柳馨(化名)订票信息 来源：受访者供图 "往返机票才500多元，过年过节太值了，比分开购买往返机票省了好几百元！"对于此前购买的"回旋镖机票"，辽宁沈阳的柳馨依然觉得很值。 社交平台上所说的"回旋镖机票"，是指从出发城市A前往中转城市B，并最终返回邻近城市C，该类机票前后两段行程的时间间隔较长，旅客在B地 停留1天及更长时间。同时，A地与C地距离较近，旅客能以较低的花费返回A地。由于是中转联程机票，旅客只需花费一张机票的钱，就能实现往 返。 这种看似绕远的方式，正成为部分人出行的新选择，有年轻人就说"绕远"是为更好地"抵达"。日前，记者在多个社交平台搜索发现，有不少分享类 似经验的帖子。 一张机票能省几百元 2025年7月，柳馨和母亲计划去山东烟台短途旅游。此前，她在社交平台上刷到过关于"回旋镖机票"的帖子，这次她就想尝试下。 "我在在线旅游平台检索各个机场，找那些在烟台中转且中转时长在2天及以上的航班。这种机票并不好找，需要一个个搜索。"柳馨说，她最终找到 了2025年7月28日从吉林延吉出发、在烟台中转、最终目的地是沈阳的航班。 这次行程中，她们需要从沈阳坐高铁去延吉，在延吉朝阳川机场乘坐飞机，该航班抵达 ...

Group 1 - The article highlights the popularity of alternative holiday experiences in Wuhan during the Spring Festival, with many citizens and tourists opting for "micro-vacations" around the city instead of traditional tourist spots [1] - The opening of the Ganlu Mountain International Ski Resort in Huangpi District, featuring six ski slopes and various entertainment facilities, has attracted many families, enhancing the festive atmosphere [1] - The integration of diverse cultural and tourism consumption scenarios has effectively met the varied needs of consumers and stimulated spending potential in the region [2] Group 2 - During the period from February 15 to 21, the retail and catering sectors in Hubei achieved a total transaction volume of 30.55 billion yuan, reflecting an 11.57% increase compared to the same period in 2025 [2] - The Hubei government issued nearly 600 million yuan in consumer subsidies starting January 24, which led to a boost in consumption across various sectors, amounting to 31.55 billion yuan [2] - The Hubei Provincial Department of Commerce aims to expand the supply of quality goods and services, fostering more immersive and experiential consumption scenarios to enhance the festive shopping atmosphere [2]

沉浸体验亮点突出，吸引不少游客。宜宾在夹镜楼、长江公园推出3D光影秀及无人机表演；巴 中"巴河夜游"新增AI互动与NPC体验；自贡方特恐龙王国上演无人机秀与烟花秀；达州彩灯游园会运用 光影科技打造非遗灯组；绵阳新春灯会推出"水上火壶"展演、"天女散花"高空威亚表演等；成都的夜游 锦江新春演艺持续上演，新年歌曲、诗词飞花、川剧变脸精彩纷呈。 2月21日，农历正月初五，春节假期第七日，记者从文化和旅游厅获悉，截至15时，当天全省纳入 统计的873家A级景区接待游客773.81万人次、门票收入7638.53万元；全省图书馆、文化馆、博物馆接 待群众131万人次。春节假期前7天，全省A级景区累计接待游客4975.64万人次，门票收入41460.28万 元；全省图书馆、文化馆、博物馆累计接待群众814万人次。 传统民俗与冰雪运动受热捧。达州、内江开展"寻马赢福礼"等主题互动；内江罗泉古镇豆腐长桌 宴、自贡富顺豆花制作、巴中白衣古镇游园会等非遗民俗体验让传统年味回归；自贡国际恐龙灯会、成 都临邛古城灯会、宜宾"跟着春晚游宜宾"系列活动依旧是人气焦点。广元曾家山滑雪场、汶川县羌人谷 滑雪场等推出各类冰雪项目，成为亲子游、休 ...

