Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2025, highlighting its significance as a new economic force [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and products [1] - Recommendations include upgrading venue infrastructure, enhancing regulatory frameworks, and innovating product matrices using digital technology [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, leading to new products and enhanced user experiences [2] - Smart snowfield management systems improve operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing optimizes the performance of products like skis and ice skates [2] Emerging Trends - The ice and snow industry is evolving towards a "snow+" model, integrating various experiences such as tourism, culture, and wellness [2] - The "snow+ tourism" model is maturing with improved amenities in ski resorts, while "snow+ culture" is gaining traction through ice sculptures and themed museums [2] - The combination of ice and snow sports with wellness tourism is creating new winter health tourism products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and cultural heritage to develop world-class ski destinations [3] - Xinjiang is emerging as China's "third polar region" for ice and snow, while southern regions are expanding through indoor ski facilities [3] - Addressing regional development imbalances and avoiding homogenized competition are key focus areas for future growth [3] - Recommendations include coordinated policy efforts and leveraging regional strengths to ensure comprehensive development of the ice and snow industry [3]

Core Insights - The event held at Peking University on November 20, organized by the Heilongjiang Provincial Department of Culture and Tourism, aimed to promote winter tourism and recruit talent for the province, showcasing the integration of ice and snow culture with youth and economic development [1][9] Group 1: Event Overview - The event featured participation from key officials, including the Director of Heilongjiang Provincial Department of Culture and Tourism, He Jing, and representatives from various cultural and tourism sectors [1][2] - The collaboration between Peking University and Heilongjiang's cultural tourism sector is seen as a significant step in aligning cultural resources with economic development [2][9] Group 2: Cultural Promotion - The promotional segment highlighted the unique attractions of Heilongjiang, including Harbin's ice and snow festivals, local cuisine, and cultural performances [3][4] - Various cities in Heilongjiang showcased their winter tourism offerings, emphasizing the region's diverse cultural heritage and natural beauty [3][4][5] Group 3: Talent Recruitment - The event served as a platform for recruiting talent, with 25 quality positions offered by key tourism enterprises, aiming to attract top students from Peking University [9][10] - The initiative is part of a broader strategy to connect talent with the tourism industry, fostering economic growth in Heilongjiang [9][10] Group 4: Interactive Experience - Multiple interactive zones were set up to engage participants, including a photo exhibition and a market showcasing local products, enhancing the immersive experience of Heilongjiang's culture [6][7] - Activities such as ice-breaking games and live performances contributed to a vibrant atmosphere, promoting the region's artistic and cultural richness [8][6]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry has successfully engaged 300 million people in ice and snow sports, providing a continuous internal driving force for development [1] - The focus is shifting from rapid growth to high-quality development, necessitating discussions on how to achieve this transition [1] Industry Development - The ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skills training, and downstream tourism and leisure [1] - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experience and operational efficiency [2] - The market is innovating to meet diverse consumer needs, with offerings like children's ski areas, night skiing, and snow-themed events [1][2] Market Trends - The industry is evolving towards a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness into ice and snow activities [2] - The "snow + tourism" model is maturing, with improved facilities in ski resorts, while "snow + culture" is gaining traction through ice sculptures and themed museums [2] - The "snow + wellness" trend combines ice and snow sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and cultural heritage to develop world-class ski destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policy efforts and leveraging local competitive advantages [3]

据了解，美团旅行近日发布的出行趋势报告显示，11月以来"冰雪航线"搜索热度持续攀升。在冰雪游实 际预订的热门目的地中，沈阳榜上有名，标志着其作为东北地区中心城市的冰雪旅游吸引力获得市场认 可。旅游业内人士指出，这股热度不仅源于人们对北方雪景的向往，更得益于辽宁日益完善的交通基础 设施。特别是今年9月沈白高铁开通后，一张以沈阳为中心、覆盖北京、长春、大连等主要城市的4.5小 时"冰雪交通圈"已然成型。 冰雪季尚未全面到来，辽宁冰雪旅游热度已悄然升温。美团旅行平台大数据显示，沈阳跻身全国冰雪游 热度前十大目的地，展现出强劲的市场吸引力。与此同时，以沈阳为重要枢纽的高铁网络持续发力，正 逐步将过境"流量"转化为本地消费"留量"，为辽宁冰雪经济发展注入新动能。 交通格局的升级，不仅激发了本地市民"走出去"的热情，同时，其带来的庞大过境客流经由沈阳等枢纽 集散，也为沈阳、大连等城市创造了绝佳的承接条件。面对涌来的客流，辽宁商家闻讯而动。在沈阳， 多家星级酒店与温泉景区正联手打造"滑雪+温泉"的定制套餐，让游客在体验速度与激情后，能就地享 受冬日温暖的舒缓松弛；各大文博场馆和商业综合体也纷纷推出冰雪主题的夜间展览和民俗市 ...

