1月15日，西贝将关闭全国102家门店的消息，让西贝餐饮创始人贾国龙与罗永浩关于预制菜的纷争又浮 出水面。1月16日下午，贾国龙发布微博称，将于当晚10点就罗永浩对西贝的重大污蔑诽谤一一全面回 应，迅速引发网友广泛关注。不过，这场旷日持久的线上纷争终于在持续发酵后告一段落。 1月16日晚22时19分，新浪微博CEO王高飞通过个人微博@来去之间发布最新消息称："以后想论战，应 该还是需要通过媒体采访的方式来进行。"记者了解到，目前，@罗永浩的十字路口以及@西贝贾国龙 两个账号均被禁言。 1月16日下午5时，贾国龙启用久未更新的个人微博号宣布，在今晚10点将罗永浩对西贝的重大污蔑诽谤 一一全面回应。晚21时35分，贾国龙通过仅有数百粉丝的账号@西贝人心声官微发声，指称罗永浩恶意 煽动公共情绪。 临近晚10时，记者注意到，抖音等平台上出现多个带有"西贝"相关字样的直播间正在直播，有的直播间 轮番展示双方已公开发布过的内容，有的直播内容甚至与西贝无关，但仍有不少网友在直播间内在线询 问事件进展。 1月16日晚，新浪微博CEO王高飞通过个人微博@来去之间发布最新消息称：以后想论战，应该还是需 要通过媒体采访的方式来进行 ...

Core Viewpoint - The company, Xibei, is expected to incur a cumulative loss exceeding 600 million yuan from September 2025 to March 2026, leading to the closure of 102 stores, which represents 30% of its total outlets [2][3]. Group 1: Company Performance and Challenges - Xibei has been the top revenue-generating company in the Chinese cuisine sector for eleven consecutive years, serving approximately 70 million customers annually [6]. - The company is facing significant public relations challenges, including online defamation and misinformation regarding its food quality and practices, which have adversely affected its reputation [6][7]. - The closure of the 102 stores will be completed in the first quarter, with the company ensuring that all departing employees will receive their full wages and that customer prepaid cards can be used at other locations or refunded [3][6]. Group 2: Industry Impact - The recent "pre-prepared food controversy" surrounding Xibei has not only harmed the company but has also negatively impacted the broader restaurant industry, leading to a decline in performance for various other restaurant brands, with revenue drops ranging from 9% to 20% [7]. - The controversy has raised consumer sensitivity regarding whether dishes at restaurants are pre-prepared, affecting overall trust in the dining sector [7].

Group 1 - The company expects a cumulative loss of over 600 million yuan from September 2025 to March 2026 [1][5] - The company plans to close 102 stores nationwide in the first quarter, which accounts for 30% of its total stores [1][5] - The CEO expressed that over 17,000 employees have made significant efforts over the past 125 days [1][5] Group 2 - Xibei Catering Group is the largest chain restaurant in Inner Mongolia, founded in 1988 [4][8] - The company has ranked first in revenue in the Chinese dining sector (excluding hot pot) for eleven consecutive years [4][8] - The CEO addressed public criticism regarding the company's products, clarifying that the 21 yuan steamed bun is an outdated product and has been removed from the menu [4][8] - The company has faced significant backlash due to rumors and misinformation, which have adversely affected not only Xibei but also the broader social and economic environment [4][8] - Following the "pre-made dish controversy," consumers have become more sensitive to whether dishes at various restaurants are pre-made, leading to a decline in performance for several other restaurant brands, with revenue drops ranging from 9% to 20% [4][8]

Group 1 - The company expects a cumulative loss exceeding 600 million yuan from September 2025 to March 2026, with plans to close 102 stores, accounting for 30% of its total outlets [1][2] - All employees affected by the store closures will receive their full salaries, and customer stored-value cards will remain usable at other locations, with options for immediate refunds [2] - The company has faced significant public scrutiny and backlash, particularly regarding its products and practices, which has led to a broader impact on the restaurant industry, with other brands experiencing revenue declines of 9% to 20% [4] Group 2 - The company, founded in 1988, is the largest chain restaurant in Inner Mongolia and has ranked first in revenue in the Chinese casual dining sector for eleven consecutive years [4] - The recent controversy surrounding the company has raised consumer sensitivity towards pre-prepared dishes across the restaurant industry, affecting various brands [4] - The CEO has expressed that the negative publicity has not only harmed the company but also had adverse effects on societal and economic conditions, as well as the online environment [4]

