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力争“一地办赛、全省消费” 将发动上万家品质生活服务商、全省八十个消费新场景和重点商圈步行街 跟着世运会 来四川玩点新的
Si Chuan Ri Bao· 2025-07-13 01:07
村BA 总决赛 7月11日晚,四川省第三届和美乡村篮球大赛(村BA)总决赛在宜宾市珙县巡场镇三合村拉开序 幕。 罗顺 摄(C视觉) 棍网球 世运会项目 7月12日,"大美阿坝杯"棍网球邀请赛在阿坝州茂县开赛。 何清海 摄(C视觉) 四川将发动超1.6万家品质生活服务商,推出"潮玩逸夏""美味逸夏""舒享逸夏""漫游逸夏""乐购逸夏"五大 主题专项活动,共有115场特色活动 聚焦银发、宠物、低空、潮玩等新业态,利用全省80个消费新场景和重点商圈、步行街,力争形成"一地 办赛、全省消费"格局 成都、绵阳、眉山三城推出票根经济优惠政策,其中餐饮占比超80%。成都共有140余家餐饮企业、10余 家博物馆及景区、20余家酒店参与打折促销 2025年第12届世界运动会(简称成都世运会)进入倒计时。来到四川的观众,除了看比赛,还能耍点啥? "乐享天府"服务消费季系列活动以清单形式发布,涵盖"潮玩逸夏""美味逸夏""舒享逸夏""漫游逸夏""乐购 逸夏"五大主题专项活动,共有115场特色活动。 7月11日晚,在四川天府新区麓湖WAVE BOX海浪公园,以"魅力服务·活力世运"为主题的"跟着赛事去旅 行"暨"乐享天府"服务消费季 ...
品牌巨头“围猎”冠名权 苏超“吸金”效应是怎样炼成的
Zheng Quan Shi Bao· 2025-07-10 18:30
7月5日,南京队与苏州队比赛进行到第75分钟,现场电子大屏显示本场观赛人数为60396人,创下"苏 超"(江苏省城市足球联赛)单场上座新纪录,这也是中国业余足球赛事观赛人数新纪录。 大品牌争相"入场" 公开资料显示,"苏超"赞助商分为总冠名商、官方战略合作伙伴、官方合作商、官方赞助商、官方供应 商5个类别,在"苏超"开赛之初,赞助商几乎全部来自江苏本土。"我们一开始只是以试试看的心态支 持'苏超',没想到后来'苏超'如此成功,现在'百万级'的赞助商名额已经一席难求了,幸亏我们参与得 早。"一家江苏赞助商相关人士告诉记者,在"苏超"最初的合作方案里,除总冠名商花费较高外,其他 档次价位主要在20万元至150万元的区间内,但随着赛事火热,目前"苏超"整个赛季的官方赞助席位的 价格已飙升至300万元。 在赛场外,"苏超"的赞助商之战同样愈演愈烈。据证券时报记者不完全统计,截至7月8日,"苏超"的赞 助商数量从开赛时的6家飙升至30家,且京东、小米、伊利、喜力啤酒等巨头纷纷入局。同时,各大品 牌还在"围猎"各球队的官方冠名权,阿里集团几大业务品牌就已"抢驻"常州、徐州、无锡等队。为 何"苏超"能够如此"吸金",赞助商 ...
