文旅融合
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以西夏陵申遗成功为契机 银川文旅发力高质量融合发展
Zhong Guo Xin Wen Wang· 2025-09-16 09:08
Core Points - The successful application of the Western Xia Mausoleum for UNESCO World Heritage status serves as a catalyst for the cultural and tourism development in Yinchuan, aiming for high-quality integration and growth [1][2] - Yinchuan is positioning itself as an international tourism destination, leveraging its rich cultural heritage and natural beauty, including the Helan Mountain and the Yellow River [2][3] Group 1: Cultural and Tourism Development - Yinchuan is focusing on high-quality integration of culture and tourism, using the successful UNESCO listing of the Western Xia Mausoleum as a key opportunity [2] - The city is promoting its unique charm and development vitality through various initiatives, including the "Saishang Lake City, Beautiful Yinchuan" branding campaign [1][2] - The local government is committed to building Yinchuan as a model city for ecological protection and high-quality development in the Yellow River basin [1] Group 2: Community and National Unity - The promotion of national unity is highlighted as a core value in Yinchuan, with community stories showcasing mutual assistance and cooperation among different ethnic groups [2] - The city aims to strengthen the awareness of the Chinese national community through various community initiatives and celebrations [2] Group 3: Wine Industry and Economic Impact - Yinchuan is developing its wine industry, aiming to become a "World Wine Capital," with 273,000 acres of high-standard vineyards and an annual production of 75 million bottles of wine [4] - The wine industry contributes significantly to the local economy, with a total output value reaching 36 billion yuan, and products exported to over 40 countries and regions [4] Group 4: Upcoming Events and Promotions - Yinchuan is set to launch 66 promotional activities during the upcoming "Golden Week" holiday, integrating commerce, culture, tourism, agriculture, and wine to stimulate consumer spending [4] - The city is strategically targeting the peak consumption periods of "Golden September and Silver October" to enhance market vitality [4]
恒丰银行多措并举助燃文旅“出圈”更“出彩”
Qi Lu Wan Bao· 2025-09-16 07:15
Core Viewpoint - The article highlights the vibrant development of cultural and tourism consumption in Jiangsu, driven by financial support from banks, particularly Hengfeng Bank, which is addressing the challenges faced by the industry through tailored financial solutions [1][6]. Group 1: Tourism Growth and Financial Support - The Qinhuai River area, a key tourist destination in Nanjing, received 28.91 million visitors in the first half of the year, marking a 12.15% increase year-on-year [2]. - Hengfeng Bank provided a customized financing solution of 9.6 million yuan to a tourism management company, aimed at enhancing visitor experience and brand vitality in the Qinhuai area [2]. - Hengfeng Bank's financial initiatives are crucial for the recovery and upgrade of the cultural tourism sector in Jiangsu [1][6]. Group 2: Investment and Debt Tools - Hengfeng Bank supported the Lingshan Group with 150 million yuan through investment debt tools, addressing the long investment cycles and light asset operations typical in the cultural tourism sector [5]. - The investment debt tools are designed to align with the long-term return patterns of tourism projects, alleviating the financial pressure of short-term loans for long-term investments [5]. Group 3: Rural Tourism and Economic Development - Hengfeng Bank is actively promoting rural revitalization by integrating financial support for rural tourism and the development of characteristic towns [6]. - The bank's comprehensive financial support in Lianyungang has led to a significant increase in tourist reception capacity, with over 6 million visitors annually, and has created around 5,000 jobs in the local area [8]. - The bank aims to enhance its financial service system for the cultural tourism industry, focusing on smart tourism, green low-carbon initiatives, and rural revitalization [8].
