近2小时的巡游和表演吸引了大量市民和游客，人潮不断涌向巡游队伍，掌声、欢呼声不绝于耳。最后 出场的"洞天福地·花海毕节"主题花车，将百里杜鹃、织金洞、九洞天、阿西里西等毕节景区元素巧妙 融合，演员们手持特色道具，展示毕节文旅魅力。 本报电（记者朱金宜）日前，贵州省毕节市2025年"多彩非遗 魅力毕节"民族非遗大巡游在七星关区举 行。活动现场，10个特色方阵1100余名非遗传承人及演员身着绚丽的民族服饰，迈着整齐的步伐，将彝 族莫轰（唢呐）、大方漆器、金钱棍舞等非遗以极具创意的形式一一呈现，让广大市民和游客近距离感 受毕节非遗的独特魅力。 本次巡游全程3.2公里，巡游队伍自深圳路启程，当街开展文艺演出。市民和游客纷纷掏出手机拍照， 十字路口一时成了欢乐的海洋。"我早上8点起来散步，到这里看到这么多人，也跟上去看看，没想到这 么精彩。"来自广东的避暑游客陈先生看着表演，情不自禁鼓起掌来。 火把熊熊，月琴声声，男女老少伴随着悠扬的芦笙翩翩起舞，多姿多彩的民族文化在这里交流交融，各 族同胞在这里携手展示昂首奋进的时代新姿。 此次巡游活动是毕节市2025避暑旅游季的配套活动之一。今年避暑旅游季活动以"自然凉·毕燃嗨"跟 ...

Group 1 - The "Su Super" eighth round of matches has significantly boosted cultural tourism and consumption upgrades in various cities, with a 19.36% year-on-year increase in UnionPay's off-site consumption and a 24.67% increase in visitor numbers during the event [1] - Host cities have introduced "cultural tourism gift packages" to attract visitors, offering free admission to attractions such as Lianyungang's Huaguo Mountain and Dafeng's Holland Flower Sea, along with special events for fans [1] - The integration of local cultural resources, such as non-heritage cuisine and scenic spots, has led to the preparation of 500 cultural tourism gift packages for fans from Yangzhou, including local delicacies and discount vouchers [1] Group 2 - The "Water Rhythm Jiangsu" live streaming room at the China Vinegar Culture Museum gained popularity during the eighth round, achieving over 1.56 million views and generating sales exceeding 4.2 million yuan [2] - The provincial tourism department plans to leverage the "Su Super" event to create immersive and interactive cultural tourism experiences, enhancing the multiplier effect of tourism consumption [2]

Core Viewpoint - The Beijing Erguotou industry is establishing a new benchmark for high-quality development in the liquor sector, with the recognition of Beijing Erguotou as a traditional advantageous food production area by the Ministry of Industry and Information Technology [1][16]. Group 1: Historical and Cultural Significance - Erguotou is deeply embedded in Beijing's cultural identity, representing the city's collective memory and emotional palate, and is considered a "taste window" for outsiders to understand Beijing [3][4]. - The production of Erguotou has a rich history, with its techniques dating back to the Qing Dynasty, and it has been praised by literary figures throughout history [3][4]. Group 2: Production Techniques and Quality - The unique geographical and climatic conditions of Beijing significantly influence the quality of Erguotou, affecting the microbial communities involved in the fermentation process [4][6]. - The traditional production techniques, such as "steaming and boiling" and "earth vat fermentation," are critical to ensuring the quality and flavor of the final product [6][9]. Group 3: Market Performance and Brand Value - In 2019, the parent company of Niulanshan, Shunxin Agriculture, achieved over 10 billion yuan in white liquor revenue, and by 2024, the brand value reached 76.467 billion yuan [7]. - Niulanshan has established a vast distribution network with over 2.53 million active terminals across the country, making it a household name in the liquor market [7]. Group 4: Technological Innovation - Niulanshan integrates traditional craftsmanship with modern technology, investing in research and development in collaboration with top institutions to enhance production processes [9][10]. - The company has developed a microbial resource library that supports the stability and quality of Erguotou, ensuring consistent flavor profiles [9][10]. Group 5: Consumer Engagement and Marketing - Niulanshan has adapted to changing consumer preferences by enhancing the taste profile of Erguotou and engaging younger audiences through innovative marketing strategies [12]. - The brand has successfully utilized social media and popular culture to increase its visibility and relatability among younger consumers [12]. Group 6: Cultural Promotion and Tourism - The establishment of the Niulanshan Erguotou Cultural Park aims to promote the history and craftsmanship of Erguotou, attracting nearly 120,000 visitors annually [14]. - The company collaborates with tourism departments to create industrial tourism routes, enhancing the cultural experience associated with Erguotou [14]. Group 7: International Expansion - Niulanshan is positioning itself for international markets by participating in global liquor exhibitions and promoting Erguotou as a representative of Chinese liquor culture [15][16]. - The company aims to explore new consumption scenarios, such as cocktails, to broaden its market reach and appeal to diverse consumer preferences [15][16].

