《行为规则》明确指出，平台经营者、平台内经营者依法行使自主定价权，合理制定价格。平台内经营 者在不同平台提供商品或者服务的，依法自主定价。平台经营者不得违反电子商务法第三十五条规定， 采取限制流量、屏蔽店铺、下架商品或者服务等措施，对平台内经营者的价格行为进行不合理限制或者 附加不合理条件。 对平台内经营者不合理的价格限制包括：强制或者变相强制平台内经营者降价或者以让利、返现等方式 进行促销；强制或者变相强制平台内经营者在该平台销售商品或者提供服务不得高于在其他平台的价 格；强制或者变相强制平台内经营者开通自动跟价、自动降价或者类似系统等。 国家信息中心信息化和产业发展部处长于凤霞对21世纪经济报道记者表示，《行为规则》将"经营者自 主定价"置于首要位置，鼓励平台经营者、平台内经营者创新技术和商业模式，提升产品和服务质量， 惠及广大消费者，并合法获得利润，为平台经济创新发展打开空间。针对部分平台经营者通过限制流量 等技术手段干预平台内经营者交易价格的问题，《行为规则》提出了禁止性规定。 中国人民大学法学院院长杨东对21世纪经济报道记者表示，自主定价权是价格信号在市场竞争中有效反 馈的核心，既要依法保护平台经营 ...

健全平台价格标示规则，以多维度的公开公示破解信息不对称。一是对平台经营者、平台内经营者 的"明码标价"做出规定，尤其是对平台"预估价格标示"提出了具体要求。标准化的价格公示机制将有效 解决以往价格规则碎片化、不透明等问题。二是针对"大数据杀熟"等问题，《行为规则》要求平台经营 者、平台内经营者提前向社会公开差别定价和动态定价规则，让消费者"知其然并知其所以然"，既保障 了经营者的定价灵活性，又可防止算法技术滥用。三是针对平台经济领域复杂多样的"满减""红包""限 时秒杀"等活动，《行为规则》提出了平台需要对补贴、促销规则进行公示的要求，以规则透明化遏 制"虚假满减""先涨后降"等行为。 加强消费者权益保护，规范平台免密支付与自动续费业务。对于消费者价格权益保护，《行为规则》明 确要求，平台经营者、平台内经营者如果提供免密支付服务、自动续费和自动扣款、搭售额外服务或商 品的，应当以显著方式向消费者展示相关选项，并提供便捷的取消途径，可谓"小切口"推动"大治理"。 同时，鼓励平台经营者建立价格争议在线解决机制、商品质量承诺和担保制度，督促平台内经营者履行 商品质量和服务义务，帮助化解消费纠纷。 二、《行为规则》对 ...

Core Viewpoint - The rapid development of platform economy in China has played a positive role in empowering the real economy, developing new productive forces, and meeting people's needs, necessitating more detailed regulatory requirements to ensure fair competition and protect the rights of operators and consumers [2] Group 1: Guiding Operators on Pricing - The draft "Internet Platform Pricing Behavior Rules" emphasizes the basic requirements for platform operators and internal operators to set prices autonomously, while regulating the pricing behavior of platform operators [3] - It specifically prohibits platform operators from imposing unreasonable restrictions on the pricing behavior of internal operators, such as limiting traffic, blocking stores, or delisting products or services [3] Group 2: Price Marking Requirements - The rules detail the requirements for clear price marking by platform operators and internal operators, specifying the norms for pricing goods and services [4] - It mandates transparency in promotional pricing, subsidies, differential pricing, dynamic pricing, and auction ranking, allowing for social supervision [4] Group 3: Regulating Price Competition - The rules provide specific standards and regulatory requirements to maintain price competition order and clarify price integrity requirements [6] - They aim to guide operators towards orderly and fair competition in pricing practices [6] Group 4: Collaborative Governance Mechanism - The rules advocate for enhanced collaboration among government departments to form a regulatory synergy and guide industry associations in promoting self-discipline [7] - They encourage platform operators to establish internal compliance management systems to foster a healthy platform ecosystem [7] - The public consultation period for the draft rules is from August 23, 2025, to September 22, 2025, inviting feedback from various stakeholders [7]