西某贝的事情已经过去4个月了，按照互联网的热点周期来说，这个话题早该凉透了。 有些事情，过去就过去了，功过是非每个人心里都有一本账，再多的解释和立场，永远敌不过热点刚爆 发时的应对和表态。 一个品牌，在面对全网热搜时，不管是好的，还是坏的，如果没有十足的把握，最好的应对就是安静、 待势而动。 虽然事件发酵后，网上出现一些看起来不太自然的"用餐体验"视频，贾总也亲自和一些消费者访谈，看 起来很懂消费者，很理解消费者一样。 但是，我们能看出来，所有的视频、采访，结论就是一个：西某贝很好，非常好。 既然很好，非常好，贾总更自信了，更觉得自己的品牌没有任何问题。 贾老板把西某贝当做自己的孩子一样十分呵护，面对舆论潮，瞬间化身护法斗士，把源头都错误归咎给 老罗，觉得老罗带坏了节奏，蛊惑了人心，消费者变得不识货。至于他的战略、定价、那一套"中央厨 房现炒"的说辞，那是绝对正确，不容置疑的。 所以，他做错的一个动作，就是，所有的宣传、言论，围绕一点：老罗是错的，我没有问题。 经过四个月的折腾，现在要关掉很多店，业绩下滑，损失几个亿，消费者用脚投票，能不能唤醒贾总 呢？ 也许，承认老罗是错的，比承认自己是错的要容易太多。 可 ...

Group 1 - Xibei has confirmed the closure of 102 stores nationwide, which accounts for 30% of its total stores [1] - The closures are set to be completed in the first quarter, with all affected employees guaranteed their salaries [1] - Customers with stored value cards can use them at other locations or request refunds immediately [1] Group 2 - The operational status of some stores remains normal, with reported attendance rates of 40%-50% at certain locations [1] - Some stores have already closed, while others have not received any closure notifications [1] - A public response from Luo Yonghao regarding Xibei's use of pre-prepared dishes has sparked further discussion, with Xibei's founder planning to address these claims [1]

Core Viewpoint - The ongoing public dispute between Luo Yonghao and Xibei's founder Jia Guolong highlights issues related to the restaurant industry's use of pre-prepared food and the implications for brand reputation and employee welfare [3][4][5]. Group 1: Luo Yonghao's Statements - Luo Yonghao claims that the failure of Smartisan Technology was not solely due to negative publicity but involved multiple factors, including internal mistakes [3][12]. - He argues that the criticism of Xibei's use of frozen broccoli is somewhat misplaced, as the cost of frozen vegetables can be higher, and he believes that Xibei's reliance on pre-prepared food is a significant issue [4][14]. - Luo expresses frustration with Xibei's public relations response during a crisis, suggesting that their failure to manage the situation effectively contributed to the ongoing conflict [4][15]. Group 2: Jia Guolong's Response - Jia Guolong asserts that Xibei's restaurants do not use pre-prepared food, emphasizing the distinction between "central kitchen prepared dishes" and "pre-packaged meals" [5][15]. - He addresses rumors about the closure of 102 Xibei locations, confirming that these closures will occur in the first quarter and that affected employees will receive their full wages [5][16]. - Jia calls for Luo Yonghao to apologize for the alleged misinformation regarding Xibei's food practices, claiming it has caused harm to the brand and the broader restaurant industry [5][20]. Group 3: Industry Implications - The controversy reflects broader trends in the restaurant industry regarding the use of pre-prepared meals, which are more prevalent in developed countries compared to China, where they are often misrepresented as freshly made dishes [5][17]. - The Chinese government's support for the development of the pre-prepared food industry aims to enhance convenience and health standards for consumers, rather than allowing restaurants to mislead customers [5][17].

