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镇江京口区双节推多元文旅活动,文旅体商融合筑 “微度假” 新场景
Yang Zi Wan Bao Wang· 2025-10-10 06:23
扬子晚报网10月10日讯(通讯员王俊东邵珊珊记者姜天圣)今年国庆、中秋双节期间,镇江京口区以"微度假、轻旅游、深体验"为引领,以"文旅体商融 合"为路径,围绕长江路滨江风光带、水陆寺巷等重点区域,推出一系列主题鲜明、内容丰富的假日活动,着力打造具有京口特色的微型旅游目的地,有 效激活假日消费市场,为市民游客呈现一场集文旅体验、体育互动、商业消费于一体的假日盛宴。 节日期间,京口区在水陆寺巷精心打造了汇聚美食、非遗、手作三大类特色业态的城市市集。商户们推出丰富多样的优惠折扣和互动游戏,配合富有创意 的打卡点,吸引了众多游客驻足参与。嘉年华期间还特别设计了国庆快闪与"青春寻迹"城市漫步集章两大主题活动,以动人的旋律和互动探索的形式,引 导青年群体在探索中深入了解水陆寺巷的历史文脉与街区魅力,实现文化传承与青年社交的有机融合,让青年群体深度感受街区的历史底蕴与独特魅力。 活动配合消费券发放与商户限时折扣,有效打通了"文化体验+旅游社交+美食消费"闭环,显著拉动了街区客流与本地消费增长。 现场 文旅体商多元共振,构筑城市"微度假"新高地 京口区各商业载体"双节"期间协同发力,以文旅体商深度融合模式,成功构筑吸引力十足 ...
中秋逢国庆 “花式”消费“节节高”
Xin Hua Ri Bao· 2025-10-07 23:30
中秋国庆撞满怀,双节同庆嗨起来。这个"加长版"的黄金周,一场消费盛宴也在江苏大地同步开 启。全省各地精心打造了一个个多元融合、新意迭出的消费新场景,为市民游客献上了花式迭出、花样 翻新的"双节"大礼包。它们不仅是商业空间,更是承载着欢笑、亲情与美好记忆的"假日客厅",共同铺 陈了一幅生机勃勃的消费新图景。 连云港:"多巴胺石头"吸客"实打实" "妈妈,你看这个穿着彩虹衣服的大熊猫多可爱啊,我要和它合影!"10月7日,连云港月牙岛景区 北岛百草园里,市民倪露露拿着手机为儿子拍照,小朋友开心地蹦跳。不远处,各种造型的巨型彩色石 头错落分布,游客们或蹲坐合影,或驻足欣赏,快门声此起彼伏——这个双节假期,月牙岛打造的"多 巴胺石头王国"成了连云港热门"打卡地"。 "之前刷到其他城市的多巴胺主题项目就很心动,没想到家门口也有了,每块石头都有特色,根本 拍不够!"倪露露说。"多巴胺石头王国"是景区精准抓住2025年文旅新趋势打造的"1个核心吸引 力"。"这些石头都是由艺术家亲手绘制的,高饱和度的色彩搭配童趣满满的图案,为游客提供了丰富的 拍照背景,也让我们景区有了独特的'视觉标签'。"月牙岛景区相关负责人说。"这里和传统 ...
