Core Insights - The retail penetration rate of new energy vehicles reached 51.5% in April, marking a year-on-year increase of 7 percentage points [1] - The retail sales volume of new energy passenger vehicles was 905,000 units, reflecting a growth of 33.9% [1] Industry Performance - The added value of high-tech manufacturing and digital product manufacturing industries increased by 10.0% year-on-year [1] - The growth rates for specific products were as follows: charging piles at 43.1%, new energy vehicles at 38.9%, electric bicycles at 35.9%, and tablet computers at 11.7% [1] Market Demand - There is a continuous release of demand for green, intelligent, and high-quality products, which is driving the efficiency of enterprise production [1] - Equipment upgrades are contributing to the improvement in production and efficiency across related industries [1]

Core Viewpoint - The Chinese government is actively promoting consumption as a key driver of economic growth and has launched a series of initiatives to enhance consumer spending and improve the consumption environment [1]. Group 1: Case Collection Scope - The case collection targets two main categories: government units focusing on policy support and consumer environment improvement, and various enterprises across multiple industries such as food, electronics, automotive, and healthcare [2]. Group 2: Case Collection Content - The case collection is divided into ten categories, including: 1. Policy Empowerment: Initiatives by local governments that effectively boost consumption [3]. 2. Consumption Upgrade: Innovations in durable goods and second-hand markets [3]. 3. Technology Empowerment: Utilizing technology to enhance consumer experiences and quality [3]. 4. Innovative Consumption: Merging various consumption formats and enhancing digital services [3]. 5. Industry Iteration: New market innovations driven by technology and services [3]. 6. Brand Leadership: Promoting quality and cultural integration in brand development [4]. 7. Service Consumption: Enhancing service quality across various sectors [4]. 8. Word-of-Mouth Products: Highlighting products with strong consumer feedback [4]. 9. Green Consumption: Advancing eco-friendly practices in various industries [4]. 10. Health Consumption: Addressing health-related consumer needs [4]. Group 3: Submission Guidelines - Cases must ensure data authenticity and compliance with legal standards, including a comprehensive overview and results [6][7]. Group 4: Case Promotion and Application - A dedicated webpage will be created for case collection, with selected cases showcased across multiple platforms, alongside expert interviews and field research [8].

Core Insights - The initiative in Wuhan allows citizens to use their carbon reduction credits to offset loan interest, promoting individual participation in carbon reduction efforts [1][2] - The "Wutan Jianghu" platform has established over 1.5 million personal carbon accounts, encouraging low-carbon behaviors through various rewards [1][2] - The program aims to create a sustainable mechanism for carbon reduction, enhancing public awareness and engagement in green practices [1][2][3] Group 1 - The case of Ms. Wei demonstrates a practical approach to incentivizing carbon reduction through tangible benefits [1] - The "Wutan Jianghu" platform launched in June 2023, records low-carbon activities and allows citizens to exchange carbon credits for rewards [1][2] - The initiative has the potential to evolve into a lifestyle change, promoting a healthy and fashionable way of living [1] Group 2 - The program's success relies on enhancing public perception of the benefits of carbon reduction, with various redemption options available [2] - Other regions in China are also implementing similar carbon welfare programs, indicating a growing trend [2] - The collaboration between the "Wutan Jianghu" platform and banks allows citizens to directly reduce loan interest through accumulated carbon credits [2] Group 3 - The push for green consumption is seen as essential for stimulating overall economic activity [3] - Suggestions from the public highlight the potential for expanding carbon welfare benefits to other activities, such as exercise [3] - The initiative reflects a broader commitment to sustainable urban development and citizen engagement in environmental governance [3]

