文旅融合
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打卡名人同款、感受中式下午茶,老字号“破圈”经营成潮流?
Bei Ke Cai Jing· 2025-08-28 14:19
Core Viewpoint - Traditional time-honored brands in China are innovating by breaking out of their traditional business models and exploring cross-industry opportunities, aiming to attract younger consumers and enhance their cultural significance [1][2]. Group 1: Business Innovations - Many time-honored brands are adopting a "full-time" operation model, introducing products like desserts, afternoon tea, and coffee to appeal to younger consumers [1][2]. - The "仿膳" tea house, part of the Quanjude Group, has surpassed many Western-style afternoon tea and dessert shops, ranking first in its category, with weekend revenues exceeding 20,000 yuan [1][3][7]. Group 2: Cultural Integration - The "仿膳" brand has evolved from a single dining brand to a cultural symbol integrating tourism and culture, offering activities like royal pastry making and ancient stone rubbing [7]. - The brand's historical significance is highlighted by its establishment in 1925, connecting imperial cuisine with the public, and its recognition as a national intangible cultural heritage in 2011 [3][8]. Group 3: Market Trends - The trend of traditional restaurants introducing afternoon tea and coffee is gaining momentum, with the potential to increase customer traffic and enhance customer loyalty [8]. - Experts believe that if these time-honored brands can successfully operate and scale their new offerings, they could become new growth points for revenue and profit [8].
(活力中国调研行)湖北祥云湾抢救性迁移古建 打造“活态建筑博物馆”
Zhong Guo Xin Wen Wang· 2025-08-28 14:08
Core Viewpoint - The article discusses the successful relocation and restoration of ancient buildings in Hubei's Xiangyun Bay, transforming it into a "living architectural museum" that showcases various architectural styles and integrates traditional culture with modern tourism [1][3][5]. Group 1: Project Overview - The Xiangyun Bay scenic area has undergone a five-year project to rescue and relocate ancient buildings at risk of damage, involving over 300 craftsmen from Anhui and Jiangxi [3][5]. - A total of 257 ancient buildings have been restored and presented as a "living cluster," representing a variety of architectural styles including Hui, Jing, Min, Su, and Jin [3][5]. Group 2: Restoration Process - The restoration process is not merely about moving buildings; it involves thorough research and careful restoration to ensure structural integrity and historical accuracy [3][5]. - Specific examples include the restoration of the Zhu Xian Tang, where three craftsmen took two months to complete the intricate ceiling work [3]. Group 3: Cultural Integration and Tourism - The scenic area combines ancient architecture with traditional cultural elements, creating immersive experiences for visitors, such as traditional street scenes and themed attractions [5][7]. - The project has generated over 1,300 direct jobs, with more than 70% of positions filled by local residents, and has indirectly created over 800 additional jobs in related sectors [5]. Group 4: Community Impact - The project not only addresses employment but also fosters a new generation of cultural tourism professionals, providing guidance on shop design and decor [5][7]. - The area has gained popularity as a "treasure city" due to its rich historical significance, particularly its connection to the discovery of ancient Qin bamboo slips [7].
暑运接近尾声 海峡股份琼桂海上航线客货两旺
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-28 12:41
Core Insights - The Hainan Strait Shipping Company has significantly improved the transportation efficiency of the Qiong-Gui maritime routes during the summer transport season, with notable increases in passenger and vehicle transport volumes on the "Haikou-Beihai" and "Haikou-Fangchenggang" routes [1][3] Group 1: Operational Enhancements - The company optimized vessel allocation and scheduling to meet the growing demand for passenger and cargo transport in the Qiong-Gui region, ensuring maximum transportation efficiency [3] - The "Princess Chang Le" vessel was reassigned from the Xisha route to the Qiong-Gui route, operating alongside the "Wanrong Hai" vessel for daily stable departures [3] - A new route, "Haikou-Fangchenggang," was launched in May, further enhancing the maritime transportation network between Qiong and Gui [3] Group 2: Service Quality Improvement - The company has enhanced service quality, aiming to create a "floating hotel" experience for passengers, with various room types and amenities such as restaurants, supermarkets, and leisure bars [3] - The "Princess Chang Le" vessel features independent bathroom facilities and an 8-layer observation deck for passengers to enjoy scenic views [3] - Special facilities for passengers, including accessibility features and mother-baby rooms, have received positive feedback from travelers [3] Group 3: Economic Impact - The optimization of the Qiong-Gui maritime routes has facilitated economic exchanges and resource flows between the two regions, creating a logistics channel for Hainan tropical agricultural products and Guangxi electronic products [4] - The average logistics costs between Hainan and the Guangxi Beibu Gulf region have decreased by 30% since the new routes were established, injecting new momentum into regional economic development [4] Group 4: Tourism Development - The improved transportation has fostered deeper integration of cultural and tourism markets, linking scenic spots in Haikou, Beihai, and Fangchenggang [6] - A "one ticket to play three places" package has been introduced, connecting multiple 5A scenic spots and creating a composite tourism experience [6] - The issuance of 40 million yuan in tourism consumption vouchers during the summer season has further stimulated market activity and increased passenger flow on the routes [7] Group 5: Future Prospects - The successful practices during the summer transport season indicate that the Qiong-Gui maritime routes are not only efficient transportation channels but also vital links for regional collaborative development and industry complementarity [7] - With ongoing improvements in service capabilities and deeper regional cooperation, the Qiong-Gui maritime corridor is expected to enhance its logistics and cultural connectivity, contributing to the integration of the Beibu Gulf urban agglomeration and Hainan Free Trade Port [7]