临港“住玩购”成为节日“顶流” 环湖区域看烟花人次“10万+” 商场里摩肩接踵日均客流“10万+”
Jie Fang Ri Bao· 2025-10-05 02:12
记者 沈思怡 "今晚的特别版烟花足足有12分钟,太漂亮了!"昨晚8点,上海东南角的临港新片区滴水湖畔,夜幕被一束升腾的光束点 亮,璀璨的烟花伴随音乐在夜空绽放,与湖面的粼粼倒影交叠,数万市民游客举着手机记录这一瞬间,欢呼声、惊叹声随着烟 花的起落此起彼伏,将节日热情推向高潮。据管理部门介绍,当晚涌入环湖区域观赏这场烟花表演的市民游客超过10万人次。 数据显示,10月1日至3日,港城广场区域客流超5万人次,总营业额约205万元。作为网红打卡地,朵云书院的热闹程度更 是远超预期,长假以来,日均客流突破5000人次,书架间的走道里满是读者,靠窗的观景座位更是一位难求。 烟花下的盛景只是临港文旅市场火热的一个缩影。双节长假,临港新片区仿佛一座无边界的度假区:朵云书院的书架间挤 满翻书的读者,环湖步道上的露营帐篷连成彩色的"小天地",商场里的餐饮门店前排起长龙,各大酒店的客房供不应求……文 旅商体展深度联动,让这座新城不仅留住了游客的脚步,更点燃了消费的热情。 环湖文旅带客流如织 这个长假,为了让市民游客"玩得尽兴、花得划算",临港新片区管委会提前策划了系列节庆活动,在环湖周边设置数十个 主题装饰,游客不仅可以从中免费 ...
雨天催热“文博游”!假期第三天,济南主要场馆客流维持高位
Qi Lu Wan Bao Wang· 2025-10-03 12:17
齐鲁晚报.齐鲁壹点王贝艺 10月3日,国庆中秋"双节"假期进入第三天,虽然是阴雨天气,但全市文旅市场热度不减、活力依然,新开景区、经典地标与焕新街区共同构筑起多元消 费场景,为市民游客提供了"无晴亦有趣"的丰富选择。 截至10月3日14时,全市纳入监测的30家景区共接待游客63.55万人次,实现营业收入2173.88万元。全市接待持证留宿旅客15.46万人次。铁路发送旅客 19.31万人,民航发送旅客3.54万人,公路发送旅客2.56万人。 主打"沉浸式"体验 都市核心区游园人气火爆 以"国潮"和"沉浸"为特色的都市游园活动,成为吸引市民和游客的主力。 经典景区焕发新活力。天下第一泉风景区以"泉颂华章"为主题,将泉水景观与红歌快闪、古风NPC、游船赏月深度融合,单日客流量维持在高位。千佛 山"重阳山会"预热、融创乐园"民族狂欢节"等,通过民俗非遗与现代表演的结合,营造了浓厚的节日氛围。清照泉城.明水古城雕琢全新场景与活动,打 造传统与新潮交织的"泉式度假.全城有戏"游园会。 新兴业态与跨区域项目成为新引擎。起步区鹊山生态文化园(一期)作为全新开放的城市微度假目的地,其"新南洋温室花园"和特色美食街初显吸引力, ...
来星沙,奔赴你的星辰大海
Chang Sha Wan Bao· 2025-09-25 23:57
Core Insights - Changsha County has been recognized as one of the "happiest cities in China" for 18 consecutive years, reflecting a blend of economic prosperity and livability, driven by cultural and tourism integration [7] - The county ranks fifth in the national comprehensive strength among counties and cities, showcasing its leadership in the central and western regions of China [7] - The integration of culture and tourism has significantly contributed to the county's high-quality development, with over 15 million tourists and a tourism revenue of 14 billion yuan in the first half of 2025 [7][8] Group 1: Cultural and Tourism Development - The "micro-vacation" model in Changsha County has transformed ordinary farmland into popular tourist destinations, such as the "Tonghui Changlong Ecological Happy Park," attracting over 3,000 visitors during its trial operation [8] - The county's cultural tourism projects have generated substantial economic benefits, with events like the "Spring Cultural Tourism Activity" drawing 45,000 visitors in a single day and generating over 3 million yuan in revenue [9] - The county has seen a surge in performing arts, with events during the May Day holiday attracting over 300,000 visitors and a sales increase of 32.9% in the surrounding commercial areas [9][11] Group 2: Ecological and Industrial Integration - Changsha County has successfully transformed its ecological resources into tourism assets, with the "Point Green into Gold" strategy enhancing the value of its wetlands and parks [12][14] - The county has introduced industrial tourism, with an expected revenue of 607.5 million yuan from industrial tourism activities in 2024, showcasing the potential of combining industry with tourism [15] - The integration of ecological and cultural