Group 1 - The core viewpoint of the article revolves around the evolving public relations strategy of Xibei and its founder, Jia Guolong, in response to the "prepared food controversy" [3][10][12] - In December 2025, Jia Guolong acknowledged the company's shortcomings and aimed to regain customer trust by admitting mistakes and lowering prices on over 30 dishes by 20%, reducing the average customer spending from 92 yuan to 75 yuan [16][18] - By January 2026, Jia's tone shifted to a defensive stance, claiming the controversy was a result of malicious misrepresentation and emphasizing the distinction between "central kitchen preparation" and "prepared food" [12][29] Group 2 - Xibei's business performance has deteriorated, with a reported 50% year-on-year decline in store sales in January 2026, leading to plans to close 102 stores, affecting approximately 4,000 employees, which is about 30% of its total stores [23][25][26] - Jia Guolong expressed a commitment to employee welfare, stating that salaries would not be cut, and that customer prepaid cards would be honored, signaling a commitment to accountability [28] - The article highlights the confusion and lack of standards in the prepared food industry, suggesting that Xibei's "central kitchen preparation" was misinterpreted, which contributed to the backlash against the brand [29][30]

Core Viewpoint - The founder of Xibei, Jia Guolong, demonstrates a mix of idealism and self-reflection in managing the company's recent challenges, including the closure of 102 stores and the impact on employees and customers [1][3][10]. Company Management and Operations - Jia Guolong emphasizes responsibility by ensuring that all employees affected by the store closures receive their salaries and that customer prepaid cards remain valid at other locations [1]. - The company has faced significant operational pressures, with the restaurant industry experiencing a slowdown in revenue growth and profit margins, as highlighted by the China Cuisine Association [5][6]. - Xibei's revenue was already in decline before the recent controversies, with Jia admitting that the company was in a downward trend as of May 2025 [6][10]. Market Challenges - The restaurant sector is witnessing increased competition and declining customer spending, leading to a general trend of lower average transaction values across the industry [5][8]. - Xibei's higher price point has made it more vulnerable to market pressures, especially as consumer expectations shift towards value for money [8]. Public Relations and Brand Image - Jia Guolong's approach to public relations has been criticized as lacking, with his insistence that Xibei does not engage in public relations efforts raising concerns about the company's image management [4][11]. - The controversy surrounding the "pre-prepared dishes" debate has damaged Xibei's brand, with customers feeling misled about the quality and freshness of ingredients [7][9]. - The company has made efforts to address these issues by reducing prices on over 30 menu items by 20% in response to public sentiment [10]. Employee Impact - The closure of stores has resulted in job losses for employees, highlighting the real-world consequences of market dynamics and operational decisions [12]. - Jia Guolong's entrepreneurial success should come with an understanding that market conditions do not guarantee positive outcomes solely based on past achievements [12][13].

宋宣转发的贾国龙的朋友圈截图显示，宋宣因为个人发展原因离职。 1月16日，西贝公关副总裁宋宣离职。他在朋友圈发文表示，自己"10年受恩于西贝，受恩于贾总。100天，全体西贝人没躺平。真调改、真降价、真涨薪。 100天，西贝品宣没躺平，努力还原一个真实的西贝。" 据知情者透露，目前宋宣暂无下一步计划。 宋宣转发的贾国龙的朋友圈截图显示，宋宣因为个人发展原因离职。宋宣表示："我爱西贝，也爱贾国龙。此时我还在一线，我永远是西贝人。" 贾国龙的朋友圈截图还显示，贾国龙表示："宋宣一直是西贝负责品牌宣传的负责人，在去年的事件中，他承受了很大压力，做了很多工作。外界骂西贝公 关，宋宣受了不少委屈。我还是那句话，一切最终决定都是我贾国龙做的，跟华与华无关，跟宋宣也无关。宋宣是西贝的好员工，也是个好人，因为个人发 展原因离职，我祝福他。之前我投资了他的创业，今后还会支持。" 1月15日，贾国龙发布长文，为华与华创始人华杉正名。他表示，去年9月西贝遭遇舆论风暴时，不会公关、坚持开放厨房、接受媒体采访的是自己，华杉曾 流泪劝其不要回应，相关争议与华与华无关。 有消息称，西贝最新的一次会议中提到将一次性关闭全国102家门店，占门店 ...

