夜间经济
Search documents
以新场景释放消费新动能
Hai Nan Ri Bao· 2025-12-10 01:15
Core Viewpoint - The Hainan Provincial Committee emphasizes the development of various economic models, including night economy, instant economy, first-release economy, and "Guzi economy," to enhance the international tourism consumption center's capabilities and promote new consumption scenarios [1][6][11][14]. Night Economy - Hainan has significant advantages for developing the night economy, including a favorable climate, a large tourist market, rich culinary resources, a strong commercial atmosphere, and mature coastal landscapes [3][4]. - The province received 84.93 million tourists from January to October 2025, marking an 8.3% year-on-year increase, providing a robust market flow for the night economy [3]. - The government has introduced supportive policies, such as the "Hainan Free Trade Port Tourism Regulations," to enhance the night economy's development [4]. Instant Economy - Instant economy is characterized by meeting consumer demands in real-time through digital platforms, enhancing user experience and efficiency in tourism consumption [6][7]. - The instant retail market in China reached 650 billion yuan in 2023, with a projected growth to over 2 trillion yuan by 2030, indicating a significant market opportunity [7]. - Hainan aims to leverage its policy advantages to foster the instant economy, enhancing the overall competitiveness of its tourism sector [8][10]. First-Release Economy - The first-release economy is identified as a key strategy for Hainan to enhance its international tourism consumption center, capitalizing on unique local advantages [11][12]. - The fifth Consumer Expo showcased nearly 100 new products, demonstrating the potential of the first-release economy to stimulate market engagement and consumer interest [11]. - A comprehensive policy support system is essential for the first-release economy, including streamlined customs processes and intellectual property protections [12][13]. Guzi Economy - The "Guzi economy," derived from the English word "goods," focuses on emotional consumption linked to cultural IPs, with a market size projected to reach 168.9 billion yuan in 2024 [14][15]. - Hainan's free trade policies provide a conducive environment for developing the Guzi economy, attracting top-tier IP companies and fostering local cultural integration [14][15]. - The province aims to create immersive consumer experiences by leveraging its unique tourism resources and developing original IPs that resonate with local culture [15][16].
北京夜间消费版图再升级,2025年“夜京城”三大榜单发布
Xin Jing Bao· 2025-12-09 04:36
新京报讯(记者陈琳)近日,北京市商务局正式发布2025年"夜京城"三大榜单,共计25个地标、84个打 卡地、30个生活圈入选,规模较去年进一步扩大,勾勒出北京夜间消费的新格局与新趋势。 本次发布的"夜京城"地标涵盖商圈商业、文旅景区、融合类三大类别,成为点亮城市夜间活力的核心节 点。其中,北京CBD、前门大街、王府井(600859)等传统商圈继续担当消费主引擎;天桥演艺区、 什刹海-地安门外大街、隆福寺等文化区域则通过拓展夜演、夜游、夜市等业态,持续激发文旅消费潜 能;更引人注目的是以奥林匹克中心区、新工体-三里屯、蓝色港湾-亮马河水岸、首钢园等为代表的融 合类地标,它们结合独特景观、场馆设施与商业资源,利用光影科技营造沉浸式夜景,打造出集"夜 游、夜演、夜动、夜食、夜购"于一体的综合性夜间目的地。 与此同时,84处"夜京城打卡地"为市民游客提供了更为细腻独特的夜间体验选择。城市公园成为感受夜 间"松弛感"的热门去处:北海公园静心斋的昆曲光影夜游令人静心,龙潭中湖的"摩天轮之夜"融合市集 与露天电影,营造悠闲氛围。特色园区则展现了城市更新下的潮流活力,首创 郎园Station、北京卫星 制造厂科技园等利用工业 ...
“夜京城”消费版图再扩容
Bei Jing Ri Bao Ke Hu Duan· 2025-12-09 01:13
本次榜单共推出84个"夜京城"打卡地,涵盖城市公园类、文旅景区类、商圈街区类、餐饮美食类、特色 园区类以及夜间市集类。其中,城市公园类打卡地成为人们感受松弛感的目的地,北海公园静心斋的沉 浸式夜游,古建光影伴着昆曲琴声疗愈身心;龙潭中湖的"摩天轮之夜"能逛市集、看露天电影;丰台凉 水河的水岸艺术节、温榆河公园的水上光影秀,让自然与艺术撞个满怀。 特色园区类的打卡点位以工业遗存活化与产业生态融合为核心特质,包括首创·郎园Station、三里屯4号 院、北京卫星制造厂科技园、东郎文化创意产业园、科学城创新小街、钨丝邦创意工厂等项目,这些园 区利用工业空间与户外场地,打造兼具潮流气质与消费活力的夜间消费中心。潘家园旧货市场、滨水森 阳下的首钢滑雪大跳台"雪飞天"。本报记者 刘平摄 夕 本报讯(记者 马婧)从亮马河的泛舟赏景到首钢园的工业风漫游,从北海公园的园林夜游到星光市集 的市井闲谈,北京的夜间经济正呈现出全新图景。记者昨天从市商务局获悉,2025年"夜京城"三大榜单 正式出炉,25个地标、84个打卡地、30个生活圈上榜,相比去年进一步扩容,展现出北京夜间经济的新 活力。 林公园广阳北市、辛庄park·田野东市、 ...