resources has led to innovative projects, such as the "I Have Hills in Kaihui" initiative, which has generated over 20 million yuan in comprehensive consumption [14] Group 3: Youth and Community Engagement - A wave of young entrepreneurs is revitalizing the cultural tourism landscape in Changsha County, with new businesses like eco-farms and cafes emerging to cater to urban residents seeking leisure [17] - The county's cultural initiatives have engaged over 700,000 participants in various training and cultural activities, promoting lifelong learning and community involvement [19] - The establishment of commercial centers like the Changsha Shanshan Outlets has enhanced the county's commercial landscape, attracting international and local brands [19] Group 4: Future Prospects - Changsha County is set to host the 2026 City Tourism Development Conference, positioning itself as a key player in regional tourism and cultural exchange [20] - The county's strategic planning includes 44 tourism projects with a total investment of approximately 131.1 billion yuan, indicating a strong commitment to sustainable tourism development [18] - The integration of cultural and tourism resources aims to create a more inclusive and vibrant community, enhancing the overall quality of life for residents and visitors alike [20]
王相龙:房车营地不是停车场 是乡村振兴的流量入口
"未来房车营地会成为'微度假'、乡村振兴的一个亮点。买房车是有实力'游民'的选择,而房车租赁则 是'微度假'的轻量化选择。"在近日由《中国经营报》主办的零观汽车线下交流会中,北京祥龙聚鼎文 化发展有限责任公司董事长、北京市社会科学院市情研究所、北京世界城市研究基地特约研究员王相龙 表示。 王相龙以其长达八年的乡村振兴实战经验,为交流现场带来了深刻的一线思考。他从实践者的角度,描 述了房车营地与乡村振兴深度融合的现实挑战与破局探索。 王相龙进一步阐述了他的商业逻辑闭环。他强调,免费服务带来的流量,如何接住并最终变现,是对营 地主理人运营能力的终极考验。营地的核心竞争力,将不再是简单的提供住宿和补给,而是通过完善的 服务体系、独特的文化体验和坚守初心的运营理念,将导入的流量转化为实实在在的经济效益,从而激 活乡村的"林下经济"。 他以主题民宿为例进行反思,指出许多重资产投入的主题民宿因缺乏复游率而陷入困境,而房车营地这 种轻重结合、以流量运营为核心的模式,则更具可持续性。 在他看来,房车本身就是一个"行走的IP",可以成为宣传美丽中国、推广地方特色产品的绝佳载体。而 星罗棋布的房车营地,则应成为这些IP的"服务驿 ...
市场共建 客源互送 资源共享 宁镇扬(句容)微度假推介交流会在镇举行
Zhen Jiang Ri Bao· 2025-09-02 23:33
Group 1 - The event held on August 28 aimed to promote micro-vacation tourism in the Ning-Zhen-Yang region, focusing on collaboration among Nanjing, Zhenjiang, and Yangzhou [1][2] - A new cooperation mechanism called "Ning-Zhen-Yang 3+3" was established to integrate regional tourism resources and enhance market collaboration, resource sharing, and mutual benefits [1] - The tourism associations emphasized the complementary nature of resources among the three cities, aligning with current tourist preferences for micro-vacations that combine nature, culture, and leisure [1] Group 2 - The theme of the event was "'Si' Season Scenic Micro-Vacation," with guidance from various tourism and cultural organizations, and it included the launch of a micro-vacation boutique route in Jiujiang [2] - A local cultural tourism design competition was initiated, and representatives from local tourism enterprises promoted their offerings during the event [2] - Approximately 80 representatives from the tourism industry across the Ning-Zhen-Yang region attended the meeting [2]
暑期文旅消费火热开启,消费热潮背后,你准备好了吗?
