"6·18"购物节前夕，苹果手机再度降价引发市场关注。5月11日，京东平台上，原价7999元的iPhone 16 Pro 128GB版本，叠加国补优惠仅需5499元，降幅达2500元。此外，其他存储版本和Max版本也有所降 价，虽无法参加国补，但降价幅度也均超过2000元。 广州艾媒数聚信息咨询股份有限公司CEO张毅对《证券日报》记者表示，苹果手机此次大幅降价，虽然 在短期内可能会刺激部分消费者的购买欲望，但从长期来看，要从根本上扭转其在中国市场的销量下滑 趋势，还需要在产品创新、本地化策略以及价格策略上做出更全面的调整。 降价幅度再创新高 电商渠道方面，不仅京东在加大苹果手机的优惠力度，天猫也于5月11日宣布，Apple Store官方旗舰店 iPhone 16 Pro 128GB版本立减叠加天猫券后优惠2000元，售价5999元，叠加国补500元，到手价5499 元。 除此之外，苹果官方或也将降价。据媒体消息称，5月10日，苹果公司向渠道商下发了调价通知。苹果 iPhone 16 Pro Max所有容量版本降价160美元（折合人民币1313.06元）；而iPhone 16 Pro的128GB版本 降价17 ...

Group 1 - The popularity of "internet celebrity" stores is driven by their scarcity and unique offerings, leading consumers to perceive higher intrinsic value and a willingness to pay a premium [1] - Social media plays a significant role in attracting consumers to these stores, as people are influenced by their peers' experiences shared online, creating a social effect and herd mentality [1] - Unique store designs and innovative product presentations contribute to the appeal of these stores, encouraging consumers to queue for purchases [1] Group 2 - Emotional value associated with brand stories influences young consumers' choices, as these stores serve as emotional outlets or provide a sense of nostalgia [2] - While "internet celebrity" stores offer novelty and social enjoyment, some consumers may experience disappointment due to inflated expectations from excessive marketing [2] - In the "internet celebrity economy," young consumers prioritize experiential value over traditional cost-performance considerations, highlighting the importance of maintaining rational judgment in purchasing decisions [2]

以下文章来源于创业最前线 ，作者星空 创业最前线 . 创业有道·创新中国｜长期关注中国科技创新经济市场，提供更有价值的创投科技报道。 轻资产模式 能否支撑起泰国富二代的上市梦？ 4月9日，if椰子水品牌的母公司IFBH Limited （以下简称"IFBH公司"） 向港交所递交了上市招股书，拟在主板上市。 不过，在光鲜亮丽的背后，IFBH公司也面临着客户与供应商高度集中、对赌协议压力、市场竞争加剧及行业鱼龙混杂等多重挑战。 富二代在中国卖椰子水 面临对赌协议压力 if椰子水的创始人是一名泰国富二代，名叫Pongsakorn Pongsak，他也是IFBH公司的创始人、执行董事兼行政总裁。 Pongsakorn Pongsak的父亲名叫Kitti Pongsak，是一名泰国富商，早在1970年代就创办了纺纱制造公司Suwan Spinning and Weaving Co., Ltd.。 据该公司官网显示，公司拥有六大产业，除了纺纱制造产业外，还有位于泰国曼谷核心地带的一座大厦Suwan Tower，曼谷西部棠林詹区的一个商业园区 Suwan Ratchapruk Park，一家名为毕里斯顿苏安的园景酒店，泰国 ...

有人崩溃留言：" 我花大价钱买的奢侈品包，居然全是中国制造的？ " 底下立刻有人补刀：" 欢迎来到现实世界！ " 编者按： 2 万美元的名牌包只要不到 1000 美元就能买到？中国代工厂的 TikTok 爆料让全球奢侈品消费者集体破防！——原来自己一直在为 " 品 牌故事"支付天价智商税"。 01 外国网友集体"破防" 那些标价几千甚至上万美元的奢侈品大牌，竟然大多是中国制造的，而实际成本低得离谱。 当特朗普政府对无理对中国商品加征关税，中国工厂主们在 TikTok 上掀起了一场 " 奢侈品祛魅 " 运动 ，直接把大牌背后的真相扒了个底朝天。 有工厂主透露，他们能以 5-6 美元 的价格出售和 Lululemon 同厂同款 的瑜伽裤，而这条裤子在美国专柜的售价高达 100 美元 ，而两者"面料和 工艺基本完全相同"。 更夸张的是，有声称代工多年名牌包的厂家，直言某款售价 2 万美元 的奢侈品牌包包，从代工厂直接拿货的价格，竟然不到原价的 二十分之一 ！ 甚至还在视频上配上"中国制造业进入美国可以让美国人生活得更好"的文案。 这些视频向全球网友传递了一个颠覆性的信息：许多国际大牌在中国以极低成本生产出优质商品， ...

