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「经济发展」黄益平:如何以品质竞争打破低价内卷?
Sou Hu Cai Jing· 2025-08-24 22:51
Core Viewpoint - The main challenge facing the Chinese economy is to expand consumption and increase its contribution to GDP, as current consumption levels are significantly lower than the international average, leading to potential economic issues [3][4] Consumption Quality and Economic Impact - The current consumption quality is declining, which is evident from the low Consumer Price Index (CPI) of -0.1%, indicating a potential quality issue in consumer goods [4][5] - The "all-network lowest price" strategy in e-commerce may attract consumers but can lead to a decrease in product quality as suppliers lower prices to survive, resulting in a negative impact on economic growth [5][6] Information Asymmetry and Market Dynamics - The concept of "lemon markets" illustrates the consequences of information asymmetry, where buyers focus on price rather than quality due to the difficulty in assessing product quality [5][7] - Providing consumers with more information about product quality is essential to mitigate the issues arising from low-price competition [6][8] Research Findings on Brand and Quality Indices - A study conducted with Sun Yat-sen University developed two indices: the Consumption Brand Index and the Brand Purchasing Power Index, which measure brand quality and consumer spending [6][9] - The average Consumption Brand Index increased from 59.4 in Q1 2023 to 63.4 in Q1 2025, indicating a positive trend in brand quality despite overall pessimism about consumption [9][10] Regional Analysis of Brand Indices - The Brand Purchasing Power Index shows stronger purchasing power in eastern coastal regions, while the average Consumption Brand Index is unexpectedly high in certain northern regions [10][11] - Factors such as the proportion of migrant workers and employment in non-private sectors significantly influence brand purchasing power and average brand indices [11][12] Emerging Consumer Trends - New consumer trends are emerging, with brands like Pop Mart gaining popularity among younger consumers, indicating a shift towards quality and emotional experience in consumption [12][13] - The research highlights the importance of focusing on product quality information rather than solely on price signals, suggesting that both brand quality and consumer experience are crucial in the digital economy [13]
黄益平:为什么二三线城市消费意愿和实力较强?
和讯· 2025-08-12 09:53
Core Viewpoint - The main challenge facing the Chinese economy is how to expand consumption and increase its contribution to GDP, as current consumption levels are significantly lower than the international average, leading to potential economic issues [3][4]. Group 1: Consumption and Economic Growth - Consumption accounts for only about 56 yuan of every 100 yuan of GDP, which is approximately 20 yuan less than the international average [3]. - The low consumption ratio not only affects the quality of life but may also lead to oversupply and excess capacity in the economy [3]. - Recent months have shown a relatively strong growth in social retail sales, likely due to government initiatives aimed at boosting consumption [3]. Group 2: Quality vs. Price - The phenomenon of "price competition" in e-commerce, such as "lowest price" strategies, can lead to a decline in product quality as suppliers are forced to lower prices to survive [4][5]. - The "lemon market" concept illustrates how information asymmetry can lead to a situation where high-quality products are undervalued, resulting in a market that gradually deteriorates in quality [4][5]. - Continuous price declines can create a negative feedback loop that may lead to macroeconomic issues, including economic recession [7]. Group 3: Brand and Quality Information - A recent study developed two indices and a ranking system to provide consumers with quality information alongside price, aiming to address the "lemon market" problem [5][8]. - The study found that the online consumption brand index has been slowly rising, indicating that "consumption downgrade" is not a universal trend [8][10]. - Significant differences exist across industries regarding brand recognition and consumer focus, with some sectors like electronics and beauty products being more brand-conscious than others like women's fashion [10][11]. Group 4: Regional Insights - The brand purchasing power index shows that eastern coastal regions have the strongest purchasing power, while the average brand index is unexpectedly high in certain inland areas [11][12]. - Cities with a high proportion of non-private employment tend to have higher brand indices, suggesting that employment type influences consumer behavior and brand perception [12][13]. - Emerging brands and new consumption trends, such as premium pet food and experiential products, indicate a shift in consumer preferences towards quality and emotional engagement [14].