Core Viewpoint - The city of Laibin has initiated a "green consumption and benefit upgrade" campaign, resulting in significant economic stimulation through a trade-in program for consumer goods, attracting over 700 merchants and benefiting 71,000 citizens, leading to a direct consumption increase of 388 million yuan [1] Group 1: Campaign Overview - The campaign has successfully attracted more than 700 participating merchants, covering essential consumer areas such as automobiles, home appliances, electric bicycles, and home decoration [4] - The initiative has directly stimulated consumption by 388 million yuan, showcasing its effectiveness in boosting the local economy [1] Group 2: Policy Implementation and Support - The Laibin Municipal Bureau of Commerce has focused on enhancing policy implementation efficiency by providing timely updates on trade-in policies through official channels and establishing dedicated support networks for merchants and consumers [5] - Over 30,000 policy inquiries have been addressed during the campaign, ensuring that citizens' concerns are effectively managed and that the benefits reach the intended audience [5] Group 3: Future Plans - The Bureau plans to capitalize on upcoming consumption peaks, such as the Dragon Boat Festival and summer holidays, by continuing to promote the trade-in program and optimizing subsidy processes to enhance funding efficiency [7] - The goal is to transition the trade-in program from a temporary surge to a sustained economic driver, contributing to high-quality market development [7]

Group 1 - The core viewpoint emphasizes the development of local agricultural specialties in Laoshan District, Qingdao, focusing on both traditional and emerging agricultural products [1] - Laoshan District has established a modern rural industrial system, promoting new industries and business formats, with a strong emphasis on the brand value of Laoshan tea, projected to reach 1.758 billion yuan in 2024 [1] - The district has successfully created multiple provincial and national agricultural product brands, enhancing the recognition and reputation of its agricultural products [1] Group 2 - Various cultural and tourism events, such as the Cherry Blossom Festival and the Shazikou Mackerel Festival, are being organized to stimulate local consumption and enhance visitor experiences [2] - The district plans to continue hosting agricultural-themed festivals to attract more tourists and promote rural consumption, integrating agriculture with cultural and tourism development [2] - The recent Huabiao Awards provided a platform for showcasing local products like Laoshan tea and Wangge Village steamed buns, enhancing their visibility and market potential [3] Group 3 - Laoshan District aims to expand sales channels for its agricultural products through promotional activities in major cities and collaboration with the Guangdong-Macao Deep Cooperation Zone [3] - The district is focused on deepening consumer engagement and enhancing the market presence of its agricultural products through various promotional events and tasting activities [3]

Group 1 - The "Yun Dongcheng · Buy JING Color" summer consumption season has officially launched, featuring the Beijing Dongcheng New Energy Vehicle Quality Life Festival as a highlight, showcasing popular models from BYD, NIO, and Porsche among others [3][11][17] - The consumption season is structured around a "1+2+5+N" activity matrix, engaging five major commercial districts with over a hundred unique activities, including fashion events, cultural festivals, and food markets [6][14] - The New Energy Vehicle Life Festival aims to create an "Automobile Life+" consumption scenario, supported by a 10 million yuan automotive consumption voucher initiative to stimulate green consumption [11][19] Group 2 - The festival features top models such as the Wuling M9, NIO ES8, and Porsche Macan electric version, alongside new releases like the BYD Tang L, enhancing the visibility of new energy vehicles [17] - The event will distribute 10 million yuan in automotive consumption vouchers from May 16 to July 31, 2025, with a tiered subsidy system for vehicle purchases, encouraging the replacement of old vehicles with new energy options [19][28] - The subsidy structure includes varying amounts based on the vehicle price, with a maximum subsidy of 10,000 yuan for eligible purchases, further incentivizing consumer engagement in the new energy vehicle market [19][29]

Core Viewpoint - The promotion of green consumption is essential for achieving high-quality economic development in China, as it encourages sustainable practices across various economic sectors [1][4]. Group 1: Market Demand - There is a rapid rise in green lifestyles, with significant growth in sales of green products such as new energy vehicles and green home appliances. In 2024, new energy vehicle sales are projected to reach 12.866 million units, a year-on-year increase of 35.5%, accounting for 40.9% of total new car sales [3]. - A substantial majority of consumers, 73.8%, prioritize green and environmentally friendly products in their daily lives, and 68.9% are willing to pay a premium for green products [1][3]. Group 2: Market Supply - An increasing number of companies are transitioning to green production, offering more energy-efficient and environmentally friendly products. By 2022, there were 27,246 certified units for green and organic agricultural products, with a total of 60,254 products, reflecting growth rates of 10% and 8.3% respectively [3]. - The proportion of green buildings is rising, with 95% of new urban construction in 2023 being green buildings. Additionally, over 500 green malls and 1,500 green restaurants have been established nationwide [3]. Group 3: Market Environment - The Chinese government has implemented various policies to support green consumption, including establishing a green product certification system and enhancing energy efficiency standards. These measures aim to create a favorable environment for green consumption [4]. - Despite progress, challenges remain, such as high production and recycling costs, mismatches in market supply and demand, and incomplete policy frameworks. There is a need for a long-term mechanism to enhance the role of green consumption in economic development [4]. Group 4: Innovation and Standards - There is a push for innovative green consumption scenarios, including expanding recycling networks and integrating second-hand trading platforms with resource recovery systems [5]. - The establishment of a comprehensive green standard and certification system is crucial, along with the implementation of financial incentives to support green production and consumption [6].