新疆若羌县游客量和旅游收入均呈两位数增长
Zhong Guo Jing Ji Wang· 2025-09-16 05:24
Core Insights - The Xinjiang Ruoqiang County has announced significant developments in cultural and tourism integration, with a notable increase in tourist numbers and revenue in the first eight months of the year [1] Group 1: Tourism Growth - The county received a total of 1.1536 million visitors and generated a tourism revenue of 1.051 billion yuan, marking year-on-year increases of 19.33% and 23.66% respectively [1] - The local tourism industry is becoming a crucial support for high-quality economic development in the region [1] Group 2: Cultural Initiatives - The county has 11 cultural and tourism enterprises, enhancing the service foundation for tourism [1] - The Loulan Museum has welcomed 290,000 visitors this year, reflecting a 65% increase compared to August of the previous year, and has implemented various measures to improve visitor experience [2] - Cultural events such as the "Ice Dream: Winter Carnival" and the "Second Xinjiang Ruoqiang N40 Desert Off-Road Challenge" have been successfully held, promoting economic development [2] Group 3: Creative Products and Awards - The Loulan cultural creative project aims to bring ancient Loulan culture to life, resulting in over 250 creative products across eight categories [2] - The project has received multiple awards, including the Gold Medal for Modern Service Industry in Xinjiang and various accolades in tourism product design competitions [2] Group 4: Public Services and Community Engagement - Public services in Ruoqiang County have been optimized, with extended hours for libraries, cultural centers, and museums serving tens of thousands of visitors annually [3] - Significant achievements in the protection of intangible cultural heritage have been made, integrating it with festivals, tourism, and education [3] - The county encourages artistic creation and hosts various cultural activities, enhancing community engagement and promoting local talent [3]
湖北孝感:文旅新体验带火消费新场景
Jing Ji Ri Bao· 2025-09-16 03:29
Core Insights - The "Huaiyin Boat Story" night tour performance in Xiaogan City, Hubei Province, offers a unique 360° immersive experience, showcasing the romantic legend of Dong Yong and the Seven Fairies through advanced technology and storytelling [1][2] - The integration of culture and technology is a key factor in attracting visitors and enhancing the night economy in Xiaogan, with the performance having received over 25,000 visitors since its launch in April [2] Group 1: Cultural and Technological Integration - The performance utilizes a smart water curtain system that adjusts projection angles based on the boat's position, ensuring optimal viewing for tourists [1] - The 5G IoT system facilitates precise coordination between the boats, water stage, and shore lighting, enhancing the overall experience [1] Group 2: Economic Impact - The "Huaiyin Boat Story" has stimulated rapid growth in surrounding sectors such as dining, accommodation, and retail, demonstrating a chain reaction of consumption driven by the performance [2] - Xiaogan's total retail sales of consumer goods reached 926 billion yuan from January to July this year, marking a 6.2% year-on-year increase, with online retail sales surpassing 80 billion yuan, growing at 18%, outpacing the provincial average by 10 percentage points [2]
福建省委书记周祖翼接受《焦点访谈》采访
Yang Shi Xin Wen· 2025-09-16 01:53
Core Viewpoint - The article emphasizes the importance of boosting consumption and expanding domestic demand as key priorities for economic work in 2023, highlighting innovative practices in Fujian province to enhance consumer confidence and improve living standards [1][3]. Economic Growth - Fujian's GDP grew by 5.7% year-on-year in the first half of the year, marking the highest growth rate for the same period since 2022, driven by a focus on expanding domestic demand [1][3]. Consumption Strategies - The provincial government has prioritized expanding domestic demand as the main task for economic work, aiming to stabilize employment, businesses, markets, and expectations [3]. - Fujian has implemented a "three products" strategy in the consumer goods manufacturing sector, focusing on increasing variety, improving quality, and creating brands to lead industrial transformation [3]. Retail and Tourism Performance - The total retail sales of consumer goods in Fujian increased by 6% year-on-year in the first half of the year, reflecting a positive trend in consumer spending [5]. - Tourism in Fujian saw significant growth, with the total number of tourists and total tourism expenditure increasing by 12.5% and 15.7% year-on-year, respectively [6]. Infrastructure and Services - The province is enhancing consumption infrastructure and promoting urban-rural commercial system construction, including the establishment of 121 provincial-level convenient living circles to improve residents' quality of life [6]. - The integration of culture and tourism is being promoted to create world-renowned tourist destinations, with specific projects aimed at enhancing the consumer experience [6]. Focus on People's Well-being - The government is committed to prioritizing people's well-being, focusing on reforms in key areas such as employment, education, social security, and healthcare, with 37 key reform projects underway [6].