最低0.37元/Wh!远景/阳光电源等31家企业入围中能建25GWh储能集采
鑫椤储能· 2025-08-07 07:54
Core Viewpoint - The article discusses the recent procurement results of lithium iron phosphate battery energy storage systems in China, highlighting the competitive pricing and the implications of government policies aimed at curbing excessive competition in the industry [1][2][3]. Group 1: Procurement Results - A total of 31 companies were shortlisted for the 25GWh energy storage system procurement project, with three different packages available [1]. - Package 1 involved a procurement scale of 3GWh for a 1-hour system, with 8 companies shortlisted and an average bid price of 0.767 yuan/Wh [1]. - Package 2 had a procurement scale of 12GWh for a 2-hour system, with 28 companies shortlisted and an average bid price of 0.453 yuan/Wh [1]. - Package 3 included a procurement scale of 10GWh for a 4-hour system, with 26 companies shortlisted and an average bid price of 0.419 yuan/Wh [1]. - Eight companies qualified for all three packages, including prominent names like Envision Energy and CATL [1]. Group 2: Pricing Trends - The lowest bid for the 4-hour energy storage system was 0.37 yuan/Wh, setting a new industry record [2]. - The price for the 4-hour storage system has decreased from 0.638 yuan/Wh at the end of 2023 to 0.437 yuan/Wh by the end of 2024, representing a decline of over 30% [2]. - Previous large-scale procurement projects in 2023 showed a trend of decreasing prices, with the lowest bids recorded at 0.398 yuan/Wh [2]. Group 3: Policy Environment - The Chinese government has been actively addressing the issue of "involution" in the energy storage sector, emphasizing the need for orderly competition [3]. - The concept of "comprehensive rectification of 'involution-style' competition" was included in the government work report at the beginning of the year [3]. - The implementation of the first mandatory national standard for lithium batteries used in energy storage systems aims to enhance safety and promote a healthier competitive environment [3].
高端奢华的南极旅游,今年价格悄悄崩盘了?
Hu Xiu· 2025-07-31 02:23
Core Viewpoint - The price of Antarctic tourism products has significantly decreased for the 2025-2026 season, with prices dropping to nearly half of previous levels, creating a potential low-cost opportunity for travelers [1][2][6]. Group 1: Price Trends - Many Antarctic tour products that previously sold for 100,000 to 150,000 yuan per person are now available for around 50,000 yuan, indicating a price drop of approximately 50% [1][2]. - Discounts on Antarctic cruise tickets range from 60% to 80%, with some tickets being available for as low as 20,000 to 30,000 yuan [4][5]. Group 2: Market Dynamics - The number of Chinese tourists traveling to Antarctica has rebounded, with 9,384 visitors in 2023-2024, surpassing pre-pandemic levels [9]. - The demographic of Antarctic tourists is diversifying, with younger travelers and those from second-tier cities increasingly participating, moving away from the traditional high-net-worth and older demographics [12][13]. Group 3: Supply and Demand Imbalance - The increase in the number of Antarctic cruise ships has led to a significant rise in available beds, contributing to oversupply in the market [15][18]. - The influx of new tourism service providers has intensified competition, leading to aggressive price cuts as they attempt to attract customers in a buyer's market [19][20]. Group 4: Cost Pressures - Despite falling prices, the costs associated with Antarctic tourism, such as flights, accommodations, and operational expenses, are rising due to inflation and economic fluctuations [23]. - The combination of decreasing prices and increasing costs is squeezing profit margins for tourism service providers, leading to potential financial instability [23][28]. Group 5: Strategic Recommendations - To survive in the competitive landscape, Antarctic tourism service providers should focus on deepening partnerships with upstream resource providers and enhancing product offerings to meet the evolving demands of Chinese tourists [26][27]. - Emphasizing unique experiences, such as scientific activities or tailored itineraries, can help differentiate offerings and reduce reliance on price competition [24][26].
