夜间消费

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北京重点商圈假期迎客5966.8万人次
Bei Jing Shang Bao· 2025-10-08 15:41
Group 1: Consumer Market Performance - During the National Day and Mid-Autumn Festival holiday, Beijing's consumer market showed strong resilience and vitality, with sales reaching 9.51 billion yuan across monitored sectors including department stores, supermarkets, and restaurants [1] - The total foot traffic in 60 key commercial districts reached 59.668 million, marking a year-on-year increase of 13.9% [1] - New projects launched before the holiday became popular destinations for consumers, while traditional shopping areas remained the first stop for tourists visiting Beijing [1] Group 2: Event-Driven Consumption - Various events during the holiday, such as the WTT China Grand Slam and China Open, significantly boosted consumption, with foot traffic in the Xicheng and Beiyuan commercial districts increasing by 110% and 5.9% respectively [1] - Activities like the "Event Ticket Benefits Season" in Shijingshan District offered discounts at over 200 merchants, enhancing consumer engagement [1] - The "Open Live Second Venue" collaborated with multiple locations to create immersive experiences, linking over 100 brands and stimulating regional consumption [1] Group 3: Night Economy Growth - The "Night Tour Beijing" initiative saw nighttime foot traffic in key commercial districts reach 28.116 million, a year-on-year increase of 23.3% [2] - Notable increases in nighttime foot traffic were observed in Chaoyang District, with the "International Light Consumption Season" and water performances contributing to a 39.1% increase in foot traffic [2] - Events combining music and market experiences effectively attracted visitors and stimulated nighttime consumption [2] Group 4: New Store Openings and Consumer Engagement - The opening of new stores during the holiday period led to significant increases in foot traffic, with the Doujing and Chaoyang Qing commercial districts seeing increases of 37% and 18.1% respectively [3] - The Chaoyang Joy City reported a 27% increase in foot traffic, driven by the launch of over 10 new stores and unique exhibitions [3] - The introduction of themed tourism routes and activities catered to diverse consumer needs, enhancing the holiday shopping experience [3] Group 5: E-commerce and Offline Integration - E-commerce platforms experienced a surge in offline business during the holiday, with some platforms reporting over 5 million customers visiting their stores [5] - Sales of mooncakes and other festive products saw significant increases, with JD's mooncake sales growing over 300% compared to the previous month [5] - The demand for home appliances also surged, with sales of projectors, coffee machines, and gaming consoles increasing by 245%, 181%, and 292% respectively [6]
国庆中秋假期北京重点商圈客流量达5966.8万人次
Bei Jing Shang Bao· 2025-10-08 08:40
在首店、首展的带动下,双井商圈、朝青商圈客流量同比分别增长37%、18.1%。其中,西单更新场马 克图布Pingu华北首发、朝阳合生汇"宝可梦151"全国首展、朝阳大悦城(000031)"海绵宝宝"全国唯一 展等,丰富假日消费场景,带动构筑消费新场景。 同时,夜间消费也拉动了商圈的活力。据手机信令数据显示,全市60个重点商圈夜间客流量2811.6万人 次,同比增长23.3%。朝阳区"国际灯光消费季"光影秀场与水上表演打造"不夜朝阳"品牌形象,亚奥、 燕莎蓝港两大商圈夜间客流量分别同比增长39.1%、2.1%。 北京商报讯(记者 刘卓澜)10月8日,北京市商务局发布假期数据显示,八天假期,市商务局重点监测 的百货、超市、专业专卖店、餐饮和电商等业态企业实现销售额95.1亿元。全市60个重点商圈客流量 5966.8万人次,同比增长13.9%。 假日期间,新首钢园商圈、北苑商圈客流量同比分别增长1.1倍、5.9%。国庆假期,WTT中国大满贯、 中国网球公开赛两大赛事有效拉动消费。石景山区联动区内重点商圈推出"赛事票根惠享季"活动,凭赛 事票根享受200余家商户优惠,涵盖餐饮、零售、娱乐、体育等领域。通州区携手大运河 ...
