在万能的世界中寻找无能。 宗家这场内斗，至今当事人都还没有出来接受正规的媒体采访，谁第一个站出来说真话，谁就会有最 终战胜的先机。当大家都遗忘了传统公关打法，热衷于搞流量的时候，往往传统，却是最简单高效 的。 本文来自微信公众号： 一口老炮 ，作者：炮哥被人注册了，题图来自：视觉中国 以下文章来源于一口老炮 ，作者炮哥被人注册了 一口老炮 . 前几天，我看圈内要给传播人颁奖，我说，能不能给我颁个乌鸦嘴奖？因为我在过去的五年里，成功 预言了多次危机。 宗家内斗，我预测一下结果：最终宗馥莉会失败。 我对这件事情感兴趣，源于宗馥莉老师此前担任过娃哈哈的公关部部长，我很好奇，她会如何处理这 次危机，虽然娃哈哈的公关多年以来，在圈内没有任何存在感。 经过我的数据采集和分析之后，我看到三个对于宗馥莉老师非常不利的点。因为统统违背常识，我不 确定这三个点是天然形成的，还是人工策划的。如果是人工策划的，这个传播策划绝对是在捧杀宗馥 莉，让她自我感觉解了气，却又实实在在丢了面子，也丢了里子。 这件事情的面子是舆论，里子是司法。司法的根基是条款，而不是舆论，试图用舆论干扰司法，这种 可能性几乎为零。 三股捧杀宗馥莉的流量 为什么 ...

前几天，我看圈内要给传播人颁奖，我说，能不能给我颁个乌鸦嘴奖？因为我在过去的五年里，成功预 言了多次危机。 宗家内斗，我预测一下结果：最终宗馥莉会失败。 纸包不住火，这是危机公关的第一认知，当然如果你有能力调动一些不可言说的资源，纸可以在一定时 间内包住火。 正在捧杀宗馥莉的三股流量如下。 第一股：小三生下的庶子庶女不能继承； 第二股：宗老爷子的人设正在全方位崩塌； 第三股：各种流量开始称呼宗馥莉为大女主。 我对这件事情感兴趣，源于宗馥莉老师此前担任过娃哈哈的公关部部长，我很好奇，她会如何处理这次 危机，虽然娃哈哈的公关多年以来，在圈内没有任何存在感。 经过我的数据采集和分析之后，我看到三个对于宗馥莉老师非常不利的点。因为统统违背常识，我不确 定这三个点是天然形成的，还是人工策划的。如果是人工策划的，这个传播策划绝对是在捧杀宗馥莉， 让她自我感觉解了气，却又实实在在丢了面子，也丢了里子。 这件事情的面子是舆论，里子是司法。司法的根基是条款，而不是舆论，试图用舆论干扰司法，这种可 能性几乎为零。 三股捧杀宗馥莉的流量 为什么非要写这篇文章，我觉得这件事，对于所有的危机事件处理，都有启发作用，我们万万不要妄想 可 ...

王乔翻车：vivo上演"璩静危机"续集 世界，是一个巨大的草台班子。 去年，百度前副总裁璩静因个人言论给公司带来了一场严重公关危机，最后黯然离职。 如今，vivo也出现了自己的"璩静"。 近日多家媒体报道，有vivo X200 Ultra 用户反映，在同价位折叠屏机型 Fold5 已获推"正片/清透蓝调"滤 镜更新后，自身设备却未同步收到，遂在社交平台质疑产品维护存在差别待遇。 从危机处理角度看，vivo在此次事件处理中，可能存在的问题至少有三个： 第一，回应迟缓。 王乔的言论从7月2日开始发酵，vivo官方在7月6日晚间才发布X200 Ultra升级通知。7月7日，王乔正式 在微博发布道歉声明，承认"未做好换位思考"。 对此，vivo 公关总监王乔在其个人微博回应，指用户诉求系"小孩子行为，开心就好"，并强调各机型推 送节奏本不相同，认为用户需更成熟理性。 这一爹味十足的回应很快引发众怒，大量用户以低分表达不满，在酷安平台，X200 Ultra机主评分从8.9 分骤降至5.3分。 部分用户向vivo总部投诉，指出王乔言论"贬低消费者尊严"，并宣称要转投小米、OPPO等竞品。 争议还蔓延到了其他机型，S30 ...