Core Insights - The consumer market is showing vibrant growth and new trends as the Spring Festival approaches, with a focus on AI customization, immersive travel experiences, and health-conscious spending [1] Group 1: New Consumption Trends - The shift in consumer demand is moving from physical goods to deep experiences and services, with a rise in "self-indulgent" consumption such as high-end appliances and personalized services [2] - Consumers are advised to clarify their real needs and be cautious with payment methods like installment plans to avoid long-term financial pressure [2] Group 2: Food Safety and Quality - Consumers should pay attention to the actual portion sizes and ingredient origins of high-end prepared dishes and takeout options for the New Year's Eve dinner [3] - It is recommended to check product labels and nutritional information to avoid misleading claims, especially for imported and specialty foods [3] Group 3: Gift Purchasing Trends - Keywords for gift purchasing include cultural creativity, smart products, and green consumption, with an emphasis on understanding the cultural significance and quality of products [4] - When gifting technology like smart home devices, consumers should consider ease of use and data privacy policies [4] Group 4: Travel and Leisure - The trend of "micro-vacations" is gaining popularity, with consumers advised to clarify all costs and conditions associated with hotel bookings and activities [5] - Safety precautions should be taken when participating in events or visiting lesser-known attractions, including checking local guidelines [5] Group 5: Consumer Rights and Dispute Resolution - The need for enhanced awareness of consumer rights is emphasized, particularly in new consumption scenarios like live streaming and virtual services [6] - Efficient channels for dispute resolution include online platforms for complaints, which allow for easy evidence submission and tracking [7]

1月26日，文化和旅游部发布2025年国内居民出游数据情况。根据国内居民出游抽样调查统计结 果，2025年，国内居民出游人次65.22亿，比上年同期增加9.07亿，同比增长16.2%。国内居民出游花费 6.30万亿元，比上年同期增加0.55万亿元，同比增长9.5%。 在新年伊始陆续召开的地方两会上，很多地区对今年的文旅工作作出明确部署。如2026年河南省政 府工作报告提出，推进"文旅+百业""百业+文旅"融合发展，打造一批景区、街区、工业遗产等沉浸式体 验新空间。同时，很多地区也抢抓元旦、春节"双节"旅游旺季的机遇，纷纷祭出各种花式揽客和消费引 流活动，争取实现文旅消费"开门红"。1月16日，"北国好风光 惠聚黑龙江"文旅促消费暨春节文旅消费 月主场活动启幕。据了解，本次活动将文化演艺与文旅推介深度融合，推出了鄂伦春族服饰展演、马头 琴呼麦表演等极具民族特色的文体活动。黑龙江省文旅部门将以本次活动为契机，持续激发文旅市场消 费潜力，丰富冰雪文旅产品供给，推动文旅产业从"一季红"迈向"全年旺"。 文旅市场为何不断升温增效？首先是因为在供给端文旅产品和新业态升级，使得消费体验更加多 元、更具沉浸感，激发了消费内在 ...

Group 1 - A short-trip travel trend is emerging in the Yangtze River Delta as families seek high-quality companionship during the Lunar New Year, facilitated by convenient high-speed rail networks [1] - Jiangsu province is showcasing strong consumer vitality during the Spring Festival, with Nanjing being a top tourist destination and a source of travelers [2] - Traditional customs and interactive educational destinations are gaining popularity among families, with events like the "Spring Festival Garden Party" at Nanjing Hongshan Forest Zoo focusing on animal science [3] Group 2 - Shanghai Lego Land Resort, opening in summer 2025, is rapidly becoming a market hotspot by focusing on families with children aged 2 to 12, particularly attracting visitors from Jiangsu [5][6] - The upcoming New Year event "Big Happiness for the New Year" at Lego Land will feature interactive activities and large Lego installations, enhancing family engagement [5] - The convenience of high-speed rail is crucial for attracting Jiangsu families, with travel times to Lego Land being only 1-2 hours [8] Group 3 - The "Big Happiness for the New Year" event at Lego Land is designed to create a multi-layered Spring Festival experience, including traditional performances and interactive activities [10] - The opening of Lego Land has significantly boosted tourism in Jinshan District, promoting a "theme park + ancient town" model to enhance visitor stay and spending [10] - The integration of high-speed rail is connecting quality cultural and tourism resources in the Yangtze River Delta, fostering a new paradigm of experiential family reunions during the Spring Festival [12]