下一步，国家发展改革委、市场监管总局、国家网信办将根据本次公开征求意见情况，进一步修改完善 《行为规则》，适时印发。《行为规则》出台时，将为经营者留出必要的适应调整期。 《行为规则》主要包括四方面内容： 今天（8月23日），国家发展改革委、市场监管总局、国家网信办就《互联网平台价格行为规则（征求 意见稿）》公开征求意见，当中涉及大数据定价、促销活动等多种与互联网消费相关的情形，将进一步 为经营者提供明确的行为指引。 引导经营者依法自主定价。明确平台经营者、平台内经营者依法自主定价的基本要求。规范平台经营者 收费行为。提出保护平台内经营者自主定价权的细化规定，特别是要求平台经营者不得采取限制流量、 屏蔽店铺、下架商品或者服务等措施，对平台内经营者的价格行为进行不合理限制。 明确经营者价格标示要求。细化平台经营者、平台内经营者明码标价的规定，明确销售商品、提供服务 需要遵守的价格标示规范。要求平台经营者、平台内经营者做好价格促销、补贴、差别定价、动态定 价、竞价排名等规则公开，接受社会监督。 规范经营者价格竞争行为。围绕维护价格竞争秩序、明确价格诚信要求等方面，提出具体的认定标准和 监管要求，为经营者价格竞争行为 ...

据悉，此次公开征求意见时间为1个月。国家发展改革委、市场监管总局、国家网信办将根据本次公开 征求意见情况，进一步修改完善行为规则，适时印发。行为规则出台时，将为经营者留出必要的适应调 整期。 国家发展改革委有关负责人介绍，行为规则在保护经营者自主定价权的基础上，按照促进发展和监管规 范并重，事前引导和事中事后监管相结合的思路，构建透明、可预期的常态化价格监管机制。根据价格 法、反不正当竞争法、电子商务法、消费者权益保护法等法律法规的现行规定，行为规则从引导经营者 依法自主定价、规范价格标示和价格竞争行为等方面，为经营者提供明确的行为指引，引导经营者自觉 规范价格行为，维护公平竞争市场环境，保护经营者和消费者合法权益，促进平台经济健康发展。 新华社北京8月23日电（记者魏弘毅、魏玉坤）为深入贯彻党中央、国务院决策部署，促进平台经济健 康发展，国家发展改革委、市场监管总局、国家网信办联合起草了《互联网平台价格行为规则（征求意 见稿）》，于23日向社会公开征求意见。 行为规则主要包括四方面内容：一是引导经营者依法自主定价；二是明确经营者价格标示要求；三是规 范经营者价格竞争行为；四是构建协同共治机制。 ...

Core Points - The announcement of the "Internet Platform Pricing Behavior Rules (Draft for Public Comment)" aims to guide operators in lawful pricing practices and enhance market regulation [1][2][3] - The rules focus on four main areas: guiding lawful pricing, clarifying pricing display requirements, regulating pricing competition, and establishing a collaborative governance mechanism [1][4] Group 1: Background and Purpose - The rapid development of the platform economy in China has necessitated clearer regulations to protect consumer interests and ensure fair pricing practices [3] - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [3][4] Group 2: Key Provisions of the Rules - The rules emphasize the importance of operators' rights to set prices independently and prohibit unreasonable restrictions on pricing behavior by platform operators [7][8] - Clear requirements for price marking are established, including the necessity for transparent promotional rules and clear communication of subsidies [8][9] - The rules aim to prevent unfair pricing practices such as predatory pricing, price discrimination, and misleading pricing information [10][11] Group 3: Collaborative Governance Mechanism - The rules advocate for enhanced cooperation among government departments, industry associations, and platform operators to ensure compliance and effective regulation [12] - A structured approach to internal compliance management within platforms is encouraged, including the establishment of complaint channels and quality control measures [12] - Industry self-regulation is promoted, with associations encouraged to guide operators in adhering to pricing norms [12] Group 4: Implementation Timeline - The public comment period for the rules is set for one month, after which feedback will be reviewed and incorporated into the final document [13]