Core Insights - The article highlights the growth of consumer spending in Sichuan, with a retail sales total of 1.42 trillion yuan in the first half of the year, marking a year-on-year increase of 5.6% and a 0.4 percentage point acceleration from the first quarter [1] Group 1: Tourism and Cultural Integration - Sichuan's cultural tourism sector is being developed as a pillar industry, with over 760,000 visitors to Emei Mountain in July, representing a year-on-year increase of 22.3% [2] - The province's inbound tourism saw a significant rise, with 984,000 inbound visitors to Chengdu in the first half of the year, a year-on-year surge of 51.5% [3] - The government is actively promoting cultural and tourism integration, launching a summer tourism consumption season with 65.65 million yuan in vouchers and over 150 promotional activities [3] Group 2: Sports Events and Economic Impact - The organization of over 200 sports events across Sichuan is expected to stimulate both tourism and consumption, with initiatives like "Follow the Event to Travel Sichuan" [4] - Chengdu is preparing for the 12th World Games, with over 80 high-level sports events planned this year, potentially generating 80 billion yuan in sports consumption [5] - The sports industry in Sichuan has seen a 32.3% year-on-year increase in revenue in the first five months, with 1.16 million participants in monitored events generating an estimated economic benefit of 6.165 billion yuan [5] Group 3: Silver Economy and Innovation - Sichuan is catering to the silver economy by launching 159 special tourist trains for seniors, serving over 152,000 passengers this year [7] - The province is also innovating in elder care with AI technology, such as companion robots that assist elderly individuals [7] - The cultural, sports, and entertainment sectors in Sichuan have experienced an 18.7% year-on-year increase in revenue in the first five months, reflecting a diverse and rich consumer supply [8]

Group 1 - The core viewpoint highlights the significant growth in domestic tourism in the first half of 2025, with 3.285 billion trips made, representing a 20.6% year-on-year increase, and total spending reaching 3.15 trillion yuan, up 15.2% [2] - Holiday tourism has been a crucial support for cultural and tourism consumption, driven by major holidays such as New Year, Spring Festival, Qingming, Labor Day, and Dragon Boat Festival, showcasing a strong upward trend [2] - Customized travel experiences, such as themed trains for different demographics, have emerged as new engines for economic and social development, enhancing the travel experience [2] Group 2 - The unexpected growth in inbound tourism is noteworthy, with Shanghai seeing a 38.5% increase in inbound tourists and Hainan experiencing a 48% rise, driven by expanded visa-free transit policies and improved tax refund processes [3] - Cultural experiences are driving the upgrade in tourism consumption, with traditional folk activities gaining popularity, and events like music festivals attracting large crowds, thereby boosting local tourism [3] - The integration of film and tourism is creating new trends, with movie-themed travel routes being developed, enhancing the tourism market's vitality [3] Group 3 - There is a clear trend of upgrading tourism consumption, with tourists seeking deeper and more personalized experiences rather than traditional sightseeing [4] - The tourism industry is innovating by developing diverse products that incorporate cultural elements, creating attractive destinations [4] - Future strategies for the tourism industry should focus on deepening cultural integration, enhancing service quality, and leveraging modern technology to create immersive and interactive experiences [4]