一场狂欢，正发生在小米汽车的至暗时刻后。 6 月 26 日，小米"人车家全生态发布会"，小米首款 SUV 车型 YU7 上市仅 3 分钟便斩获 20 万订单， 1 小时逼近 29 万大关，锁单率超过 60%. 耐人寻味的是，在不久之前， SU7 高速事故造成的惨剧，以及随后发生的一系列事件，让「小米汽车」 和雷军的声望遭到了巨大打击。 雷军坦言："那是创办小米以来最艰难的一段时间"。 无人看好小米之后的销量。 然而，深陷泥潭的小米，却在之后， 1 小时内收获了 28.9 万张 YU7 的订单，这一成绩令车市为之震 惊。 为什么小米能够在危机之中全身而退？它展现出的商业韧性，究竟源自何处？ 今年 3 月，三名女孩驾驶小米 SU7 在高速公路遭遇不幸事故。 小米随即陷入狂风海啸般的舆论里。公众质疑主要集中在 SU7 的电池安全性能与车门锁死机制上。 信任护城河 风暴中的逆势增长，源自小米十年构建的信任护城河。小米拥有全球数以亿计的月活跃用户。他们用着小 米手机、戴着小米手环、家里摆着小米空气净化器…… 看似微小的日常，早已将 " 可靠 " 二字刻入品牌 基因。 这份信任通过长久琐碎的生活细节逐渐演变成稳定的情感习 ...

当流量成本持续攀升蚕食品牌利润，当算法推荐加剧内容同质化迷局，AI技术正在深刻重构品牌与消 费者的连接方式。在这个智能搜索主导决策入口、信息过载稀释品牌记忆点的时代，传统公关模式遭遇 前所未有的挑战。 2025年6月6日，智屿公关（Wisland PR）于浙江南浔举办闭门专项研讨会，针对目前客户面临的传播困 局，重磅打造新产品-品牌Ai SEO。研讨会当天，共计探讨百余个红黑榜经典品牌公关案例，随后发布 智屿最新公关工作流智能体应用。 公关创建品牌，广告维护品牌 "公关的唯一使命，是在公众心智中播种信任的种子。"智屿公关创始人陆悠在培训会开场指出。在她看 来，当前主流营销模式内容营销，其底层逻辑实为公关思维——通过价值/兴趣共鸣建立情感纽带，而 非简单粗暴的信息灌输。 对于初创企业，陆悠直言一个认知误区："许多企业将广告视为品牌建设的起点，实则公关才是奠基 者。"广告是直接的促销工具，以重复曝光达成"洗脑式"转化；公关则通过构建价值认同实现"呼唤 爱"的深层对话。 "品牌如果具备基础的舆情管理知识和意识，既不会在危机来临前视若无睹，也不会在危机到来前草木 皆兵。"她强调："危机具有'危险'与'机遇'的两面性这 ...