Core Viewpoint - The founder of Xibei, Jia Guolong, announced the closure of 102 stores, representing one-third of its locations and affecting 4,000 employees, amid a crisis that has led to losses exceeding 500 million yuan [1][37][60]. Group 1: Business Challenges - Xibei has not achieved profitability in any of its stores since the onset of the public relations crisis [1][37]. - The company has issued 300 million yuan in consumer vouchers, resulting in a 20% reduction in average transaction value, yet customer traffic remains down by 50% year-on-year [59][60]. - The crisis originated from a social media post by Luo Yonghao, which criticized Xibei's use of pre-made dishes, escalating into a significant public relations battle [5][41]. Group 2: Founder’s Background and Philosophy - Jia Guolong, who dropped out of college due to health issues, demonstrated early entrepreneurial skills by starting various businesses before founding Xibei in 1999 [7][47]. - He believes in high-quality ingredients and has built a reputation for Xibei based on this principle, leading to a successful two-decade run [12][47]. - Jia's management style is characterized by a demanding work culture, which he equates with the joy of striving for excellence [12][48]. Group 3: Strategic Missteps - Jia's reaction to criticism was defensive, leading to a series of miscalculations, including a decision to sue rather than engage constructively with consumer feedback [20][55]. - He has acknowledged tactical errors, such as not handling the situation with humor and exposing kitchen practices that revealed pre-made elements [18][53]. - The company's attempts to pivot towards fast food have largely failed, with multiple new concepts introduced but none achieving success [16][52]. Group 4: Future Outlook - The closure of 102 stores signifies not just a physical retreat but also the collapse of Jia's ambition for Xibei to become a company valued at over 100 billion yuan [68][66]. - Jia has expressed a commitment to continue fighting for the company's survival, reflecting a determination to adapt despite the challenges faced [69][71]. - The changing consumer landscape, which now prioritizes value over brand education, poses a significant challenge for Xibei moving forward [28][61].

风暴来袭 以下文章来源于每日商业必读 ，作者余生 每日商业必读 . 解析商业热点，讲好品牌故事 导语：四个月前的"硬刚"真的给西贝带来了生死危机。 近日，一份疑似西贝内部会议的资料在社交平台流传——将一次性关闭全国 102 家门店，占其门店总数约三成。 据《中国新闻周刊》报道，西贝餐饮创始人贾国龙已确认消息属实。这意味着，若这批门店全部关闭，西贝在全国将只剩下约 268 家门店。 贾国龙没想到，四个月前的"硬刚"真的给西贝带来了生死危机。 "预制菜风波"被认为是西贝关店的导火索，贾国龙将该事件称为"西贝成立以来最大的一次外部危机"。 2025 年 9 月，罗永浩发布微博公开质疑西贝使用预制菜却宣传"没有预制菜"。随着双方隔空回应，争议迅速升级。 西贝紧急召开一场全员大会，会议标题为"西贝 1.8 万名伙伴跟罗永浩之战"。贾国龙表示，"生意宁可不做，但是非必须得辩"，也再次强调"一道 预制菜都没有"。 但在随后的厨房开放中，有参观者发现，从保质期 18-24 个月的儿童餐冷冻食材，到一些冷冻预加工的半成品，都与西贝长期以来宣称的"手 工、现炒"形象大相径庭。 这场争议给西贝带来了实质性的经营损失。贾国龙向媒体坦 ...

| 闭店清单 | | | | | | | --- | --- | --- | --- | --- | --- | | 字列 491 42 | 所在城市 印度 | YAUGAFIEY 100 | 图印刷分部 | | | | 43 | EPERTY | 100 | | 1200 | 网店初步计设 关闭 | | 44 | 1567 | | | | 理前国 | | 45 46 | NAME 12-100 | 1000 | | | 12000 交易 | | 47 48 | 12:00 1 78 | 11.00 100 100 | | | 关闭 发可 | | 49 50 | 上海 国海 | 1 2017 B 1000 | | 【商】此】 | 关闭 英国 | | 51 52 | 159 上海 | 1 8 16 1 | | | 一起来到了 提前面包 国用动态 | | 53 54 | 1 2 3 3 LE B | 100 100 原因 等發現 | 日本日 | 200 | 第一次日期 关闭 | | 55 | 上海 | 100 100 | | | 原 型前面临 | | રેણ 57 | 国语 | SARE 第一次 | | 图书画 ...

19 P! I (2) f 「直营模式站最 | 金安即封 ng survey | | 初步沟通闭店102家门店，清单如下 所在城市 | CUVEIN | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1 2 | 北京 北京 | 12 22 阿斯波 | 原创业分部 | 店名 | | | | 3 4 5 | 北京 北京 | BREA 12.73 | | | 关闭 | 团店初步建议 基因 保留房房自外交 | | ნ | 北京 北京 | | = 3 | | | 发 关闭 | | 7 | | | | | | 关闭 | | 8 9 | 北京 北京 北京 | 15.21 15, 22 | 高度 图 时光 | | | 关闭 关闭 | | 10 11 | 北京 常州 | PR 3 연구 | 用品 高島 | | | 关闭 共用 | | 12 13 | 常州 成都 | 한 약 일 18-22-2 | 239 变变分 28-41-128 | 200 per 14 1878 | | 思考一下,切步定关 程前闭店 英國 | | 14 15 | 成都 成都 | B-F-12 2 ...

