Group 1 - The core viewpoint of the article highlights the recognition of three innovative consumer experience models in Sichuan, China, by the National Development and Reform Commission for the 2024 annual consumption new scene typical cases [1][2] - Kuanzhai Alley has developed a flagship store economy, hosting the world's first flagship store and other first-store brands, enhancing consumer experiences and promoting consumption transformation since 2008, attracting nearly 200 million visitors and generating over 4 billion yuan in revenue [1] - R29 Community Living Space, located in a core residential area, has served over 600,000 residents since its operation began in June 2022, achieving an 80% overall rental rate and establishing a complete chain of livelihood service formats [1] Group 2 - Yanhua Jiazhao - Shangzhongshun Specialty Dining is positioned as a cultural experience street focusing on unique culinary offerings, integrating various cultural elements such as intangible heritage, trendy shops, and performance spaces [2]

Core Insights - The enthusiasm for opening new flagship stores in China has decreased compared to previous years, with 158 new stores opened in the first half of 2025, a decline of 19.39% year-on-year, indicating a more cautious brand expansion strategy amid slowing economic growth [2] - Despite the overall decline in quantity, the quality of new flagship stores has improved, with international brands accounting for 72 stores, representing 45.6% of the total, an increase of 11.29% compared to 2024 [2][12] - The emergence of local brands is notable, with 86 new stores opened, showcasing innovation in both products and business models [2] Store Opening Trends - The opening of flagship stores shows a clear seasonal pattern, with May being the peak month at 39 stores, benefiting from the May Day holiday and major exhibitions [4] - The distribution of new stores by category indicates that clothing and accessories are the most popular, with 103 stores (65.19% of total), and the combined categories of eating, wearing, and using account for nearly 90% of all new stores [6] City Distribution - Shanghai leads with 67 new flagship stores, while Hangzhou has surpassed Beijing with 20 stores, reflecting strong economic growth in Hangzhou with a GDP increase of 5.5% [9][14] - The top five cities (Shanghai, Hangzhou, Beijing, Chengdu, and Nanjing) dominate the flagship store economy, accounting for nearly 80% of the total [9] International Brand Preferences - Among the 72 international brand flagship stores, 43 are located in Shanghai, highlighting the city's status as an international consumption center [13] - Shanghai's strong consumer market, with a retail sales total of 826.04 billion yuan and the highest per capita disposable income in the country, attracts international brands [14] Emerging Trends in Consumer Preferences - The rise of two emerging categories, "anime" and "trendy toys," reflects the interests of Generation Z, with each category adding five new flagship stores [15][24] - The dual-track development of "international top IPs + local innovative brands" is evident, with a significant portion of new stores focusing on immersive experiences and cultural engagement [17][21] Non-standard Flagship Stores - The proportion of non-standard flagship stores is increasing, with 107 absolute flagship stores (67.7%) and 51 non-standard stores (32.3%) opened in the first half of 2025, indicating a shift towards experiential retail [25][30] - Non-standard stores, including flagship, concept, and experience stores, are becoming more common, reflecting a transformation in consumer expectations towards unique experiences rather than just product purchases [27][30] Conclusion - Overall, while the scale of the flagship store economy has contracted, the structure continues to optimize, with a rise in high-end international brands and vibrant local brands driving innovation [30]

近日，国家发展改革委发布《2024年度全国消费新场景典型案例》，成都宽窄巷子文化街区、R29社区 生活空间案例双双入选。 在全国91个入选案例中， 成都这两个消费场景有何独特魅力？ 一起来看 ↓↓↓ 01 老院落里的新故事。遵循"一院一景、一院一品"运营理念，严格筛选入驻商家，确保每家商铺在空间设 计、业态特色和文化调性上既与街区风貌相融，又彰显独特个性。宽巷子聚焦"品川茶、尝川菜、赏川 戏、体验川西民居"，还原老成都闲适生活；窄巷子以中西交融建筑风格承载多元业态；井巷子以砖墙 媒介，再现城市历史风貌。 宽窄巷子通过街区打造与运营促进消费转型升级，不断满足市民朋友对美好生活的需要，自2008年以 来，累计接待游客数量近2亿人次，实现营收超40亿元，先后获得"首批全国示范步行街""首批国家级旅 游休闲街区""第二批国家级夜间文化和旅游消费集聚区"等称号。 02 R29社区生活空间 把美好生活搬进"家门口" 产业生态的焕新实践。深耕首店经济，落地荣耀全球首家旗舰店、茶百道全球首家手作门店、李宁城市 首家主题概念店、泡泡玛特全国首家景区旗舰店等一批首店品牌，为游客带来新鲜消费体验；推出首 个"策展式零售"复合型空间 ...