2025年“夜京城”榜单出炉,消费版图再扩容
Bei Jing Ri Bao Ke Hu Duan· 2025-12-08 12:58
转自:北京日报客户端 从亮马河的泛舟赏景到首钢园的工业风漫游,从北海公园的园林夜游到星光市集的市井闲谈,北京的夜 间经济正呈现出全新图景。记者12月8日从市商务局获悉,2025年"夜京城"三大榜单正式出炉,25个地 标、84个打卡地、30个生活圈上榜,相比去年进一步扩容,展现出北京夜间经济的新活力。 榜单中,25个"夜京城"地标涵盖商圈商业类、文旅景区类、融合类三大类别,以独具京韵的城市印记、 璀璨夺目的光影夜景、多元融合的消费体验,勾勒出这座城市的夜间活力版图。 森林公园广阳北市、辛庄park・田野东市、星光市集与金宝天阶烟火夜巷上榜夜间市集类打卡地,它们 既保留市井生活的本真质感,又注入文娱体验与创意互动的新鲜活力,成为市民游客夜间休闲的热门选 择。 今年,30个"夜京城"生活圈涵盖崇外大街西区生活圈、安定门老北京平房胡同生活圈、奥运村北一刻钟 便民生活圈、塔院商业文化生活圈、国泰生活圈、石门营生活圈等,相较去年版图进一步扩容,让"家 门口的夜精彩"触手可及。它们将便民服务与多元业态有机融合,营造出开放包容、层次多元、便捷舒 适的夜间消费体验,全方位满足市民的多样化需求。 来源:北京日报客户端 作为北京夜 ...
向新而行,活力焕发 | 毕马威发布《青岛市市南区消费零售观察》报告
Sou Hu Cai Jing· 2025-12-08 06:28
Core Insights - Consumption is identified as the main engine driving economic growth, with a strong emphasis on boosting consumption in the 15th Five-Year Plan by the Central Committee of the Communist Party of China [1] - The report by KPMG highlights successful practices in the consumption retail sector of Qingdao's Shinan District, aiming to provide a reference for regional consumption stimulation [1] Economic Performance - In 2024, Qingdao's total retail sales reached a record high of over 650 billion yuan, marking a 4.2% year-on-year increase, surpassing Tianjin and ranking second in Northern China [3] - Shinan District, as the political and cultural center of Qingdao, plays a crucial role in the city's economic and social development, with the tertiary industry contributing approximately 90% to its GDP [3][5] Income and Consumption - Shinan District boasts the highest per capita disposable income in Shandong Province at 21,827 yuan in Q1 2025, significantly above the national average [5] - The steady growth in per capita disposable income supports the continuous increase in retail sales in Shinan District [5] Retail Market Trends - The retail sales in Shinan District have shown a consistent upward trend over the past three years, with total retail sales reaching 79.2 billion yuan in 2024, and per capita retail sales approximately 161,000 yuan, which is 4.6 times the national average [9] - The district's vibrant consumption market is driven by a well-developed cultural tourism industry that attracts numerous visitors [9] Consumption Structure - Shinan District has established a comprehensive consumption matrix, including core business circles and community commercial centers, catering to diverse consumer needs [12][13] - The district is focusing on various consumption sectors such as fashion, dining, marine leisure, wedding services, and senior care, promoting a diversified consumption landscape [18] Brand Development - The "Four Firsts" economy is thriving in Shinan District, with 54 new brand stores opened in 2024, accounting for 67.5% of the city's total, and over 380 first stores established [22] - The district is home to 24 time-honored brands, representing 20% of the city's total, and has become a key area for high-end brands, housing over 1,000 first-tier brands [22] Future Outlook - Shinan District is leveraging policies to enhance consumption quality through investment attraction, business circle upgrades, and new consumption models [24] - The district aims to develop new consumption patterns, including night economy and event economy, with night consumption accounting for 65% of total sales in key business areas [24] - Shinan District is also a hub for foreign trade, with over 3,000 foreign trade entities and a total export value of 51.79 billion yuan in 2024, reflecting a 3.6% year-on-year increase [24]
提振消费进行时 | 钦州蚝情节带热冬日消费
Guang Xi Ri Bao· 2025-12-07 03:14