“夜”态升级!淮海路双节消费盛宴“夜”来越嗨
Sou Hu Cai Jing· 2025-09-28 11:52
Core Viewpoint - The launch of the "光影长廊" lighting ceremony on Huaihai Road marks the beginning of the National Day and Mid-Autumn Festival shopping season, aiming to enhance the night-time economy and consumer experience in the Huangpu District [1][6][31] Group 1: Night Economy Initiatives - The lighting ceremony is part of Huangpu District's efforts to promote the integration of commerce, tourism, culture, and sports, creating vibrant night-time consumption scenarios [9] - From September 26 to October 16, Huangpu District is distributing special night-time consumption vouchers, including discounts for over 60 retail stores in key shopping areas like Huaihai Road and Nanjing Road [14] - The "光影节淮海路环彩流光手提袋" initiative offers exclusive benefits for night-time shoppers at designated stores, enhancing the appeal of night-time shopping [18] Group 2: Thematic Marketing Activities - Huaihai Road's commercial area is launching a series of themed marketing activities for the dual festivals, focusing on fashion consumption, interactive entertainment, art exhibitions, and cultural experiences [12] - The "漫游黄浦·次元幻想季——幻境淮海路" event features traditional brands engaging in innovative activities to attract visitors and rejuvenate traditional consumption scenes [16] - New retail experiences are being introduced, such as the "新天地玩车节" at Xintiandi, which combines classic car culture with modern lifestyle elements [20] Group 3: Cultural and Artistic Events - The "思南月圆生活节" at Sinan Mansion will host over a hundred events, including performances and art markets, to enrich the cultural consumption landscape [24] - K11 Art Mall is presenting the "芝麻街 奇妙艺境" exhibition, celebrating the 55th anniversary of a classic IP through artistic reinterpretation [26] - Various art exhibitions, including "微笑公园" and "badgirl和她的朋友们," showcase contemporary art and engage the community in cultural dialogue [29]
拉动消费超65亿元!不夜重庆“越夜越火爆”
Sou Hu Cai Jing· 2025-09-24 12:12
Core Insights - The 2025 China (Chongqing) New Business Development Intercity Exchange Conference was held on September 23, showcasing the success of the "2025 Never-Sleeping Chongqing Life Festival" which attracted over 180 million visitors and generated over 6.5 billion yuan in consumption [1][3]. Group 1: Event Overview - The "2025 Never-Sleeping Chongqing Life Festival" focused on unlocking various night-life consumption methods, connecting city-wide and multi-industry night-time consumption resources through over 200 unique events and participation from more than 10,000 businesses [5]. - The festival included various themed activities, such as the launch of the "2025 Never-Sleeping Chongqing Life Festival" and the third Chongqing International Beer Culture Festival, which attracted 8.5 million visitors and generated nearly 260 million yuan in sales [5]. Group 2: Consumer Engagement - The festival's activities were designed to enhance consumer engagement, with significant participation in events like concerts and sports, which became key drivers of night-time consumption [6]. - Notable concerts at venues like Huaxi LIVE and Chongqing Olympic Sports Center attracted approximately 140,000 attendees, boosting related sectors such as transportation, accommodation, and dining [6]. Group 3: Regional Impact - Various regions, including Yuzhong, Wushan, and Wanzhou, hosted diverse themed activities, with Fuling receiving 7.263 million visitors and total spending of 7.59 billion yuan, reflecting growth rates of 23.3% and 27.6% respectively [5].
在星河与人声之间看见湖北的烟火
Xiao Fei Ri Bao Wang· 2025-09-08 02:44
Core Insights - The integration of culture and tourism in Hubei is not merely about combining scenic spots with performances, but represents a profound transformation of urban character, consumer logic, and lifestyle [1][2][3] Group 1: Cultural and Tourism Integration - The first step in cultural tourism integration is to make culture "return" to the memories that people want to revisit, creating reasons for tourists to visit [1] - The immersive experiences in places like Xiangyang and Wudang Mountain highlight the importance of emotional connections and interactions that keep visitors engaged beyond discounts [2][3] Group 2: Economic Impact - The new night consumption model in Xiaogan, which includes diverse activities such as market browsing, food tasting, and performances, has led to an average nightly reception of 15,000 visitors and increased local merchant revenue by over 300,000 yuan [3] - The shift from tourism projects to lifestyle consumption scenarios indicates a successful migration of cultural experiences into everyday life, enhancing the overall economic impact of the tourism sector [3]
广州启动2025年夜间消费季
Ren Min Ri Bao· 2025-08-20 22:26
Core Viewpoint - The 2025 Guangzhou Night Consumption Season has been launched, emphasizing the theme "Guangzhou Night, Exciting Without Boundaries" and will run throughout the second half of the year [1] Group 1: Event Overview - The event is initiated in the Yuexiu District of Guangzhou, specifically at Beijing Road Tongqingfang [1] - The Guangzhou Municipal Bureau of Commerce outlines the event's framework based on "government platform, market operation, resource integration, city-wide linkage, and cross-industry integration" [1] Group 2: Objectives and Features - The consumption season aims to highlight the integration of commerce, tourism, culture, sports, and health, enhancing the night consumption experience [1] - A series of unique activities will be organized to showcase the charm of Guangzhou at night from multiple perspectives [1] - The initiative supports Guangzhou's goal of developing into an international consumption center city [1]
宁波宁海启动夏季文旅促消费活动
Sou Hu Cai Jing· 2025-08-18 04:02
8月17日,2025年宁波市宁海县夏季文旅消费活动发布仪式在宁海城隍庙中心广场正式举行,以"夏游宁海·'暑'你最嗨"为主题,连续七天精彩"不打烊",致 力于打造一场点燃宁海夏夜热情、传递生活美好意趣的文旅盛事。 活动现场(尤才彬 摄) 活动在诗情画意的荷花舞《这里风景独好》中缓缓开启,现场聘用六名文旅推介官,发布夏季四条旅游精品路线和六大消费场景,大力推广宁海文旅资源。 同时,对四家市级非遗茶空间以及第七批宁波市级非遗传承人、市级非遗项目进行授牌,充分展现宁海深厚的文化底蕴。活动现场还有百万文旅消费券发 放,串联"吃、住、行、游、购、娱",打开大麦、飞猪、云闪付平台扫码即可领券。更有宁海文旅的形象代言人"徐霞客"派发福袋,为夏日之旅增添更多欢 乐和福气。 "烟火缑城"之缑乡百集也在此地精彩上演,特别打造城隍非遗汇、城隍夜市、酒旅促销三大主题活动,集结传统宁海风味、创新融合美食及街头特色小吃, 泥金彩漆、根雕文创、掐丝珐琅等非遗技艺体验,汇聚宁海知名酒店精选优惠,还有琳琅满目的文创产品和宁海在地歌手歌曲演唱,进一步丰富特色消费场 景,释放文旅消费热情。 活动现场(尤才彬 摄) 除了丰富多彩的市集活动,城隍庙内还 ...