借“苏超”东风 推当地特色 镇江高新区农产品飘香赛场内外
Zhen Jiang Ri Bao· 2025-07-10 16:38
Group 1 - The core idea of the articles is the innovative integration of local agricultural products into the "Su Super" sports event to enhance regional representation and promote local specialties [1][2] - Zhenjiang High-tech Zone has prepared unique local products for fans attending the event, including "Jinshan Cuiya" green tea and "Yuanchun Xiaorou" meat, which are offered for free to ticket holders [1] - The event also features a "Water Peach Giveaway" with 1,000 peaches provided to fans, promoting a sense of community and hospitality [1] Group 2 - For fans unable to secure tickets, Zhenjiang High-tech Zone extended the event's excitement to the outside with a live viewing area at the Yueran Plaza, attracting over 300 spectators [2] - The live viewing area includes free tasting stations for local tea and peaches, allowing outdoor fans to enjoy the same local flavors as those inside the venue [2] - The local business bureau emphasizes that this initiative is a creative practice to welcome visitors and promote regional agricultural products, aiming to enhance the recognition and reputation of Zhenjiang High-tech Zone's offerings [2]
“上海之夏”奉贤篇启幕 推亲子游、赛事经济、夜经济等多元文旅体验 营造“吃住行游购娱”全业态消费场景
Jie Fang Ri Bao· 2025-07-10 01:47
记者 沈思怡 据悉,消费季期间,奉贤的"赛事经济"也将持续发力。今年9月12日至14日,2025MXGP世界摩托 车越野锦标赛将在奉贤国际越野赛车场举办,赛事今年新增嘉年华板块,外场免费开放,市民可畅享机 车市集、美食与亲子互动体验。此外,中国广场舞大赛总决赛、全民游泳赛、索道滑水锦标赛、环上海 ·新城自行车公开赛等大众赛事也将在消费季期间登陆奉贤,引流外来文旅消费,激发本地体育热情, 推动"体育+商业+文旅"深度融合。 启幕式上,奉贤还发布了汽车促消费补贴的最新情况。据介绍,今年6月起,奉贤启动汽车促消费 补贴活动。只要是在奉贤购车的个人消费者,购买的燃油车或新能源车符合相关要求,并由奉贤税务机 关开具购车发票,即可参与补贴活动。其中,8万元(含)至20万元车辆补贴3000元,20万元(含)以 上补贴4000元。区补叠加国补、市补政策,消费者最高可享2.4万元购车补贴。 "真金白银"的实惠提升了消费者的购车意愿。数据显示,自补贴活动开展以来,奉贤汽车市场迎来 大幅增长,23家抽样企业汽车销量同比增长91.42%,销售额同比增长73.58%。 本次消费季活动还将在"文旅体验"方面提升多元供给。眼下,奉贤博物馆 ...
融合消费形式多点开花 暑期文旅市场热潮涌动
Zheng Quan Ri Bao· 2025-07-09 16:10
暑期是文旅消费的传统旺季。为激发暑期消费活力,文化和旅游部于7月份至8月份举办2025年全国暑期 文化和旅游消费季。据悉,暑期消费季期间,各地将围绕消夏避暑、滨海度假、观演赏剧、赶集看展、 亲子游乐、夜间消费等暑期文旅消费热点,举办超4300项约3.9万场次文旅消费活动,发放超5.7亿元消 费补贴。 近期,多地结合暑期消费特点,积极推出促消费活动及惠民措施,充分发挥暑期效应,进一步释放消费 潜力。 例如,陕西省文化和旅游厅宣布,陕西将策划推出暑期文旅活动1216项2792场、夏季旅游精品线路111 条,发放价值2000余万元的暑期惠民卡券。 四川提出,7月份至9月份消费季期间,四川将特别推出暑期消费季大礼包,发放6565万元暑期文旅消费 券。 7月8日,浙江省商务厅等12部门发布的《"激情浙夏快乐消费"2025年暑期促消费行动方案》(以下简称 《行动方案》)提出,力争暑期(7月份—8月份)全省举办各类促消费活动超2000场。 除了发放补贴、举办文旅活动外,各地还不断创新消费场景,探索"夜游+""演艺+""赛事+"等融合消费 形式。 在上海,以"夜来上海,共赴热爱|NightLiveGoesOn"为主题的202 ...