1月15日，有网友在社交平台上发帖称，西贝1月11日在呼和浩特开会，会上透露将一次性关闭全国102家店，占门店总数约30%。对此，西贝创始人贾国 龙向媒体确认，消息属实。西贝相关负责人亦向南都湾财社记者确认，该消息属实。 1月15日，贾国龙再度通过朋友圈公开发言，他明确网传的截图信息基本是准确的，闭店将在一季度陆续完成，也会给离职员工正常发放工资。 他强调，"西贝门店从来不是预制菜，无论按照国家定义还是现实生活常识，被网红恶意混淆'中央厨房备菜'和'料理包预制菜'的差异。" 贾国龙称他不懂公关，走到今天也不是靠公关，并质疑为何要懂公关。贾国龙表示，接下来将继续拼，争取活下来。 贾国龙：西贝门店从来不是预制菜 1月15日，有网友爆料，1月11日，西贝在呼和浩特开会，会上透露将一次性关闭全国102家店，占门店总数约30%。这个消息随后在网络上传开。 1月15日下午，贾国龙通过朋友圈公开发言。 贾国龙表示，西贝门店从来不是预制菜，无论按照国家定义还是现实生活常识，被网红恶意混淆"中央厨房备菜"和"料理包预制菜"的差异，恶意污蔑"急 冻保鲜有机西兰花"，恶意污蔑品质好和进价高的草原羊食材。西贝人直到今天还在遭到网上各 ...

以下文章来源于算法爱好者 ，作者小蒜 算法爱好者 . 算法是程序员的内功！「算法爱好者」专注分享算法相关文章、工具资源和算法题，帮程序员修炼内 功。 1 月 15 日，网上流传"西贝初步规划关闭 102 家门店"的消息。消息称西贝于 1 月 11 号在呼和浩特基地开 会，初步规划关闭全国 102 家门店，覆盖超 30 个城市。 | 切步沟通闭店102家门店，清单如下 序列 所在博士 所在城市 印度 | | | | | --- | --- | --- | --- | | | 原创业分部 | 内容 | | | b HOR 9 | | | 保障用明生建议 | 15 日下午， 贾国龙 在朋友圈发文回应称，"（网上）截图信息基本是准确的，遭到了铺天盖地的污蔑 125 天"。 贾国龙强调西贝门店从不用预制菜，称是网红恶意混淆了 "中央厨房备菜" 和 "料理包预制菜" 的概念 ，还恶 意诋毁西贝的急冻保鲜有机西兰花以及进价高的草原羊等食材。他直言自己不懂公关，西贝能连续 11 年蝉联 中式正餐营收第一，靠的是多年来的服务品质，而非公关手段。 "嗯嗯，西贝不是预制菜，继续作，大大方方承认不好吗，我之前也经常吃，后来觉得价格高 ...

据他透露，此次关闭的102家西贝门店会陆续在一季度完成，对于所有不得不离职的员工，"工资一分钱不会差"。而储 值卡顾客可用在其他门店，并支持退卡。"有些接了年夜饭的门店，虽然立刻关闭损失会更小，但我们会履行对顾客的 承诺，再坚持一个月，接完最后一餐再关。"贾国龙说。 智通财经记者 | 宋佳楠 1月15日，据新京报消息，西贝创始人贾国龙在朋友圈发布长文，确认"关闭102家西贝门店"消息属实，并首度披露个人 资产状况。 贾国龙表示，西贝此前遭到铺天盖地的污蔑，"一万七千西贝员工尽力了。我们不求人，就靠自己，拼了整整125天。" 谈及预制菜问题，贾国龙再次强调西贝不是预制菜，"无论按照国家定义还是现实生活常识，被网红恶意混淆'中央厨房 备菜'和'料理包预制菜'的差异，恶意污蔑'急冻保鲜有机西兰花'，恶意污蔑品质好和进价高的草原羊食材。" 贾国龙称自己不懂公关，"我是一个踏踏实实做了38年实业，带领一万七千人为顾客做服务的人，我为什么要懂公 关？"他还反问称，"是不是这个世界上不会诡辩的普通人就该被欺辱？连续十一年中式烹饪正餐营收第一名，员工工资 福利待遇都属于行业前列，每年接待顾客7000万人次的西贝，难道是靠公关 ...