2025年11月21日，第二十三届广州国际车展开幕当天，上汽奥迪正式宣布，全球首款搭载华为乾崑智驾 ®技术的燃油车——全新上汽奥迪A5L Sportback旗舰智曜型即将开启交付。新车以崭新燃油智能化标准 为豪华燃油车市场注入活力，针对智能出行时代燃油车发展方向给出了新答案。 强强合作破局 从行业角度看，全新上汽奥迪A5L Sportback旗舰智曜型作为一款创新产品的同时，也为整个燃油车产 业提供了一种破局思路。在电动汽车渗透率持续提升的背景下，传统燃油车市场面临转型压力。上汽奥 迪与华为乾崑智驾携手，为传统车企如何通过深度跨界合作实现智能化能力跃迁，共同探索示范了一条 可行路径。 创新科技赋能 全新上汽奥迪 A5L Sportback旗舰智曜型，基于奥迪全新PPC（Premium Platform Combustion）豪华燃油 车平台打造，得益于最新E³ 1.2电子架构分布式提供的高集成化、高扩展性及灵活的迭代能力，使其得 以搭载华为乾崑智驾®技术，并融合奥迪全球标准的主动安全技术，让车辆实现高度成熟的高级组合驾 驶辅助功能。在早晚高峰城区通勤、高速长途驾驶、车位紧张的复杂停车库等多场景下，其通过配备包 ...

曾经的"保守派"燃油车，正在努力撕下"不智能"的标签。 2025广州车展上，多家合资品牌将高阶智驾应用到燃油车上。其中东风日产推出了天籁鸿蒙座舱版车 型，广汽丰田也发布了智驾版换代威兰达，将高阶智驾下探至15万元左右；一汽奥迪A5L则是推出乾崑 智驾版，支持城区NOA、高速NOA以及全场景智能泊车功能。 根据中国汽车工业协会的统计，就在今年的前10个月里，传统燃油汽车的国内销量不仅没有继续下滑， 反而还实现了0.6%的同比增长，总销量达到了1114.3万辆。 能够在如此激烈的竞争中稳住阵脚，传递出清晰信号：在电动化浪潮中，燃油车的基本盘依然坚实，远 未到退场时刻。 面对仍占据七成市场份额的燃油车用户群体，如何满足他们对智能化的期待，已成为各大燃油车企稳住 燃油车基本盘的关键所在。 燃油车的智能化困局与突围 长期以来，"电动化=智能化"几乎成为行业共识。至于燃油车能否做好智能化？这一问题曾引发行业热 议。岚图汽车董事长、总经理兼首席执行官卢放在2024年曾表示，基于传统燃油车做不了智能车。 价格下探加速智能化普及 燃油车智能化的另一显著趋势是价格的大幅下探。 奥迪A5L乾崑智驾版以28.68万元的起售价，比同级 ...

在智能网联汽车快速发展的当下，燃油车市场增速放缓。杰兰路数据显示， 近年来，新 能源汽车渗 透率持续上升， 2025年1-10月乘用车市场渗透率达52.1%，其中10月单月高达56.6%。消费端方 面，汽车之家报告指出，71.9%的用户将智能座舱视为购车首要考量，69.3%关注车机交互体验， 智能化已成为关键决策因素。 受技术架构、市场认知与消费需求多重制约，燃油车领域不仅少有搭载辅助驾驶功能，其中表现优异 者更是凤毛麟角。当 "辅助驾驶"从选择题变为生存题，所有燃油车品牌都必须回答：如何克服制 约，将辅助驾驶带上车？又如何把握有限时间窗口，快速推出有竞争力的解决方案？ 11月21日，一汽奥迪A5L乾崑智驾版正式上市。这款被誉为"燃油智能天花板"的车型，不仅是品牌 首款搭载华为乾崑智驾技术的燃油车，更实现了中德合资品牌与中国前沿科技的深度融合，为燃油车 智能化提供了优质的解题思路，也为市场突围开辟了新的路径。 行业破局：从 "追赶"智能化到开创"油电同智" 在汽车产业智能化进程中，市场角色一度清晰分化：新势力品牌以前沿智能科技为先锋，而传统燃油 车则以无可替代的机械素质与可靠品质，构筑了产业的价值基石。这也使 ...

