，暗藏着怎样的底层运营逻辑与战略考量？ | 1 | ontimebooks | United States | 16,564 | 121,559 | | --- | --- | --- | --- | --- | | 2 | aspenbookco | United States | 5,677 | 39,758 | | ന | theashing | United States | 5,429 | 31,698 | | 4 | oscommerc-45 | United States | ...

The U.S. State Department is reportedly developing an online portal to provide access to content banned by European and other governments.The portal aims to bypass censorship by granting access to restricted content, including purported hate speech and terrorist propaganda. The site, set to launch at “freedom.gov,” is led by Undersecretary for Public Diplomacy Sarah Rogers, Reuters reported on Thursday.Officials had explored adding a virtual private network (VPN) feature to make users' traffic appear as if ...

Group 1 - Etsy is selling Depop, a secondhand clothing app, to eBay for $1.2 billion in cash to focus on its own marketplace [1] - Depop generated approximately $1 billion in gross merchandise sales in 2025, with nearly 60% year-over-year growth in the U.S. [2] - As of December 31, 2025, Depop had seven million active buyers, with nearly 90% under 34 years old, and over three million active sellers [2] Group 2 - eBay CEO Jamie Iannone expressed confidence that Depop will benefit from eBay's scale and operational capabilities, positioning it for long-term growth [3] - Etsy's year-over-year revenue growth was 2.2% in 2024, a decline from 7.1% growth in 2023 [4] - Etsy CEO Kruti Patel Goyal stated that the transaction allows the company to focus on growing the Etsy marketplace [5] Group 3 - The sale of Depop is part of a pattern where Etsy has acquired and then divested niche online marketplaces, including Elo7 and Reverb [8] - The deal is expected to close in the second quarter of this year [9]

编辑 | 文定 2026年2月10日，抖音电商安全与信任中心发布公告，宣布进一步升级对虚假价格宣传的专项治理力度。 公告明确指出，平台将重点打击"内容宣传价格与实际带货价格不一致"等问题，在日常巡查基础上强化主动识别能力，并依据相关规则开展专项整治，对 价格虚假宣传行为实行"零容忍"。 过去几年，电商竞争围绕流量与低价展开，一些商家通过夸大折扣、模糊到手价、拆分数字表达等方式制造"优惠感"，在规则边缘反复试探。这类操作短 期内可能带来点击和转化，但长期看却是在消耗消费者的信任。 近期多个主流平台都在强化合规边界，从价格展示到营销表达，从账号管理到变现路径，规则正变得更加细化和可执行。监管环境趋严、技术能力升级， 意味着行业正在告别"野蛮生长"阶段。 这轮整治终将淘汰一批依赖套路获利的商家，能在规则框架内稳定经营、承担责任的经营者，才能真正走得更远。 具体而言，此次治理聚焦几个核心方向： 一是明确要求商家与达人必须严格遵守平台规范，确保所宣传的价格真实、有效、可购买； 二是如宣传涉及短期活动价或需叠加优惠券方可实现的到手价，必须在视频、口播或文案中清晰、明确说明适用条件与期限； 三是活动结束或优惠券到期后，创作 ...

