简阳市融媒体中心 当非遗邂逅龙舟竞渡，当特色农产碰撞消费热潮，近日，空港农发集团创新打造的"蜀之东篱特色农副产品推介暨潮玩端午空港市集"，通过农文旅深度融 合模式，在滨江路南段绘就了一幅乡村振兴的鲜活画卷。 市集中，临江油烫鹅、简州苕生酥等美食引得食客大排长龙。非遗展区内，简阳农民画的斑斓色彩记录着乡愁，为前来的市民游客展现着简阳魅力。活动 还联动唯品会、本地房企设置联展专区，通过"消费满减""集章寻宝"等趣味活动，让市民在沉浸式体验中乐享购物。 the state www 11 A Kapin 11 1 A the 1 1 2 7 2 7 4 3 p 作为主办方，空港农发集团首次推出"蜀之东篱"品牌矩阵，粮油、花卉等产品一亮相便引发抢购热潮，来自15个镇街的特色展区成了"流量担当"。 市民 邓先生 ： 活动搞得很不错，产品丰富，都很有特色，价格也便宜，我买了点鸡蛋、糖，感觉真的不错。 正體驗品 國皇冠 型星樂 來歌歌 (原味) 净含量:218g 中国:218g 05 （红蘭味） 冷含量:218g 足果 大发大陆 雷 正體总量 正版名品 型果求求旅 ( ( Rus ) 음파:2180 （紅姑妹） 神宮國:21 ...

Core Viewpoint - The article highlights the launch of the "Yang Guifei-style lychee" promotion event in Beijing, aiming to boost the sales and recognition of Maoming lychees, which are now in season [3][7][9]. Group 1: Promotion and Marketing Strategies - The promotion event on May 29 will feature tasting and procurement activities, collaborating with over 10 major distributors including Hema and JD.com [8][9]. - The event aims to enhance the brand image of Maoming lychees and facilitate procurement partnerships to ensure better prices for lychee farmers [9][10]. - Maoming has implemented 47 specific initiatives to streamline the sales process and enhance market access for lychees [12][13]. Group 2: Supply Chain and Quality Improvement - Efforts are being made to improve the quality of lychee production, with a goal to increase the proportion of high-quality varieties from 60% to 80% [14][15]. - The introduction of AI technology has improved the accuracy of pest and disease diagnosis to 95% [15][16]. - A comprehensive management training program for over 80 lychee cultivation experts is being conducted across 46 major production towns [16][17]. Group 3: Sales Channels and E-commerce - Maoming has established 57 purchasing and sales service centers to facilitate seamless connections between production and sales [19][20]. - The city has over 4,000 e-commerce businesses and more than 10,000 micro-businesses, with approximately 40% of early-ripening lychees sold through online channels, achieving a 10% higher average purchase price compared to traditional methods [21][22]. - Customized marketing strategies, including blind box and holiday-themed products, have generated over 88,000 orders, weighing more than 8.35 million kilograms [23][24]. Group 4: Export and Processing Development - Maoming aims to expand its export markets, adding five new countries this year, bringing the total to 22, with an expected export volume increase of over 110% [25][27]. - The city is developing a comprehensive lychee processing industry, with 25 leading processing enterprises and over 30 products, including lychee ice cream and beverages [30][32]. - A new lychee ice cream production line is being established with an investment of 52 million yuan, expected to launch seven new products by the end of the month [34][35]. Group 5: Cultural and Tourism Integration - Maoming plans to host various cultural and tourism events to promote lychee sales, including a national ambassador selection and camping festivals [38][39]. - The city is creating a lychee-themed tourist area at the Baiqiao service area, aiming to attract visitors and boost local sales [42][43]. - The historical significance of Maoming lychees, with a cultivation history of over 2,000 years and a current planting area of approximately 1.42 million acres, underscores its importance in the global lychee market [46][47].