监管约谈难止低价内卷,美团和淘宝闪购“0元购”依旧横行
Sou Hu Cai Jing· 2025-07-20 09:53
Core Viewpoint - The Chinese government is intensifying regulation of the food delivery industry, particularly targeting platforms like Meituan, Ele.me, and JD.com, to curb excessive subsidies and promote fair competition [1][21][28]. Group 1: Regulatory Actions - On July 18, the State Administration for Market Regulation held talks with major food delivery platforms, emphasizing compliance with laws such as the E-commerce Law and the Anti-Unfair Competition Law [1]. - This meeting followed a previous joint discussion on May 13, indicating a strong commitment from regulators to maintain order in the food delivery market [1]. Group 2: Ongoing Subsidy Practices - Despite regulatory warnings, platforms like Meituan and Ele.me continued aggressive subsidy campaigns, including "0 yuan purchase" and extreme discounts [2][12]. - On July 19, users reported significant discounts on these platforms, with some transactions resulting in consumers paying only a fraction of the actual cost, raising concerns about sustainability [12][18]. Group 3: Market Dynamics and Competition - The competition intensified after JD.com entered the food delivery market in March 2025, leading to a series of aggressive subsidy initiatives from Meituan and Ele.me [17]. - The ongoing price war has resulted in a "three losses" scenario: merchants sacrificing long-term viability, consumers receiving lower quality, and delivery personnel facing increased physical strain [22][26]. Group 4: Impact on Merchants and Delivery Personnel - A survey indicated that 83% of restaurants involved in subsidy activities experienced profit declines, with 45% reporting losses [23]. - Delivery personnel are under significant pressure, with increased workloads leading to health issues and safety risks, as evidenced by a 37% rise in traffic accidents among riders [26]. Group 5: Consumer Experience and Quality Concerns - Consumers are facing issues such as delayed deliveries and reduced service quality, with complaints rising by 47% in July [24][26]. - The low-price strategies have led to a perception of lower quality, as many consumers are unaware of the hidden costs associated with these discounts [28]. Group 6: Long-term Industry Implications - The current subsidy-driven model is creating systemic risks within the industry, with many businesses unable to sustain operations under the pressure of continuous discounts [25][27]. - The ongoing price wars are damaging the industry's innovation potential, as businesses focus on survival rather than quality improvement [27][30]. Group 7: Recommendations for Future Development - To address the challenges, a collaborative approach involving regulators, platforms, merchants, and consumers is necessary to create a sustainable ecosystem [28][30]. - Platforms should shift from aggressive discounting to enhancing service quality and operational efficiency, while merchants need to strengthen their bargaining power against unreasonable subsidy demands [29][30].
从0元购到负4元购,外卖平台豪爽价格战在榨干谁?
Sou Hu Cai Jing· 2025-07-15 03:35
Group 1 - The recent surge in the food delivery industry has led to extreme price competition, with consumers benefiting from promotions such as meals for as low as 4 yuan [1][8][10] - Some consumers have reported receiving multiple items for free, showcasing the aggressive marketing strategies employed by delivery platforms [2][5][6] - The phenomenon of "negative pricing" has emerged, where consumers can receive money back after using certain coupons, indicating the lengths to which platforms are going to attract users [10][11][19] Group 2 - While consumers and delivery platforms are enjoying the benefits of these promotions, many restaurants are struggling to make a profit, with some reporting earnings of less than 1 yuan per order after costs [13][15][24] - The intense competition has led to a situation where platforms extract significant fees from restaurants, often taking 20-30% of each order, which exacerbates the financial strain on food businesses [22][20] - The long-term sustainability of such aggressive pricing strategies is questionable, as they may lead to compromised food safety and quality, raising concerns among consumers [27][28][32] Group 3 - Delivery platforms are reportedly planning to spend billions on subsidies to maintain their competitive edge, but much of this financial burden is ultimately passed on to the restaurants [17][19][20] - The current market dynamics suggest that restaurants may have to either compromise on quality or exit the market entirely, which could have negative implications for the overall food service industry [25][28][31] - The ongoing price wars in the food delivery sector reflect a broader trend of unhealthy competition that could disrupt market order and harm consumer trust in the long run [29][32][33]
