Core Viewpoint - The company, FAW Jiefang, has initiated a transformation of its marketing system, emphasizing the urgency and necessity of this change [1] Group 1: Marketing System Transformation - FAW Jiefang held a conference on July 3 to discuss the deepening transformation of its marketing system [1] - The General Manager and Deputy Secretary of the Party Committee, Yu Changxin, outlined four specific requirements for the transformation: 1. Unify thoughts and recognize the urgency of the marketing transformation 2. Innovate while adhering to core principles, accurately grasping the essence of the transformation 3. Engage actively in the implementation of various transformation tasks 4. Maintain stability to ensure orderly operations during the transition period [1]

Core Insights - The increasing globalization and rapid development of digital technology are driving more companies to explore overseas markets, with AI marketing agents emerging as a favored tool for expansion [1][16] Group 1: AI Marketing Agents - AI marketing agents utilize big data analysis and machine learning algorithms to accurately target customer groups, enhancing the effectiveness of marketing activities [1][14] - They enable full-chain automated operations from lead acquisition to order conversion, significantly improving marketing efficiency and reducing labor costs [1][16] - AI marketing agents support multiple mainstream social media platforms, including TikTok, Facebook, Instagram, and LinkedIn, facilitating multi-channel marketing coverage [1] Group 2: Starry Cloud's Offerings - Starry Cloud is a leading one-stop overseas AI marketing agent platform in China, providing comprehensive social media operation solutions for businesses [4][11] - The platform features six intelligent agents, including AI website experts, AI short video operation experts, AI social media operation experts, AI foreign trade personnel, AI customer service, and AI data analysts, which work collaboratively to optimize marketing processes [4][15] - Starry Cloud has successfully served over 5,000 companies, accumulating rich industry experience and successful case studies, such as reducing customer acquisition costs and improving lead quality for clients [11] Group 3: Technical Strength and Customization - Starry Cloud boasts a strong technical team with deep AI technology and big data analysis capabilities, providing precise marketing strategies and efficient operational services [11] - The platform offers personalized marketing solutions tailored to specific business needs, aiding in brand building and business growth [11][2]

编译：Ashley Sun 编辑：siqi 海外独角兽原创编译 转载请注明 如果病毒式传播不是一种策略，而是整个产品本身呢？Cluely 就是一个以"真实感病毒式传播"引发关 注的初创 AI 公司。 本篇编译自 a16z 与 Cluely 联合创始人兼 CEO Roy Lee 的对话，Roy 分享了这家备受争议的 AI 应用 的发展路径。 Cluely 的崛起既展现了 AI 产品与更 GenZ 传播形态融合后带来的潜力，也因涉及学术诚信、商业伦 理等争议引发行业讨论。尽管产品以及公司的持续性有待观察，但其由meme 驱动、在争议中裂变的 成长路径，已成为 2025 年 AI 应用创业领域极具代表性的样本之一。 目录 01 Cluely 是什么？ 02 Roy Lee 的戏剧性成长轨迹 03 Z 时代创始人的流量逻辑 04 "病毒式传播"公司的人才观 05 AI 时代产品迭代法则 06 Cluely 的 AI 竞争护城河与行业变革野心 Cluely 的前身是技术面试作弊插件 Interview Coder， 创始人 Roy Lee 因此被科技大厂"拉黑"，这也让 Cluely 自诞生起就带有极强的争议，且团队极 ...

Core Viewpoint - The article discusses the rise of abstract advertising in brand marketing, exemplified by the influencer Tian Yiming, who has transitioned from a "greasy" persona to a successful brand collaborator, engaging in numerous abstract-themed advertisements that resonate with younger audiences [1][13]. Group 1: Tian Yiming's Marketing Strategy - Tian Yiming has shifted from a non-commercial persona to actively engaging in brand collaborations, partnering with nearly twenty brands between May and June, including KFC shampoo and Guazi used cars [1][10]. - His advertising style is characterized by exaggerated and abstract presentations, which have garnered significant engagement on platforms like Douyin, with one video receiving 115 million likes and 485 million shares [8][12]. - The low cost of collaboration with Tian Yiming, estimated at around 60,000 yuan per video, makes him an attractive option for brands seeking high engagement at a lower price point [12]. Group 2: Trends in Abstract Advertising - The trend of abstract marketing has gained traction among brands, as it effectively captures the attention of younger consumers, with platforms like Xiaohongshu and Douyin reporting billions of views on abstract-related content [17]. - Brands are increasingly using abstract marketing to create unique emotional connections with young audiences, as seen in campaigns by McDonald's and RIO, which have successfully engaged users through quirky and humorous content [14][17]. - The effectiveness of abstract advertising lies in its ability to stimulate secondary creation and long-tail dissemination, allowing brands to maintain relevance in a fragmented information landscape [18]. Group 3: Risks and Considerations - While abstract marketing can be beneficial, brands must carefully navigate the balance between attention-grabbing content and maintaining trust, as missteps can lead to public backlash [21].