经观汽车 除了智能化，一汽奥迪希望通过车内外体验的同步升级维持在B级豪华市场的竞争力。A5L乾崑智驾® 版延续三厢Limousine车身形式，将第二代OLED尾灯等技术下放至燃油车，提升车辆在视觉辨识度和科 技属性上的竞争点。车内为中国用户重新设计座椅和空间布局，提供三屏组合的智能座舱体系，并引入 Bang & Olufsen音响系统。 在安全层面，新车继续采用奥迪长期坚持的潜艇级笼式车身，高强度钢占比80%、热成型钢占比24%， 车身可承受超过6.04倍车重。针对事故后车门无法开启的行业痛点，车辆采用机电双保险结构，支持在 电控失效状态下快速开启，以提升极端场景下的脱困效率。 11月21日，一汽奥迪A5L乾崑智驾®版在广州车展期间亮相，新车基于奥迪全新PPC燃油智能平台打 造，是全球首款搭载乾崑智驾®技术的豪华燃油车型，标志着合资车企在燃油车智能化路径上的一次前 置尝试。 这一合作具有行业象征意义：在电动车智能化优势快速强化的周期里，燃油车能否具备可持续进化的智 能能力，一度被视作限制传统豪华品牌在中国市场抵御竞争的关键因素。奥迪与华为的技术协同，试图 在机械成熟度与本土智能能力之间找到新的结合点。 A5L ...

本报讯 （记者贾丽） 在汽车产业向智能化全面转型的浪潮中，燃油车的智能化发展始终面临着技术瓶颈与市场认知的双重桎 梏。 11月21日，在第二十三届广州国际车展上，首款搭载华为乾崑智驾®技术的燃油车——一汽奥迪A5L乾 崑智驾®版震撼上市，官方指导价为28.68万元。新车以"燃油智能天花板"之姿，打破燃油车的智能化困 局，带来"智能与豪华并存、操控与舒适兼顾"的高端出行体验。 首先，它重塑了豪华汽车的智能化标准。此前，市场普遍认为传统豪华品牌的智能化程度不及新势力， 燃油车更是难以实现先进的辅助驾驶。而一汽奥迪与华为的跨界合作，实现了"机械素质+智能科技"的 融合，让"无智能，不豪华"成为共识，华为乾崑智驾®技术也由此成为"新一代的豪车标配"。这款车型 的出现，重新定义了豪华燃油车的价值标准，推动豪华汽车市场从单纯的品牌与机械竞争，转向智能与 品质的综合比拼。 其次，它打破了"智能=电动"的行业偏见，开辟了豪华智能汽车的全新赛道。奥迪与华为乾崑历经上千 个日夜的联合攻坚，突破了算力、供电、散热等燃油车智能化的核心挑战，实现了真正的"油电同智"。 这不仅回应了大量消费者既想要燃油车驾驶质感，又渴望智能体验的需求， ...

11月21日，东风日产在广州车展正式推出天籁·鸿蒙座舱车型。新车共发布舒适版、超舒适版、智能超舒适版及旗舰版四个配置，官方指导价区间为13.99万 元—16.79万元。作为搭载华为鸿蒙智能座舱系统的燃油车型，天籁·鸿蒙座舱车型旨在探索燃油车与智能化技术的深度融合。 此次推出的天籁·鸿蒙座舱，在外观、舒适性、智能系统、动力及音响系统等方面进行了升级。新车采用"流光智美"设计语言，配备贯穿式LED大灯及两种 专属车身配色。内饰方面，软质材料包覆率达90%，并提供三种内饰配色选择。 在智能化配置上，新车全系搭载鸿蒙座舱5系统，配备15.6英寸中控屏，支持手机与车机互联及OTA升级。语音助手支持模糊语义识别，并配备离线导航功 能。音响系统方面，与HUAWEI SOUND合作，标配15枚扬声器，高配车型升级至17枚，并配备多层隔音玻璃以提升静谧性。 动力系统继续搭载2.0T VC-Turbo可变压缩比涡轮增压发动机，最大马力243匹，最大扭矩371牛·米。同时，车辆配备L2级智能辅助驾驶系统及多项主动安全 功能。 天籁·鸿蒙座舱的推出，体现了东风日产在燃油车智能化领域的探索。随着汽车产业向智能化、电动化转型，主流车企正 ...