以海为台、以岛为景，珠海以夏日音乐盛宴串联起滨海风光与岭南文脉；数百架无人机与璀璨烟花组成的多样烟花主题大秀，让长隆化身"世界烟 花艺术舞台"；珠江游船化身游戏战舰，琶醍啤酒文化创意艺术区变成游戏互动区，广州推出"电竞+文旅"融合创新尝试……这个夏天，广东多地 通过打造新奇有趣的消费场景，让消费者收获精神愉悦的同时，也形成了一批引领消费新趋势的时尚高地。 篮球热与烟火气齐飞的龙瑞村，是广东夏日夜经济活力的一个生动体现。今年7月至9月，广东开展"2025广东夜经济暨暑期消费促进活动"，围绕 暑期、夜间经济两大消费热点，全省联动推出"精彩夜市、风味夜食、品质夜购、活力夜娱、魅力夜游、时尚夜秀"六大夜间主题消费活动，总数 超过200场。 8月1日晚，中山市沙溪镇龙瑞村为迎接十五运会倒计时100天举办的篮球赛事。新华社记者邓瑞璇摄 新华社广州8月4日电（记者邓瑞璇、丁乐）夏日夜晚，暑意稍退，在广东省中山市沙溪镇龙瑞村的文化广场上，一场为迎接十五运会倒计时100天 的篮球赛精彩上演，点燃了外地游客与本地村民的热情。 大牌餐饮、地道小吃与佛山功夫、舞龙舞狮同框，每天举办达人直播、说媒、功夫、舞狮、电音派对、美食等几十场创 ...

央视网消息：陕西安康市宁陕县位于秦岭中段南麓。2025年夏天，这里举办的"村光大道"活动，吸引了不少游客前来观看。 在"村光大道"活动的舞台上，演员们把当地农耕文化、老旧物件、传统习俗等搬上舞台，并融合了非遗展演、文旅资源推介等。台上的演员卖 力表演，台下的观众则拿来了家里的"锅碗瓢盆"，用最接地气的方式为演员加油鼓劲。 舞台不远处，100余家摊位整齐排列。丰盛的美食散发着诱人香气，精彩的节目表演和趣味互动游戏，也让游客乐此不疲。 据了解，截至7月底，宁陕县共接待游客近百万人次，同比增长38%；实现旅游花费4.45亿元，同比增长41.9%。 内蒙古乌兰察布：草原上演万马奔腾 点燃夏日激情 8月3日，内蒙古乌兰察布市卓资县草原上，万马奔腾的壮阔景象与赛马、射箭等民俗赛事轮番上演，让游客和市民沉浸式感受草原文化的独特 魅力。 踏着溪水品尝美食，直到晚上10时，村里依然灯火璀璨。这个项目才启动十多天就给当地带来了220万元收入。 在传统赛马10公里比赛中，来自呼和浩特、包头、乌兰察布的28名参赛选手在2公里的赛道上展开速度与技巧的较量。马匹风驰电掣，骑手们 伏低身体、紧握缰绳，人与马的极致默契在此刻尽显。赛道旁，观 ...