Group 1 - Tencent's ride-hailing service has integrated with Uber, supporting over 20 countries and regions, including Hong Kong, Japan, and the UK, allowing users to access the service via WeChat Mini Programs and use WeChat Pay [3] - BYD has officially entered the Egyptian market in collaboration with Mansour Group, showcasing three new car models and aiming for overseas sales of 1.3 million units by 2026, a nearly 25% increase from the 2025 target of over 1.04 million units [4] - AITO Wenjie has announced its entry into the UAE market through a partnership with Abu Dhabi Motors, marking a significant step in its global expansion strategy [4] Group 2 - FAW Jiefang has signed a strategic dealer cooperation agreement with a Saudi distributor, including a memorandum for the first batch of 500 vehicles, focusing on high-quality commercial vehicle products and services in Saudi Arabia and surrounding markets [5] - Junlian Zhixing showcased its full range of intelligent automotive solutions at Volkswagen's global headquarters, emphasizing core solutions in intelligent driving assistance and vehicle safety [5] - Pop Mart announced that it expects to sell over 400 million products globally across all IP categories by 2025, with THE MONSTERS category alone projected to exceed 100 million units [5] Group 3 - WeRide and Uber have upgraded their strategic partnership to deploy at least 1,200 Robotaxis in the Middle East by 2027, aiming to become the largest commercial Robotaxi project in the region [5] - LoBo Kuaipao and Uber plan to launch fully autonomous driving services in Dubai by Q1 2026, marking the first such service in the city [6] - Midea Group has signed a strategic cooperation memorandum with CMA CGM to enhance cross-border logistics efficiency between China and the US [7] Group 4 - Qunche Intelligent has completed a multi-hundred million yuan Series A financing round, with participation from several overseas funds, to expand its global market presence [8] - HeXin Power has completed a multi-million yuan angel round financing, focusing on agricultural embodied intelligence and expanding into global markets [8] - MiFeng Technology, a subsidiary of Zhiyuan Robotics, has completed several hundred million yuan in seed and angel round financing, aiming to enhance technology development and global expansion [9] Group 5 - The global humanoid robot shipment is expected to reach 17,800 units by 2025, with a year-on-year growth of 508%, and Chinese manufacturers leading the market [11] - China is deepening trade cooperation with South Africa and Kenya, with South Africa seeking zero-tariff access for 100% of its products to China [12] - China's digital trade surplus is projected to double by 2025, driven by rapid global expansion in cloud computing and AI sectors [12]

谈及跨境电商行业最直观的变化，Jason认为是合规化全面推行。 经济观察报 记者 钱玉娟 编者按：2025年，科技互联网的齿轮转动得比以往任何时候都要快。在技术洗牌的前夜，没有人敢停 下。 我们看到，大厂在算力和大模型应用里厮杀，电商在监管与合规的夹缝中重塑底线。做无人机的去卷扫 地机器人，一批公司蜂拥去做智能眼镜，整个硬件圈陷入了一种"无所不能"的集体幻觉与入口焦虑。 我们也看到，人形机器人刚踉踉跄跄地走出实验室，在车间干些零活，就迎来残酷的价格战；短剧告别 了一夜暴富的粗放模式，漫剧直接降维打击，头部内容公司既兴奋又不安。 这不再是写份PPT就能拿到千万融资的时代，技术、商业化场景和生态优势，丢了哪头都不行。活下 去，并且要硬核地活下去，成了2025年TMT行业的共识。 2025年开春，跨境电商老兵Jason决定走出去，带领投流团队拜访新加坡及马来西亚等地的本土卖家， 并熟悉东南亚主要国家的本地仓库。两个多月后，他租下了新加坡河畔金融区的一间写字楼，专职做起 了本地化业务。 跨境电商服务商Jason深耕外贸二十余年，在国内，他知道哪个产业带出货好，哪家工厂能做小单快 返；到了海外，他能把这些供应链能力精准 ...

Core Insights - The TMT industry in 2025 is characterized by rapid technological advancements and a shift towards compliance and localization, with companies needing to adapt to survive [2][3][4] Group 1: Industry Trends - The cross-border e-commerce sector is transitioning from a low-price model to one focused on high cost-performance certainty, driven by changing buyer expectations and regulatory pressures [3][4] - Compliance has become a fundamental requirement, with new tariffs and regulations being implemented in major markets like the US and EU, impacting platforms such as AliExpress and SHEIN [4][5] - The total import and export volume of China's foreign trade reached 45.47 trillion yuan in 2025, marking a 3.8% increase, with significant growth in exports of green products [5] Group 2: Localization and Compliance - Platforms like Alibaba International Station and Temu are adopting semi-managed models to assist merchants with logistics, tax compliance, and after-sales services, emphasizing the importance of localization [6][7] - Localization is identified as a critical competitive focus, requiring integration into local supply chains and talent networks rather than mere translation [7][8] Group 3: AI Integration - AI is reshaping productivity in the cross-border e-commerce sector, enabling businesses to overcome language barriers and streamline operations without the need for expensive multilingual staff [8][9] - The integration of generative AI across various business functions is enhancing efficiency and allowing small enterprises to connect with global buyers more effectively [9][10]