Core Viewpoint - The article highlights the transformation of Dongguan's lychee industry into a high-end market through advanced agricultural techniques, branding, and cultural integration, positioning Dongguan lychees as premium products with significant market value. Group 1: Agricultural Innovation - Dongguan's natural conditions, including latitude, soil, and rainfall, are ideal for cultivating high-quality lychee varieties, contributing to the region's high-end positioning in the market [2][5] - The use of technology such as digital breeding, drones for pest control, and integrated water and fertilizer systems has significantly improved the quality and yield of Dongguan lychees [2][8] - The introduction of a group standard for "Thick Street Ice Lychee" has filled a gap in quality standards, enhancing product quality and market influence [7] Group 2: Premium Product Positioning - The price of premium lychee varieties like Ice Lychee can reach 760 yuan per pound in high-end markets, reflecting their status as luxury items [6] - Ice Lychee's average yield per tree can reach 15.5 kg after three years of cultivation, with over 90% of lychee varieties in Dongguan being high-quality [5][6] - The consistent quality of the Guanyin Green variety is attributed to its unique growing conditions and the use of 156-year-old mother tree grafts, ensuring a premium product [9] Group 3: Cultural and Economic Integration - Dongguan is developing lychee-themed parks and cultural tourism routes, expanding the brand influence of high-end lychees beyond just fresh fruit [2][17] - The integration of agriculture with culture and tourism is creating new economic opportunities, with initiatives like tree adoption and eco-tourism enhancing community engagement and revenue [17][18] - The annual lychee cultural festival and related events are promoting local lychee products and enhancing their market presence [18]

Core Insights - The 21st China International Cultural Industry Expo featured a live-streaming sales event organized by Southern Finance Media Group, themed "Yue Rhythm Hundred Thousand - Featured Products," which attracted significant attention [1] - This live-streaming event utilized a narrative framework of "Tea Dialogue - Culinary Delights - Health Wisdom - Cultural Showcase," integrating intangible cultural heritage, regional culture, and modern consumer scenarios to explore new paths for cultural commerce [1] - The event emphasized "knowledge-based sales" rather than traditional marketing methods, highlighting the scientific interpretation of intangible cultural heritage crafts and the potential for agricultural, cultural, and tourism integration [1] Agricultural and Cultural Tourism Integration - Lechang, a representative of Guangdong's "Hundred Thousand Project," showcased its seasonal attractions and local delicacies, promoting innovative practices in county-level economic and cultural tourism integration [2] - The local government aims to attract younger audiences through initiatives like the "Golden Lychee Journey" micro-drama and various seasonal festivals, including the upcoming Golden Lychee Festival and Wine Festival [2] - The promotion of Chenpi (dried tangerine peel) found a niche market, being marketed as a luxury item in the U.S. at approximately $5, despite its domestic price of 39.9 yuan [2] Product Promotion and International Appeal - The live-stream introduced four types of Chenpi tea, which are rooted in a 500-year tradition of "tea and medicine sharing," with a focus on quality and international branding [3] - The Chenpi tea has been selected as the official tea for the 15th National Games, aiming to increase its international recognition [3] Guangdong's Cultural Branding - Lychee, referred to as the "Oriental Love Fruit," is being promoted as a new cultural symbol of Guangdong, leveraging cold chain technology to enhance its market appeal [4] - The live-stream also featured unique Chaozhou cuisine, emphasizing the quality and traditional preparation methods of local delicacies [5] Heritage Craft Transformation - The live-streaming event transformed intangible cultural heritage crafts into convenient home dining options, showcasing the unique qualities of Huazhou's citrus products [6] - The Huazhou orange peel, recognized for its high flavonoid content, has been included in the U.S. Pharmacopeia and is marketed as a remedy for respiratory issues, highlighting its international potential [6]

