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外贸优品“转场” 进商超上平台
Guang Zhou Ri Bao· 2025-05-07 20:25
Core Viewpoint - Guangzhou is actively supporting the export of quality foreign trade products to the domestic market through various initiatives, including organizing trade fairs, implementing integrated policies, and launching enterprise service actions to facilitate the transition of foreign trade products to domestic sales [1]. Group 1: Support Initiatives - Guangzhou has organized "Foreign Trade Quality Products and Domestic Buyers Matching Conferences" and has developed policies to support the integration of domestic and foreign trade [1]. - The city has implemented the "Yiqi Xing" series of enterprise service actions to help foreign trade companies expand their online and offline channels [1]. - Major supermarkets and e-commerce platforms are responding positively by leveraging their established trade networks and logistics systems to connect quality foreign trade products with the domestic market [1]. Group 2: Supermarket Actions - Guangbai Co. has launched the "Foreign Trade Quality Products Chinese Tour" initiative, creating a full-service platform and introducing a "Ten Quality Products" cultivation plan to expedite the entry of foreign trade companies [2]. - The company has shortened the product introduction cycle to 14 working days and offers a "factory inspection exemption" green channel to lower the barriers for companies transitioning to domestic sales [2]. - Over 200 foreign trade companies have been successfully matched, with more than 300 products covering eight major categories, including smart home and food, distributed across 31 cities [2]. Group 3: E-commerce Platform Support - Various online platforms, including Alibaba, JD.com, Meituan, and Douyin, have introduced support policies and organized supply-demand matching events to assist foreign trade companies in transitioning to domestic sales [3]. - Alibaba held a "Foreign Trade Selection" special matching event to connect foreign trade companies with domestic and international markets, planning to conduct 200 industry matching activities on its 1688 platform [3]. - Global AliExpress is also supporting the "export to export" initiatives to facilitate international market expansion [3].
护航外贸发展 多项政策措施将推出
Zheng Quan Ri Bao· 2025-05-07 16:27
本报记者 刘萌 5月7日,国家金融监督管理总局局长李云泽在国新办新闻发布会上表示,在当前外部冲击影响加大的背景下,将制定实施 银行业保险业护航外贸发展系列政策措施,按照市场化、法治化原则,从金融方面持续加大支持力度。 地方层面,近日,各地也密集出台新政,构筑全方位支持体系护航外贸发展。比如,长沙市商务局发布2025年稳外贸十条 措施,围绕拓展国际市场、扩大特色产品出口、支持重点产品进口等十大领域推出精准扶持政策,单个企业最高可获300万元 资金支持,全面提振外贸企业发展信心;大连市商务局会同相关部门制定了《大连市关于稳外贸的若干措施》,在服务企业综 合服务、开拓国际市场、内外贸一体化发展、金融支持、对外投资等五个方面支持外贸企业稳定发展。 还有部分省市围绕出口转内销助力外贸企业发展。比如,江苏发布《关于指导开通外贸转内销产品强制性认证绿色通道的 公告》;上海表示正抓紧制定支持外贸企业拓展内销的若干便利化措施。 中国数实融合50人论坛智库专家洪勇在接受《证券日报》记者采访时表示,当前,我国外贸发展有诸多有利因素,包括坚 实的产业基础、明显的供应链优势、政府不断加大的政策支持、在新兴市场开拓上取得的成效以及数字经 ...
新一轮低价之战,京东胜算几何?