Core Insights - Suzhou has opened a total of 102 new brand flagship stores in the first half of 2025, marking a 34% increase from 76 stores in the same period last year, setting a historical record and indicating a clear trajectory of urban consumption upgrade [1] - The upward trend in flagship store quality and level is a significant characteristic of the first half of the year, with 5 national flagship stores, 2 East China flagship stores, 21 Jiangsu flagship stores, and 74 Suzhou flagship stores [1] Group 1: Industry Overview - Retail and dining continue to dominate the flagship store landscape, with 43 dining stores (42.16%) and 39 retail stores (38.24%) leading the count, alongside 8 children's and family stores, and 6 each in cultural, sports, and service sectors [2] - The dining sector features over 60% of new stores in Chinese and casual dining, while the retail sector spans from luxury to trendy products, with a notable rise in the "two-dimensional" toy market [4] Group 2: Market Dynamics - The growth of flagship stores is supported by strong commercial infrastructure, with 102 new stores distributed across 26 high-energy commercial projects, highlighting the significant "siphon effect" of leading commercial entities [5] - Suzhou Center Mall leads with 27 new flagship stores, achieving over 10% growth in both revenue and foot traffic [7] Group 3: Specific Developments - Dragon Lake Suzhou Xiangcheng Tianjie B building opened with 11 new flagship stores, enhancing the "flagship economy" in Suzhou [9] - The Suzhou Star Joy Plaza contributed 8 new flagship stores, including several in the two-dimensional sector, showcasing a vibrant market for youth-oriented brands [9] - The overall performance of commercial groups is evident, with Longfor Suzhou opening 16 flagship stores across its projects, and Tianhong introducing 13, demonstrating the benefits of resource integration and operational synergy [10]

Core Insights - Hangzhou's commercial landscape is set for a new wave of growth by 2025, with six major complexes redefining the city's consumption ecosystem through unique positioning and innovative business models [1] Group 1: Key Commercial Complexes - Lakeside Intime in77 leads Hangzhou's commercial scene with a focus on first-store economy, achieving a total consumption of 6.395 billion yuan during the 2025 Spring Festival and attracting over 1.55 million visitors [3] - Hangzhou MixC continues to hold its "top-tier" status with a sales figure of 13 billion yuan, surpassing Hangzhou Tower for the first time, and featuring a 800,000 square meter super complex [3] - Olympic Sports Impression City, with a sales figure of 190 million yuan during the 2025 Spring Festival, shows a year-on-year growth of 7.9%, making it the leading commercial complex in Xiaoshan District [4] - West City Intime achieved a 15% increase in foot traffic in the first half of 2025, with a 30% increase in the in alley and west street area after renovations [4] - Hangzhou Center, a new player in the Wulin business district, features a 80,000 square meter TOD complex and attracted over 30,000 visitors during weekends in its trial operation [5] - Hangzhou Tower 501 City Square serves as a "third living space" for residents in the eastern region, with a total sales figure exceeding 100 million yuan during the 2025 Spring Festival [5] Group 2: Market Trends and Consumer Behavior - The six major complexes reflect the diverse appeal of Hangzhou's consumption market, showcasing a blend of fashion, sports, business, and art [6] - The integration of lifestyle and cultural elements in these complexes positions them as not just shopping venues but also as cultural carriers and lifestyle innovators [6] - The upcoming openings of projects like Hang Lung Plaza and Kerry Center are expected to intensify competition in Hangzhou's commercial landscape [6]