Core Insights - The event held on May 25 in Deqing County focused on integrating youth social activities with the lychee industry, promoting both friendship and industry revitalization [1][3] - Interactive activities related to "Mandarin Duck Lychee" were designed to enhance understanding and cooperation among participants, culminating in a showcase at the upcoming lychee sales conference [3][5] Industry Overview - Deqing County has a favorable climate for lychee cultivation, with over 300 years of planting history, producing varieties such as Mandarin Duck Guiwei and others, which are well-received in the market [7][9] - The estimated lychee planting area in Deqing County for this year is approximately 27,300 acres, with an expected increase in yield compared to previous years [9] Development Initiatives - The county has been focusing on enhancing the lychee industry through improvements in genetic resources, product management, and sales channels, aiming for standardization and scale in production [9] - The lychee industry is seen as a "sweet" opportunity for increasing income for farmers and village collectives, contributing to high-quality development [9]

Core Insights - The development of the under-forest economy in Qiongzhong has led to an annual output value exceeding 500 million yuan, with a total area of 235,200 acres by the end of 2024, making it the highest in the province [1][6] - The integration of various industries such as planting, breeding, and landscape utilization has transformed green resources into tangible economic benefits [1][6] Group 1: Under-Forest Economy Development - The villagers of Luodan have successfully cultivated Yizhi fruit under ecological forests, generating an income of 6.405 million yuan [1][2] - The under-forest economy leverages natural products like Yizhi, Wujiao pig, and wild honey, requiring low startup costs and maintenance, thus effectively increasing farmers' income [2][6] - The cooperative model in Liemushan has expanded the scale of Zongye (sticky rice dumpling leaves) cultivation to over 5,300 acres, becoming the main production area in Hainan [5][6] Group 2: Agricultural and Cultural Integration - The "mountain-sea co-construction" project with Hainan University has transformed the tourism potential of villages, significantly increasing visitor numbers [7][8] - The integration of tourism, culture, and transportation is enhancing the economic potential of the region, with new tourism routes and experiences being developed [8] - Future plans include extending the industrial chain and promoting the integration of cultural, sports, and tourism industries to create new growth points [8]

Core Viewpoint - The article highlights the successful "Lychee Picking Season" event in Longmen Town, Ding'an County, which integrates agricultural, cultural, and tourism resources to boost local economy and promote lychee sales [8][10][14]. Group 1: Event Overview - The "Lychee Picking Season" event took place on May 24, featuring activities such as lychee picking, a walking event, and a farmers' market, aimed at promoting local agricultural products and tourism [8][9]. - The event attracted over 3,100 visitors, resulting in the sale of 15,700 pounds of lychee, generating approximately 157,000 yuan in revenue [9][16]. Group 2: Economic Impact - Longmen Town has over 12,000 acres of lychee cultivation, with an expected production value exceeding 100 million yuan this year [10]. - The event facilitated the signing of contracts for the sale of approximately 800,000 pounds of lychee, amounting to around 8 million yuan [15]. Group 3: Integration of Resources - The event emphasized the "Lychee +" concept, linking lychee picking with local attractions such as cold springs and coffee shops, enhancing the overall visitor experience [11][13]. - Local products, including specialty foods and beverages, were showcased at the farmers' market, contributing to increased consumer engagement and sales [14]. Group 4: Future Prospects - The local government plans to continue leveraging events to promote Ding'an County's unique agricultural and cultural resources, with upcoming participation in the Ding'an Coffee Culture Festival [16].