Core Viewpoint - The incident involving the founder of Cat King Audio, Zeng Dejun, and Xiaomi's CEO Lei Jun highlights the impact of social media on public perception and the importance of crisis management in business operations. The event has raised questions about respect and public relations in the corporate world [1]. Group 1: Incident Overview - Zeng Dejun's video recalls a meeting over ten years ago with Lei Jun, where he felt disrespected after Lei dismissed his smart speaker project, stating it was a waste of time [3]. - The video sparked widespread discussion online, with many criticizing Lei Jun's attitude and calling for more respect from business leaders [4]. - Zeng later clarified that his comments were not intended as a malicious critique of Xiaomi, but rather an expression of personal disappointment [5]. Group 2: Xiaomi's Response - Xiaomi's executive Wang Hua responded, stating that Zeng's account of the meeting was inaccurate, as the project discussed was a WiFi audio system, not a smart speaker, which did not exist at that time [7]. - Wang emphasized that the alleged "cold treatment" and Lei's quick departure did not occur, asserting that Xiaomi maintains respect for entrepreneurs throughout the investment process [8]. - He reiterated Xiaomi's commitment to transparency and respect in dealings with all entrepreneurs, highlighting the importance of accurate recollection of events [9]. Group 3: Media and Public Opinion - The incident illustrates the rapid spread of information in the social media age, where personal grievances can quickly escalate into major public discussions [11]. - Media coverage has been criticized for being overly emotional and lacking fact-checking, complicating the situation further [12]. - Companies must develop effective crisis management strategies to address public relations challenges, as timely and clear communication is essential to restore trust [13]. Group 4: Broader Implications - The event underscores the complex relationship between public opinion, media influence, and crisis management in the modern business landscape [15]. - Companies and public figures must navigate the challenges of maintaining their image while managing personal emotions and public perceptions [15].

6月正值毕业季，中国农业大学2025届学位授予仪式上，63岁校长孙其信院士为毕业生们花式拨穗的视频，广泛传播。 没看过的同学，请一定先看视频。 孙其信校长不仅连续两天11+13小时全程站立，拨到晚上11点，还以"宠溺"状态，来者不拒，配合度极高地满足众多学生们的"整活"要求，直接被网友 封"宠学生天花板"，也是"最好的招生宣传"。 翻车案例写得够够的了，我们把这作为经典公关案例，做个拆解。 01 好公关是无形的。 公关与广告的最大差异可能就是：好广告是全世界都知道是你做的但也接受，好公关是全世界都接受但不知道是你做的。 不是见不得人的意思，而是公关影响公众的方式不是强喂的，不是占领的，而是偏向无形的。 拨帽穗的孙校长没有要用一句SLOGAN让你记住中国农业大学的"特质"，以及与其他学校的"差异"，但他的行为就在说，我们学校是这样的。 明确一点，没有说中国农业大学这波是"做公关"的意思。 相反，我们说的公关，其实与是不是做了一个"公关策划"，是不是由公关部动手，没有直接关联。 只要是有效完成与公众的关系建立和维护，成功传递核心要素，就是广义上的好公关。 这篇文章，也只是想还原一下，好公关是什么样的。 02 好公 ...

Group 1 - The article emphasizes the importance of financial media public relations companies as strategic partners for listed companies, providing comprehensive support from brand building to capital operations and internal management [2] - It highlights the need for professional assistance in navigating the competitive capital market and complex public opinion environment, where even industry leaders can face challenges due to missteps or public relations crises [2] Group 2 - Brand positioning upgrades are crucial, with public relations companies helping tech firms highlight their technological advantages and consumer companies to emphasize product value [3] - Building a media matrix is essential for accurately conveying information to diverse audiences, including investors and consumers, through various media channels [4] Group 3 - Long-term reputation maintenance is vital, with public relations firms advising companies to regularly publish ESG reports to enhance trust among investors and partners [5] - Precise information transmission is necessary for helping investors understand complex financial data and strategic plans, enabling better investment decisions [6] Group 4 - Roadshows and event planning are important for effective communication between companies and investors, ensuring that investor concerns are addressed [7] - Real-time monitoring of public sentiment is critical for managing investor perceptions and addressing misinformation promptly [8] Group 5 - Risk warning mechanisms are established to identify potential threats to a company's reputation, allowing for proactive response strategies [9] - Quick crisis response is essential, with public relations firms mobilizing teams to manage negative events and control public narratives [10] Group 6 - Image restoration strategies are implemented post-crisis to rebuild trust and improve public perception through positive media coverage and community engagement [11] - Policy interpretation support helps companies adapt to regulatory changes and communicate their implications effectively [12] Group 7 - Building industry influence is important for companies to gain competitive advantages, with public relations firms facilitating executive visibility in industry discussions [13] - Trend forecasting services assist companies in making strategic decisions based on market dynamics and competitor activities [14] Group 8 - New product launches require strategic media campaigns to generate interest and consumer engagement [16] - Strengthening customer trust through storytelling and sharing success cases enhances business growth [17] Group 9 - Cross-industry collaboration can increase brand exposure and attract new customers [18] - Digital content operations are tailored to diverse user needs, improving engagement and conversion rates [19] Group 10 - Social media management fosters interaction with users, enhancing brand loyalty and recognition [20] - Post-campaign data analysis helps refine future strategies for better outcomes [21] Group 11 - Financing communication supports companies during critical capital operations, ensuring investor confidence [22] - M&A public sentiment management is crucial for maintaining transparency and guiding market perceptions [23] Group 12 - Market capitalization management enhances the recognition of a company's value through effective media communication [24] - Internal communication strategies ensure that employees are aligned with corporate goals and understand their roles [25] Group 13 - Promoting corporate culture strengthens internal cohesion and aligns external perceptions with internal values [26] - Establishing feedback mechanisms allows for employee input, improving overall company strategy and communication [27] Group 14 - The 24 core services provided by financial media public relations companies create a comprehensive support system for listed companies, facilitating sustainable development and value enhancement [28]