Core Insights - The first-store economy is a vital engine for commercial markets, enhancing competitiveness and stimulating consumer potential, becoming a key indicator of regional commercial prosperity [1] - In Q2 2025, Fujian province saw the establishment of 158 brand first-stores, indicating a robust performance in first-store introduction [1] Group 1: First-Store Structure - The first-store hierarchy in Q2 2025 exhibits a "pyramid structure," with city first-stores dominating at 96, accounting for 61% of the total [2] - Fujian's first-stores are concentrated in Xiamen (35 stores, 59%) and Fuzhou (18 stores, 29%), together contributing 90% of the province's total [4] Group 2: Opening Trends - The opening of first-stores showed a "monthly concentration and single-day peak" pattern, with April seeing 32 stores, May surging to 81 stores (51% of the quarter's total), and June closing with 45 stores [5][7] - May 1st alone witnessed 55 first-stores opening, marking a single-day record [5] Group 3: Project Contributions - Three major commercial projects in Fujian introduced over 10 first-stores each, with Xiamen Caitaing Aegean Shopping Center and Zhangzhou Bihu Wanda Plaza leading with 14 stores each [8] - SM Xiamen followed closely with 13 first-stores, showcasing a clear gradient in first-store quality among these projects [8] Group 4: Regional Distribution - Xiamen leads with 63 first-stores (40% of the total), followed by Fuzhou with 38 (24%) and Zhangzhou with 24 (15%), collectively accounting for nearly 80% of Fujian's first-store resources [10] - The distribution reflects a "core aggregation and decreasing gradient" characteristic, highlighting the siphoning effect of major cities on quality commercial resources [12] Group 5: Performance Comparison - Xiamen's first-store economy showed a significant year-on-year increase of approximately 163%, with 63 stores opened in Q2 2025 compared to 24 in Q2 2024 [13] - Fuzhou's overall scale decreased by about 30% year-on-year, with 38 first-stores introduced, all from existing commercial projects [19] Group 6: Sector Composition - In Xiamen, retail and dining sectors dominate, with 28 retail stores (44%) and 24 dining stores (38%) among the first-stores [16] - Fuzhou's dining sector led with 18 stores (47%), followed by retail with 13 stores (34%), indicating a strong preference for dining experiences [19] Group 7: Emerging Markets - Zhangzhou's first-store count surged by 167% year-on-year, with 24 stores introduced, primarily driven by dining brands [23] - Quanzhou maintained stable first-store entry with 14 stores, while Putian saw a slight decline with 10 stores [24]

Core Viewpoint - The cultivation and construction of international consumption center cities is a significant decision by the central government aimed at boosting consumption, promoting high-quality development, and better meeting the needs of people's lives [1] Group 1: Innovation in Consumption Scenarios - Cities are actively innovating and enriching consumption scenarios to meet the personalized and quality demands of tourists, enhancing tourism services [2] - Beijing is integrating its rich historical culture with the trends of Generation Z through a "scene revolution," accelerating the construction of international consumption center cities [2] - The "Shanghai Summer" international consumption season has seen a 42.2% year-on-year increase in the number of overseas visitors and a 68.2% increase in foreign card spending [3] Group 2: Optimization of Consumption Environment - Beijing's Wangfujing area is undergoing changes with the introduction of high-quality flagship stores and outdoor activities, enhancing the shopping experience [5] - In 2023, nearly 400 new flagship stores opened in Beijing, with around 200 events held, significantly increasing the area's vibrancy [6] - Guangzhou has achieved a 99.9% acceptance rate for foreign cards among key merchants, with over 240,000 foreign visitors utilizing cross-border consumption services [6] Group 3: Strengthening Institutional Innovation - Shanghai has pioneered the "immediate refund" service for departure tax refunds, leading to a 126.7% year-on-year increase in tax refund transactions [7] - Beijing has expanded its departure tax refund services to include city-wide "immediate refund" points, enhancing the consumer experience for international travelers [7] - Guangzhou is implementing 129 pilot tasks to expand service industry openness, with successful experiences being replicated nationwide [8]

Core Viewpoint - The company aims to leverage policy and market opportunities to enhance operational efficiency, diversify product offerings, and establish itself as a benchmark in the retail industry, focusing on the "first store economy" and other innovative practices [1][2]. Supply Side Efforts - The company has seen increased foot traffic in its commercial complexes, particularly in Shenyang, during the summer tourism peak, with a total building area of 240,000 square meters [2]. - Since its mixed-ownership reform in April 2019, the company has entered a new development phase under the leadership of its largest shareholder, Liaoning Fangda Group [2]. - The company has actively explored the "cultural tourism" integration model, exemplified by the establishment of the first dinosaur-themed museum within a commercial complex, which has become a new landmark for tourism and education in the region [3]. First Store Economy - The company has strategically planned the layout of first stores, including flagship stores for various brands, to capture market trends and meet diverse consumer needs [3]. - The introduction of several first stores and well-known dining brands has enhanced the company's competitive edge and demonstrated the effectiveness of the first store economy in attracting customers and driving consumption [3][5]. Digital Transformation - The company is committed to integrating online and offline channels to create new business models and enhance operational efficiency [6]. - It has implemented a comprehensive digital upgrade, including payment system enhancements that streamline consumer transactions and improve customer experience [7]. - The use of IoT platforms for remote monitoring has significantly improved operational efficiency and reduced costs [7]. Service Quality Enhancement - The company emphasizes a service philosophy focused on brand care, customer care, and employee engagement to improve service quality and customer experience [8]. - It has initiated a "Top Ten Service Experts" evaluation to enhance the capabilities of its sales staff and improve overall service standards [8]. - The company is also transforming its membership system to increase customer loyalty and enhance the value of its membership offerings [8]. Performance Metrics - In the first half of the year, the company reported a 1.6% increase in member consumption numbers and an 8.3% rise in member spending, indicating a growing customer base and increased spending per member [9]. - Promotional activities accounted for 65% of total sales, showcasing the effectiveness of marketing strategies in driving revenue [9][10]. - The company aims to convert foot traffic into actual sales through enhanced customer service and a robust membership system, creating a sustainable business model [10].