雪豹财经社· 2025-05-07 13:36
Core Viewpoint - The article discusses the strategic initiatives of JD's subsidiary, Jingxi, focusing on its efforts to penetrate the lower-tier market and capitalize on the "200 billion opportunity" through various plans and partnerships aimed at enhancing user experience and expanding its user base [2][5][11]. Group 1: Jingxi's Market Strategy - Jingxi, originally JD's discount shopping platform, aims to cater to price-sensitive consumers in lower-tier markets by providing high-cost performance products [2][3]. - The "200 billion export-to-domestic sales plan" launched by JD in April 2023 has significantly boosted Jingxi's self-operated business, enabling it to collaborate with factories for product selection and rapid sales [5][11]. - Jingxi's "Factory Goods Hundred Supplement" plan will invest 10 billion annually to enhance user experience, logistics services, and factory efficiency, targeting the creation of 1,000 million-unit and 10,000 hundred-thousand-unit popular products [3][16]. Group 2: Competitive Landscape - Since 2018, competition for quality merchants in industrial belts has intensified among major e-commerce platforms, including Alibaba, Pinduoduo, and Douyin, all seeking to tap into these markets [8]. - Jingxi's full-trust model allows small and medium-sized factories to focus on production while Jingxi manages selection, operations, customer service, and logistics, providing a cost advantage [8][16]. - Despite the advantages of Jingxi's model, challenges remain as other platforms also pursue foreign trade businesses transitioning to domestic sales, indicating a competitive environment [17]. Group 3: User Acquisition and Retention - Jingxi's goal is to acquire 150 million new users annually while also focusing on user retention and repeat purchases, reflecting a shift from merely attracting new users to ensuring their ongoing engagement [11][14]. - As of December 2024, JD's monthly active users reached 550 million, with Jingxi's cumulative user count hitting 260 million, indicating significant growth potential in the lower-tier market [11][13]. - Jingxi's self-operated products are positioned to meet the needs of both lower-tier and higher-tier consumers, aiming to balance quality and low prices [13][14]. Group 4: Future Plans and Challenges - Jingxi plans to support 100,000 foreign trade factories in successfully transitioning to domestic sales by 2025, leveraging the current trend of export-to-domestic sales [5][16]. - The "Factory Goods Hundred Supplement" initiative aims to create a cycle of high quality and low prices, but achieving this requires effective supply chain management and product quality control [17]. - The competitive landscape remains challenging, as other platforms are also enhancing their support for foreign trade businesses, indicating that Jingxi must continue to innovate and adapt to maintain its market position [17].
转内销观察丨从“断链”到“上架” 牙刷企业7天急速转换“新赛道”
Yang Shi Xin Wen· 2025-05-07 12:48
Core Viewpoint - The imposition of tariffs by the United States is disrupting global trade, prompting Chinese foreign trade companies to seek new opportunities in domestic markets [1]. Group 1: Company Response to Tariffs - Jiangsu Huaten Personal Care Products Co., Ltd. has a foreign trade ratio of 80%, with 20% of its market share coming from the U.S. [5]. - The company faced challenges as U.S. consumers could no longer afford to buy toothbrushes due to increased tariffs, leading to a lack of new orders from American clients [5][9]. - The company experienced a potential loss of 40 to 50 million RMB due to 20% of its machinery being idle [9]. Group 2: Shift to Domestic Market - The company successfully pivoted to the domestic market, securing over 5 million RMB in orders from Brazil and initiating sales in Chinese supermarkets [9][19]. - The transition involved redesigning packaging and adapting products to meet local consumer preferences, which differ significantly from those in the U.S. [11][15]. - The collaboration with Yonghui Supermarket was expedited, completing the transition in just seven days, a process that typically takes a month [17]. Group 3: Product Development and Innovation - The company is focusing on developing new products that incorporate advanced technology, such as special formulas in dental floss and unique bristle designs [21]. - The initial product offerings in the domestic market are limited, but the company aims to enhance consumer awareness and expand its product range [19]. Group 4: Future Outlook - The company believes that challenging times can lead to new opportunities and is committed to leveraging its strong supply chain to overcome current difficulties [23]. - There is a strong emphasis on maintaining a positive national identity and resilience in the face of adversity, with a focus on showcasing the strength of domestic products [23].
金融监管总局局长李云泽:对受关税影响较大市场主体提供精准服务
Core Viewpoint - The National Financial Regulatory Administration is set to introduce eight new policies aimed at stabilizing the market and supporting foreign trade, particularly focusing on providing targeted services to businesses affected by tariffs [1][2]. Group 1: Financial Support Measures - The regulatory body will expand the financing coordination mechanism to all foreign trade enterprises, ensuring that banks implement policies to support foreign trade and provide tailored services for businesses facing temporary operational difficulties due to tariffs [2][3]. - Policies will include optimizing export credit insurance regulations, enhancing underwriting capacity, and providing preferential rates to stabilize export confidence [2][4]. - There will be a focus on supporting the transition of foreign trade enterprises to domestic sales, including the establishment of a "domestic trade insurance co-insurance body" to promote tailored products [2][3]. Group 2: Market Diversification - Companies are encouraged to diversify their export markets in response to tariff impacts, with a particular emphasis on exploring new markets in the Middle East and Europe, which are experiencing increased demand for renewable energy [5][6]. - The shift in foreign trade strategies is noted, with more private enterprises venturing abroad and expanding their focus beyond traditional markets to include countries along the Belt and Road Initiative [6]. Group 3: Risk Management and Financial Services - Financial institutions are advised to avoid withdrawing or reducing loans to foreign trade enterprises facing temporary challenges, ensuring that they maintain access to necessary financing [3][6]. - There is an emphasis on enhancing the risk management capabilities of foreign trade enterprises, particularly in addressing new short-term risks and improving their overall resilience [4][6].
