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多元演出市场拉动城市消费
Bei Jing Qing Nian Bao· 2025-10-09 22:40
2025年国庆节假期恰逢中秋节,在为期8天的长假中,剧集市场、电影市场与演出市场均迎来热 潮。剧集市场方面,台播剧稳守家庭收视阵地,网络平台依托强情节题材与年轻化表达抢占流量高地, 台网协同构成假期内容消费的核心载体;电影市场方面,国庆档以18.35亿元总票房落下帷幕,与往年 相比,今年市场的表现依靠多部影片的稳健口碑,而非单一爆款的拉动;演出市场方面,从经典改编到 跨界创新,从剧院殿堂到户外广场,丰富多彩的演出活动不仅满足了市民文化需求,更成为拉动城市消 费的重要引擎。 剧集市场 "内容创新"成为破圈密码 《731》3.45亿元票房的"亚军奇迹"是一次对电影市场长尾效应与假日观影刚需的精彩诠释,其能 在假期中实现票房逆跌,说明了影片的内容特质与特定受众的观影需求高度契合。 作为国内首部聚焦聋人群体反诈题材的现实主义电影,《震耳欲聋》兼具情感厚度与社会意义,也 是一部关于"精准决策"与"口碑耐心"的典范案例。 《毕正明的证明》作为档期新片的口碑标杆,用细腻扎实的叙事、层次丰富的表演,给观众带来了 情感上的强烈共鸣,成功打破了初始的性别圈层,持续吸引男性观众入场,这既是影片内容普适性的胜 利,也体现了市场对优质 ...
内容创新、技术突破、政策与市场同频共振成就中国电影的繁荣发展
Yang Shi Wang· 2025-10-08 02:17
央视网消息:据网络平台数据,截至10月8日零时,2025年国庆档档期总票房(含预售)已突破17.41亿元。 内容创新+科技赋能 中国电影市场开启"全龄盛宴" 2025年开年至今,中国电影市场佳片不断,电影总票房节节攀升。这背后是内容创新、技术突破,以及政策与市场的同频共振。 今年国庆档影片类型丰富多元,涵盖历史战争、奇幻动作、喜剧家庭、动画等多种题材,满足了不同观众群体的观影需求。《志愿军:浴血和平》持续 领跑国庆档票房,多人结伴观影现象尤为突出。 电影题材类型的丰富,对于制作技术也提出了更高的要求。作为电影工业化发展的基石,如今,前沿技术正持续拓展电影制作的边界。《刺杀小说家 2》作为国庆档具有代表性的技术创新作品,全片使用IMAX特制拍摄,在IMAX影院将呈现比普通影院多26%的画面内容。而《震耳欲聋》则通过AI技术实 现声音设计的突破,影片30%的手语对白搭配低频音效模拟,让观众"沉浸式"感受听障群体的世界。这种技术创新与内容表达的深度融合,被观众评价 为"第一次通过银幕'听见'沉默的声音"。 电影放映系统不断升级 带来更好观影体验 如今,电影放映系统不断升级,更大的屏幕、更好的色彩效果,也为观众带来更 ...
2025年在线综艺营销趋势白皮书
艾瑞咨询· 2025-10-07 00:03
在线综艺营销趋势 丨白皮书 核心摘要: 本报告聚焦在线综艺行业核心参与者,通过艾瑞自研的第三方网民网络行为监测系统和视频内容监测系统的 大数据分析,系统的呈现2024-2025年中国在线视频综艺市场的用户规模、内容创新及营销趋势。并结合 定量调研与行业专家访谈,深度解析热门赛道的内容创作逻辑,以及全域生态营销、品牌角色共创等前沿玩 法。报告旨在为平台方及品牌主提供综艺IP开发、技术赋能与商业变现的决策参考,推动行业从流量竞争向 精品化、长效化转型。 在线视频用户规模 整体用户数量已达 10 亿级规模,年同比小幅增长,平均增幅达 3.4% ,行业出现显 著回暖迹象 2024 年以来在线视频出现回暖迹象,月独立设备数同比呈现小幅增长,尤其在 2024 年 Q2 和 Q4 两季度同比增幅较高,全年月平均同比增长率达到 3.4% 。 在线视频综艺频道用户趋势 综艺用户市场规模稳定在 5-6 亿水平; 2024 年度在热门档期加持下,用户数在 6 月 和 10 月达到小高峰 综艺市场整体处于相对稳定的发展阶段,每月月独立设备数达到 5-6 亿的活跃量级。受益于暑期档 学生用户的涌入、热门节目排播和高温宅家需求的旺盛, ...