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, highlighting its emergence as a significant force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation in products and services [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and product supply systems [1] - Recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks for a well-ordered market, and innovating product matrices using digital technology [1] Industry Chain Structure - Since the 14th Five-Year Plan, the ice and snow industry has developed a comprehensive value chain encompassing upstream equipment manufacturing, midstream event operations and skills training, and downstream tourism and leisure [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, leading to new products and enhanced user experiences [2] - Smart snowfield management systems have improved operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing has optimized the performance of products like skis and ice skates [2] Emerging Trends - The industry is evolving from a focus solely on ice and snow sports to a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial areas [2] - Cultural aspects such as ice sculptures, performances, and themed museums are enriching the industry, with notable cultural IPs like Harbin Ice and Snow World gaining international recognition [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to create world-class ski destinations [3] - Xinjiang is rapidly developing as China's "third pole" for ice and snow, capitalizing on its unique powder snow resources [3] - Southern regions are expanding the market through indoor ski facilities, addressing regional disparities in development [3] - Recommendations for balanced regional development include coordinated policy efforts and leveraging local competitive advantages, such as promoting the "Beijing-Zhangjiakou" winter sports model [3]

游客体验也将全方位提升。游客中心里，暖炉座椅、咖啡茶饮、雪具装备、文创产品等配套服务一 应俱全，交通指挥、雪场信息及时更新。 "气温符合条件后，我们立刻启动了造雪。"付晶薇说。11月16日晚，棋盘山冰雪大世界8台雪炮齐 声轰鸣，无数"雪精灵"喷涌而出。以彩灯迎宾路为轴，北冰南雪的玩冰嬉雪格局由此将逐步打开。 新雪季开板日期临近，沈阳棋盘山冰雪大世界给游客的福利早已备好。"原价200元的成人全天滑雪 加雪服护具套票，现在只要98元，太划算了！"在棋盘山冰雪大世界官方直播间成功抢票的陈炀说，趁 着促销囤了好几张雪票，"等开板了就和朋友一起去。" 单票、套票、季卡，成人、学生、亲子……票种丰富的限时预售活动，热情邀请各地雪友提前锁定 冬天的快乐。 从一个小小的滑雪场蝶变为一个独具魅力的冰雪旅游热门打卡地，棋盘山冰雪大世界已经走过31个 年头。它不仅是沈阳冰雪游的一张名片，也是区域冰雪产业的重要支柱。 党的二十届四中全会通过的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提 出，推进文旅深度融合，大力发展文化旅游业，以文化赋能经济社会发展。"这让我们干劲更足了！"棋 盘山冰雪大世界企业运营监管部部长付晶 ...

Core Viewpoint - The opening ceremony of the 2025-2026 new snow season and the 31st Jilin Rime Ice and Snow Festival took place in Jilin City, highlighting the province's commitment to enhancing its winter tourism offerings [2] Group 1: Events and Activities - Over 800 cultural, tourism, and sports activities will be held throughout the new snow season [2] - The province has introduced a 100 million yuan ice and snow consumption voucher program, along with dining discounts and free public transport policies to benefit residents [2] Group 2: Infrastructure and Transportation - Ski resorts are expanding snow-making systems, equipping professional coaching teams, and adding unique ski trails to enhance visitor experience [2] - The opening of the Shenbai High-Speed Railway has improved transportation, introducing a new high-speed train route from Changbai Mountain West Station to Beijing Chaoyang Station, along with 32 direct ice and snow tourism buses and 30 tourism bus routes to create a comprehensive "fast entry, slow travel" network [2]