Group 1 - The early harvest of "March Red" lychee in Ling Shan, Guangxi, has begun, with daily picking reaching 5,000 to 6,000 jin, primarily sold to Beijing and Shanghai [1] - Ling Shan is a major lychee production area in China, with a planting area of 420,000 mu and an expected total output of nearly 200,000 kg this year [1] - The local government is optimizing variety structure and promoting green planting to enhance the quality and efficiency of the lychee industry [1] Group 2 - JD Logistics has opened a green channel and introduced automated sorting equipment to improve sales channels and market response speed for lychee [2] - The local agricultural bureau is implementing measures to combat drought and ensure stable production and income for lychee farmers [2] - The county is advancing the digital transformation of the lychee industry, aiming to enhance management efficiency through smart farming technologies [2] Group 3 - Ling Shan is extending its industrial chain by developing products like lychee wine and vinegar, promoting the integration of agriculture, processing, logistics, and tourism [3] - The upcoming Lychee Cultural Tourism Festival in June will feature the concentrated launch of "Fei Zi Xiao" and "Gui Wei" varieties, along with new tourism experiences [3] - The local government aims to use the festival to connect the entire industrial chain and enhance income opportunities for the community [3]

树干长出"黑珍 珠"，方寸地生 出"致富果"_南 方+_南方plus 立夏后日照增 加，天气趋暖， 又到了鲜甜水果 批量成熟的季 节。不同于寻常 果实缀满枝头的 景象，原产于南 美洲被称为"树 葡萄"的"嘉宝 果"，果实直接 生长在树干上， 粒粒紫黑发亮、 圆润饱满，一咬 即爆汁，能尝到 山竹的醇厚、芭 乐的清新、释迦 的甘甜和凤梨的 酸爽。 东源庭院经济： 年以来，东源县 曾田镇立足生态 资源优势，大力 推广嘉宝果种 植，以"小而 精"的庭院经济 为突破口，盘活 农村闲置土地、 房前屋后零散地 块等"沉睡资 源"，让嘉宝果 树成为群众增收 致富的"摇钱 树"和扮靓庭院 的"风景树"，打 造兼具生态效益 与经济效益 的"微型产业 园"，绘就乡村 振兴新"丰"景。 庭院见树 "超轻型"种养特 色品种 所谓庭院经济， 是指农民利用自 有院落空间和资 源，发展特色种 植、特色养殖、 特色手工、特色 休闲旅游、生产 生活服务等业 态，在自给自足 的同时，又能对 外输出产品与服 务。 自东源县曾田镇 池田村村民郭常 坤有记忆起，家 里的小院就常种 些小菜，果树自 然生长，鸡 鸭"满山跑"，这 在农村十分常 见，不会有人 ...

Core Viewpoint - The article highlights the historical significance and modernization of the Yingde Hongqi Tea Factory, which is considered the birthplace of Yingde black tea and a key player in the development of China's tea industry, aiming to transform into a cultural and tourism hub while maintaining its industrial heritage [18][19][120]. Group 1: Historical Background - The Yingde Hongqi Tea Factory was established in 1957 and played a crucial role in the industrialization of China's tea production, contributing significantly to the national economy by exporting approximately 40,000 to 50,000 tons of tea annually, generating nearly $50 million in foreign exchange [71][30]. - The factory has a rich history, being recognized as a national industrial tourism demonstration base and a typical case of industrial heritage protection and utilization [16][17]. Group 2: Modernization and Development - The factory is undergoing a transformation from traditional tea production to a focus on cultural tourism, with plans to develop a tea culture display platform that integrates health, education, and tourism [120][123]. - In 2021, the factory was recognized as a "Fifth Batch National Industrial Heritage," marking a new chapter in its history and emphasizing its role in the modernization of the tea industry [118]. Group 3: Economic Impact - The current tea planting area in Yingde is 181,600 acres, with a dry tea output of 15,700 tons and a comprehensive output value of 9.045 billion yuan, indicating the significant economic contribution of the tea industry to the region [127]. - The factory's revitalization efforts have directly benefited 1,662 local tea farmers, enhancing the local economy and promoting sustainable agricultural practices [109]. Group 4: Future Prospects - The factory aims to become a center for global tea craftsmanship, leveraging its historical significance and technological advancements to attract tourists and promote tea culture [146][148]. - Collaborative efforts among local tea factories are being encouraged to enhance brand promotion and market share in the red tea sector, fostering regional development [153].