“苏超”第六轮燃爆周末,抖音生活服务:多个比赛城市酒旅订单消费暴涨,最高涨 235%
Jiang Nan Shi Bao· 2025-07-09 07:39
Core Insights - The "Su Super" league has significantly boosted local consumption, particularly in the hospitality and tourism sectors, with Douyin group purchase orders for hotel stays increasing by 110% during the weekend of July 5-6 [1] - Major cities such as Nanjing, Suzhou, and Changzhou experienced substantial growth in Douyin group purchase orders, with increases ranging from 100% to 230% [1][2] - The event has also stimulated local food consumption, with notable increases in orders for regional delicacies [2] Group 1: Consumption Trends - Douyin group purchase orders for hotel stays in cities like Yangzhou and Zhenjiang saw a week-on-week increase of 105% and 48% respectively [2] - The overall Douyin group purchase orders for leisure and sports items in Jiangsu increased by 168% during the same weekend [3] - The "Su Super" league has led to a 235% increase in Douyin hotel group purchase orders in Yancheng, marking it as the fastest-growing city in this regard [1] Group 2: Event-Driven Activities - The 2025 Nanjing International Beer Festival, held in conjunction with the league, generated over 9 million in sales for local businesses, with a 39% increase in consumption orders [2] - The Nanjing Gulou District Business Bureau distributed a million in consumer vouchers on Douyin, promoting local hospitality and dining establishments [2] - The "Follow Su Super to Explore Jiangsu" campaign aims to enhance local business offerings and attract more consumers during the summer [3]
“苏超”带火票根经济 “二场消费”升温
Zhong Guo Xin Wen Wang· 2025-07-09 03:39
中新网南京7月8日电 (记者 朱晓颖)球迷可凭2025年江苏省城市足球联赛(简称"苏超")入场券在江苏 各地享景区、住宿、餐饮等优惠活动……连日来,"苏超"带火票根经济,"二场消费"升温,江苏夜间消 费、异地消费增势明显。 "大屏"看球带动江苏各商圈消费,"苏超"助力激活夏日经济。遍布全城的户外大屏,是江苏省各地 精心打造的"第二现场"。6月中旬,江苏省商务厅公布了50个"江苏省夜间消费集聚商圈(步行街)",为推 动赛事经济、城市消费场景深度融合提供指引。各地商务布局"第二现场",打开消费增长新空间。 监测数据显示,7月5日,南京市66个设置直播观赛"第二现场"的重点商场、街区、商家,吸引观赛 客流25.4万人次,拉动总客流142.5万人次,同比增长30.1%,带动商品销售额3.4亿元,增长16.5%,周 边住宿餐饮样本企业营业额增长33.2%。7月5日,无锡推出52个"足球夜市"直播赛事,南通打造67个"第 二现场"观赛点。据不完全统计,南通市"第二现场"收看直播的球迷约30.06万人次。 特色文旅活动成"苏超"赛场外主角。中新网记者 泱波 摄 到扬州搓背、听苏州评弹、到淮安吃虾、在南京坐游船......" ...
商家备战“苏超”,江苏休闲玩乐订单成华东地区第一
第一财经· 2025-07-08 14:24
有商家特意购买电视提供观赛 为"苏超"备战的不仅有各队球员,还有商家。 南京第五季大排档负责人对第一财经表示,门店为了苏超特意购买了两台电视机,"原本想要等到欧 洲杯或者世界杯再买,一直没落地,没想到苏超这么火,提前买了电视。"该负责人表示,虽然不确 定购买电视是否会对店内生意有帮助,但她希望支持球迷观赛。 2025.07. 08 本文字数:2128,阅读时长大约4分钟 作者 | 第一财经 陆涵之 "苏超"的赛事流量,正在转化为消费的增量。 美团数据显示,"苏超"开赛以来,江苏省休闲玩乐消费线上订单稳居华东第一,同比增速达到40%左 右。异地游客贡献的休闲玩乐消费订单TOP5城市分别是:苏州、南京、无锡、扬州、常州。 从数据看,"苏超"带动江苏各市在住宿、餐饮、旅游等休闲玩乐领域全面开花。 7月5日,南京队在主场对战苏州队,第五季大排档坐满了观赛的球迷,也让门店更加热闹,"往常不 会出现顾客吃着吃着和不认识的隔壁桌聊起来,喝一杯的情况,7月5日店里的顾客会一起聊比赛, 兴奋时互相碰杯。" 当天店里的扎啤销售十分火爆,而顾客点的更多的是烧烤和小龙虾,用来下酒,对此负责人表示"7月 5日的客单价比往常高了"。不过 ...