恐龙主题共享单车穿梭在青果巷的石板路，太湖湾音乐节的音浪漫过古运河的桥面，老字号麻糕的香气 钻进短视频的镜头。 选择扎根常州创作，对"细叭叭"来说是顺其自然的选择。"这座城市既有老底子的文化韵味，又有年轻 人敢闯敢玩的活力。"从非遗技艺到街头美食，从城市热点到生活日常，常州的每一个角落都能给她带 来灵感。而常州包容开放的氛围，更让她的创意有了生长的土壤——在这里，传统与潮流从不相悖，一 句玩笑、一个热梗，都能成为连接城市与外界的桥梁。 用青春视角解锁常州潮与雅 和"细叭叭"的镜头中的烟火热梗不同，95后常州文旅推荐官"吴开心midori"，擅长用Z世代的镜头语 言，把常州的"潮"与"雅"玩出新花样。她的视频满是年轻人喜欢的"活人感"——在她的视频里，没有刻 意的摆拍和华丽的特效，更多的是沉浸式的体验。 "常州的美，不止于古早韵味，更有年轻人爱的新潮玩法！"作为土生土长的常州姑娘，吴开心像百变马 丁般捕捉城市的青春密码。她会穿着汉服在春秋淹城拍变装视频，一键切换古今；会打卡巷子里的网红 咖啡铺，解锁"老字号麻糕+手冲咖啡"的奇妙搭配；还会带着粉丝探秘常州的焕新老城厢，感受城市的 创新活力。她的视频里，温柔的江南 ...

Core Insights - The article highlights the success of the Wushang Dream Era Plaza in Wuhan, which has become a popular destination due to its diverse offerings and unique design [1] Group 1: Business Model and Offerings - Wushang Dream Era Plaza features a total construction area of approximately 800,000 square meters, housing over 900 retail, dining, and entertainment outlets [1] - The plaza aims to create a one-stop comprehensive space for eating, drinking, playing, and shopping, allowing citizens to enjoy a "micro-vacation" in the city center [1] - The management has intentionally balanced traditional retail and experiential offerings at a ratio of approximately 1:1 to meet various consumer needs [1] Group 2: Popular Attractions - The WS Hot Snow Miracle, located on the 8th floor, is a popular indoor skiing venue that allows visitors to experience skiing without leaving the city [2][3] - The WS Dream Park, an all-weather indoor theme park, features attractions like a launch coaster and flying cinema, making it a favored weekend destination for families [5] - A vibrant street area on the 5th floor focuses on youth culture, including anime, trendy toys, and esports, effectively attracting university students [5] Group 3: Performance Metrics - During the New Year's holiday in 2026, the overall foot traffic at Wushang Dream Era Plaza increased by over 80% year-on-year, with significant growth in sales [7] - The management emphasizes the importance of creating differentiated, experiential, and socialized commercial spaces to connect with urban emotions and continuously provide fresh experiences and value [7]

Core Insights - The "boomerang" ticket, a new travel trend, combines different flight segments into a single itinerary, allowing travelers to enjoy layover experiences while saving costs compared to direct flights [1][3] - This trend reflects a shift in consumer behavior towards more rational, refined, and experience-oriented travel choices [3] Group 1: Consumer Perspective - The "boomerang" ticket offers significant cost savings, often reducing expenses by nearly 50% compared to direct flights, making it particularly appealing to budget-conscious young travelers [1] - Consumers should be aware of strict cancellation and change policies associated with these tickets, as delays in earlier flights can disrupt subsequent travel plans [2] Group 2: Supply Side Considerations - Airlines and platforms need to enhance product offerings beyond simple ticket combinations, such as creating more connecting routes that include smaller cities and optimizing for baggage handling to improve traveler convenience [2] - Airports should improve transfer services and explore partnerships with local tourism resources to provide comprehensive services that can convert travel potential into actual spending [2]

Travel and Consumption Trends - Cross-regional travel during New Year's saw a year-on-year growth of 19.5%, marking a recent high and reversing the negative growth trend from the previous year[6] - Railway passenger transport experienced a remarkable increase of 53.1%, while waterway transport grew by 35.3%, indicating a strong demand for short-distance "micro-vacations"[7] - Service consumption, particularly in entertainment, showed significant recovery, with high visitor numbers at theme parks like Disney and Universal Studios[12] Investment and Production Insights - Real estate sales showed a marginal decline, but first-tier cities benefited from relaxed purchase restrictions, leading to a partial demand release[26] - The construction sector faced challenges, with the December PMI for new orders at 47.4%, indicating a contraction in new projects[26] - Most industries reported a decline in operating rates, particularly in petrochemicals and automotive sectors, while emerging industries like lithium batteries and photovoltaics performed well[38] Price and Liquidity Developments - The Producer Price Index (PPI) showed a general increase, with metal and agricultural indices rising by 1.42% and 1.27% respectively, while Brent oil prices fell by 0.76%[47] - The Chinese yuan broke the 7.0 mark against the US dollar, with the R007 rate rising by 63 basis points, indicating tightening liquidity conditions[54]