近年来，绿色消费理念逐渐深入人心，涵盖生产行为、消费行为的方方面面。从选择节能家电到使用环 保包装，从共享出行到低碳饮食，这种消费模式正在重构人们的消费逻辑。今年的《政府工作报告》提 出，健全绿色消费激励机制，推动形成绿色低碳的生产方式和生活方式。在"双碳"目标引领下，绿色消 费已不仅是个体行为，更是一种国家战略，传递了一种价值导向。绿色消费重塑人们对美好生活的定 义。消费者不仅关注价格，更关注品质；不仅关注眼前，也更着眼长远。当绿色低碳的生活方式成为越 来越多人的自主选择，生态价值在生活品质的衡量体系中越来越重要。绿色消费不仅是应对生态挑战的 必要举措，更是实现人与自然和谐共生的有效途径。(经济日报) ...

Group 1 - The Chinese consumer market is showing strong vitality, with retail and catering sales increasing by 6.3% year-on-year during the "May Day" holiday and a 4.6% increase in the first quarter, contributing 51.7% to economic growth [2][3] - New consumption policies are being implemented to further unleash market potential, attracting global businesses to explore opportunities in China [3][4] - The emergence of new consumer groups and business models, such as the "Z generation" and "silver-haired" consumers, is diversifying consumption demands [3][6] Group 2 - The combination of transit visa exemptions and departure tax refund policies is boosting tourism and shopping in China, creating more opportunities for overseas businesses [4][5] - Companies are adapting their products and marketing strategies to meet the evolving preferences of Chinese consumers, focusing on health and sustainability [5][6] - The upcoming China International Import Expo is seen as a significant platform for global businesses to showcase their products and understand market trends [7][9] Group 3 - The Chinese market is viewed as a "deterministic oasis" for investment amid global economic challenges, with many overseas businesses actively participating in industry exhibitions to expand their presence [5][9] - Companies are planning to leverage the popularity of the Chinese market to expand into Southeast Asia, capitalizing on the ripple effect of consumer trends [8][9] - There is a strong emphasis on integrating cultural elements into product design and marketing to resonate with Chinese consumers [7][8]

（作者系北京师范大学经济与工商管理学院副教授） （文章来源：经济日报） 碳普惠是通过市场化机制激励个人、家庭、社区及中小微企业绿色减碳的创新模式，旨在将微观主体分 散的减碳行为转化为可用于碳足迹抵消、碳市场交易或多元激励兑换的"绿色权益"。近年来，我国在碳 普惠制度设计、平台建设、方法学开发和公众参与等方面取得了积极进展，各地相继出台综合性、领域 特色性碳普惠方法学，为减排量核算提供科学依据。数十个富有地方特色的数字碳普惠平台陆续上线， 如北京上线首个绿色生活碳普惠平台"绿色生活季"，上海推出了绿色出行一体化平台"随申行"，武汉打 造个人数字碳账户平台"武碳江湖"。平台实现个人碳减排量的计量与可视化，可用于兑换礼品礼券，还 支持将减排量捐赠至公益项目、参与"碳中和众筹"等活动。 拓展基于数字化碳普惠平台的应用场景，构建多元化激励机制和减排成果消纳渠道。鼓励政府部门、科 研机构、数字平台企业等加强协同合作，持续完善碳普惠平台的系统架构、底层方法学、核算标准和技 术支撑体系。充分运用物联网、区块链、人工智能等技术，提升对居民衣、食、住、行、用、游等全场 景低碳行为的数据采集、识别与处理能力，实现低碳行为可识别、可 ...