赛事之都运动乐趣人人可享
Bei Jing Wan Bao· 2025-07-08 06:51
Core Viewpoint - Beijing is transitioning from a "Double Olympic City" to a "Sports Capital" with an increasing number of exciting and participatory events available to the public [1][3]. Event Layout - The "One Ring, Four Districts, N Scenes" event layout is designed to enhance urban sports vitality, focusing on major international events and utilizing existing venues [3]. - The "One Ring" centers around the Olympic core area, while the "Four Districts" focus on different types of events, including youth sports, trendy sports, and water sports [3]. - "N Scenes" leverages unique spaces for various sports activities, creating diverse and engaging sports experiences [3]. Major Events - The National Stadium (Bird's Nest) and National Aquatics Center (Water Cube) are preferred venues for international events, with significant attendance and ticket sales reported [5][6]. - In 2024, Beijing hosted 40 international events, including major competitions in winter sports and table tennis, showcasing the city's commitment to hosting top-tier sports [7]. Integration of Events - Events are increasingly combined with exhibitions and festivals, enhancing brand value and promoting cultural and commercial integration [9][10]. - The 2025 Beijing Half Marathon saw a 73% increase in registrations, highlighting the growing popularity of such events [10]. Community Engagement - Various community events are being organized, allowing citizens to participate in sports activities across different venues, making sports accessible to everyone [12][17]. - The introduction of innovative events, such as vertical climbing and extreme sports competitions, reflects the city's dynamic approach to sports [13][14]. Technological Innovation - The integration of technology in sports events, such as robot competitions and esports, showcases Beijing's openness and innovation in the sports sector [23]. - The upcoming 2025 World Humanoid Robot Sports Games will feature a variety of competitions, emphasizing the city's commitment to blending technology with sports [23].
社会服务行业双周报:暑期机票价格同降,赛事经济热度持续-20250708
Bank of China Securities· 2025-07-08 02:18
Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index in the next 6-12 months [52]. Core Insights - The social services sector has seen a 5.39% increase in the past two weeks, outperforming the CSI 300 index by 1.86 percentage points, ranking 12th among 31 sectors [1][12]. - The summer travel season has begun, with a slight decrease in air travel costs year-on-year, suggesting positive operational performance for travel-related companies during the peak season [1][4]. Summary by Sections 1. Industry Performance - The social services sector's performance in the last two weeks (June 23 - July 4, 2025) shows a 5.39% increase, ranking 12th among 31 sectors [12]. - The sub-sectors within social services, including education (+11.42%) and professional services (+4.51%), all experienced growth [16]. 2. Industry Dynamics and Company News - The civil aviation sector is expected to handle 150 million passengers during the summer travel period, with a daily average of over 2.4 million passengers, reflecting a year-on-year growth of 5.4% [1][4]. - The "Su Super" sports events have significantly boosted local consumption, with hotel occupancy rates increasing by 20%-30% and related retail spending rising by 15%-25% [1][4]. 3. Investment Recommendations - Companies with strong growth potential in the travel chain and related industries include Huangshan Tourism, Lijiang Co., Songcheng Performance, and others [4]. - The recovery of business travel and increased market share for hotel brands such as Junting Hotel and Jinjiang Hotel are highlighted as key investment opportunities [4]. 4. Travel Data Tracking - Domestic travel has largely recovered post-pandemic, with international travel policies gradually easing, indicating a positive trend for the travel industry [39][40].