全新尝试→难得机遇!从“断链”到“上架” 企业168个小时完成“赛道”转换
Yang Shi Wang· 2025-05-07 05:21
Core Viewpoint - The article highlights the challenges faced by Chinese foreign trade enterprises due to the imposition of tariffs by the United States, prompting companies to seek new opportunities in domestic and non-U.S. markets [1][4]. Group 1: Company Challenges - The company, located in Yangzhou, is known as the "toothbrush capital," producing over 35% of the global toothbrush supply, and is experiencing significant disruptions due to U.S. tariffs [1]. - The foreign trade proportion of the company is as high as 80%, with the U.S. market accounting for 20% of its business, leading to a critical situation as orders from U.S. customers have not materialized [3][4]. - The company faced a situation where one-fifth of its machinery was at risk of idling due to the lack of new orders, highlighting the urgency of finding alternative markets [3]. Group 2: Strategic Shifts - In response to the tariff situation, the company began actively developing non-U.S. markets and secured over 5 million RMB in orders from Brazil [8]. - The company initiated a shift towards the domestic market, responding to an export-to-domestic sales initiative, which led to rapid engagement with local retailers [10][12]. - The company successfully transitioned its products for domestic sales within just seven days, a process that typically takes a month, showcasing its agility in adapting to market changes [13]. Group 3: Future Outlook - The company is currently focused on accelerating the development of new products and integrating advanced technology into its domestic offerings, aiming to enhance consumer recognition and market presence [14]. - The company is also exploring collaborations with both offline and online platforms for contract manufacturing, indicating a strategic diversification of its business model [14]. - The leadership emphasizes resilience and the potential for growth even in challenging times, reflecting a commitment to showcasing the strength of Chinese products [16].
加大直采力度,开辟绿色通道,强化流量扶持—— 电商平台助外贸企业拓内销
Jing Ji Ri Bao· 2025-05-06 21:54
Group 1 - The international trade environment has become increasingly complex this year, with tariff changes significantly impacting China's foreign trade enterprises [1] - The Ministry of Commerce is actively supporting foreign trade companies in expanding domestic sales through initiatives like "Export Quality Products from China" [1] - JD.com announced a plan to purchase no less than 200 billion yuan worth of export goods for domestic sales over the next year, aiding foreign trade companies in entering the domestic market [1] Group 2 - Many foreign trade companies have strong production capabilities and quality products but face challenges in entering the domestic market due to unfamiliarity and lack of operational experience [2] - JD.com plans to leverage its self-operated model and supply chain capabilities to directly procure quality products from foreign trade companies and establish a dedicated section for foreign trade products [2] - Alibaba's Taobao and Tmall have launched the "Foreign Trade Selection" initiative to support at least 10,000 foreign trade merchants and 100,000 foreign products through various measures [2] Group 3 - Taobao and Tmall will initiate the "Taobao Foreign Trade Week" to identify quality foreign trade products that meet domestic consumer demand and enhance traffic support for these products [3] - Alibaba has opened a 24-hour green channel for foreign trade companies to facilitate efficient logistics and support the development of innovative private label products [3] - Pinduoduo announced a "100 billion support" plan to increase subsidies for cross-border small and medium-sized enterprises, helping stabilize production and reduce costs [3] Group 4 - Currently, 15 major e-commerce platforms are actively responding with measures such as direct procurement and supply chain matching, with some platforms signing contracts exceeding 10 million yuan [4] - E-commerce platforms have opened green channels for zero-cost entry and expedited support for foreign trade companies, enhancing their market access [4] - Over 200 matching events for foreign trade industrial belts have been conducted this year, with several platforms establishing domestic sales sections to connect with thousands of foreign trade enterprises [4]
京东五金城设立武义自营馆 助力五金工具产业带商家“出口转内销”
在此背景下,武义县经济商务局积极推动武义韩恺智能科技有限公司与京东工业达成合作,共同创立 了"京东五金城.武义馆",邀请尚不具备电商运营能力的武义特色代表性产品和品牌加入,提供频道、 流量等资源扶持,实现无忧托管、省心卖货,助力企业生产研发。同时,京东五金城还为入驻京东五金 城开店的武义外贸企业提供佣金优惠、销售返点等定制化支持政策。本次京东五金城.武义馆的设立, 是继浙江乐清馆之后,通过助力企业"上京东、卖全国"实现工业品出口转内销的又一重大成果。 近年来,京东五金城一直在服务武义五金工具产业带企业的数字化上行。据统计,截至2025年4月,武 义县已经有上百家企业入驻京东五金城。作为武义五金工具产业带的领军企业,欧莱德于2016年入驻京 东并实现了快速增长,2024年欧莱德在京东五金城平台销售规模破亿,成为京东五金城五金工具品类的 头部商家。京东工业还为欧莱德开放工品汇、大型企业客户采购平台、零售门店等全渠道资源,依 托"一品多端"的精细化供应链模式,企业得以覆盖更广泛的应用场景与客户圈层,全面开拓大型企业及 中小企业客户,进一步提升市场渗透能力。 京东工业相关负责人表示,受制于多年的产业分工,很多产业带源 ...