顺鑫农业上半年实现营业收入45.93亿元
Zheng Quan Ri Bao Zhi Sheng· 2025-08-28 12:36
Core Insights - Shunxin Agriculture reported a revenue of 4.593 billion yuan and a net profit of 173 million yuan for the first half of 2025 [1] - The company focused on product innovation, marketing model transformation, and cultural tourism integration, with the liquor segment generating 3.606 billion yuan in revenue, a year-on-year decrease of 23.25% [1] - The pork segment achieved a revenue of 889 million yuan, with slaughtering business sales at 782 million yuan and breeding sales at 107 million yuan [1] - Shunxin Agriculture is implementing a development strategy focused on brand building, enhancing the front end of the industry chain with "breeding sales," and improving the back end with "deep processing and cooked food" [1] Financial Performance - Total revenue for the first half of 2025 was 4.593 billion yuan [1] - Net profit attributable to shareholders was 173 million yuan [1] - Revenue from the liquor segment was 3.606 billion yuan, reflecting a 23.25% decline year-on-year [1] Segment Analysis - The liquor industry segment's revenue decreased significantly, indicating potential challenges in this area [1] - The pork industry segment showed a total revenue of 889 million yuan, with the slaughtering business being the primary contributor [1] - The company is focusing on upgrading its industry structure and enhancing asset value through strategic initiatives [1]
以创新为引擎向海图强 “高科技养殖+文旅融合”释放现代海洋经济新活力
Yang Shi Wang· 2025-08-28 05:26
Core Viewpoint - The article highlights the transformation of Nanmen Bay in Dongshan Island, Fujian, from a traditional fishing area to a modern marine economy hub, integrating high-tech aquaculture with cultural tourism. Group 1: Tourism Development - Nanmen Bay has become a popular tourist destination, known for its clear waters and unique scenery, attracting visitors for night fishing experiences and cultural activities [3][5] - The area features creative cultural shops offering handmade products and innovative AR technology experiences, enhancing visitor engagement [8] - The restoration of historical sites, such as the Dongshan County Library, has turned them into cultural hubs, blending traditional architecture with modern uses [12][22] Group 2: Marine Economy - Nanmen Bay is rich in marine resources, with a focus on high-tech aquaculture and cultural tourism, creating a comprehensive marine economy [27][30] - The local industry has developed around the farming of Balang fish, which has a market price of approximately 60 yuan per pound, significantly higher than wild fish [27] - The total aquatic product output in Dongshan County is projected to reach 491,100 tons by 2024, showcasing the growth of the marine economy [29]
最高发放2千万元文旅补贴 广东文旅推介大会将于9月开启
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-27 16:24
Group 1 - The Guangdong Provincial Department of Culture and Tourism announced the launch of the 2025 Guangdong Cultural and Tourism Promotion Conference series, scheduled for September 12-14 in Guangzhou, aiming to promote high-quality development in the cultural and tourism industry through diversified initiatives [1] - The event will feature the Guangdong International Tourism Industry Expo, which includes four themed exhibition halls and focuses on global tourism destinations, cultural tourism integration, and consumer experiences, showcasing the industry's vitality and potential [1] - The conference aims to stimulate consumption and release the potential of cultural and tourism spending, with a special fund of 20 million yuan allocated for consumer vouchers targeting local residents and tourists [1] Group 2 - Two special sessions will be held during the expo, allowing the public to redeem consumer vouchers through various platforms, with discounts available for specific cultural and tourism products, including up to 200 yuan off for purchases over 999 yuan [2] - The event will also enhance the investment and financing matchmaking conference, focusing on six key areas such as rural revitalization and cultural tourism finance, to improve the professionalism and project matching of the event [2] Group 3 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo will also take place, featuring over 400 exhibitors and aiming to transform cultural memories into consumable tourism content, thereby expanding tourism consumption scenarios [3]
最高发放2千万元文旅补贴,广东文旅推介大会将于9月开启
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-27 14:30
Group 1 - The Guangdong Provincial Department of Culture and Tourism announced the launch of the 2025 Guangdong Cultural Tourism Promotion Conference series, aiming to promote high-quality development in the cultural tourism industry through various initiatives [1] - The Guangdong International Tourism Industry Expo will be held from September 12 to 14 at the Canton Fair Exhibition Hall, featuring four major themed pavilions and highlighting the vibrant prospects of the cultural tourism sector [1][2] - The conference focuses on boosting consumption and releasing the potential of cultural tourism consumption, with a special fund of 20 million yuan allocated for consumer vouchers targeting local residents and tourists [1][2] Group 2 - The event will include two special sessions for public participation, allowing consumers to redeem vouchers through various platforms and enjoy discounts on cultural tourism products [2] - The upgraded investment and financing matchmaking session will adopt a comprehensive approach with multiple specialized activities, focusing on key areas such as rural revitalization and cultural tourism finance [2] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo will also take place, featuring over 400 exhibitors and promoting the transformation of cultural heritage into consumable tourism experiences [3]
