Core Viewpoint - The Fifth China New E-commerce Conference highlighted the integration of technology and user-centric approaches in the e-commerce sector, emphasizing the growth of new business models and the importance of regulatory frameworks for sustainable development [1][3][7]. Group 1: Technological Innovation and User Experience - The use of AI tools like "digital human consultants" enables intelligent marketing and efficient customer engagement, allowing companies to generate over 2,000 customer leads monthly [3]. - E-commerce is evolving to meet increasing consumer demands for speed and quality, with companies enhancing cold chain logistics and delivery times for fresh products [3]. - New business models such as live streaming, community e-commerce, and social commerce are emerging, lowering entry barriers for ordinary individuals to participate in the market [3]. Group 2: Cross-Border E-commerce Growth - In 2024, China's cross-border e-commerce imports and exports are projected to reach 2.63 trillion yuan, a year-on-year increase of 10.8%, accounting for 6% of total foreign trade [5]. - The "Chinagoods" platform has onboarded over 75,000 shops, providing comprehensive digital services to facilitate international trade [5]. - Initiatives like the quality anchor empowerment action aim to support rural revitalization through live streaming and public promotion [5]. Group 3: Industry Regulation and Development - The Central Cyberspace Administration of China has been guiding the cultivation of quality live-streaming anchors, with 747 quality live-streaming rooms recognized as of June this year [7]. - The fourth batch of quality live-streaming rooms, totaling 417, was announced at the conference, showcasing the importance of quality in the live-streaming industry [7]. - Regulatory frameworks are being developed to address challenges such as false advertising and high competition costs, ensuring a stable and transparent environment for e-commerce growth [7].

Core Viewpoint - The article discusses the transformation of traditional snack brands in Jinjiang, China, as they adapt to the rise of new e-commerce platforms like Pinduoduo, which has revitalized their brand presence and sales performance. Group 1: Historical Context - Jinjiang, a key city in the ancient Maritime Silk Road, has a rich cultural heritage that fostered a spirit of innovation and entrepreneurship among its people [1] - The snack industry in Fujian has a history of 30 to 40 years, with over 700 food companies in Jinjiang alone, producing well-known brands like Jincuan, Youchen, and Yake [3][4] - Many Jinjiang snack brands were slow to embrace e-commerce due to the success of traditional offline sales, leading to a delayed entry into the online market [3][4] Group 2: E-commerce Transformation - Traditional brands like Yake and Crayon Shin-chan faced challenges in transitioning to e-commerce, initially relying on third-party operators before deciding to build their own teams [5][6] - Pinduoduo has become a significant platform for these brands, offering better ROI compared to traditional e-commerce channels, with Yake achieving a store ROI of 1:10 on Pinduoduo [5][7] - Jinjiang brands are now focusing on younger consumer demographics, with Jincuan targeting the 18 to 25 age group on Pinduoduo, leading to significant sales growth [8][9] Group 3: Product Innovation and Consumer Engagement - Brands are rapidly iterating on products based on direct consumer feedback obtained through e-commerce platforms, significantly reducing the time to market for new products [9][11] - Jincuan has adapted its popular black sugar plums to meet consumer preferences, changing the product size and quantity while maintaining price points [9][10] - The collaboration with Pinduoduo's "small assistants" has enabled brands to better understand market trends and consumer preferences, leading to successful product launches [11][15] Group 4: Future Outlook - The article highlights the potential for domestic brands to rise in the snack industry, with Pinduoduo's support through initiatives like "100 Billion Subsidies" and "100 Billion Support" aimed at fostering brand growth [15][16] - There is a strong belief among industry leaders that the future of domestic snack brands is promising, with aspirations to elevate their status and compete on a global scale [15][16]