多措并举帮扶困难企业
Jin Rong Shi Bao· 2025-05-06 01:44
中共中央政治局4月25日召开会议,分析研究当前经济形势和经济工作。针对今年以来我国外贸出口面 临严峻的贸易保护主义压力,会议提出,"统筹国内经济工作和国际经贸斗争""以高质量发展的确定性 应对外部环境急剧变化的不确定性",并特别提出要多措并举帮扶困难企业,加快推动内外贸一体化。 会议提出,创设新的结构性货币政策工具,设立新型政策性金融工具,支持科技创新、扩大消费、稳定 外贸等。同时,会议要求"加快推动内外贸一体化"。对此,中信证券首席经济学家明明预计,我国可能 会加快国内国外产品执行标准和检测标准的互认,帮助出口企业对接国内批发零售渠道,鼓励外贸代工 企业与国内品牌商合作。 加强外贸企业融资支持 另外,从中国出口市场来看,2024年,中国与共建"一带一路"国家进出口占中国外贸总值近50%。"随 着《区域全面经济伙伴关系协定》、中国—东盟自贸协定,以及中国与越来越多的欧洲、拉美和中东国 家高标准双边自贸协定不断落地、深化和提级,未来中国对相关国家和地区的出口规模还有进一步拓展 的空间。"连平表示。 不过,面对外贸环境的变化,部分中小微外贸企业资金流较弱、融资难的问题进一步凸显。对此,需要 金融机构通过信贷、风险 ...
不出口美国了,上海市民疯狂“捡漏”!外贸好东西卖爆了
Sou Hu Cai Jing· 2025-05-05 12:43
Core Points - The article highlights the surge in consumer interest in foreign trade products during the "May Day" holiday in Shanghai, with many consumers favoring high-quality, affordable goods that were previously exported but are now available domestically [1][3][10] Group 1: Consumer Behavior - Shanghai's major shopping centers and supermarkets experienced a significant influx of shoppers, particularly in the "foreign trade quality products" section, indicating a strong demand for these items [1][5] - Consumers are attracted to the high quality and appealing designs of foreign trade products, such as the "Dun Dun" cup and various kitchenware, which are marketed as both stylish and functional [3][10] - Many shoppers, including younger consumers and retirees, are motivated by the desire to support domestic sales of foreign goods, especially in light of recent tariff pressures [12][14] Group 2: Retail Strategies - Retailers like the First Food Store have implemented expedited processes to quickly stock foreign trade products, successfully launching new items just before the holiday [5][9] - The Shanghai Global Port has transformed its product display from a flower cart to a more organized shelf system, showcasing a wider variety of foreign trade goods to attract consumers [14] - Supermarkets and e-commerce platforms are collaborating to streamline the entry of foreign trade products into the domestic market, offering incentives such as zero-cost trial operations and simplified onboarding processes [16][20] Group 3: Product Offerings - The article mentions specific products, such as a French press coffee maker and various canned tuna options, highlighting their competitive pricing compared to online alternatives [7][10] - Retailers are planning to adjust their product offerings based on sales performance, aiming to introduce more popular and award-winning items to meet consumer demand [9][10] - The presence of high-quality foreign products at lower prices, such as shoes and personal care items, is emphasized as a key selling point for attracting customers [16][20]