Core Viewpoint - The company aims to leverage policy and market opportunities to enhance operational efficiency, diversify product offerings, and establish itself as a benchmark in the retail industry, thereby continuously improving its business performance [1] Supply Side Efforts - The company is experiencing increased foot traffic in its commercial complexes, particularly during the summer tourism peak, with a total building area of 240,000 square meters [1] - Following a mixed-ownership reform in April 2019, the company entered a new development phase under the leadership of its largest shareholder, Liaoning Fangda Group [1] - The company has actively explored the "first store economy" and "cultural tourism" integration, achieving significant results and enhancing market recognition [2] First Store Economy - The establishment of the Shenyang Zhongxing Dinosaur Museum as the first dinosaur-themed museum within a commercial complex has created a new model for "cultural tourism" integration, becoming a landmark for tourism and family education in the region [2] - The company has strategically planned the introduction of several first stores, including eco-friendly flagship stores and various well-known brands, to capture market trends and meet diverse consumer needs [2] Digital Transformation - The company is promoting an integrated online and offline development model, enhancing its market resources through a combination of online services and offline experiences [4] - The implementation of a "dual micro and one shake" strategy focuses on new channel development and operations, including live streaming and promotional activities [4] - The company has upgraded its payment systems to improve customer interaction and operational efficiency, utilizing IoT platforms for better monitoring and cost reduction [5] Service Quality Enhancement - The company is reinforcing its service quality by integrating a "four concerns" philosophy and enhancing marketing strategies to improve customer experiences [6] - Aiming for continuous improvement, the company plans to implement a "service expert" selection process to elevate service standards across its staff [6] - The company is transforming its membership operations to enhance customer loyalty and engagement through enriched benefits and community marketing [6] Performance Metrics - In the first half of the year, the company reported a 1.6% increase in member consumption numbers and an 8.3% rise in member spending, with a 6.3% growth in new member acquisition [7] - Promotional activities accounted for 65% of total sales, indicating a successful strategy in attracting customers back to physical stores [7] - The company aims to convert foot traffic into actual sales through enhanced service and marketing efforts, creating a sustainable business model [7]

Core Insights - The opening of Starbucks in Jiuzhaigou County marks the first international brand store in Aba Prefecture, contributing to the local economy and tourism development [1][2] - The introduction of various well-known brands, including Starbucks, KFC, and others, is part of a broader strategy to enhance the tourism service experience in Jiuzhaigou County [2][3] - The local government aims to create an international ecological and cultural tourism destination by attracting more brand stores [3] Brand Introduction and Economic Impact - Jiuzhaigou County has successfully attracted several first-time brand stores, including Starbucks, All Seasons Hotel, and Bawang Tea, leveraging the area's significant tourist traffic [1][2] - The local entrepreneur, Ge Rang Ni Ma, played a crucial role in convincing Starbucks to establish a store by highlighting the increased tourist flow due to new transportation infrastructure [2] - The presence of these brands is expected to drive the development of the "first store economy" in Jiuzhaigou County, enhancing the overall tourism experience [1][3] Cultural Integration and Product Development - The integration of local culture with well-known brands is being actively promoted, as seen with the "Jiuzhai You Li" store that features local cultural products [3] - The introduction of modified local cuisine, such as the light meal version of traditional Tibetan dishes, aims to cater to broader consumer preferences [2] - The brand clustering effect is attracting more businesses, with over ten new stores from various hotel groups set to open soon in Jiuzhaigou County [3]