抖音直播携机构伙伴共议行业发展:拉新为动力、创新为核心、规范为底线
Sou Hu Wang· 2025-09-28 01:56
9月25日-26日,2025抖音直播机构大会在海南三亚举办。本次大会以"聚势向上 · 智领未来"为主题,行 业协会、平台代表以及1000余家直播机构等多方参会,共议直播行业规范化、专业化、精品化发展新路 径。 据《中国网络表演(直播与短视频)经纪机构行业发展报告(2024-2025)》,截至2025年5月,我国网络表 演(直播与短视频)经纪机构数量已达2.9万家,整体市场营收达到2126亿元,规模稳定增长。大会现场, 抖音直播机构运营负责人左飞介绍,过去一年,抖音平台的直播机构开播规模增长超21%、营收规模增 长20%,整体增长成绩亮眼。 中国演出行业协会副会长兼秘书长潘燕在致辞中表示:"当前,广大直播机构已成为推动文化传播、艺 术展示与文旅融合的中坚力量,正肩负起实现行业高质量发展的关键责任。" "拉新孵化是增长动力,内容创新是核心竞争力,规范经营是生命底线。"活动现场,左飞与直播机构代 表分享了对未来一年行业发展的判断。左飞表示,平台将继续通过 "技术赋能 + 生态共建" 双引擎,推 动直播行业从 "规模扩张" 向 "价值创造" 跃迁,助力机构伙伴实现可持续经营,推动直播行业高质量发 展。 规范、创新并举 ...
传媒行业周报:继续把握游戏、AI、内容创新投资机会-20250921
KAIYUAN SECURITIES· 2025-09-21 11:02
Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The report emphasizes the ongoing investment opportunities in gaming, AI applications, and content innovation, highlighting the potential for significant revenue growth in these sectors [3][4] Industry Data Overview - The game "元气唤灵师" ranks first in the iOS free game chart, while "三角洲行动" tops the iOS revenue chart as of September 20, 2025 [10][14] - The film "731" achieved the highest box office revenue of 9.98 billion CNY for the week [25] Industry News Summary - Continuous advancements in AI applications and content innovation are expected to enhance the entertainment consumption landscape [29] - OpenAI is reportedly expanding its AI hardware initiatives, which may accelerate the commercialization of AI applications across various sectors [3][4] Company Highlights - Heartbeat Company is set to launch its self-developed RPG game "伊瑟" on September 25, 2025, with over one million pre-registrations, indicating strong market interest [3] - The collaboration between Heartbeat Company and the "黄油小熊" IP has led to a significant rise in the rankings of "心动小镇" in the iPhone game sales chart [3] Recommendations - The report suggests continued investment in the gaming sector, particularly in companies like Heartbeat Company, Giant Network, and Tencent, due to their promising new releases and established franchises [3][4]
拥抱变革,创新评论
Ren Min Ri Bao· 2025-09-17 22:22
当前,舆论生态日趋复杂,传播方式日新月异。党报评论工作唯有主动适应变革、拥抱变革,方可响亮 发声、赢得人心。 (责编:牛镛、袁勃) 让年轻人唱主角。通过"评论工作室"机制,探索建立分层培训、专项提升、实战演练为一体的工作模 式,带出一支政治坚定、业务精湛、作风优良的青年评论员队伍。许多评论作品从年轻人的关注点选取 话题,以年轻人的视角解析问题,用年轻人的方式来表达和传播,让党报评论更有年轻态。 《 人民日报 》( 2025年09月18日 05 版) 以内容创新彰显评论价值。我们坚持"观点立报、评论立报",秉持"问题导向+建设性立场"原则。着力 提升评论质量、扩大评论"体量",精心打造头版上的"鼓点"专栏。 以技术创新丰富评论生态。发挥广西日报在自治区、市、县三级贯通技术平台的牵头作用,通过AI大 模型等技术手段,打造评论"众筹选题、一体生产、一体传播"格局。建立评论选题快速响应机制,实现 社会热点问题评论即时化;与网民良性互动,强化主流价值的评论引领;延伸传播链条,让评论的声量 更大、传得更远。 ...