Sou Hu Cai Jing· 2025-07-09 09:18
Core Insights - The summer season is a peak time for cultural and tourism consumption, with various regions launching initiatives such as free admission and subsidies to stimulate spending [1] - Over 4,300 cultural and tourism activities are scheduled from July to August, with more than 570 million yuan in subsidies being distributed [1] Group 1: Consumer Trends - The hot weather has driven many tourists to seek out cooler destinations, with cities like Urumqi, Kunming, and Guiyang becoming popular for summer getaways [3] - Families with children and university students are the main consumer groups, with family trips accounting for 42% of travel during the summer [3] - The demand for diverse seasonal cultural and tourism products is emphasized, targeting different age groups [3] Group 2: Event-Driven Tourism - The "Su Super League" has successfully attracted tourists and fans, leading to a significant increase in hotel bookings in cities like Nantong and Suqian [5] - Concerts and music festivals are also thriving, with cross-city attendance driving growth in transportation and dining sectors [5] - Local governments are leveraging events to boost tourism, with initiatives like Qingdao's "ticket root economy" to enhance cultural consumption [5] Group 3: Night Economy and Cultural Experiences - The night economy is thriving, with innovative experiences like the Qingdao Beer Museum combining industrial tourism with entertainment [7] - Cultural experience projects, such as the "intangible cultural heritage night market," have seen a 65% increase in bookings, indicating strong consumer interest in deep cultural engagement [7] Group 4: Digital Integration - The integration of digital technology is enhancing the summer tourism experience, with initiatives like AR navigation in Xi'an and digital collectibles in Chengdu [9] - "Micro-vacations" are emerging as a trend, with high demand for boutique accommodations and camping sites near major cities [9] - Customized services for short trips are attracting families and young people, reshaping the summer tourism market [9] Group 5: Service Enhancements - Smart solutions are being implemented to improve visitor experiences, such as AI crowd management systems in Huangshan and expedited check-in services at Sanya Airport [11] - These operational improvements are aimed at increasing visitor satisfaction and repeat visits [11]
文旅向新 成都向北 一场城市“微赛事”撬动消费“大市场”
Xin Lang Cai Jing· 2025-07-07 10:52
Core Insights - The article highlights the integration of sports, culture, and tourism in Chengdu's Pengzhou district, showcasing various high-level events and the concept of "micro-events" to attract visitors and enhance local consumption [1][3][9] Group 1: Event Highlights - The "PONPON Flying Run" event attracted significant attention, with a unique "one ticket" model that simplifies participation in various activities, enhancing visitor experience [3][5] - The first Urban Outdoor Life Season in Pengzhou featured a range of activities including night runs, dining discounts, and free transportation, promoting local businesses and tourism [5][9] Group 2: Economic Impact - The integration of events and local businesses led to a 25% increase in hotel consumption, indicating a positive economic impact from the new tourism strategies [5][11] - The event attracted over 54,000 attendees, resulting in a 17.55% increase in visitor numbers to the Longxing business district, demonstrating the effectiveness of the "micro-business circle" approach [9][11] Group 3: Strategic Development - Pengzhou aims to establish itself as a "sub-center" of Chengdu, focusing on the dual integration of culture and tourism with various industries to create a new consumer destination [13] - The local government is committed to enhancing the competitiveness of Pengzhou through innovative practices in event organization and community engagement [11][13]
2.5天休假探索,周末游进化
21世纪经济报道· 2025-06-11 12:05
Core Viewpoint - The implementation of a 2.5-day flexible work schedule is aimed at promoting "micro-vacation" consumption, benefiting both workers and the tourism industry [2][11][13]. Group 1: Policy Background - The 2.5-day flexible work schedule has been proposed multiple times over the past decade, but its implementation has been inconsistent [3][4]. - Various regions, including Jiangxi and Hebei, have previously introduced similar policies to encourage short vacations and boost tourism [7][9]. Group 2: Economic Impact - If successfully implemented, the 2.5-day flexible work schedule could significantly enhance tourism consumption, as it aligns with the fast-paced lifestyle of modern workers [11]. - The camping economy is expected to benefit from this trend, with projections indicating that the core market size for camping could reach 487.98 billion by 2030, growing at a compound annual growth rate of 14.7% [12]. Group 3: Labor Considerations - The current labor framework treats the 2.5-day flexible work schedule as a form of compensatory leave, which limits its applicability mainly to government and state-owned enterprises [17][18]. - Many workers, including public servants, often face heavy workloads, making it challenging to guarantee the right to paid leave, which is essential for the success of such a policy [18].