1月16日，西贝贾国龙发文： 各位好，我是贾国龙，一会儿上高铁。 今晚10点，我们将就罗永浩对西贝的重大污蔑诽谤一一全面回应。 在回应前，请罗永浩先就四个月来在冷冻有机西蓝花事情上欺骗全国网友(你总不能说自己是刚知道的吧)，给西贝，给无数宝妈，给全国餐饮业造成的危 害，认真道歉，并赔偿相应损失。 同日早些时候，罗永浩通过个人社交平台再次发长文回应西贝贾国龙近日的言论。 他表示，锤子科技做了五年，集中被黑就有足足四年。锤子科技是被我做倒闭的，后期上千名同事的团队被裁、被转让，都是我的原因，跟被黑没什么关 系。我这辈子也没有见过一个企业没犯别的错误，仅仅是因为被黑，就能倒闭的。 近日，网传西贝会议中称将一次性关闭全国102家门店，占门店总数的30%。1月15日，西贝餐饮创始人贾国龙向红星新闻记者确认该消息属实。贾国龙朋 友圈发文再回应：很多朋友关心我、关心西贝，打电话来问，一并答复吧。截图信息基本是准确的，遭到铺天盖地的污蔑125天，一万七千西贝员工尽力 了。我们不求人，就靠自己，拼了整整125天。 对于近期离职的负责公关的西贝副总裁宋宣，他也在尽力周全。"一切最终决定都是我贾国龙做的，跟华与华无关，跟宋宣也无关 ...

Group 1 - The core viewpoint of the article revolves around the evolving public relations strategy of Xibei and its founder, Jia Guolong, in response to the "prepared food controversy" [3][10][12] - In December 2025, Jia Guolong acknowledged the company's shortcomings and aimed to regain customer trust by admitting mistakes and lowering prices on over 30 dishes by 20%, reducing the average customer spending from 92 yuan to 75 yuan [16][18] - By January 2026, Jia's tone shifted to a defensive stance, claiming the controversy was a result of malicious misrepresentation and emphasizing the distinction between "central kitchen preparation" and "prepared food" [12][29] Group 2 - Xibei's business performance has deteriorated, with a reported 50% year-on-year decline in store sales in January 2026, leading to plans to close 102 stores, affecting approximately 4,000 employees, which is about 30% of its total stores [23][25][26] - Jia Guolong expressed a commitment to employee welfare, stating that salaries would not be cut, and that customer prepaid cards would be honored, signaling a commitment to accountability [28] - The article highlights the confusion and lack of standards in the prepared food industry, suggesting that Xibei's "central kitchen preparation" was misinterpreted, which contributed to the backlash against the brand [29][30]

Core Viewpoint - The founder of Xibei, Jia Guolong, demonstrates a mix of idealism and self-reflection in managing the company's recent challenges, including the closure of 102 stores and the impact on employees and customers [1][3][10]. Company Management and Operations - Jia Guolong emphasizes responsibility by ensuring that all employees affected by the store closures receive their salaries and that customer prepaid cards remain valid at other locations [1]. - The company has faced significant operational pressures, with the restaurant industry experiencing a slowdown in revenue growth and profit margins, as highlighted by the China Cuisine Association [5][6]. - Xibei's revenue was already in decline before the recent controversies, with Jia admitting that the company was in a downward trend as of May 2025 [6][10]. Market Challenges - The restaurant sector is witnessing increased competition and declining customer spending, leading to a general trend of lower average transaction values across the industry [5][8]. - Xibei's higher price point has made it more vulnerable to market pressures, especially as consumer expectations shift towards value for money [8]. Public Relations and Brand Image - Jia Guolong's approach to public relations has been criticized as lacking, with his insistence that Xibei does not engage in public relations efforts raising concerns about the company's image management [4][11]. - The controversy surrounding the "pre-prepared dishes" debate has damaged Xibei's brand, with customers feeling misled about the quality and freshness of ingredients [7][9]. - The company has made efforts to address these issues by reducing prices on over 30 menu items by 20% in response to public sentiment [10]. Employee Impact - The closure of stores has resulted in job losses for employees, highlighting the real-world consequences of market dynamics and operational decisions [12]. - Jia Guolong's entrepreneurial success should come with an understanding that market conditions do not guarantee positive outcomes solely based on past achievements [12][13].