Group 1 - The 14th Qinzhou Oyster Festival, themed "Oysters Beautiful Qinzhou, Tides Listening to Rivers and Seas," officially opened on December 6, featuring AI technology to create a "land, sea, and air" three-dimensional consumption scenario to stimulate the winter consumption market [1] - The festival includes a variety of activities, with 26 leisure and consumption promotion events planned throughout the month, including a "15-Minute Convenient Life Service Consumption Month - Qinzhou Station" and an automobile carnival [2] - The opening day attracted approximately 40,000 visitors from within and outside the region, with over 2 million viewers for the online live broadcast across all platforms [2] Group 2 - The festival's highlight is the integration of technology and art, showcased through performances like "Qin Emotion Appointment · Oyster Emotion Boundless," featuring underwater robots and drones, creating a vivid scene of maritime prosperity [1] - Over 350 market exhibition areas were set up, offering a diverse consumption matrix, including high-end products like imported durians and bird's nest, creating a one-stop shopping experience [1] - Local businesses, such as Shunda Marine Aquaculture Company and Daqin Oyster Company, actively participated, with promotions on fresh oysters and various cooking methods available to attract consumers [1]
天津扩大开放建设国际消费中心城市
Zhong Guo Jing Ji Wang· 2025-12-05 15:39
Core Viewpoint - Tianjin is focusing on building a new open economic system and accelerating the development of an international consumption center city, with significant growth in commercial space and consumer activities planned for the "14th Five-Year Plan" period [1][2]. Group 1: Economic Development Initiatives - During the "14th Five-Year Plan," approximately 4 million square meters of new commercial space will be added, and 2.408 million square meters of idle commercial facilities will be revitalized [1]. - The core business district, Tianjin Jin Street, has been awarded the title of "National Demonstration Pedestrian Street," with expected increases in foot traffic and sales revenue by 68% and 110% respectively by 2025 compared to the end of the "13th Five-Year Plan" [1]. - The city is promoting a "first-release economy" by introducing flagship stores from brands like Hermes and Huawei, and hosting over 1,000 unique launch events annually [1]. Group 2: Consumption and Trade Policies - Tianjin has implemented a series of policies to support the "big consumption" framework, including the promotion of night economy and the establishment of a supportive policy system for consumption expansion [1]. - The city has become a pilot for second-hand goods circulation, with nearly 300 companies in the second-hand e-commerce industry park and a cumulative transaction volume exceeding 1.3 billion yuan [1]. - The city has established trade relations with 232 countries and regions, with exports to Belt and Road countries and Shanghai Cooperation Organization countries growing annually by 9.1% and 15.7% respectively [2]. Group 3: International Trade and Logistics - Tianjin is enhancing its international consumption environment by integrating various sectors such as commerce, tourism, culture, and sports, aiming to create city IPs like cruise tourism and duty-free shopping [3]. - The city is expanding high-level openness and aims to become a strategic hub for connecting domestic and international dual circulation in northern China [3]. - The Tianjin Free Trade Zone is set to conduct pressure tests for international high-standard economic and trade rules, fostering innovation in collaboration with national economic development zones [3].