Core Viewpoint - The fifth China New E-commerce Conference, held in Yanji, focuses on the construction of a new e-commerce ecosystem and sustainable industry development, highlighting the importance of technological innovation and cross-border e-commerce [3][6]. Group 1: New E-commerce Definition and Trends - New e-commerce is defined as a new form and model of e-commerce that focuses on user experience and integrates various scenarios, including social e-commerce, live streaming e-commerce, content e-commerce, and cross-border e-commerce [4][5]. - The rapid development of new technologies such as 5G, cloud computing, and big data has injected new momentum into the new e-commerce sector, with live streaming e-commerce showcasing significant growth potential [5][6]. Group 2: Market Growth and Economic Impact - In 2023, China's live streaming e-commerce market reached a scale of 4.9 trillion yuan, with a year-on-year growth rate of 35.2%, and is expected to maintain a compound annual growth rate of 18% from 2024 to 2026 [5]. - New e-commerce has become a new driving force for consumption recovery, rural revitalization, and foreign trade, with various regions like Jilin, Zhejiang, and Jiangsu showcasing successful integration of new e-commerce into local economies [6][7]. Group 3: Conference Highlights and Future Outlook - The conference included discussions on the sustainable development of the new e-commerce industry, emphasizing the need for policy guidance, market vitality, and technological innovation [3][7]. - The outcomes of the conference aim to enhance the synergy between digital economy and consumer vitality, paving the way for a promising future in the new e-commerce landscape [7].

Core Insights - Meitu's product "Kaipai" has been recognized for its innovative practice of "AI-assisted agriculture" and has been included in the 2024-2025 China New E-commerce Development Innovation Cases [1] - "Kaipai" is a productivity tool that utilizes AI to create engaging video content, allowing users with no prior experience to produce videos in just one minute [1] - In 2024, "Kaipai" will launch the "AI Assistance for Farmers Program" to help new farmers create promotional videos for their agricultural products [1]

Group 1 - The core viewpoint of the article highlights the recognition of the Baigou New Town Bag E-commerce Industrial Park as one of the 12 selected innovative cases for the development of new e-commerce in China for the 2024-2025 period [1] Group 2 - The event was organized by the China Internet Society Organizations Alliance, indicating a significant industry collaboration [1] - The selection of Baigou New Town reflects the growing importance and innovation within the e-commerce sector in China [1]

Core Insights - The article highlights the rapid growth of cross-border e-commerce in Jilin province, particularly in the city of Hunchun, which has become a hub for international trade and digital commerce over the past five years [3][4][5]. Policy Collaboration - In 2021, Jilin province introduced several policies to support the development of e-commerce, including the "14th Five-Year Plan for E-commerce Development" and measures to promote high-quality growth in the new e-commerce economy [4]. - The establishment of cross-border e-commerce comprehensive pilot zones in cities like Changchun, Jilin City, Hunchun, and Yanbian has facilitated efficient customs processes, allowing for optimized clearance paths for different types of goods [4][5]. Brand and Channel Development - Jilin has leveraged the China New E-commerce Conference to enhance its brand presence, launching official flagship stores for local products on platforms like Taobao and JD.com [6]. - The region has seen significant growth in its agricultural product exports, with the city of Gongzhuling developing a comprehensive corn industry that contributes to an annual GDP growth rate of nearly 8% [6]. Talent Development - The article emphasizes the importance of talent cultivation in the e-commerce sector, with initiatives to train students in practical e-commerce skills and establish a talent strategy across the province [9][12]. - Programs like "Mr. North Youth Gathering in Jilin" aim to provide training for graduates, covering 42 universities and reaching 16,000 participants [9][12]. E-commerce Growth Metrics - Jilin's cross-border e-commerce import and export volume is projected to reach 5.2 billion yuan in 2024, a 5.4-fold increase from 2020, with a 68.3% year-on-year growth in the first half of the current year [3][4]. - The total import and export value of Hunchun has surged from 43 million yuan in 2018 to 6.65 billion yuan in 2024, reflecting over a 150-fold increase [5]. Digital Transformation - The article notes that the digital transformation in Jilin has created a robust network for the distribution of local products, enabling them to reach global markets efficiently [12]. - The integration of live-streaming e-commerce has also emerged as a significant trend, with numerous specialized live-streaming rooms established in border villages to promote local agricultural products [8].