上海旅游节花车在普陀区开启各区的首场道路巡游 流光溢彩 笑语欢声 定格美好瞬间
Jie Fang Ri Bao· 2025-09-16 01:35
Group 1 - The Shanghai Tourism Festival's float parade commenced in the Putuo District, marking the first road parade in the area and featuring a combination of static displays and road showcases [1] - A total of 25 floats and performance teams from countries such as Switzerland, Romania, and Croatia participated, showcasing traditional costumes and cultural performances [1] - The event attracted many visitors who engaged with the floats and performers, capturing memorable moments with their cameras [1] Group 2 - Shanghai Universal Port celebrated its 12th anniversary with a large promotional event running from September 12 to October 8, featuring multiple consumer incentives [2] - New flagship stores for over 20 domestic and international brands, including RenX TECH and EIDER, opened during the anniversary celebration [2] - A series of cultural and sports events, such as the Yangtze River Pickleball Masters and a cycling festival, were scheduled to enhance the celebratory atmosphere [2] Group 3 - The float parade is a key event of the fifth "Half Marathon Suhe" Cultural Tourism Festival, which includes various cultural and commercial activities in the Putuo District [3] - Activities such as "Finding Classmate Zhou" and "Weekend Family Magic Theater" aim to engage the community and enhance family participation [3] - The festival also features art exhibitions and interactive experiences to provide unique cultural offerings to visitors [3]
走 去四川泸沽湖转山转海
Si Chuan Ri Bao· 2025-09-16 00:38
泸沽湖走婚桥。 美丽的泸沽湖。 这里有火塘边的摩梭烟火。围坐在摩梭人家的祖母屋中,古法腌制的猪膘肉肥而不腻,石锅炖煮的鱼和土鸡 汤白味美……这些高原食材的鲜香在舌尖上层层绽放,凝萃出泸沽湖的四季滋味。 这里有临湖而栖的诗意宿居。民宿隐于古村幽境,以原木夯土为骨,将摩梭文化与现代美学交融。 世界泸沽湖,文旅促"三交"。9月15日至16日,2025年凉山首届泸沽湖"转山转海节"在四川泸沽湖景区举办。 此次活动推出"1+3+N"特色活动,即1场开幕式及万人转山转海活动、3场主体活动、N场特色活动。四川泸沽湖正 张开双臂,热情欢迎各地游客一同开启千年秘境的悦心之旅。 专设"转山转海节" 为摩梭文化筑起"活态保护屏障" 近日,湖北游客黄玲来到四川泸沽湖景区,看完自然风光,又到摩梭人家沉浸式体验摩梭文化,不停地赞 叹:"在这里,自然风光与民族文化交相辉映。" 泸沽湖是川滇两省界湖,东临四川凉山盐源县,西接云南丽江宁蒗县,是全国三大高原深水湖泊之一。 这里有四季流转的湖山长卷。走婚桥横跨大草海,春看新苇破土,夏观芦苇摇曳,秋品金毯铺展,冬赏晨雾 缭绕。情人滩的传说尽显浪漫、女神湾的晚霞浸染碧波……美景在泸沽湖畔相映成趣。 ...