该产品将"金榜题名"这一传统文化符号转化为现代消费场景，在精准满足消费者庆贺与祝福的核心消费 需求的同时，为庆功酒创立了新的标杆，更为五粮液创造市场新增量打开了新空间。 五粮液上新"祝君金榜题名"酒，精准卡位考试庆功场景 古往今来，"金榜题名"便是人生至喜，设宴庆贺、以酒感恩是不可或缺的仪式。 到今天，"考试庆功"已经发展成为极具消费活力的细分领域，其消费场景也愈发多样，如高考升学、考 研登科、职场晋升、考公上岸等。 "金榜题名"是人生中极为重要的时刻，作为这一时刻的庆功酒，其意义不言而喻。在此背景下，五粮液 针对这一消费场景专属打造的高端文化酒——"祝君金榜题名"酒应运而生。 金榜题名，被誉为人生四大喜事之一。 伴随着高考的结束，莘莘学子们也即将迎来"金榜题名"的人生高光时刻。而自古以来，每逢喜事，美酒 便是人们表达喜悦、承载祝福的绝佳载体。 因此，这样一款兼具多重价值的专属场景庆功酒，无论是送人，还是收藏，都是极具纪念意义的珍贵礼 物。 有消费者表示，五粮液"祝君金榜题名"酒可以说是当代的"状元酒"，是家中长辈对子孙后代学业有成、 事业腾飞的寄托之物，在子孙后代生日、升学等人生重要时刻进行封藏，待到18岁 ...

证券代码：002424 证券简称：贵州百灵 贵州百灵企业集团制药股份有限公司投资者关系活动记录表 编号：2025-002 | 投资者关系活动 | ☑特定对象调研 □分析师会议 | | --- | --- | | 类别 | □媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 （请文字说明其他活动内容） | | 参与单位名称及 | 余龙生 杨岗 蔡敏王峰 | | 人员姓名 | | | 时间 2025 | 年 7 月 2 日 | | 地点 | 公司会议室 | | 上市公司接待人 | 总经理兼董事会秘书：牛民 | | 员姓名 | 证券事务代表：陈智 | | | 1、公司营销改革情况及目标？ | | | 答：公司推进营销模式改革，目标是优化销售模式，提高 | | | 利润贡献率和降低销售费用率等。 | | | 公司为优化营销模式，提升销售执行力，2022 年起启动 | | 了 | 9 省区的直营制改革试点，并取得了显著成效，改革地区销 | | 投资者关系活动 | 售利润实现了稳步增长。目前，公司直营制改革已累计完成 | | 15 | 个省份，有序推进营销模式改革将 ...

最近，电商巨头亚马逊放出消息，要下重拳整治虚假评论，对违规卖家和商家的处罚力度直接升级。消息一出，不少靠着亚马逊平台吃饭的企业心里都清 楚，过去那套靠操纵评论提升产品曝光和销量的投机取巧办法，现在行不通了，还没琢磨独立站建设的企业更是犯了难，原本的流量增长计划一下子就卡壳 了。 其实，就算亚马逊没出这新规，现在外贸企业开拓海外市场时，十有八九都在经历"流量焦虑"。往前倒十年，跨境电商那叫一个火，红利期的时候，企业根 本不用自己琢磨独立站建设的事儿，只要在主流电商平台上"铺货"，靠着平台的流量就能轻松接单。可现在情况变了，平台流量增长慢下来了，竞争越来越 激烈，流量成本蹭蹭往上涨。数据显示，这两年主流电商平台的广告点击成本平均涨了30%～50%，有些热门产品的关键词点击费都快到5美元了。但企业 砸了大钱投广告，转化率却越来越低，投入和产出压根不成正比。 眼瞅着平台规则越来越严，流量越来越难拿，越来越多的外贸企业回过神来：不能把所有"鸡蛋"都放在第三方平台这一个"篮子"里，必须得找新的增长点。 而独立站建设，搭建属于自己的海外独立站，正成为越来越多企业破局的关键路子。 独立站建站 独立站建设 出海建站 一、独立站 ...