充电宝暴雷,击穿了消费品信任底线
3 6 Ke· 2025-07-04 02:20
Core Insights - The charging treasure industry has faced a significant crisis, transforming from a "necessity" to a "dangerous product" due to safety concerns, leading to widespread consumer anxiety and brand trust issues [1][4][22] - The incident highlights the structural collapse of the industry driven by low-price competition and the erosion of brand trust [4][11][29] Industry Overview - The rapid growth of the charging treasure market is linked to the rise of smartphones, with the number of manufacturers increasing from 500 to 3000 within a year due to high demand [5][7] - In 2023, the global charging treasure market reached $3.29 billion, with projections of $3.41 billion by 2030, and China being the largest production and sales market [7][8] Crisis Details - In June 2025, multiple universities in Beijing reported that a specific model of charging treasure was prone to explosions, prompting major recalls from brands like Romoss and Anker Innovation [2][4] - The China Civil Aviation Administration banned the transport of non-3C certified charging treasures on domestic flights, leading to a halt in sales and distribution [2][18] Consumer Behavior - Consumers are increasingly prioritizing safety and quality over price, indicating a shift towards a "quality-price ratio" rather than just "cost-effectiveness" [12][29] - The crisis has led to a consumer awakening, where trust in brands is becoming essential, and safety is now a baseline expectation rather than a selling point [12][30] Brand Trust and Compliance - The incident has raised awareness about the importance of 3C certification, with consumers now more vigilant about product safety and compliance [14][19] - Brands must ensure transparency and accountability in their supply chains to rebuild consumer trust, as the loss of trust can be difficult to recover from [20][29] Future Implications - The charging treasure crisis serves as a warning for the entire consumer goods industry, emphasizing the need for a focus on quality and safety to regain consumer confidence [22][31] - The industry is moving towards a new phase where trust and quality will be the primary competitive advantages, rather than price [27][31]
内卷的解药不是涨价
首席商业评论· 2025-06-29 04:23
Core Viewpoint - The article discusses the evolution of business competition from price-cutting strategies to concerns about "low-price internal competition," emphasizing the need for businesses to focus on value creation rather than merely competing on price [4][5]. Group 1: Price Dynamics - Over the past decade, the price of a 55-inch television has dropped from approximately 5000 yuan to 1500 yuan, driven by larger display panel production sizes that reduce unit costs [8]. - The average price of household air purifiers has decreased by 34% since 2016, while production volume has increased by 53%, indicating that market expansion leads to lower prices [10]. - The emergence of low prices is often linked to two conditions: market scale growth and a fragmented market structure, where increased consumer sensitivity to price drives manufacturers to lower prices [9]. Group 2: Value Creation - The article argues that when a product's price increases without any enhancement in its attributes or production processes, competitors will likely undercut prices, leading to a return to fair pricing [20]. - True consumption upgrades occur when previously unaffordable products become accessible to new consumer segments, rather than merely shifting existing consumers to higher-priced alternatives [21]. - The creation of new value beyond raw materials and production processes is essential for improving social wealth and purchasing power [22][23]. Group 3: Market Structure and Competition - As market scales reach their limits and competition consolidates, price competition becomes less effective, leading to stable pricing among major players [14][15]. - The article highlights that the characteristics of entrepreneurs often reflect the stability and growth potential of their respective markets, with those in stagnant markets expressing concerns about low-price competition [17]. - The need to escape low-price competition is linked to enhancing labor productivity rather than eliminating low-priced goods [28]. Group 4: Human Capital and Innovation - High-value products often reduce the proportion of value derived from raw materials and production, instead relying on human knowledge and skills for value creation [27]. - The article emphasizes that the true value of products comes from design, innovation, and branding, rather than just manufacturing processes [24][25]. - Social progress is defined by the ability of individuals to achieve fair market pricing based on their skills and knowledge, rather than being tied to traditional production metrics [32][33].