Core Viewpoint - The FAW Audi A5L QianKun Intelligent Driving® version represents a groundbreaking fusion of fuel efficiency and intelligent technology, redefining the image of luxury fuel vehicles and enhancing user experience in the era of smart mobility [1][13]. Group 1: Technological Integration - The collaboration between Audi and Huawei integrates "Chinese wisdom" with "German precision," utilizing Huawei's QianKun Intelligent Driving® technology to enhance vehicle functionality through a high-speed E³ 1.2 electronic architecture [3]. - The vehicle features a dual-laser radar system that provides a wide field of view at 197.2°, enhancing its perception capabilities while maintaining aesthetic design [5]. - The vehicle's VMM (Vehicle Motion Management) system translates Huawei's commands into Audi's dynamic control language, ensuring a high-quality driving experience even with advanced driving assistance features [3][5]. Group 2: Safety and Performance - The A5L QianKun Intelligent Driving® version supports various driving assistance functions, including urban NOA, highway NOA, and advanced parking, ensuring safety and convenience in complex driving conditions [5][6]. - The vehicle's braking response time is under 70 milliseconds, significantly reducing accident risks through the integration of Audi's ESP redundant braking interface [5]. - The car's structure includes a submarine-grade safety cage with 80% high-strength steel and 24% hot-formed steel, capable of supporting over 6.04 times its weight, exceeding safety standards [11]. Group 3: User Experience and Comfort - The vehicle is equipped with "cloud comfort seats" tailored for Chinese consumers, enhancing long-distance travel comfort [11]. - It features a luxurious Bang & Olufsen sound system with 16 speakers and vehicle noise compensation, providing an immersive auditory experience [11]. - The design philosophy of "form follows function" is evident in the A5L's elegant and practical design, appealing to Chinese consumers' preferences for elegance and spaciousness [8]. Group 4: Aesthetic Innovations - The A5L QianKun Intelligent Driving® version incorporates second-generation OLED tail lights with 364 luminous units, allowing for dynamic visual displays [9]. - The vehicle's interior features an 11.9-inch navigation display and a 14.5-inch panoramic central control screen, creating an immersive smart cockpit experience [9].

Core Insights - The fuel vehicle market is experiencing a structural recovery after a significant downturn, driven by price advantages and changing consumer preferences [3][4][6] - Despite the resurgence, the industry faces challenges from the rapid growth of electric vehicles and high inventory levels among dealers [2][5][9] Group 1: Market Dynamics - In 2024, over 4,400 4S dealerships closed, indicating a severe contraction in the fuel vehicle market, with a loss rate of 41.7% among dealers [1][2] - The average gross margin from new car sales for dealers is reported at -17.7%, highlighting the financial strain on fuel vehicle sales [1] - The inventory levels for some brands exceed two months, leading to increased liquidity risks for dealers [2] Group 2: Consumer Behavior - A notable shift in consumer demographics is observed, with younger buyers increasingly opting for fuel-efficient hybrid vehicles due to practical considerations [3][6][8] - Approximately 65% of fuel vehicle customers are first-time buyers, primarily in the 80,000 to 150,000 yuan price range, attracted by significant price discounts [3][4] - The trend of "multi-car households" is rising, where consumers own both electric and fuel vehicles to suit different usage scenarios [6][8] Group 3: Sales Performance - A significant increase in sales of A-class sedans and compact SUVs is noted, with A-class fuel sedans seeing a 12.3% month-on-month growth in September [4][5] - Specific models like the Nissan Sylphy and Volkswagen Lavida have surpassed sales of 20,000 units, indicating strong demand in the fuel vehicle segment [4] Group 4: Policy and Support - Government policies, such as subsidies for trade-ins and local initiatives to promote vehicle purchases, are contributing to the recovery of the fuel vehicle market [5][6] - The implementation of the National VI B emission standards is prompting manufacturers to adjust their strategies, including inventory clearance and price reductions [3][5] Group 5: Technological Advancements - The fuel vehicle sector is undergoing a technological transformation, focusing on smart features to enhance competitiveness against electric vehicles [10][12] - Major brands are investing in advanced driving assistance systems and smart cockpit experiences to attract tech-savvy consumers [12][13] - The integration of intelligent features in fuel vehicles is seen as essential for maintaining market relevance in a rapidly evolving automotive landscape [10][11][14]