Core Viewpoint - The concept of "brand" is evolving, and traditional brand departments may become obsolete as companies adapt to new communication methods with consumers [1][3][4] Group 1: Brand Department Changes - JD.com has dissolved its brand department, transferring responsibilities to the marketing department, indicating a shift in how brands are managed [1] - The traditional functions of brand departments, such as visual material management and brand promotion, may no longer be relevant in the current market [2][3] Group 2: The Necessity of Brands - Despite changes, brands are still essential as long as companies need to communicate with target customers [4][5] - In a market economy where consumer choice is vital, brands help reduce decision-making costs for consumers [112] Group 3: Understanding Brands - Definitions of brands vary widely, from being mere symbols to complex images that encompass various attributes [10][11] - Ultimately, a brand must attract target customers, which is the fundamental goal for businesses [18][20] Group 4: Key Factors for Business Success - Successful businesses must provide products that meet consumer needs, persuade customers to exchange value, and ensure costs are lower than revenues [25][66] - Understanding consumer needs and effectively communicating value are critical for business sustainability [39][45] Group 5: Brand Formation - Brands are formed through a combination of product experience, customer trust, and consistent messaging across all company functions [82][83] - The effectiveness of a brand is not solely dependent on the brand department but requires a unified effort from the entire organization [90][92] Group 6: Case Study of Brand Success - The case of "巧油坊" demonstrates that effective branding can be achieved without traditional advertising methods, relying instead on personal engagement and trust-building [96][110] - The success of this brand illustrates that brands can thrive by addressing consumer needs and establishing credibility through direct communication [102][104] Group 7: The Future of Branding - The traditional methods of brand building, such as TV commercials, are becoming less effective as consumer behavior changes [113][115] - Companies must adapt to new communication strategies that resonate with modern consumers to remain relevant in the market [118]

Core Viewpoint - The article discusses the changing consumption behavior of urban middle-class consumers at Sam's Club, highlighting their shift towards purchasing luxury goods at discounted prices, reflecting a broader trend of consumption downgrade in the current economic climate [2][3][16]. Group 1: Consumer Behavior - Urban middle-class consumers are increasingly targeting luxury items at Sam's Club, demonstrating a shift from traditional luxury shopping venues to warehouse membership stores [3][4]. - The article illustrates how these consumers meticulously compare prices across platforms, seeking value in their purchases, which has become a new norm in their shopping habits [4][5]. - The perception of luxury has evolved, with consumers now prioritizing discounts and value over brand prestige, as evidenced by their willingness to shop at a warehouse store for high-end brands [5][14]. Group 2: Pricing Strategy - Sam's Club employs a pricing strategy that significantly reduces the brand premium on luxury goods, allowing middle-class consumers to access high-quality products at lower prices [13][14]. - The article notes that Sam's Club benefits from Walmart's extensive global supply chain, enabling it to offer competitive pricing on luxury items while maintaining quality [13][14]. - The presence of luxury goods at Sam's Club is not merely a marketing gimmick but a strategic move to attract consumers who are looking for value in their purchases [14][16]. Group 3: Market Positioning - Sam's Club has positioned itself as a one-stop shopping destination for middle-class consumers, offering a wide range of products that cater to various lifestyle needs, including luxury items [8][14]. - The article emphasizes that the integration of luxury goods into Sam's Club's offerings has created a unique shopping experience that blends everyday practicality with aspirational consumption [14][16]. - This positioning allows Sam's Club to tap into the growing trend of consumption downgrade, where consumers seek to balance quality and affordability in their purchasing decisions [14][16].