内卷的解药不是涨价
海豚投研· 2025-06-27 11:59
Core Viewpoint - The article discusses the evolution of competition in the business landscape from price-cutting strategies to concerns about "low-price internal competition," highlighting the complexities of pricing, quality, and value addition in manufacturing and consumer goods [1][2]. Group 1: Pricing Dynamics - The article argues that the decline in prices is often linked to increased market scale and fragmented market structures, where larger consumer bases lead to heightened price sensitivity [5][6]. - It emphasizes that price reductions are not necessarily indicative of lower quality but can result from economies of scale and advancements in production technology [4][5]. - The case of air purifiers illustrates that while average prices fell by 34% since 2016, production volume increased by 53%, indicating a growing market demand [5][6]. Group 2: Value Addition and Quality - The article questions where the added value comes from when prices rise, suggesting that without improvements in product attributes or production processes, price increases may not lead to sustainable benefits for supply chains or employee wages [14][15]. - It highlights that true consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting consumer preferences to higher-priced items [15][16]. - The concept of "white label" products and alternatives arises from the competition based on cost rather than genuine value addition, which can lead to a race to the bottom in pricing [15][16]. Group 3: Market Structure and Competition - The article notes that as market structures stabilize and consolidate, price competition diminishes, leading to a more sustainable pricing environment among major players [9][10]. - It points out that in a mature market, companies may find themselves in a "consumption war," where the focus shifts from aggressive pricing to maintaining market share and profitability [9][10]. - The narrative suggests that the characteristics of entrepreneurs are often shaped by the industry dynamics they operate within, particularly in stable or stagnating markets [11][12]. Group 4: Labor and Productivity - The article argues that the solution to low-price internal competition is not to eliminate low-priced goods but to enhance labor productivity, drawing parallels to historical examples like Ford's assembly line innovations [23][24]. - It emphasizes that the value created in manufacturing comes from human knowledge and skills rather than just raw materials and production processes [19][21]. - The discussion includes the importance of recognizing and rewarding the intellectual contributions of workers, which can lead to higher market valuations for products and services [28][29].
内卷的解药不是涨价
36氪· 2025-06-24 10:23
Core Viewpoint - The article discusses the evolution of business competition from price-cutting to concerns about low-price competition, emphasizing the need for value creation beyond just lowering costs [3][4]. Group 1: Price and Value Dynamics - The article argues that the continuous lowering of prices leads to a cycle where factories cannot improve product quality, businesses lack profits, and employee incomes fail to meet consumption needs [5][6]. - It highlights that price reductions are often a result of large-scale standardized production, which dilutes production costs but does not necessarily correlate with product quality [10][11]. - The concept of the "idiot index" is introduced, which measures the ratio of production costs to raw material costs, indicating that high production costs can be a sign of inefficiency [8][9]. Group 2: Market Competition and Consumer Behavior - The article notes that price drops are typically accompanied by market scale growth and a fragmented market structure, leading to increased price sensitivity among consumers [12][14]. - It provides examples of various products, such as air purifiers and coffee machines, where increased market demand has led to lower average prices while production volumes have risen significantly [12][13]. - The article emphasizes that in a competitive market, low prices are a common strategy, driven by consumer demand rather than a decline in product quality [14][16]. Group 3: The Role of Additional Value - The article questions where the additional value comes from when prices rise, suggesting that without improvements in product attributes or production processes, prices will revert to fair market levels [23][24]. - It argues that true consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting from one expensive brand to another [25]. - The article asserts that the creation of new additional value beyond raw materials and production is essential for social wealth creation and purchasing power enhancement [28][30]. Group 4: The Importance of Human Capital - The article posits that the value of high-quality goods often derives from human knowledge and skills rather than just production processes, highlighting the importance of design, innovation, and branding [35][36]. - It discusses how the success of companies like NVIDIA and Prada is rooted in their ability to create value through intellectual property and design rather than just manufacturing [29][30]. - The article concludes that improving human value is crucial to escaping the cycle of low-price competition, advocating for a shift in focus from mere production to enhancing individual skills and creativity [45][46].