直播电商的黄金流量时代已成为过去 头部主播也带不动货了
Sou Hu Cai Jing· 2025-09-17 10:45
Core Insights - The era of top live-streaming hosts is coming to an end, with significant declines in viewership and sales figures observed in 2025 compared to previous years [2][3] - The live-streaming e-commerce model is becoming increasingly challenging for small and medium-sized businesses, with profitability concentrated among top hosts and established individual brands [3][5] - Future strategies for top hosts are shifting towards self-branded products, supply chain management, and content innovation to sustain growth [5][6] Group 1: Industry Trends - In June 2025, the average daily viewership for a leading live-streaming host dropped to 15.04 million, a 45% decrease from the same period in 2024 [2] - Sales figures for prominent hosts like Li Jiaqi have also shown a downward trend, with his sales during the 618 pre-sale event dropping from 49.77 billion in 2023 to 25-35 billion in 2024 [2] - The influx of wealthy investors and celebrities into the live-streaming space has made it increasingly difficult to generate profits, leading some experienced hosts to pivot to teaching rather than selling [3] Group 2: Business Model Evolution - Top hosts are reducing their live-streaming frequency and exploring alternative revenue streams, indicating a shift in the market dynamics [5] - The development of self-branded products is becoming a key focus for top hosts, allowing them to gain greater control over pricing and brand identity [5] - Short-form content, such as short dramas, is being utilized by hosts to create new traffic channels and enhance emotional connections with their audience [5][6]
抖音制胜法则:内容创新+精准定位,打造全网风靡视频的秘诀
Sou Hu Cai Jing· 2025-09-01 01:09
Group 1 - Douyin has rapidly attracted global attention, becoming a prominent platform for both individual creators and industry leaders to showcase their creativity and gain followers [1] - Content innovation and high-quality production are essential for creators to stand out in the competitive landscape of Douyin, with unique filming techniques and editing skills being crucial [1] - High-definition visuals and appealing audio contribute to an immersive viewing experience, allowing creators to engage audiences effectively through well-crafted storytelling [1] Group 2 - Clear account positioning is a key step for creators to achieve success on Douyin, requiring them to define their unique style and focus area [2] - Creators can leverage Douyin's recommendation mechanism by optimizing tags and keywords to enhance the visibility of their videos to target audiences [2] - Staying updated with current events and trends is an effective strategy for creators to increase exposure, allowing them to quickly produce relevant content that resonates with viewers [4] Group 3 - Interaction and community building are vital for creators on Douyin, as responding to comments fosters a sense of connection and respect among users [4] - A practical and easy-to-understand online traffic strategy has emerged to assist creators in attracting a large number of targeted followers, even for beginners [4]
大屏直击痛点应对小屏挑战
Jing Ji Ri Bao· 2025-08-30 23:20
Core Viewpoint - The article discusses the challenges faced by traditional television due to the rise of mobile platforms and short dramas, and outlines new measures introduced by the National Radio and Television Administration to enhance content supply and promote innovation in the industry [1]. Group 1: Content Creation and Regulation - The new regulations emphasize the importance of original content creation and aim to protect creative rights, which is seen as essential for industry development [2][3]. - The regulations reduce the review cycle for dramas, relax episode limits, and allow advertisements within dramas, thereby increasing creative freedom and efficiency [2][3]. - The new rules are expected to improve the efficiency of content review processes, leading to faster production and airing of shows, which will benefit both investors and platforms [3]. Group 2: Innovation and Audience Engagement - The regulations focus on innovation to meet the evolving demands of viewers, including the implementation of a "Content Renewal Plan" and promotion of ultra-high-definition programming [4]. - New mechanisms such as "review while broadcasting" and "modify while broadcasting" are introduced to encourage the integration of short dramas into traditional television [4]. - The success of these innovations relies on high-quality scripts and production, regardless of the length of the dramas [4]. Group 3: International Collaboration and Content Exchange - The new measures encourage the introduction of high-quality foreign programs and allow for local adaptations, broadening the content sources for television [7][8]. - The removal of quotas for imported dramas and encouragement for foreign dramas to air during prime time are expected to foster international collaboration and increase opportunities for young creators [8]. - Strengthening copyright protection and legal frameworks is highlighted as essential for facilitating content exchange and ensuring industry growth [8][9]. Group 4: Talent Development and Industry Growth - The regulations aim to enhance collaboration between internet video platforms and television stations, which is expected to stabilize content distribution prices and improve the overall impact of content [9]. - There is an emphasis on attracting more talent and investment into the industry, with a call for collective efforts to nurture talent and ensure the industry's prosperity [9].
从 ReelShort 看中国短剧出海:创新驱动下的全球突围
Xin Hua Wang· 2025-08-20 06:24
Core Viewpoint - Chinese short dramas have emerged as a new highlight in cultural exports, with Crazy Maple Studio leading the way since launching its global short drama app in 2022, achieving multiple industry "firsts" and creating popular works that have garnered widespread attention [1][3]. Group 1: Market Dynamics - The rapid rise of short dramas overseas is attributed to both macro and micro factors, with the strength of the country being a fundamental reason for the increased global interest in local stories and expressions [4][6]. - The unique characteristics of short dramas, such as their fast-paced storytelling, have made them increasingly appealing to global audiences [4][6]. - Crazy Maple Studio's platform, ReelShort, has adopted a "local production" strategy since 2023, collaborating with local teams to ensure content resonates with local cultural contexts [4][6]. Group 2: Production Challenges and Innovations - The company faces challenges in overseas production, including issues related to actor accents and content selection, which require a dedicated and adaptable core team to address [5][6]. - The production costs for short dramas have significantly increased, from approximately $100,000 in June 2022 to around $250,000 to $300,000 currently, reflecting the competitive market landscape [5][6]. - Despite the challenges, the company remains committed to innovation, recognizing that content creation is inherently difficult and that many attempts may fail [6][7]. Group 3: Industry Trends and Future Outlook - The short drama industry is transitioning from a focus on audiovisual "products" to "works," driven by external management and internal development logic, leading to a more refined and professional approach [5][6]. - The future of the micro short drama market is promising, with projections indicating it could reach a scale of $36 billion [7]. - The company emphasizes the need for collaboration across the industry to ensure sustainable development and high-quality content, as the market expands and audience expectations rise [7][8].