贵广网络2025年半年报:亏损扩大至5.62亿元经营现金流净额为5973万元
Xin Lang Cai Jing· 2025-08-27 12:07
Core Viewpoint - Guiguan Network (600996) reported a significant decline in revenue and an increase in net losses for the first half of 2025, indicating ongoing challenges in the traditional cable television business due to the impact of mobile internet and new media [1] Financial Performance - The company's revenue for the first half of 2025 was 616 million, a year-on-year decrease of 30.7% [1] - The net profit attributable to shareholders worsened from a loss of 419 million in the same period last year to a loss of 562 million [1] - In Q2 2025, revenue was 337 million, down 36.2% year-on-year [1] - The net profit attributable to shareholders in Q2 also increased its loss from 229 million to 295 million [1] - The net profit excluding non-recurring items in Q2 worsened from a loss of 228 million to a larger loss [1] Asset and Equity Position - As of the end of Q2, the company's total assets were 15.503 billion, a decrease of 3.3% from the end of the previous year [1] - The net assets attributable to shareholders were 2.593 billion, down 13.2% from the end of the previous year [1] Business Strategy and Developments - The company is facing significant operational pressure in its traditional cable television business due to the influence of mobile internet and new media [1] - In response, the company is actively optimizing its business and focusing on cultural, technological, tourism, and service sectors [1] - The company has introduced new non-core businesses, achieving notable success in cultural tourism integration, such as the growth in visitors and revenue at the Guizhou Long March Cultural Digital Art Museum [1] - The company has also increased efforts in promoting surrounding products like mobile phones and televisions through appliance trade-in policies [1]
音乐人扎堆!2025年新疆演艺市场何以火热?
Zhong Guo Xin Wen Wang· 2025-08-27 10:34
Core Insights - The Xinjiang performing arts market has been thriving since 2025, with numerous music events attracting audiences across the region [1][3] - The integration of culture and tourism has been a key driver for the growth of the performing arts sector in Xinjiang, supported by government initiatives and funding [4][9] Group 1: Market Growth - Xinjiang's performing arts market has seen a significant increase in activity, with major events like the 7th China Xinjiang International Dance Festival featuring 52 performances and attracting over 10 million viewers [3] - The average attendance rate for these events reached 92.4%, indicating strong public interest and engagement [3] - Notable artists such as Zhou Huajian and Zhang Jie have chosen Xinjiang as a stop for their tours, highlighting the region's growing appeal to musicians [3] Group 2: Policy and Investment - The Xinjiang Tourism Development Conference outlined a plan for 2025-2030, emphasizing the creation of signature performing arts productions and encouraging performances at tourist sites [4] - Since 2021, Xinjiang has invested 30 million yuan annually in cultural support, funding 534 various artistic projects to enhance the local arts scene [4] - The "Sound for Food" initiative during concerts has stimulated local economies by offering discounts at 124 businesses, linking cultural events to broader economic benefits [4] Group 3: Audience Engagement and Experience - The shift towards immersive performances has transformed tourist experiences, with events like "万方乐奏有于阗" in Hetian seeing visitor numbers increase nearly fivefold during peak seasons [6] - Digital platforms have expanded audience reach, with over 4 million online viewers for the 3rd Xinjiang Cultural Arts Festival and 430 million views across various online channels [6] - The introduction of VR and holographic projections in performances has enhanced audience engagement and experience [6] Group 4: Cultural Significance - Xinjiang's rich cultural heritage and unique musical landscape attract artists, with local music resonating deeply with both performers and audiences [7][8] - The blending of performing arts with tourism has created a virtuous cycle, promoting both sectors and enriching the cultural fabric of the region [9] - Government support for public performance venues and facilities has improved the overall environment for live music and cultural events [9]
【辉煌60载 魅力新西藏】西藏南木林县推进文旅融合 “非遗+农特产”展销惠民生
Zhong Guo Xin Wen Wang· 2025-08-27 08:33
Core Viewpoint - The event in Nankulin County, Shigatse City, Tibet, showcases local achievements in economic, cultural, and social development, highlighting the promotion of traditional culture and local agricultural products [1] Economic Development - The event features a special exhibition area for local agricultural products, attracting numerous visitors and promoting local specialties [1] - The well-known local product "Aima Potato" is highlighted through the preparation of traditional dishes, effectively broadening income channels for farmers and herders [1] Cultural Promotion - National-level intangible cultural heritage projects, such as Xiangba Tibetan Opera and cowhide boat racing, are prominently displayed during the event [1] - The event serves as a platform for promoting local culture and heritage, enhancing community engagement and awareness [1] Social Impact - The ongoing exhibition and sales fair for intangible cultural heritage and agricultural products aims to further assist local farmers and herders in increasing their income [1] - The event is set to continue until September 4, providing extended opportunities for local economic engagement [1]