夏日夜练“火”起来:带动全民健身 点燃夜间消费新热潮
Yang Shi Wang· 2025-08-07 03:30
Core Insights - The article highlights the growing trend of nighttime sports activities among citizens, driven by extended venue hours and new fitness initiatives, which has sparked a surge in nighttime consumption [1][3]. Group 1: Nighttime Sports Initiatives - Various cities are actively promoting "night training" models, extending venue hours, and launching point-based activities to encourage public fitness [1]. - In Huangshi, Hubei, the Fuke Sports Center has seen attendance soar to over 300 sports enthusiasts each night, doubling the numbers from previous months [1]. Group 2: Venue Enhancements and Offerings - The sports center has introduced a 360-degree goal capture system that allows users to record, replay, and download their game highlights, enhancing user engagement [3]. - A variety of training courses, including table tennis and badminton, have been launched, allowing participants to earn points for discounts, effectively converting foot traffic into revenue [3]. Group 3: Diverse Sports Programs - The sports center has tailored its nighttime sports services to meet diverse citizen needs, organizing events like a community basketball challenge with 10 categories based on age and group, attracting over 500 participants [4]. Group 4: Outdoor Water Sports - In Yiyang, Hunan, outdoor water sports have become popular during summer evenings, with activities like jet skiing and paddleboarding drawing crowds, providing both excitement and a refreshing experience [6].
创新消费场景、释放内需潜力!各地加大力度提振消费→
Sou Hu Cai Jing· 2025-08-05 08:19
Group 1 - The contribution rate of domestic demand to GDP growth reached 68.8% in the first half of the year, with final consumption expenditure contributing 52% [1] - Various regions are implementing actions to boost consumption, innovating consumption scenarios, and cultivating new growth points in service consumption to continuously release the potential of domestic demand [1] Group 2 - Shanghai has launched a series of activities to stimulate nighttime consumption, with over 50 performances in the Hongqiao Tiandi business district, and a total nighttime consumption exceeding 88 billion yuan since June, showing a year-on-year growth of 3.3% [3] - Chongqing is hosting over a hundred unique events focused on nighttime activities, with online platforms and financial institutions offering over 100 million yuan in discounts to stimulate market consumption [5] - Jiangsu Province is encouraging nighttime tourism in scenic areas and has introduced 50 nighttime consumption gathering business districts and pedestrian streets [5] - In Zhenjiang, a street area invested over 3 million yuan in upgrades, resulting in a 50% increase in foot traffic compared to before [5] - Anhui is integrating shopping, cultural tourism, food, sports, and performances to cultivate ten new consumption scenarios, planning over 2,000 activities for the summer [5] - Zhejiang is creating ecological summer consumption scenarios, including immersive experiences of ice and snow, and has issued over 30 million yuan in summer cultural tourism consumption vouchers to stimulate new consumption vitality [5]
各地文旅“打开方式”花样翻新 不断激发“夏日经济”消费新活力
Yang Shi Wang· 2025-08-05 05:57
Economic Contribution - In the first half of the year, domestic demand contributed 68.8% to GDP growth, with final consumption expenditure accounting for 52% [1] Nighttime Consumption Initiatives - Shanghai launched a series of activities to stimulate nighttime consumption, including over 50 performances in the Hongqiao Tiandi business district and collaborations with traditional landmarks [1][3] - Chongqing organized over a hundred unique nighttime events, including the Water Sound Festival, and financial institutions offered over 100 million yuan in discounts to boost market consumption [3] - Jiangsu province encouraged nighttime tourism and established 50 nighttime consumption hubs and pedestrian streets [3] - In Zhenjiang, a street district invested over 3 million yuan in lighting upgrades, resulting in a 50% increase in foot traffic [3] Summer Tourism and Activities - Zhejiang province identified 10 summer themes, distributing over 30 million yuan in tourism consumption vouchers to invigorate consumer activity [6] - Zhangjiajie in Hunan province became a popular summer retreat due to its pleasant climate and natural environment, attracting tourists seeking relief from the heat [7][9] Visitor Statistics - Since July, Zhangjiajie Grand Canyon has been receiving an average of 10,000 visitors daily for family summer vacations [13]