老字号“出圈赶潮”焕活力
Jing Ji Ri Bao· 2025-09-16 00:04
Group 1 - The core viewpoint of the articles highlights the transformation and modernization of traditional Chinese brands, known as "laozihao," to attract younger consumers through innovative products and cultural experiences [1][2][3] - The "2024 Douyin Laozihao Annual Data Report" indicates that 40% of laozihao purchasers are from the "post-90s" generation, with the "post-00s" showing the fastest growth in purchasing volume, increasing by 95% year-on-year [1] - Laozihao brands face challenges such as a disconnect between cultural expression and modern life, lack of interactive service experiences, and outdated marketing strategies that often rely on nostalgia [1] Group 2 - Innovation for laozihao enterprises is not merely about following trends but involves adapting to consumer demands across product design, experiential marketing, and cultural expression [2] - The cultural core of laozihao should be transformed into tangible consumer experiences, with some brands establishing museums to share their historical narratives and enhance brand reputation [2] - Laozihao companies are leveraging the trend of cultural tourism integration to create interactive and social consumption experiences, shifting from merely selling products to offering comprehensive experiences [2] Group 3 - The reputation of laozihao brands is a valuable intangible asset, built on quality, craftsmanship, and strong brand credibility [3] - Maintaining brand image and reputation is crucial for laozihao enterprises as they innovate, ensuring they uphold traditional craftsmanship and quality [3] - There is an expectation for more laozihao companies to innovate while preserving their heritage, creating new value through time-honored techniques and modern interpretations [3]
2025中国文化旅游产业博览会成果丰硕 三天迎客22.5万人次签约232.8亿元
Chang Jiang Shang Bao· 2025-09-15 23:46
Core Insights - The 2025 China Cultural Tourism Industry Expo successfully concluded in Wuhan, attracting 225,000 visitors and showcasing a total exhibition area of 100,000 square meters [1][2][3] Group 1: Event Overview - The expo featured 10 indoor exhibition areas and 1 outdoor cultural tourism IP exhibition area, with a central stage for performances [1] - A total of 2,000 enterprises participated, and the event included 2 professional exchange activities and 5 transaction negotiation activities [1] Group 2: Visitor Engagement - Half of the attendees were from outside the local area, indicating strong interest and engagement from a broader audience [2][3] - Hotel bookings in Wuhan increased by 43.5% year-on-year during the event, with some hotels experiencing a doubling in reservations [3] Group 3: Sales Performance - On-site transactions for cultural and tourism products reached 170 million yuan, while the total transaction amount from the negotiation activities was 810 million yuan [1][4] - The expo saw a high demand for cultural products, with several items selling out within the first hour [4] Group 4: Strategic Partnerships - A total of 232.8 billion yuan in cultural tourism project agreements were signed, focusing on collaboration in cultural industries, tourism source exchange, and technological integration [6] - The B2B negotiation activities resulted in 8.2 million yuan in transactions, with 26 pairs of domestic and overseas travel merchants signing agreements [5]
“国际范”嫁接“巴渝味”
Sou Hu Cai Jing· 2025-09-15 23:26
Core Insights - Chongqing has made significant strides in becoming a global consumption hub, driven by policies and market integration since the approval of international consumption center city development in 2021 [9][12] - The city has implemented measures to enhance the shopping experience for international tourists, including immediate tax refunds and improved payment options [10][11] Consumption Environment Optimization - Chongqing has introduced immediate tax refund services for international tourists, allowing them to receive refunds at the point of purchase, which has led to a nearly fivefold increase in sales and tax refund amounts from January to July this year [10][12] - The number of stores offering tax refunds has reached 208, with a significant increase in the acceptance of foreign bank cards and currency exchange services [11] First Store Economy - The opening of the first full-category boutique store of the French luxury brand Maison Margiela in Chongqing marks a significant milestone, contributing to the city's first-store economy [13] - Chongqing has introduced 30 first stores in 2023, including 2 national first stores and 6 southwestern first stores, supported by financial incentives for attracting well-known brands [14] Cultural and Tourism Integration - The city has leveraged cultural and tourism integration to enhance consumption, with a focus on unique local experiences and international branding [18][20] - The "travel promotes commerce" model has led to a substantial increase in tourism and related sectors, with a notable rise in visitor numbers and spending [16][17] Food and Beverage Sector Growth - The local food and beverage industry has seen significant growth, with the annual output value of the hot pot industry reaching 300 billion yuan, and a notable increase in the number of restaurants opening internationally [19] - Chongqing's culinary offerings have gained national recognition, with several local dishes being highlighted in various food guides [19]