Core Viewpoint - The company BlueFocus Communication Group is pursuing a secondary listing on the Hong Kong Stock Exchange, aiming to leverage the A+H listing model, following the trend of major A-share companies expanding into Hong Kong [1][3]. Company Overview - Founded in 1996 and headquartered in Beijing, BlueFocus is one of the earliest public relations firms in China and currently the largest marketing communication group in the country [1]. - As of July 2, 2023, BlueFocus's stock price was 6.37 RMB, with a total market capitalization of 22.534 billion RMB [1]. Financial Performance - BlueFocus's revenue for 2022, 2023, and 2024 was reported as 36.683 billion RMB, 52.616 billion RMB, and 60.8 billion RMB respectively, with corresponding gross profits of 1.7 billion RMB, 1.789 billion RMB, and 1.53 billion RMB [3]. - The company experienced a decline in profit margins, with net profits of -2.177 billion RMB, 0.112 billion RMB, and -0.3 billion RMB for the same years, indicating a shift towards strategic investments in AI technology [3][4]. Strategic Initiatives - BlueFocus has adopted an "All in AI" strategy, developing a large model application engine called Blue AI, which has produced 137 AI-driven applications by the end of 2024, generating approximately 1.2 billion RMB in revenue [3][4]. - The company is also implementing a "Globalization 2.0" strategy, transitioning its cross-border marketing services to a localized and technology-driven model, with five overseas offices established in key markets [3][4]. Industry Trends - The global marketing industry is projected to reach a market size of 8.9 trillion USD in 2024, with a compound annual growth rate (CAGR) of 9.7% from 2020 to 2024, and is expected to grow to 14 trillion USD by 2029 [5]. - The Chinese marketing industry is anticipated to grow to 1.89 trillion USD in 2024, with a CAGR of 10% from 2020 to 2024, driven by digital transformation and increasing demand for brand establishment [5]. Market Dynamics - Two major trends are identified as growth engines for the marketing industry: the increasing demand for "overseas marketing" as Chinese brands expand globally, and the restructuring of the marketing value chain through AI technology [7][9]. - The digital marketing market in China is expected to exceed 1.2 trillion RMB by 2025, with the top 10 companies holding 60% of the market share, primarily due to their comprehensive service capabilities and AI technology advantages [8]. Competitive Position - BlueFocus is well-positioned to capitalize on industry opportunities due to its leading AI technology and global presence, despite facing short-term profitability challenges [9].

Core Concept - The concept of "human touch" is gaining popularity on social media platforms like Douyin, Xiaohongshu, and Weibo, emphasizing the value of authentic and relatable content in a fast-paced, content-saturated environment [1][8][23] Group 1: Definition and Characteristics of "Human Touch" - "Human touch" can be defined as high-energy content that breaks away from polished personas to showcase authenticity [1][3] - It includes emotional storytelling and relatable scenarios that resonate with users, such as the portrayal of everyday struggles faced by workers [5][8] - The trend reflects a shift from abstract brand messaging to more tangible, relatable content that connects with audiences on a personal level [9][13] Group 2: Impact on Marketing and Branding - Brands are increasingly favoring influencers and celebrities who embody "human touch," as they resonate more with consumers than traditional high-end representations [9][14] - Successful marketing campaigns leverage relatable figures, like the endorsement of a cocktail brand by a celebrity known for their approachable persona, enhancing brand recognition [11][13] - The rise of "human touch" marketing is evident in brands engaging directly with consumers through relatable content, breaking down barriers and fostering a sense of community [18][19] Group 3: Role of Social Media Platforms - Social media platforms play a crucial role in amplifying "human touch" content, facilitating connections between brands and users [19][21] - Platforms like Xiaohongshu and Douyin are becoming trendsetters, using vibrant visuals and relatable narratives to engage younger audiences [21][22] - The dual role of platforms as both trend observers and creators helps to enhance user engagement and brand loyalty by making users feel seen and valued [21][22]

核心摘要： 市场环境 宏观经济压力与传统广告ROI走低，红人营销凭借"精准触达+信任闭环"成为高效拓客方案。为解决海外红 人管理存在跨平台数据割裂、履约率低、建联周期长等痛点，红人营销SaaS应运而生，将碎片化流程升级 为系统化运营，成为品牌全球化扩张的必要工具。 市 场规 模 TikTok电商生态爆发与全球红人商业化的成熟驱动红人营销SaaS市场增长，预计未来3年中国海外红人营销 SaaS市场复合增速为15%。未来厂商将持续推进红人资源整合与履约链条优化，并运用AI提升红人营销效 率。 竞 争格 局 当前海外红人营销 SaaS 厂商按背景可分为三类： MCN 背景厂商、数据分析背景厂商、电商平台衍生工 具。从服务能力与发展潜力两个维度评估，卧兔旗下 WotoHub ，以长期沉淀的红人资源 + 红人营销全链 路业务布局，在中国跨境电商 - 海外红人营销全链路管理 SaaS 中，市占率位列第一。 海外红人营销SaaS行业丨研究报告 | | | 海外线上营销的主要渠道 | | | --- | --- | --- | --- | | 美型 | 见效速度 成本 | | 优势及劣势 | | . | 图 19-14-11 ...