Group 1: Ice and Snow Tourism Season - The winter ice and snow tourism season is gaining momentum as the National Alpine Skiing Center in Beijing officially opened on November 22, marking the start of the new snow season [1] - Beijing has launched an ice and snow venue guide service covering 48 ice and snow venues, providing information through the "Beijing Fitness Map" platform for venue inquiries, bookings, training, and coupon collection [1] Group 2: Local Initiatives and Services - The 40th Ice and Snow Happy Season has been initiated in Yanqing District, introducing various convenience services, including a "long-term rental" program for accommodations and a "ski + self-driving" package from rental companies [3] - In Tonghua, Jilin, the ski resort has expanded its area to 1.17 million square meters with 33 ski trails catering to different skill levels, and has implemented smart photography technology for capturing skiing moments [6] Group 3: Transportation Enhancements - The opening of the Shenyang-Baihe High-Speed Railway has improved travel efficiency for tourists, reducing travel times to ski resorts to approximately 4 hours from Beijing and 1 hour from Shenyang [8] - Tonghua City has established direct shuttle services from the high-speed railway station to ski resorts, with an average of 37 daily trips, capable of transporting up to 2,700 tourists [10] Group 4: Expansion of Ice and Snow Attractions - The 27th Harbin Ice and Snow World is undergoing significant expansion, increasing its area from 1 million square meters to 1.2 million square meters, with new facilities and entertainment projects to enhance visitor experience [11] - The park will also introduce new activities such as winter fishing and cross-country skiing, aiming to create a "snow + sports" experience, with plans for events like snow soccer and ice hockey [13]

Core Viewpoint - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, driven by increased participation in ice and snow sports and the expansion of related tourism and recreational activities [4]. Group 1: Ice and Snow Season Kickoff - The arrival of the "Little Snow" solar term marks the beginning of the new snow season, with ski resorts opening and consumer enthusiasm for ice and snow activities surging [5]. - The 15th National Games have sparked nationwide interest in sports, leading to an increase in participation in ice and snow activities, with 292 million people expected to engage in these sports during the 2024-2025 season, representing a participation rate of 20.61% [6][12]. Group 2: New Trends in Ice and Snow Sports - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [13]. - The number of operational indoor ski resorts in China has increased to 66, a 10% rise from the previous year, with notable growth in provinces like Zhejiang, Hunan, and Jiangsu [14]. - Indoor ski resorts contributed 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing visits, with an annual compound growth rate of 15.37%, significantly outpacing outdoor ski resorts [15]. Group 3: Innovation in the Ice and Snow Economy - The ice and snow economy is evolving beyond traditional models, integrating with cultural tourism and events to create diverse "ice and snow+" business formats [18]. - Northern ice and snow destinations are leveraging unique resources to create differentiated experiences, such as Harbin's Ice and Snow World expanding to 1.2 million square meters and introducing new attractions [20]. - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, transitioning from a seasonal trend to a year-round industry [23].

Core Insights - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth - The ice and snow industry in China is expected to reach 1,005.3 billion yuan in 2025, marking a substantial increase from previous years [4] - The 2024-2025 ice season is anticipated to see a participation of 292 million people in ice and snow sports, indicating a growing trend in consumer engagement [5] Group 2: Early Season Trends - The early opening of ski resorts, such as the Koktokay International Ski Resort, which opened on October 12, 2024, has extended the snow season to 240 days, stimulating consumer interest [8][11] - Hotel bookings in regions like Xinjiang and Jilin have surged significantly following the early openings, with increases of 51.6% and over 70% respectively [11] Group 3: Southern Expansion - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [12] - By the 2024-2025 season, there will be 66 operational indoor ski resorts in China, a 10% increase from the previous year, with the highest concentration in Zhejiang, Hunan, and Jiangsu provinces [12][13] Group 4: Industry Innovation - The ice and snow economy is evolving from a simple "skiing + ticket" model to a more integrated "ice and snow +" approach, incorporating tourism, events, and diverse experiences [16] - Destinations are enhancing their offerings by combining unique local resources with ice and snow activities, such as the expansion of Harbin Ice and Snow World and the development of scenic spots in Jilin [16][17] Group 5: Year-Round Industry Development - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, indicating a transition from a seasonal trend to a year-round industry [20]