Group 1 - The core viewpoint of the articles emphasizes the significant role of new e-commerce in connecting production and consumption, both domestically and internationally, showcasing its strong vitality and far-reaching impact in driving economic transformation and upgrading [1][2] - The fifth China New E-commerce Conference, held in Yanbian, Jilin, focused on building a sustainable new e-commerce ecosystem and discussed new business formats, models, and trends in the industry [1][2] - New e-commerce is characterized by the integration of new information technologies with commercial activities, shifting from a "people find goods" model to a "goods find people" model, highlighting a fundamental change in development logic [1][3] Group 2 - Data from the Ministry of Commerce indicates that the total retail sales of consumer goods grew at an average annual rate of 5.5% over the past four years, with the wholesale and retail industry's added value increasing by 40% compared to the end of the 13th Five-Year Plan [2] - The conference served as a platform for showcasing the achievements of new e-commerce and facilitating in-depth dialogue across the entire industry chain, continuously leading industry transformation and ecological reshaping [2][3] - The conference featured the release of the "China New E-commerce Development Report (2025)" and four sub-forums focused on themes such as technological innovation and sustainable development, providing clear forward-looking guidance for industry development [3]

Core Insights - The fifth China New E-commerce Conference has commenced in Yanbian Korean Autonomous Prefecture, showcasing the vibrant development of the e-commerce industry in Jilin [1] - Dunhua Lusheng Wood Products Manufacturing Co., Ltd. has seen its annual sales exceed 25 million yuan, exporting products to 21 countries, highlighting the transformative impact of cross-border e-commerce on local businesses [3] Industry Overview - Jilin's rich ecological and industrial resources provide a solid foundation for the export of unique products, including medicinal fungi, high-quality rice, and wooden products, alongside modern manufacturing sectors like automotive parts and optical electronics [5] - The province's digital service ecosystem plays a crucial role in supporting the export of these products, with companies like Mantianxin Technology providing essential cross-border navigation services [5][6] E-commerce Growth - The establishment of a three-tiered e-commerce ecosystem in Yanbian has led to 137 demonstration projects, achieving an annual online retail sales volume exceeding 18.8 billion yuan, significantly outpacing the national average growth rate by 6.71 percentage points [6] - Jilin's cross-border e-commerce trade zones in Hunchun and Yanji have surpassed 6.7 billion yuan in annual trade volume, reflecting the province's strategic advantage in the digital economy [6] Policy Support - The "Jilin Province Cross-border E-commerce Expansion and Quality Improvement Action Plan" outlines 12 key tasks aimed at boosting the industry, with a focus on differentiated development paths across various regions [8] - The province's cross-border e-commerce import and export volume is projected to reach 5.2 billion yuan in 2024, a 5.4-fold increase from 2020, with a year-on-year growth of 68.3% in the first half of this year [8] Conclusion - Jilin's unique products are increasingly reaching global markets through new e-commerce channels, reshaping the province's foreign trade landscape and enhancing its economic vitality [9]

Core Insights - The fifth China New E-commerce Conference was held in Yanji, Jilin Province, focusing on topics such as technological innovation, integrated development, cross-border e-commerce, and social responsibility [1][3]. Group 1: Technological Empowerment - AI tools like "digital human consultants" are enhancing marketing efficiency, enabling multilingual and round-the-clock customer service, leading to over 2,000 customer leads monthly for companies like Mantianxin Technology [3]. - New e-commerce practices are driven by user demand for speed and quality, with companies like China Railway improving cold chain logistics and delivery times for fresh products [3]. - The emergence of various new e-commerce models, such as live streaming, community e-commerce, and private domain e-commerce, is lowering entry barriers for ordinary individuals to access larger markets [3]. Group 2: Cross-Border E-commerce Growth - In 2024, China's cross-border e-commerce imports and exports are projected to reach 2.63 trillion yuan, a year-on-year increase of 10.8%, accounting for 6% of total foreign trade [5]. - The "Chinagoods" platform has onboarded over 75,000 shops, providing comprehensive digital services to facilitate international trade [5]. - Initiatives like the quality anchor empowerment action aim to support rural revitalization through live streaming and public promotion [5]. Group 3: Industry Regulation and Development - The Central Cyberspace Administration of China has guided the establishment of a quality anchor cultivation project, recognizing 747 quality live streaming rooms and anchors as of June this year [7]. - The fourth batch of quality live streaming rooms and anchors, totaling 417, was announced during the conference, highlighting the importance of quality in the live streaming industry [7]. - Regulatory frameworks are being developed to address challenges such as false advertising and high competition costs, ensuring a stable and transparent environment for new e-commerce development [7].

Group 1 - The fifth China New E-commerce Conference opened in Yanji City, Jilin Province, focusing on the theme "Digital Intelligence New Era, New Value of E-commerce" [1] - The conference aims to boost consumption and accelerate the integration of domestic and foreign trade [1] - The event seeks to optimize the digital economy ecosystem through new e-commerce initiatives [1]