Core Insights - SAIC Volkswagen has launched the new Lavida Pro, priced between 88,800 to 112,900 yuan, marking its entry into the A+ sedan market [1] - The Lavida series has been a significant player in the Chinese automotive market since its first generation was introduced in 2008, achieving over 6.5 million cumulative sales [4] Group 1: Product Development and Market Position - The Lavida has maintained a strong market presence, winning the annual sedan sales championship for eight consecutive years from 2010 to 2017 [3] - The Lavida Pro represents the fifth generation of the model, featuring a length of 4,720 mm and a comprehensive upgrade in product capabilities [1][5] - The design of the Lavida Pro incorporates the latest design language from the Pro family, enhancing its visual appeal to resemble higher-end B-class vehicles [6] Group 2: Consumer Insights and Research - The development of the Lavida was informed by a deep consumer research project named "Swan Lake," which involved visits to multiple cities to understand family car needs [2] - The first generation of Lavida was designed to meet the expectations of Chinese families, leading to its rapid success in the market [3] Group 3: Technological Advancements - The Lavida Pro is equipped with advanced technology, including the Qualcomm 8155 automotive-grade chip and integration with Tencent's ecosystem, providing a seamless user experience [7] - The vehicle aims to balance performance and fuel economy, with the 1.5T model achieving a combined fuel consumption of 5.54L per 100 km [6] Group 4: Sales Projections and Strategic Goals - The sales target for the Lavida Pro is set at 120,000 to 150,000 units annually by 2026, contributing to approximately 15% of SAIC Volkswagen's total sales [7] - The company plans to launch six new energy products by 2026, covering various technology routes to meet diverse consumer demands [9]

Core Viewpoint - Despite the rise of electric vehicles, traditional fuel vehicles continue to show resilience in the market, with recent data indicating a rebound in sales and market share [3][5][6]. Group 1: Sales Performance - In September, domestic sales of traditional fuel vehicles reached 1 million units, marking a year-on-year increase of 6.4% and a month-on-month increase of 10.9%, continuing a trend of growth for four consecutive months [5]. - From January to September, cumulative sales of traditional fuel vehicles totaled 8.141 million units, reflecting a year-on-year growth of 1.7%, while the sales of traditional fuel passenger vehicles are projected to decline by 17.7% in 2024 [5]. - Fuel vehicles accounted for 47.76% of total passenger vehicle sales in the first nine months of the year, indicating that they still hold a significant market share [5]. Group 2: Market Dynamics - The resurgence of fuel vehicles is attributed to a combination of market demand and aggressive pricing strategies, with discounts averaging around 30% and some luxury models offering discounts exceeding 40% [10][12]. - The Nissan Sylphy emerged as the best-selling fuel vehicle in September, with sales of 33,000 units, while the Toyota Camry also saw significant sales growth, achieving a monthly sales record [11][12]. - Traditional automakers are adjusting their pricing strategies to compete with electric vehicles, with many reducing prices to below 80,000 yuan and enhancing vehicle configurations to improve value [12]. Group 3: Strategic Shifts in Traditional Automakers - Major automakers like Honda and FAW-Volkswagen reported significant sales increases in fuel vehicles, with Honda's CR-V being a key contributor to its growth in the Chinese market [15][16]. - Geely and Chery have also announced new strategies to enhance their fuel vehicle offerings, emphasizing the importance of maintaining a dual focus on both fuel and electric vehicles [18][19]. - The automotive industry is witnessing a shift towards promoting fuel vehicles alongside electric models, with a focus on technological advancements and product positioning [16][19]. Group 4: Technological Advancements - Fuel vehicles are increasingly incorporating advanced technologies such as intelligent driving systems and high-performance chips, narrowing the gap with electric vehicles in terms of smart features [19][20]. - Recent launches of fuel vehicles have highlighted their enhanced smart capabilities, including features like voice interaction and OTA updates, which were previously more common in electric vehicles [20][22]. - Despite challenges in achieving the same level of intelligence as electric vehicles, traditional fuel vehicles are making strides in integrating smart technologies [23][24].