Core Points - Douyin accused a public relations company, "Xinzhi Bailue," of fabricating false information about certain home appliance companies engaging in illegal activities on a well-known e-commerce platform [1][5] - The investigation by public security authorities confirmed the wrongdoing, leading to administrative penalties for the involved personnel [6] - Douyin's Vice President, Li Liang, stated that "Xinzhi Bailue" was instructed by a large e-commerce platform to spread rumors against Douyin, highlighting the unethical practices of marketing accounts [1][4] Group 1 - The public relations company "Xinzhi Bailue" was found to have directed its employees to disseminate false information, which resulted in significant negative impact [1][6] - The accounts operated by "Xinzhi Bailue" primarily promote their clients positively while criticizing competitors, including Douyin, through misleading reports and rumors [1][3] - Li Liang emphasized the clever tactics used by the e-commerce platform to spread rumors, including using secondary accounts to initially post rumors and then deleting them to avoid accountability [1][4] Group 2 - The false information spread by "Xinzhi Bailue" not only targeted Douyin but also affected well-known companies like Gree, Midea, Hisense, and TCL, misleading public opinion and leading to media coverage [8][9] - The company has a history of being involved in similar defamation cases, having faced lawsuits from various enterprises for reputation infringement [9] - Douyin is committed to using legal means to protect its rights against such "black public relations" and unfair competition practices, urging collective efforts to combat rumors and foster a healthy online environment [9]

Core Viewpoint - The company "Duo Wei" has officially responded to consumer complaints regarding the presence of black spots in their sanitary napkins, attributing the issue to the carbonization of protruding fibers during the non-woven fabric production process, which is not harmful and can be safely used [1][2] Group 1: Consumer Complaints and Company Response - A consumer reported finding black foreign objects in "Duo Wei" sanitary napkins, leading to inquiries about the product's safety and quality [1] - "Duo Wei" stated that the black spots are a result of production processes and are within industry control standards, with their visual detection standard being 0.3mm [1] - The company also addressed complaints regarding damaged packaging and "dripping glue," attributing these issues to transportation and promising improvements in packaging [2] Group 2: Brand Background and Market Performance - The brand "Duo Wei" was founded by singer Huang Zitao in response to dissatisfaction with the sanitary napkin industry's irregularities, aiming to provide safe and high-quality products [3][4] - The brand launched its first product on April 11, 2025, selling 19.5 million yuan worth of products within 15 minutes, and achieving over 54.58 million yuan in sales within the first month [4] - "Duo Wei" has sold over 100 million sanitary napkins since its inception, positioning itself as a strong competitor in the market [4] Group 3: Crisis Management and Brand Responsibility - Experts suggest that "Duo Wei's" public response to the complaints lacks sufficient engagement with consumer concerns, particularly regarding the discrepancy in product testing dates [2][5] - The brand's initial trust, bolstered by celebrity endorsement, may be at risk if quality control and customer service do not meet consumer expectations [5]