Core Points - The announcement of the "Internet Platform Pricing Behavior Rules (Draft for Public Comment)" aims to guide operators in lawful pricing practices and enhance market regulation [1][2][3] - The rules focus on four main areas: guiding lawful pricing, clarifying pricing display requirements, regulating pricing competition, and establishing a collaborative governance mechanism [1][4] Group 1: Background and Purpose - The rapid development of the platform economy in China has necessitated clearer regulations to protect consumer interests and ensure fair pricing practices [3] - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [3][4] Group 2: Key Provisions of the Rules - The rules emphasize the importance of operators' rights to set prices independently and prohibit unreasonable restrictions on pricing behavior by platform operators [7][10] - Clear requirements for price marking are established, including the necessity for transparent promotional rules and clear communication of subsidies [8][9] - The rules aim to prevent unfair pricing practices such as predatory pricing, price discrimination, and misleading pricing information [10][11] Group 3: Collaborative Governance Mechanism - A collaborative governance framework is proposed, involving government departments, industry associations, and platform operators to ensure compliance and self-regulation [12] - The rules call for enhanced regulatory cooperation among relevant government bodies to monitor pricing behavior effectively [12] - Industry associations are encouraged to promote self-discipline among operators to protect the rights of smaller merchants [12] Group 4: Implementation Timeline - The public comment period for the draft rules is set for one month, after which feedback will be reviewed and incorporated into the final document [13] - The implementation will include a necessary adjustment period for operators to align their internal management systems with the new regulations [13]

Core Viewpoint - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office have jointly drafted the "Internet Platform Pricing Behavior Rules (Draft for Comments)" to promote the healthy development of the platform economy and are currently soliciting public opinions [1] Group 1 - The draft rules aim to implement the decisions and deployments of the Central Committee of the Communist Party of China and the State Council [1] - The agencies involved will revise and improve the rules based on the feedback received during the public consultation [1] - An adjustment period will be provided for operators when the rules are officially issued [1]

Group 1 - The core viewpoint of the article is the introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aimed at promoting healthy development in the platform economy and ensuring compliance with pricing regulations [1][2]. Group 2 - The background for the establishment of the "Behavior Rules" includes the rapid development of the platform economy in China, which has positively impacted the real economy and consumer needs, necessitating more detailed regulatory requirements [2]. - The overall approach to formulating the "Behavior Rules" emphasizes a balance between promoting development and regulatory compliance, focusing on standardizing pricing behavior and enhancing transparency [3][4]. Group 3 - The "Behavior Rules" apply to platform operators and platform internal operators, defining them as entities providing online business venues and those selling goods or services through these platforms [5]. Group 4 - The "Behavior Rules" guide operators in exercising their right to set prices autonomously, requiring platform operators to establish reasonable charging standards and protect the pricing rights of internal operators [6]. Group 5 - The "Behavior Rules" specify requirements for clear pricing display, including the need for explicit price marking, clear promotional rules, and transparent subsidy information [7][8]. Group 6 - The "Behavior Rules" aim to regulate pricing competition behaviors, detailing standards for identifying unfair pricing practices such as predatory pricing and price collusion [9][10][11]. Group 7 - The "Behavior Rules" propose a collaborative governance mechanism, emphasizing the roles of various departments, platform compliance management, and industry self-regulation to maintain fair competition in the market [12][13]. Group 8 - The "Behavior Rules" are currently in a public consultation phase lasting one month, after which feedback will be analyzed and incorporated before the final implementation [14].

Core Viewpoint - The rapid development of the platform economy in China has positively impacted the real economy, new productive forces, and the needs of the people, necessitating more detailed regulatory requirements to ensure fair competition and protect the rights of operators and consumers [1]. Group 1: Key Aspects of the Proposed Rules - The proposed rules aim to guide operators in setting prices autonomously, specifying that platform operators must not impose unreasonable restrictions on the pricing behavior of operators within the platform [2][3]. - The rules clarify the requirements for price labeling, detailing the standards that platform operators and internal operators must follow for pricing transparency and promotional activities [2][3]. - The rules seek to regulate price competition behavior, providing specific standards and regulatory requirements to maintain order and integrity in price competition among operators [2][3]. - A collaborative governance mechanism is proposed, emphasizing the need for cooperation among government departments, industry associations, and platform operators to promote self-regulation and compliance in pricing behavior [2][3].