Core Insights - The article discusses the ongoing urban renewal efforts in China, emphasizing the shift from merely repairing old structures to enhancing community quality and efficiency. The focus is on building complete communities and improving public service facilities [1][6]. Group 1: Urban Renewal Initiatives - The central urban work conference outlined seven key tasks for urban development, with urban renewal as a primary focus [1]. - As of July 2023, 1,246 public service facilities have been constructed or renovated across 106 pilot complete communities, including elderly service stations, community canteens, kindergartens, and health service stations [1]. Group 2: Community Development - In Yibin, Sichuan, the Dadi community's elderly canteen has become popular since its opening in May 2023, catering to both elderly residents and working individuals [3]. - The Dadi community has created a "15-minute living circle," integrating various public resources such as kindergartens, supermarkets, health service stations, and green spaces [4][6]. Group 3: Resource Reutilization - In Jiangxi, urban renewal projects are repurposing idle land into leisure spaces, demonstrating a focus on utilizing existing resources effectively [8][9]. Group 4: Cultural and Historical Integration - Historical buildings are being revitalized to enhance cultural tourism, with examples including the renovation of the Kang Youwei Memorial Hall in Qingdao, which has introduced educational performances [16][20]. - In Chongqing, the renovation of the Shen Junru former residence has transformed it into a cultural "living room" for visitors, emphasizing the preservation of historical architecture [20][24]. Group 5: Pocket Parks and Green Spaces - The construction of pocket parks has accelerated, with 3,420 new parks initiated in the first half of 2023, contributing to a total of over 54,000 parks nationwide [25]. - These parks are designed to incorporate local cultural elements, enhancing community engagement and environmental quality [29][30].

Core Insights - Changsha has become a top travel destination, ranking in the national top 10 for popular summer tourist cities, with 97.4 million visitors and a total expenditure of 103.7 billion yuan in the first half of the year, reflecting year-on-year growth of 7.65% and 5.65% respectively [1] New Business Models - A new dining and entertainment model has emerged in Changsha, exemplified by a hotel that transforms into a comedy theater at night, attracting young visitors and enhancing their experience [2] - The city is focusing on creating a youth-friendly environment, with numerous small theaters contributing to vibrant local culture and commerce [2] Innovative Products - The introduction of an "improvisational comedy bus" allows audience interaction to shape the performance, providing a unique and immersive entertainment experience [4] - The "snack music festival" at Malanshan Duck's Mouth Park attracted over 20,000 attendees, combining music and food to create a new consumption experience [5][6] New Activities - The "Fifth Red Storytelling Contest" showcased red culture and tourism, while the "Red Pursuit Season" initiative promotes red tourism through free distribution of themed passports and maps [7] - Changsha is actively collaborating with other cities to enhance tourism through route development and promotional policies, showcasing a "cultural tourism+" model [7] International Promotion - Changsha's tourism promotion in Hong Kong emphasizes the city's vibrant culture and accessibility, aiming to attract more international visitors [8] - In 2024, Changsha received 777,800 inbound tourists, with a significant portion from Hong Kong, highlighting its appeal as a popular destination for travelers from various regions [9]

Core Insights - The integration of culture and tourism is gaining momentum, showcasing unique regional characteristics and enhancing visitor experiences [1][2][3][4][5] - Domestic tourism has seen significant growth, with 3.285 billion trips taken in the first half of the year, a 20.6% increase year-on-year, and total spending reaching 3.15 trillion yuan, up 15.2% [1][2] - The cultural tourism sector is being positioned as a pillar industry, contributing to economic development and improving the quality of life for citizens [1][5] Group 1: Cultural and Tourism Integration - Regions like Guizhou and Shaanxi are successfully merging traditional cultural elements with modern tourism experiences, attracting more visitors [1][2] - In Guizhou's Zhaoxing Dong Village, tourist numbers reached 373,200 in the first half of the year, a 24.48% increase, with tourism revenue hitting 382 million yuan, up 25.36% [2] - Xi'an is enhancing visitor engagement through immersive experiences, such as themed street districts that allow tourists to interact with historical narratives [3] Group 2: Economic Impact and Development - The tourism industry is recognized as a vital driver of economic growth, with efforts to improve the modern tourism system and expand its scale and quality [2][5] - The cultural tourism sector is increasingly seen as a means to promote and preserve traditional Chinese culture, with various regions showcasing local heritage through performances and crafts [4] - The Ministry of Culture and Tourism emphasizes the importance of creating a comfortable consumer environment and continuously upgrading tourism products to meet public demand [5]