掘金“夜间经济” 利亚德励丰布局“新国潮”激活二次消费
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-27 11:29
Core Insights - The company emphasizes the integration of culture, technology, and art as its core philosophy, focusing on the full chain development from product research and development to application integration and scene implementation [2][3] - Night economy is identified as a crucial area for the company, which is actively participating in various tourism development conferences across multiple provinces to enhance urban capabilities and stimulate consumption [2] - The company is exploring new paths for the integration of public cultural services and the cultural industry, utilizing technology to empower cultural spaces and enhance local cultural narratives [3] Group 1: Night Economy - The company views the night economy as a significant sector that serves as an important lever for stimulating consumption, with support from both national and local governments [2] - The company has been involved in projects like the "One River, Two Banks" initiative to elevate urban capabilities in regions such as Guangdong, Hunan, and Guizhou [2] - The company aims to create integrated digital scenes that combine local culture, natural landscapes, and commercial activities to activate secondary consumption and appeal to younger demographics [2] Group 2: Digital Exhibition and Cultural Services - The company is actively exploring the integration of public cultural services with the cultural industry, enhancing cultural venues like museums and heritage sites through technological means [3] - The focus is on transforming cultural spaces into essential components of daily cultural leisure for the public, rather than just educational venues [3] - Emphasis is placed on innovating methods and constructing business models for the revitalization of intangible cultural heritage to achieve both social value and economic benefits [3] Group 3: Entertainment and IP Development - The company has transitioned from a technology service provider to a content creator in the entertainment sector since the 2008 Beijing Olympics [3] - Recent productions include immersive performances and the exploration of lightweight, interactive entertainment forms to promote diversification and sustainability in cultural tourism performances [3] - The company recognizes the significant development potential of Chinese civilization IP and is leveraging big data to analyze consumer preferences, aiming to convert cultural content into impactful IP assets [3]
网红“流量”变“增量”,徐州“十四五”消费交出亮眼答卷
Sou Hu Cai Jing· 2025-11-27 03:26
Core Insights - The article highlights the achievements and future plans of Xuzhou in terms of consumption and economic development during the "14th Five-Year Plan" and the upcoming "15th Five-Year Plan" [1][9] Consumption Market Performance - Xuzhou's social retail sales reached 377.02 billion yuan from January to October 2025, with a growth rate of 5.9%, ranking third in the province and first in growth [2] - The city organized over 9,000 consumption promotion events since 2023, with nearly 40 million yuan allocated for consumption vouchers, generating over 20 times in sales [2] Upgrading Consumption Scenarios - The Pengcheng Square business district was recognized as a national smart demonstration area, and the first international tax refund store in Northern Jiangsu was established, enhancing international consumption capabilities [3] - Nighttime consumption increased by 35.2%, with over 50% of visitors to the newly opened Pengcheng Qili being from outside the city [3] - A total of 564 new stores were introduced from 2022 to 2024, with over 100 new brands expected in 2025 [3] Collaborative Efforts for Consumption Upgrade - Cultural and tourism consumption has become a new growth engine, with significant increases in visitor numbers and revenue from various attractions and events [4] - The city received 66 million visitors in 2024, with tourism revenue reaching 22.132 billion yuan, marking growth rates of 18.67% and 19.18% respectively [4] Optimizing Consumption Environment - The market supervision bureau established a new consumer rights protection mechanism, resulting in 1.09 billion yuan in economic losses recovered for consumers [5] - The city has developed 1,660 units with no-reason return commitments and 888 ODR enterprises to enhance consumer confidence [5] District Highlights and New Consumption Patterns - Xinyi's retail sales grew from 28.7 billion yuan at the end of the 13th Five-Year Plan to over 60 billion yuan in 2025, with an average annual growth rate of 15.9% [6] - The Yunlong District saw a 6.2% annual growth in retail sales, with significant contributions from the first-store economy and cultural tourism [7] Future Outlook for Consumption Development - Xuzhou plans to enhance consumption supply, innovate business formats, and optimize scenarios to elevate the consumption market [8] - The city aims to develop cultural tourism as a pillar industry, promoting new consumption scenarios such as water tourism and RV camping [8]
《海南自由贸易港旅游条例》下月施行
Hai Nan Ri Bao· 2025-11-25 01:19
Core Insights - The "Hainan Free Trade Port Tourism Regulations" will take effect on December 1, replacing the 2001 "Hainan Province Tourism Regulations" [2][7] - The new regulations aim to enhance Hainan's tourism landscape by leveraging its unique natural resources and promoting diverse tourism experiences [3][5] Group 1: Tourism Development Strategies - The regulations emphasize the integration of tourism with culture and sports, aiming to explore local cultural resources such as historical, revolutionary, marine, and folk cultures [3][4] - Marine tourism and tropical rainforest tourism are identified as Hainan's two core competitive tourism offerings, with a focus on improving the quality of beach resorts, marine sports, and forest eco-tourism products [3][4] Group 2: New Tourism Formats - The regulations encourage the development of new tourism formats, including low-altitude tourism and night economy, to expand tourism consumption [5][6] - Specific provisions for low-altitude tourism include support for activities like low-altitude sightseeing, flying performances, and the establishment of take-off and landing sites for various aircraft [5][6] Group 3: Infrastructure and Experience Enhancement - The implementation of the regulations is expected to support the necessary infrastructure for low-altitude tourism, enhancing management efficiency and visitor experience through smart systems [6] - The regulations also promote the development of night economy by encouraging extended operating hours for businesses and the establishment of night-time cultural and entertainment venues [6][7]